Really Targeted Outreach from Richard Baxter (SEOgadget)

Targeting Your Target Audience with Twitter Data

Richard BaxterFounder, SEOgadget.com

The not-very-inbound way to market your site.

Crap marketing does not work.

Let's do some real marketing…

I want to find out where my target market is

I want to find out what they are sharing

I want to know who to contact

I want my stuff to be a success

Who are you

targeting?

What are your

target audiences sharing?

Identify + recruit

influencersBe there

Really targeted outreach

Search: "really targeted outreach"

How SEOgadget uses #RTO

0

5

10

15

20

25

30

35

40

45

50

Count of Domain

What did a group of CMOs tweet in SFO?

0

5

10

15

20

25

30

Count Of Occurrence

What a group of Marketing Directors in London Tweeted

The authors our CMOs were interested in reading

blog

.kiss

met

rics.c

om

www.y

outu

be.co

m

hire

.jobv

ite.com

mas

habl

e.co

m

tech

.shaz

am.com

anal

ytics

.blo

gspo

t.co.

uk

giga

om.com

blog

s.ora

cle.com

tech

cityn

ews.co

m

pcge

n.or

g

www.a

sp.n

et

blog

.mon

eysa

ving

expe

rt.co

m

ohou

rs.o

rg

bgr.c

om

hack

erjo

bs.co.

uk

four

squa

re.com

newsf

eed.

time.

com

allth

ings

d.co

m

phot

ocon

test

.lone

lypl

anet

.com

xrob

ots.co

.uk

apps

.face

book

.com

0

10

20

30

40

50

60

70

80

Count of shares

Data: Websites shared by CTOs based in London on the 10th October 2013

instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co0

100200300400500600700800

What social sites are our audience using?

Authentic websites. Relevant audience.

Those sites are better for SEO, too.

The average Domain Authority of sites found in Google search asking for guest contributions: 47.82

The average Domain Authority of domains shared by influential US Chief Marketing Officers: 74.49

Average Domain Authority0

10

20

30

40

50

60

70

80

Twitter SharesGoogle Search Results

*based on 100 domains extracted from “guest post” searches in Google vs 100 domains shared by influential US CMOs in July 2013

Did you notice we didn’t use Google?

Here's how to do it.

Go here: http://bit.ly/twitterarchiver

Get TAGS v5

Tools we use

And the rest:

http://seogadget.com/tools/seogadget-for-excel/



Fetch your data.

Authorise TAGs with Twitter

You’ll get a window like this

Create an “application” with Twitter

GO TO: https://dev.twitter.com/apps/new

Find your audience

#MozCon

How do I find out what these people are sharing?

filter:links from:someone OR from:someone elseOR from:some other person

So, you just need to build a search query in twitter.

http://bit.ly/followerwonkfetcher

Paste your query into TAGs

Execute your query

Click run!

If it worked, it’ll look like this:

And then rinse and repeat. Create lots of profiles.

Now your analyst can work with the data in Excel.

Here’s your next template:

http://bit.ly/seog48

Know who to contact.

How my data looks

Tweet

Entity Data

User

Followers

Shared URL

Domain

Author

Social stuff

#MozCon

Get the contact details

use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

Tools we use

The results of my own outreach with this data…

0

5

10

15

20

25

30

35

40

45

50

Count of Domain

I marked off the best sites for my audience targeting

Leo looks like a really cool guy:

I tried to get the email address

But Rapportive did…

Who’s the content manager at Mindjet?

Here are the replies:

You want your stuff to be a success.

Don’t ask your colleagues to share your stuff.

Recruit the input of an expert and do the outreach first

Never Fail Outreach:

Discovery Creative Planning

Proof of Concept

Stakeholder

Recruitment

Production Placement

http://seogadget.com/never-fail-content-promotion/

Thank you for listening!

seogadget.com/blog

Really Targeted Outreach from Richard Baxter (SEOgadget)

Business

Transcript of Really Targeted Outreach from Richard Baxter (SEOgadget)