Realize The Future with Mobile Broadband Huawei...
Transcript of Realize The Future with Mobile Broadband Huawei...
www.huawei.com
Copyright©2011 Huawei Technologies Co., Ltd. All Rights Reserved.
wei.comww.huawewww
� Mobile Broadband Prosperity Era Arrives
� Empower MBB by SingleRAN
� Huawei’s CDMA Updates and Contribution
Content
HUAWEI TECHNOLOGIES Co., Ltd.
Mobile Broadband Era is Coming� Stable growing Data Revenue � MBB demand foreseeable
Mobile Broadband is the future!
Source: Informa
2010 2011 2012 2013 2014 2015 Voice 710,145 717,643 715,100 706,982 694,958 680,981
Data 255,458 296,608 338,248 379,651 419,263 456,101
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Rev
enue
s (U
SDm
)
Voice
Data
Source: Huawei Wireless (Based on Informa 2010)
HUAWEI TECHNOLOGIES Co., Ltd.
CDMA MBB Prosperity Arrives
Source: CDG, April, 2011
million
DO Sub. +210M in next 3 years Smart Phones Energize CDMA MBB
Verizon Announced iPhone for CDMA 11 Jan. 2011 ��
� Android and iPhone make CDMA competitive
� More than 1,016 EV-DO broadband data devices have been commercialized by more than 100 suppliers by Dec. 2010
million
2002 2004 2006 2008 2010* 2012* 2014*
#� $#$ �� �$��
%����
��&�&$
��%
�""
�&�
$��
��&
HUAWEI TECHNOLOGIES Co., Ltd.
EV-DO Rev.B – Best Choice for MBB Now
Page 5
�
���
800M 5M EV-DO Rev.B
2.1G 5M HSPA
2.6G 5MLTE
Note: Based on 800MHz 3C 1X
Operator Pay Back Period
Orange Porland
2 years
China Telecom 3 years
Skylink 3 years
Less CAPEX
Faster Profit
Easier Deployment
Competition with HSPA ASAP
Software Upgrade � Channel Board
Reusing sites, auxiliaries � 3G License Free�
Mbpss
0 2 4 6 8
10 12 14 16
FL Peak Rate
EV-DO Rev. B W-HSDPA Multicarrier EV-DO EV-DO Rev. A TD-HSDPA
HUAWEI TECHNOLOGIES Co., Ltd. Page 6
EV-DO Is The Foundation of LTE
• Huge Traffic at Hotspot • Seamless Coverage�
• Multi Mode • Multi Band�
2008 2009 2010 2011 2012 2013 2014 2015
DO LTE
2010~2013 is the key period for MBB, so the key is how to capture subscribers ASAP.
Rift Stage �
First DO Then LTE
Flourish Stage�
Land-grabbing Stage �
SingleRAN Ready�
Choose Mature Network • Sufficient User Base • Rich & Affordable
Terminal
EV-DO Now
Increase Market Share Now
DO for Seamless Full Coverage + LTE for HotSpot
HUAWEI TECHNOLOGIES CO., LTD. Page 7
�
�
China, China Telecom one of the fast growing CDMA operators in the world ld
� Total market share increased from 4.5% in 2008 to 10.56% in Oct. 2010. � EV-DO revenue as % of total reached to 15.9% in Sep. 2010.
China Telecom gets huge development since Oct. 2008 began to operate CDMA.
Key success factors of EV-DO EV-DO subs & revenue percentage
23.4 134.8295.7
407557
718
915
15.90%14.26%
12.91%12.05%
9.80%
4.59%
0.62%
0100200300400500600700800900
1000
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
Source: China Telecom public data & Huawei analysis
EV-DO launch
EV-DO ARPU110RMB
Key Succes
s Factors
��������� ����
���������
��������������������
�������� ���
��������
������������ ���
������������������
�������������������
'(�)*� '(�)*�
HUAWEI TECHNOLOGIES CO., LTD. Page 8
�
�
Poland, Orange Poland successful CDMA 450M EV-DO operator, short payback period of investment
2 Year Return on investment !
� Nationwide coverage EV-DO network with more than 750+ sites, serving 200K subscribers all over the country,
� No.1 data brand in Poland and good return on investment.
Return on Investment Analysis: � CAPEX payback period will be
less than 2 years.
Key success factors of EV-DO
Urban
Rural
CDMA450 �CHSPA�
� Providing wireless broadband service for rural/remote areas
� Quick development with less CAPEX than GSM
� Synergetic development with HSPA.
Differentiation positioning
Technology leveraging
Synergetic developing
� Mobile Broadband Prosperity Era Arrives
� Empower MBB with SingleRAN
� Huawei’s CDMA Updates and Contribution
Content
HUAWEI TECHNOLOGIES CO., LTD. Page 10
�
�
KSF On Building a Profitable MBB Business
Value/Bit (Revenue Creation)
X
Z
Y � To compete with OTT, content providers, handsets suppliers� � To avoid being “bit pipe” providers only
Bit/Cost (TCO Optimization)
End-users/Operators (Closed Relation)
� To invest more and more network capacity � To deal with multiple networks � To deliver the best QoE with minimum
CAPEX/OPEX
� To understand consumers interests and needs � To innovate for developing new business model (“value based
pricing”) � To tackle new mobile opportunities like mobile cloud computing
HUAWEI TECHNOLOGIES CO., LTD. Page 11
�
�
Challenge: Doubled Capacity every Year
Source: Huawei Wireless 2011 Q1
Doubled traffic in both past and future 3 years
�# + &#&+"#&+
��#�+�$#"+
+
� +
� +
� +
$ +
� +
& +
� � � ��' � ��' � ��' � �$'
�������� ���� ���������������
,�����-./���/�����./
,��/���/���.0�-���/�
Signaling grows with Smartphone growth
�
�1 1 #
�1 1 #
�1 1 #
$1 1 #
�1 1 #
&1 1 #
21 1 #
3,� 4���)� 35 6���/
� "
� %
� �
� ��'
� ��'
� ��'
� �$'
Source: Huawei Wireless 2011 Q1
The pipe shall not be the bottleneck of MBB growth
HUAWEI TECHNOLOGIES CO., LTD. Page 12
�
�
Challenge: Traffic Hot Site Concentration
1.4 1.7 2.6
7.8 7.7
12
0
2
4
6
8
10
12
14
Singapore Operator-S
Japan Operator-E
Canada Operator-B
Average Cell Throughput Hot site Cell Throughput
1.4 1.4 .7 .6
5.6x 4.5x
4.6x
Cell throughput: Hot Site > 4.5x Average Cell 20% Hot sites carry 60%+ of Mobile Traffic
15.6% 20.0% 20.0%
85.0% 80.0%
60.0%
# +
� # +
� # +
� # +
$ # +
� # +
& # +
2 # +
" # +
% # +
China Operator-T
UK Operator-O
Malaysis Operator-M
Hot site/Total Site (%)
Hot site Traffic/Total Traffic (%)
Source: Huawei Wireless 2011 Q1 Source: Huawei Wireless 2011 Q1
Multi Band & Multi Mode offload shall be a trend.
HUAWEI TECHNOLOGIES CO., LTD. Page 13
�
�
Challenge: MBB User Experience
Voice network KPIs: • Call set-up success rate • Hand-over success rate • Voice integrity (Clarity,
Echo..)
Data user QoE: 1. Basic telephony service KPIs 2. Mobile Internet (PS): connection stability &
latency (Gaming, VoIP etc.), Always online (IM/SNS), fluid (Video/streaming), quick response (Browsing based) etc.
Voice focused mobile network: Simple QoS KPIs
Voice + MBB network: Guaranteed QoE
Millions
QoS + QoE
HUAWEI TECHNOLOGIES Co., Ltd.
SingleRAN Empower CDMA MBB
Page 14
Awareness of user experience Precise resource management & allocation
Broad
Synergy Smart
Multi Band Synergy Multi Mode Synergy
1000X traffic in 10 years Cost-effective bandwidth expansion
SingleRAN
HUAWEI TECHNOLOGIES CO., LTD.
Expand Bandwidth With Limited Spectrum
DO Enhancement Pack: 400% DO Capacity 1X Enhancement Pack: 500% 1X Capacity
1X/DO Refarming: 200% Carrier Efficiency��
Release 1X Carrier to DO
Improve DO Performance
Radio Resources Multiplexing
A
C
B
�
Broad Synergy y Smart
pectrum
~ 5x
~ 10x ~ 50x
~ 500x
Capacity achievement
Cost?
TTM?
Terminal?
License? �
HUAWEI TECHNOLOGIES Co., Ltd.
DO Enhancement Pack
Page 16
1
2.5
DOrA EV-DO Rev.B Ph 2 Tech�
Chip� CSM6800� CSM6850�
New Feature�
RL Capacity
Enh.
1.6(RL
Split Antenna�
3-sector� Split 6-sector�
1
1.6~1.8
Make DO Throughput 400% Booming
Broad Synergy y Smart
HUAWEI TECHNOLOGIES Co., Ltd.
1X Enhancement Pack
Page 17
1X � DO� 1X DO�
Free Up More Carriers for EV-DO while Keep 1X Capacity
1
3
EVRC 1X-Adv Tech�
Chip� CSM6700� CSM8700�
New Feature� Split Antenna�
EVRC-B
1.4
3-sector� Split 6-sector�
1
1.6~1.8
Broad Synergy y Smart
HUAWEI TECHNOLOGIES CO., LTD. Page 18
�
�
1X and DO Dynamic Refarming
� Carrier dynamical switch to 1X or DO according to the traffic load or operators’ strategies.
� Improve the Spectrum Efficiency by Bi-direction Refarming.
1X � DO� 1X � DO�
Higher 1x Voice Traffic
More DO Data Traffic�
Voice Heavy Hour (Daytime)
Such as Office Hour, voice service occupy the main Spectrum(6:00-24:00)
Such as closing time, high-speed, broadband access via mobile devices(0:00-6:00)
Data Heavy Hour (Night)
Broad Synergy y Smart
HUAWEI TECHNOLOGIES Co., Ltd.
LTE 2.6G/WiMax2.3G
�
�
�
�
Cost Effective Multi-Mode/Band Synergy
Suburban Rural Dense Urban/Urban
Multi-Layer Coverage
EV-DO 1.9G
CDMA1X/EV-DO 800MHz
Multi-Radio/Band Synergy
Major portion of MBB traffic and subs centralized in certain area of Dense Urban/
Urban
Max2.3G3G3G3G3G3G3G3G3G3G33G3G3G3G3GGG3G3G3G3G3G33GG3G3G3G3G33G
O 800MHz
d Synergy
on of nd subs
n certain e Urban/n
Here is Multi-Radio/Band Synergy
Broad Synergy y Smart
Quickly? �
� LTE/WiMaxS in high band supplies MBB service in Dense Urban/Urban area;
� CDMA EV-DO/1x supplies general MBB and voice service in mass area
� Multi-Mode/Band Synergy is to improve both capacity and coverage
Multi-Mode/Band Synergy
Cost-effectively?�
HUAWEI TECHNOLOGIES CO., LTD. Page 20
Reducing OPEX
Minimizing Complexity
Smooth Evolution
Huawei Proposes Synergy Site Solution
SingleRAN
Single OSS
Single Transmission
� X bands Y modes in one site
� RFU/RRU
� Convergence � Intelligence � Accuracy
• Co-Backhaul
One site, one vendor to minimize complexity Multi-mode SingleRAN to reduce OPEX
LTE ready for smooth Evolution
Broad Synergy y Smart
HUAWEI TECHNOLOGIES Co., Ltd.
SingleBTS – multi-Bands multi-Modes 1 Cabinet
Outdoor Macro BTS3900A
Co- BBU
Co- BBU
R R U
R F U
R F U
R F U
R F U
F F U
APM30 Cabinet
RF Cabinet
RRU
1-cabinet
Outdoor Distributed DBS3900
Co- BBU
Co- BBU
R R U
R F U
R F U
R F U
R F U
F F U
Indoor Macro BTS3900
SingleBTS: Cover all kinds of site scenarios
3 Bands 3 Modes 1 Cabinet
� 800MHz / 1.9GHz � CDMA 800MHz/ 1.9GHz RFU
� 2.3GHz � Wimax � LTE TDD
�
2 Bands 3 Modes 1 Cabinet
� 450MHz � CDMA 450MHz RRU
� 2.3GHz � WiMAX � LTE TDD 2.5GHz RRU 2.3GHz RRU
2 Bands 3 Modes 1 Cabinet
� 800MHz / 1.9GHz � CDMA � UMTS � LTE
�
800MHz / 1.9GHz RRU
Broad Synergy y Smart
HUAWEI TECHNOLOGIES CO., LTD.
Smart RAN, Smart Business
TV/Video
Web
App
BTS BSC Core App server
Service awareness Smart resources management
BTS BSC Cache CDN
PCRF
Internet Offload reduce the impact from high value traffic
Service awareness enable smart resource management
BSC Cache improve QoE and network efficiency
Different operation guarantee cash flow
�Bronze Silver Gold
$$$ $$ $
By time
By user & terminal
By service By location
=
B2B
B2C
3rd
Party Advertisement Mashup Own Service
Smart RAN Delivery Platform
New business mode for new revenue
Broad Synergy y Smart
Digital Maketplace
HUAWEI TECHNOLOGIES CO., LTD.
Smart QoE Evaluation Improves VIP Experience
04:00 Ann
Royal Bank
12:00 Mike
HYDE Park
User Experience Optimization
Center
Huawei NE��
Probe (3rd NE)�
User Ratio� QoE�
61% 5 19% 4 15% 3 4% 2 1% 1
� Experience Statistics & Analysis
� Warning for Poor Experience VIP
VIP� QoE� Service Quality
Mary 2
Tom 1
� Troubleshooting for poor Experience User
Service Quality Reason Suggestion
Facebook connect fail
Weak Coverage
Parameter Optimization
Broad Synergy y Smart
� Mobile Broadband Prosperity Era Arrives
� Empower MBB with SingleRAN
� Huawei’s CDMA Updates and Contribution
Content
HUAWEI TECHNOLOGIES CO., LTD. Page 25
�
�
Dedicated to our customers
USA
� 1st All IP network in USA, covering Chicago area
Indonesia
� The fast developing CDMA operator in Indonesia with EV-DO � Whole Network Swap with best network quality achieved
India
� Leading all IP network with 6000+ BTS, Swapped 2,000+ BTS � Largest All IP E2E solution with over 7500 BTS and 40,000+
TRX
China � International roaming, CDMA 1st deployment of SingleBTS
� 40.4% market share with 70,800+ BTS;
� 3 million subscribers increase in less than one year Nigeria
� Best CDMA Operator of the year 2009 in Nigeria
� All IP, First CDMA/LTE solution
� Subscriber increasing more than 100k per month
Pakistan
� World’s 1st commercial EV-DO Rev.B network launched in Q2 2010
The image cannot be displayed. Your � 450MHz for rural coverage, 1.9GHz EV-DO Rev.B network
HUAWEI TECHNOLOGIES CO., LTD. Page 26
�
�
CDMA Handset Achievement in 2010: Top Android Handset Vendor
United States: • Sales increases 400% YoY; • Star handset M750 800K (Sprint /PCS/Cricket) • Android M860 1M+
China: • NO.1 in China Telecom 3G market; • Star handset C5700 (EV-DO) - 800K+; • Mass smart phone TOP1 – C8500 - 1M+;
80 million units (accumulation shipment 2005-2010)
� � � $ � & 2 " %
�
Huawei CDMA handset revenue (Millions of Dollars) M860 hot sales in USA�
shipment over 1 million within Q4 2010 80K sale out per week Total shipment reaches 2 million units
HUAWEI TECHNOLOGIES CO., LTD. Page 27
�
�
Continuously Invest In CDMA
� 129 EV-DO commercial deployments � 1 commercial & 4 pre-commercial EV-DO
Rev.B � SingleRAN solution deployed worldwide
� 40.5% market share with 75, 000+ BTS
� 43.8 % market share in EV-DO
Source: December 2010, Huawei Source: October 2010�
2010 Q3 CDMA BTS Shipments China CDMA EV-DO Market share
HUAWEI TECHNOLOGIES CO., LTD. Page 28
�
�
Continuously Contribute to CDMA Standards
Active Advocator: A major contributor to 3GPP2, 3GPP, ITU, OMA, ETSI and IETF
7 R&D centers worldwide In-house ASIC chipset capability for RF and baseband
1400+ CDMA patents 270+ essential LTE patents in ETSI, No.1 LTE patents share�
Shenzhen RAN Shanghai Terminal Xi’an Core
Stockholm RF technology
Dallas
Moscow RF technology
San Diego
ASIC, algorithm
2010 Adopted RAN1-RAN2 Proposal in 3GPP
Source: 3GPP (Dec. 2010)
LTE World Summit 2010
� Best Contribution to Research & Development for LTE
� Significant Progress for a Commercial Launch of LTE
� CDMA Industry Achievement Awards :Innovation in Network Technologies
� Best LTE Infrastructure Original Equipment Manufacturer 2010 RCR
Ecosystem Awards
� Best Contribution to R&D for LTE in North America LTE North America
2010
Advanced Tech Industry Awards Worldwide R&D centre
HUAWEI TECHNOLOGIES CO., LTD. Page 29
�
�
CDMA Forum Continuously Drives CDMA Business
An ideal platform for operators to share experiences & look into future CDMA Business
2010 Shanghai China �
2006 Thailand Phuket
2007 Indonesia Bandung
2008 Mauritius
2009 Beijing China
The 1st The 2nd
The 3rd
The 4th
The 6th Global CDMA Operation & Development
Forum Jun 2011, Guzngzhou, China
Thank you www.huawei.com
Copyright ©2011 Huawei Technologies Co.,Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to
change or withdrawal according to specific customer requirements and conditions.
©2011 技 有限公司 版权所有 本 料 供参考,不 成任何承 及保