Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to...

35
Reasons to Believe IR OVERVIEW 2014

Transcript of Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to...

Page 1: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Reasons to Believe

IR OVERVIEW 2014

Page 2: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; water scarcity and poor quality; changes in the nonalcoholic beverage business environment and retail landscape; increased competition; increased demand for food products and decreased agricultural productivity as a result of changing weather patterns; consolidation in the retail channel or the loss of key retail or foodservice customers; an inability to expand operations in developing and emerging markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the availability of our products; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions; climate change; damage to our brand image and corporate reputation from product safety or quality, human and workplace rights, obesity or other issues, even if unwarranted; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term goals; continuing uncertainty in the global credit markets; one or more of our counterparty financial institutions default on their obligations to us or fail; an inability to realize additional benefits targeted by our productivity and reinvestment program; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges, including charges by equity method investees; multi-employer plan withdrawal liabilities in the future; an inability to successfully integrate and manage our Company-owned or -controlled bottling operations; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2013 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

Reconciliation to US GAAP Financial Information The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company's website at www.coca-colacompany.com (in the “Investors" section) which reconciles our results as reported under General Accepted Accounting Principles and the non-GAAP financial measures included in the following presentation.

2

Page 3: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Are Uniquely Positioned to

Capture the Growth Opportunity

3

Page 4: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

* Source: IHS Global Insights

Global Beverage Industry Growth is Fueled by Macro Trends

Increase in Urban Population

Growth

in Middle Class

Growth

in Personal Expenditure Per Capita*

Billion Teens Today

2010 - 2020

4

Page 5: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Live in a Thirsty World Projected Value Growth

2014 - 2017 CAGR

Source: Euromonitor; NARTD excludes milk

4.6%

4.6%

5.2%

5.8%

Packaged Foods

Home Care

Beauty and Personal Care

NARTD

Since 2010, NARTD Retail Value has increased by $135B and is expected to grow more than $300B by 2020

5

Page 6: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Not a “One Size Fits All” Approach

Emerging Markets • Maximizing Volume • Investing for

Accelerated Growth

Developing Markets • Maximizing Value Through

Segmentation • Building Customer Loyalty

Developed Markets • Driving Profitable Growth

Through Innovation and Productivity

NARTD Retail Value Growth >$300 Billion (2014-2020)

6

Page 7: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Have a Broad and Growing Portfolio of Brands

Schweppes is owned by the Company in certain countries other than the U.S. 7

Page 8: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Have the World’s Strongest System

Brands in

Countries

Bottling Partners

Outlets Million

Global System Employees Thousand

Top 10 Private Employer

Billion Servings Every Day

Nearly

8

Page 9: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

2020 vision

transition slide

We Have a Clear Roadmap for Winning

with Our Bottling Partners

9

Page 10: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Our 2020 Vision Sets High Expectations

Our Mission Our Vision Our Goals Our System Priorities Our Metrics

…Create

value and

make a difference

Profit More than double system

revenue while increasing system margins

Maximize Company and

bottler long-term cash flow

Economic profit growth

check for consistency; came over

from 4:3

10

Page 11: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Invest Through a “Value Lens” to Drive Long-Term Profitable Growth

3-4%

5-6%

6-8%

Volume NetRevenue

OI EPS

*Comparable Currency Neutral

High Single Digits

Long-Term Growth Targets* Economic Profit Growth Target 10%+ CAGR

11

Page 12: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

2013 Volume Fell Short of Our Expectations

12

5% 2%

2010-2012 2013

Target

2010 - 2013 Volume 2010 - 2013 EPS*

10% 8%

2010-2012 2013

* Comparable Currency Neutral

FX Impact 0% -4%

Page 13: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Continue to Refresh Our Shareowners

13

• Years of Consecutive Annual Dividend Increases

• 2014 Net Share Repurchases $2.5-$3B

$4.1B $4.3B $4.6B $5.0B

$1.3B $2.8B $3.1B

$3.5B

2010 2011 2012 2013

Net Share Repurchases Dividends

Returned to Shareowners

2013

Cash from Operations Billion Value Nearly

Needs a frame and spacing

13

Page 14: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

• Consecutive Years of Annual Dividend Increases

• Increase in 2014

• $5 Billion in 2013

• CAPEX $2.5 to $3 Billion in 2014

• Invest Behind Our Brands

• Accelerate Growth and Efficiency Through Acquisitions and Partnerships Across Our Supply Chain

• Net Repurchases of $2.5 to $3 Billion in 2014

Our Cash Priorities

14

3

1 2

3

4

52

9%

SUSTAINABLE VALUE

CREATION

14

Page 15: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

TRANSITION

PAGE

5 Strategic

Priorities

Our Five Strategic Priorities

15

Page 16: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Five Strategic System Priorities to Restore Momentum

1 Accelerate Sparkling Growth, Led by Coca-Cola

2 Strategically Expand Our Profitable Still Portfolio

3 Increase Brand Investments by Maximizing Productivity

4 Win at the Point of Sale by Unlocking the Power of the System

5 Invest in Our Next Generation of Leaders

16

Page 17: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

1 The Future is Sparkling

Beverages*

• #1 Value Pool in NARTD Today

• #1 Value Growth in NARTD to 2020

• More than $100B Retail Value Growth Today to 2020

• +3% CAGR Since 2009

• More than 1.1B Incremental Unit Cases Since 2009

• +4% CAGR Since 2009

• #1 Brand in Both China and India

• +3% CAGR Since 2009

• More than 2 Billion Unit Cases Sold in 2013

* Source: Euromonitor and internal estimates

17

Page 18: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Are Driving Innovation 1

• 84% Awareness

• 76% Incremental Volume

• Bringing People Back into the Category

Coca-Cola Life in Argentina Natural Zero-Calorie Sweeteners

Entry Level Packaging

192 ml / 6.5 oz

For Today For Tomorrow

PlantBottle • More than 20B

Distributed in 28 Countries

• Double-Digit Increase in Servings

• 4-5% Increase in Customer Visits

Freestyle

18

Page 19: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Strategically Expanding Our Profitable Still Portfolio 2

19

Growing Our Billion Dollar Still Brands

Building Breadth Across New Categories

Building Depth Within Our Portfolio

Page 20: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Our Juice and Juice Drinks Portfolio is Strong 2

20

Page 21: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Are Further Expanding Our Global Marketing Network

3

21

Olympics, fifa

and share a

coke. bubbles

Page 22: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Are Winning at the Point of Sale Im

me

dia

te

Co

nsu

mp

tio

n

Feet

On

Th

e S

tre

et

Cu

stom

er

Partn

ersh

ips

RED

4

Right Execution Daily

Global System Investments

$50B+

2010-2013

22 22

Page 23: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Are Investing in Our Leaders 5

Building Bench Strength

Promoting Women in Leadership

Enhancing Capabilities

of Global Leaders Are Women

23

Page 24: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Our Reach is Truly Global and

Truly Local

24

Page 25: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

A Truly Global Business

North America 21% of Total Company Unit Cases 24% of Total Company

Operating Income

Latin America

29% of Total Company Unit Cases

28% of Total Company Operating Income

0% FY 2013 Volume Growth

+1% FY 2013 Volume Growth

Europe 14% of Total Company

Unit Cases

28% of Total Company Operating Income

-1% FY 2013 Volume Growth

Eurasia & Africa1

15% of Total Company Unit Cases

11% of Total Company Operating Income

+7% FY 2013 Volume Growth

Asia Pacific

21% of Total Company Unit Cases

24% of Total Company Operating Income

+3% FY 2013 Volume Growth

Note: Total Company Operating Income on this page totals >100%, as it does not reflect Corporate expenses.

25

Page 26: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Europe: Future Growth Opportunities Despite Headwinds

Billion Europe’s NARTD Industry Retail Value Growth

• Top 3 Sparkling Brands

• Opportunity for Volume and Value Share Gains

• Largest NARTD Retail Value Pool

Europe Group

2012 2020

26

Page 27: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Asia Pacific: A Tale of Two Worlds Growing Together

Vietnam

+25%

2013 Volume Growth Rates

Indonesia

+10%

India

+4% Thailand

+9%

China

+3%

• GDP Per Capita

Developed ~$35K

• GDP Per Capita

Emerging

~$6K

27

Page 28: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

NARTD Industry Volume Growth

2012 2020

NARTD Industry Retail Value Growth

2012 2020

Eurasia & Africa: A Solid Foundation to Capture Growth

#2 Tea

#1 Juice & Juice Drinks

#2 Sports Drinks

#2 Water

#1 Sparkling

28 28

Page 29: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

North America: Executing Our Consistent Strategy to Win in this Profitable Market

• Build Strong Brands

• Translate Brand Value into Customer Value

• Invest in Capabilities to Sustain & Repeat

Our Strategy

• Expanding Population

• Favorable Demographics

• Vibrant NARTD Business

Our Market

2013 Full Year

Volume Share

Sparkling

Sports Drinks

Teas

Juice/Juice Drinks

Energy

Still

Value Share

NARTD

29

Page 30: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

4% 4% 4% 4% 6% Latin America

Group Latin Center Mexico Brazil South Latin

4-Year Volume CAGR 2010-2013

Latin America: We are Delivering Sustainable and Balanced Growth

30

Page 31: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Bottling Investments Group and CCR Continue to Evolve

Company-Owned Bottlers Management/Oversight Role Recent Bottling Divestitures Nidan Juice Company

CCR: Coca-Cola Refreshments

• Largest Global Bottler

• 19 Markets

• > 25% of System Volume

• ~115K Employees

31

Page 32: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

BIG is a Growth Accelerator for the System

• Provide Strategic Market Leadership to Drive Growth

• Act as Venture Capitalist to Move Quickly into a Market

• Resolve Ownership and Management Changes – Structural or Philosophical

• Create Long-Term Sustainable Growth

• Act as a Model of Collaboration with Other Bottlers

32

Page 33: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

We Build Sustainable Businesses

• We Manage the Business for the Long Term – Key Metrics: OI, EBITDA, Economic Profit, Margin

Improvement, Volume AND Value Share

• Committed to Refranchising

• Finding the Right Partner is Key – Aligned, Long-Term Strategy for the Business

– Proven Management Team with Capabilities in Market Environment

– Financial Flexibility and Willingness to Invest in the Business

– Strong Culture / Engagement

33

Page 34: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Unwavering Belief in Our 2020 Vision

Page 35: Reasons to Believe - Coca-Colaassets.coca-colacompany.com/c9/8c/2c7a79884551bd58... · results to differ materially from The Coca-Cola Company’s historical experience and our ...

Our 2020 Vision Remains Clear

35