Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016
Transcript of Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com
Realizing the Real Potential of Mobile (Really!)
1
Chad Udellpresented to:
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 2
We live in the future.
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 3
France in the 21st Century - Jean-Marc Côté
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 4
France in the 21st Century - Jean-Marc Côté
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 5
France in the 21st Century - Jean-Marc Côtéhttp://publicdomainreview.org/collections/france-in-the-year-2000-1899-1910/
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 6
Mobile was supposed to fix allof our problems.Image: Blair Fraser, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 7
Our work keeps us lockedin the past.Image: Alberto Barrera, Flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 8
This is the typical first attempt at mobile learning.Image: Yoel Ben-Avraham, Flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 9
This is a dead bug.Image: mconnors, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 10
Repackaging is not enough. Image: Scrap This Pack, Flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 11
Nor is this.Image: Michael Gore, Flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 12
We can’t seem to shake theold ways.Image: Zachary Staines, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 13
Everything in learning seems to need a category.Image: Zachary Staines, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 14
Mobile users are different.Image: Logan Popoff, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 15
Targeting them requires a different approach.Image: earl53, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 16
We must provide real value to the user.Image: nicksumm, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 17
These are tools, after all. Image: Philip Swinburn, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 18
It all hinges around two words - Usefulness and Utility.Image: nicksumm, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 19
You can’t build a successful experience without them.Image: Marcela Andrade, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 20
On Usefulness vs. Utility.Image: Jesse Orrico, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 21
Utility is proven first.Image: DodgertonSkillhause, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 22
Usefulness is usually demonstrated later.Image: MrMagic, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 23
Most learning experiences provide neither.Image: MGDboston, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 24
Let’s see some examples.
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 25
CoastersImage: Michael Gore, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 26
AirportsImage: Ashim D’Silva, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 27
Swiss Army KnivesImage: sullivan, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 28
ChecklistsImage: xololounge, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 29
CalculatorsImage: cohdra, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 30
ComputersImage: Olu Eletu, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 31
UberImage: kpmalinowski.pl, http://freestocks.org/
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 32
TwitterImage: freestocks.org, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 33
How can we apply this?
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 34
1. You must agree to play and commit to the process.Image: GaborfromHungary, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 35
2. You have to investigate the complete situation.Image: JulesInKY, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 36
3. You have to design deliberately.Image: Wil Stweart, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 37
4. You have to test your designs.Image: Simon Law, flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 38
5. You have to build it.Image: Luis Llerena, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 39
6. You must measure it.Image: lauramusikanski, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 40
7. You must improve it.Image: Simon Law, Flickr
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 41
8. Stay connected with your users needs.Image: Juan Di Nella, Unsplash
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 42
9. Extend your portfolio.Image: GaborfromHungary, Morguefile
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 43
France in the 21st Century - Jean-Marc Côté
10. Prepare for the future.
Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 44
Thank [email protected] / @gowithfloat