Realize The Future with Mobile Broadband Huawei...

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Page 1: Realize The Future with Mobile Broadband Huawei …cdg.org/news/events/CDMASeminar/11_africa_cdma... · CDMA 450MHz RRU 2.3GHz WiMAX LTE TDD 2.5GHz RRU 2.3GHz RRU 2 Bands ... Huawei

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Copyright©2011 Huawei Technologies Co., Ltd. All Rights Reserved.

wei.comww.huawewww

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�  Mobile Broadband Prosperity Era Arrives

�  Empower MBB by SingleRAN

�  Huawei’s CDMA Updates and Contribution

Content

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Mobile Broadband Era is Coming�  Stable growing Data Revenue �  MBB demand foreseeable

Mobile Broadband is the future!

Source: Informa

2010 2011 2012 2013 2014 2015 Voice 710,145 717,643 715,100 706,982 694,958 680,981

Data 255,458 296,608 338,248 379,651 419,263 456,101

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Rev

enue

s (U

SDm

)

Voice

Data

Source: Huawei Wireless (Based on Informa 2010)

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CDMA MBB Prosperity Arrives

Source: CDG, April, 2011

million

DO Sub. +210M in next 3 years Smart Phones Energize CDMA MBB

Verizon Announced iPhone for CDMA 11 Jan. 2011 ��

�  Android and iPhone make CDMA competitive

�  More than 1,016 EV-DO broadband data devices have been commercialized by more than 100 suppliers by Dec. 2010

million

2002 2004 2006 2008 2010* 2012* 2014*

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EV-DO Rev.B – Best Choice for MBB Now

Page 5

���

800M 5M EV-DO Rev.B

2.1G 5M HSPA

2.6G 5MLTE

Note: Based on 800MHz 3C 1X

Operator Pay Back Period

Orange Porland

2 years

China Telecom 3 years

Skylink 3 years

Less CAPEX

Faster Profit

Easier Deployment

Competition with HSPA ASAP

Software Upgrade � Channel Board

Reusing sites, auxiliaries � 3G License Free�

Mbpss

0 2 4 6 8

10 12 14 16

FL Peak Rate

EV-DO Rev. B W-HSDPA Multicarrier EV-DO EV-DO Rev. A TD-HSDPA

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EV-DO Is The Foundation of LTE

•  Huge Traffic at Hotspot •  Seamless Coverage�

•  Multi Mode •  Multi Band�

2008 2009 2010 2011 2012 2013 2014 2015

DO LTE

2010~2013 is the key period for MBB, so the key is how to capture subscribers ASAP.

Rift Stage �

First DO Then LTE

Flourish Stage�

Land-grabbing Stage �

SingleRAN Ready�

Choose Mature Network •  Sufficient User Base •  Rich & Affordable

Terminal

EV-DO Now

Increase Market Share Now

DO for Seamless Full Coverage + LTE for HotSpot

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China, China Telecom one of the fast growing CDMA operators in the world ld

�  Total market share increased from 4.5% in 2008 to 10.56% in Oct. 2010. �  EV-DO revenue as % of total reached to 15.9% in Sep. 2010.

China Telecom gets huge development since Oct. 2008 began to operate CDMA.

Key success factors of EV-DO EV-DO subs & revenue percentage

23.4 134.8295.7

407557

718

915

15.90%14.26%

12.91%12.05%

9.80%

4.59%

0.62%

0100200300400500600700800900

1000

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

Source: China Telecom public data & Huawei analysis

EV-DO launch

EV-DO ARPU110RMB

Key Succes

s Factors

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Poland, Orange Poland successful CDMA 450M EV-DO operator, short payback period of investment

2 Year Return on investment !

�  Nationwide coverage EV-DO network with more than 750+ sites, serving 200K subscribers all over the country,

�  No.1 data brand in Poland and good return on investment.

Return on Investment Analysis: �  CAPEX payback period will be

less than 2 years.

Key success factors of EV-DO

Urban

Rural

CDMA450 �CHSPA�

�  Providing wireless broadband service for rural/remote areas

�  Quick development with less CAPEX than GSM

�  Synergetic development with HSPA.

Differentiation positioning

Technology leveraging

Synergetic developing

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�  Mobile Broadband Prosperity Era Arrives

�  Empower MBB with SingleRAN

�  Huawei’s CDMA Updates and Contribution

Content

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HUAWEI TECHNOLOGIES CO., LTD. Page 10

KSF On Building a Profitable MBB Business

Value/Bit (Revenue Creation)

X

Z

Y �  To compete with OTT, content providers, handsets suppliers� �  To avoid being “bit pipe” providers only

Bit/Cost (TCO Optimization)

End-users/Operators (Closed Relation)

�  To invest more and more network capacity �  To deal with multiple networks �  To deliver the best QoE with minimum

CAPEX/OPEX

�  To understand consumers interests and needs �  To innovate for developing new business model (“value based

pricing”) �  To tackle new mobile opportunities like mobile cloud computing

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Challenge: Doubled Capacity every Year

Source: Huawei Wireless 2011 Q1

Doubled traffic in both past and future 3 years

�# + &#&+"#&+

��#�+�$#"+

+

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� +

� +

$ +

� +

& +

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Signaling grows with Smartphone growth

�1 1 #

�1 1 #

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$1 1 #

�1 1 #

&1 1 #

21 1 #

3,� 4���)� 35 6���/

� "

� %

� �

� ��'

� ��'

� ��'

� �$'

Source: Huawei Wireless 2011 Q1

The pipe shall not be the bottleneck of MBB growth

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Challenge: Traffic Hot Site Concentration

1.4 1.7 2.6

7.8 7.7

12

0

2

4

6

8

10

12

14

Singapore Operator-S

Japan Operator-E

Canada Operator-B

Average Cell Throughput Hot site Cell Throughput

1.4 1.4 .7 .6

5.6x 4.5x

4.6x

Cell throughput: Hot Site > 4.5x Average Cell 20% Hot sites carry 60%+ of Mobile Traffic

15.6% 20.0% 20.0%

85.0% 80.0%

60.0%

# +

� # +

� # +

� # +

$ # +

� # +

& # +

2 # +

" # +

% # +

China Operator-T

UK Operator-O

Malaysis Operator-M

Hot site/Total Site (%)

Hot site Traffic/Total Traffic (%)

Source: Huawei Wireless 2011 Q1 Source: Huawei Wireless 2011 Q1

Multi Band & Multi Mode offload shall be a trend.

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Challenge: MBB User Experience

Voice network KPIs: •  Call set-up success rate •  Hand-over success rate •  Voice integrity (Clarity,

Echo..)

Data user QoE: 1. Basic telephony service KPIs 2. Mobile Internet (PS): connection stability &

latency (Gaming, VoIP etc.), Always online (IM/SNS), fluid (Video/streaming), quick response (Browsing based) etc.

Voice focused mobile network: Simple QoS KPIs

Voice + MBB network: Guaranteed QoE

Millions

QoS + QoE

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SingleRAN Empower CDMA MBB

Page 14

Awareness of user experience Precise resource management & allocation

Broad

Synergy Smart

Multi Band Synergy Multi Mode Synergy

1000X traffic in 10 years Cost-effective bandwidth expansion

SingleRAN

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Expand Bandwidth With Limited Spectrum

DO Enhancement Pack: 400% DO Capacity 1X Enhancement Pack: 500% 1X Capacity

1X/DO Refarming: 200% Carrier Efficiency��

Release 1X Carrier to DO

Improve DO Performance

Radio Resources Multiplexing

A

C

B

Broad Synergy y Smart

pectrum

~ 5x

~ 10x ~ 50x

~ 500x

Capacity achievement

Cost?

TTM?

Terminal?

License? �

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DO Enhancement Pack

Page 16

1

2.5

DOrA EV-DO Rev.B Ph 2 Tech�

Chip� CSM6800� CSM6850�

New Feature�

RL Capacity

Enh.

1.6(RL

Split Antenna�

3-sector� Split 6-sector�

1

1.6~1.8

Make DO Throughput 400% Booming

Broad Synergy y Smart

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1X Enhancement Pack

Page 17

1X � DO� 1X DO�

Free Up More Carriers for EV-DO while Keep 1X Capacity

1

3

EVRC 1X-Adv Tech�

Chip� CSM6700� CSM8700�

New Feature� Split Antenna�

EVRC-B

1.4

3-sector� Split 6-sector�

1

1.6~1.8

Broad Synergy y Smart

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1X and DO Dynamic Refarming

�  Carrier dynamical switch to 1X or DO according to the traffic load or operators’ strategies.

�  Improve the Spectrum Efficiency by Bi-direction Refarming.

1X � DO� 1X � DO�

Higher 1x Voice Traffic

More DO Data Traffic�

Voice Heavy Hour (Daytime)

Such as Office Hour, voice service occupy the main Spectrum(6:00-24:00)

Such as closing time, high-speed, broadband access via mobile devices(0:00-6:00)

Data Heavy Hour (Night)

Broad Synergy y Smart

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LTE 2.6G/WiMax2.3G

Cost Effective Multi-Mode/Band Synergy

Suburban Rural Dense Urban/Urban

Multi-Layer Coverage

EV-DO 1.9G

CDMA1X/EV-DO 800MHz

Multi-Radio/Band Synergy

Major portion of MBB traffic and subs centralized in certain area of Dense Urban/

Urban

Max2.3G3G3G3G3G3G3G3G3G3G33G3G3G3G3GGG3G3G3G3G3G33GG3G3G3G3G33G

O 800MHz

d Synergy

on of nd subs

n certain e Urban/n

Here is Multi-Radio/Band Synergy

Broad Synergy y Smart

Quickly? �

�  LTE/WiMaxS in high band supplies MBB service in Dense Urban/Urban area;

�  CDMA EV-DO/1x supplies general MBB and voice service in mass area

�  Multi-Mode/Band Synergy is to improve both capacity and coverage

Multi-Mode/Band Synergy

Cost-effectively?�

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Reducing OPEX

Minimizing Complexity

Smooth Evolution

Huawei Proposes Synergy Site Solution

SingleRAN

Single OSS

Single Transmission

�  X bands Y modes in one site

�  RFU/RRU

�  Convergence �  Intelligence �  Accuracy

• Co-Backhaul

One site, one vendor to minimize complexity Multi-mode SingleRAN to reduce OPEX

LTE ready for smooth Evolution

Broad Synergy y Smart

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SingleBTS – multi-Bands multi-Modes 1 Cabinet

Outdoor Macro BTS3900A

Co- BBU

Co- BBU

R R U

R F U

R F U

R F U

R F U

F F U

APM30 Cabinet

RF Cabinet

RRU

1-cabinet

Outdoor Distributed DBS3900

Co- BBU

Co- BBU

R R U

R F U

R F U

R F U

R F U

F F U

Indoor Macro BTS3900

SingleBTS: Cover all kinds of site scenarios

3 Bands 3 Modes 1 Cabinet

�  800MHz / 1.9GHz �  CDMA 800MHz/ 1.9GHz RFU

�  2.3GHz �  Wimax �  LTE TDD

2 Bands 3 Modes 1 Cabinet

�  450MHz �  CDMA 450MHz RRU

�  2.3GHz �  WiMAX �  LTE TDD 2.5GHz RRU 2.3GHz RRU

2 Bands 3 Modes 1 Cabinet

�  800MHz / 1.9GHz �  CDMA �  UMTS �  LTE

800MHz / 1.9GHz RRU

Broad Synergy y Smart

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Smart RAN, Smart Business

TV/Video

Web

App

BTS BSC Core App server

Service awareness Smart resources management

BTS BSC Cache CDN

PCRF

Internet Offload reduce the impact from high value traffic

Service awareness enable smart resource management

BSC Cache improve QoE and network efficiency

Different operation guarantee cash flow

�Bronze Silver Gold

$$$ $$ $

By time

By user & terminal

By service By location

=

B2B

B2C

3rd

Party Advertisement Mashup Own Service

Smart RAN Delivery Platform

New business mode for new revenue

Broad Synergy y Smart

Digital Maketplace

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Smart QoE Evaluation Improves VIP Experience

04:00 Ann

Royal Bank

12:00 Mike

HYDE Park

User Experience Optimization

Center

Huawei NE��

Probe (3rd NE)�

User Ratio� QoE�

61% 5 19% 4 15% 3 4% 2 1% 1

�  Experience Statistics & Analysis

�  Warning for Poor Experience VIP

VIP� QoE� Service Quality

Mary 2

Tom 1

�  Troubleshooting for poor Experience User

Service Quality Reason Suggestion

Facebook connect fail

Weak Coverage

Parameter Optimization

Broad Synergy y Smart

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�  Mobile Broadband Prosperity Era Arrives

�  Empower MBB with SingleRAN

�  Huawei’s CDMA Updates and Contribution

Content

Page 25: Realize The Future with Mobile Broadband Huawei …cdg.org/news/events/CDMASeminar/11_africa_cdma... · CDMA 450MHz RRU 2.3GHz WiMAX LTE TDD 2.5GHz RRU 2.3GHz RRU 2 Bands ... Huawei

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Dedicated to our customers

USA

�  1st All IP network in USA, covering Chicago area

Indonesia

�  The fast developing CDMA operator in Indonesia with EV-DO �  Whole Network Swap with best network quality achieved

India

�  Leading all IP network with 6000+ BTS, Swapped 2,000+ BTS �  Largest All IP E2E solution with over 7500 BTS and 40,000+

TRX

China �  International roaming, CDMA 1st deployment of SingleBTS

�  40.4% market share with 70,800+ BTS;

�  3 million subscribers increase in less than one year Nigeria

�  Best CDMA Operator of the year 2009 in Nigeria

�  All IP, First CDMA/LTE solution

�  Subscriber increasing more than 100k per month

Pakistan

�  World’s 1st commercial EV-DO Rev.B network launched in Q2 2010

The image cannot be displayed. Your �  450MHz for rural coverage, 1.9GHz EV-DO Rev.B network

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CDMA Handset Achievement in 2010: Top Android Handset Vendor

United States: •  Sales increases 400% YoY; •  Star handset M750 800K (Sprint /PCS/Cricket) •  Android M860 1M+

China: •  NO.1 in China Telecom 3G market; •  Star handset C5700 (EV-DO) - 800K+; •  Mass smart phone TOP1 – C8500 - 1M+;

80 million units (accumulation shipment 2005-2010)

� � � $ � & 2 " %

Huawei CDMA handset revenue (Millions of Dollars) M860 hot sales in USA�

shipment over 1 million within Q4 2010 80K sale out per week Total shipment reaches 2 million units

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Continuously Invest In CDMA

�  129 EV-DO commercial deployments �  1 commercial & 4 pre-commercial EV-DO

Rev.B �  SingleRAN solution deployed worldwide

�  40.5% market share with 75, 000+ BTS

�  43.8 % market share in EV-DO

Source: December 2010, Huawei Source: October 2010�

2010 Q3 CDMA BTS Shipments China CDMA EV-DO Market share

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Continuously Contribute to CDMA Standards

Active Advocator: A major contributor to 3GPP2, 3GPP, ITU, OMA, ETSI and IETF

7 R&D centers worldwide In-house ASIC chipset capability for RF and baseband

1400+ CDMA patents 270+ essential LTE patents in ETSI, No.1 LTE patents share�

Shenzhen RAN Shanghai Terminal Xi’an Core

Stockholm RF technology

Dallas

Moscow RF technology

San Diego

ASIC, algorithm

2010 Adopted RAN1-RAN2 Proposal in 3GPP

Source: 3GPP (Dec. 2010)

LTE World Summit 2010

�  Best Contribution to Research & Development for LTE

�  Significant Progress for a Commercial Launch of LTE

�  CDMA Industry Achievement Awards :Innovation in Network Technologies

�  Best LTE Infrastructure Original Equipment Manufacturer 2010 RCR

Ecosystem Awards

�  Best Contribution to R&D for LTE in North America LTE North America

2010

Advanced Tech Industry Awards Worldwide R&D centre

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CDMA Forum Continuously Drives CDMA Business

An ideal platform for operators to share experiences & look into future CDMA Business

2010 Shanghai China �

2006 Thailand Phuket

2007 Indonesia Bandung

2008 Mauritius

2009 Beijing China

The 1st The 2nd

The 3rd

The 4th

The 6th Global CDMA Operation & Development

Forum Jun 2011, Guzngzhou, China

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Thank you www.huawei.com

Copyright ©2011 Huawei Technologies Co.,Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to

change or withdrawal according to specific customer requirements and conditions.

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