Medication Aides: Regulations, Safety, & Practice Jill Budden, PhD.
Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunrise
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Transcript of Real World Aff Mgt Tips - Mark Russell & Keith Budden/Arctic Sunrise
Communicating With Affiliates
By Keith BuddenArctic Sunrise
Communicating with affiliates
• Accept that there are three types of people
Communicating with affiliates
• Accept that there are three types of people• Those who make things happen
Communicating with affiliates
• Accept that there are three types of people• Those who make things happen• Those who watch things happen
Communicating with affiliates
• Accept that there are three types of people• Those who make things happen• Those who watch things happen• Those who wonder what happened!
Communicating with affiliates
• Make contact details available• Let affiliates know when you are not there• Regular affiliate newsletters• Affiliate pages on your website/network website• Press releases
Communicating with affiliates
• Find out how your affiliates like to communicate:
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email• MSN
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email• MSN• Telephone
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email• MSN• Telephone• Skype
Communicating with affiliates
• Find out how your affiliates like to communicate:
• Email• MSN• Telephone• Skype• A4U
Communicating with affiliates• Find out how your affiliates like to
communicate:• Email• MSN• Telephone• Skype• A4U• SMS
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email• MSN• Telephone• Skype• A4U• SMS• Webinar
Communicating with affiliates
• Find out how your affiliates like to communicate:• Email• MSN• Telephone• Skype• A4U• SMS• Webinar• Face to face
What to communicate
• Is it really news?
What to communicate
• Is it really news?• Don’t speak for the sake of making noise
Email – what’s really important
• The subject must be clear
Email – what’s really important
• The subject must be clear• Ensure the message is ‘above the fold’
Email – what’s really important
• The subject must be clear• Ensure the message is ‘above the fold’• Ensure the message has timelines
Email – what’s really important
• The subject must be clear• Ensure the message is ‘above the fold’• Ensure the message has timelines• Experiment with colours and fonts
The 10 second pitch
• 10 seconds is the most you have to grab attention (and it’s probably more like 7!)
Phone/MSN/Skype
• Find a time that suits you and them – this may be outside of your office hours
Phone/MSN/Skype
• Find a time that suits you and them – this may be outside of your office hours
• Accept that No really does mean NO
Phone/MSN/Skype
• Find a time that suits you and them – this may be outside of your office hours
• Accept that No really does mean NO• Do leave a message or don’t be surprised if you
get no response
Phone/MSN/Skype
• Do all of your phone calls one after another
Phone/MSN/Skype
• Do all of your phone calls one after another• Your brain gets into ‘phone’ mode
Phone/MSN/Skype
• Do all of your phone calls one after another• Your brain gets into ‘phone’ mode• Do write down what you need to talk about –
make small talk but keep it brief – your time (and theirs) costs money
Finding the time
• If you can’t work harder – work smarter
Finding the time
• For each item in your ‘inbox’ do the following:
Finding the time
• Is it actionable?
Finding the time
• Is it actionable?• If the answer is no then either file it
Finding the time
• Is it actionable?• If the answer is no then either file it• Or BIN it
Finding the time
• Is it actionable?• If the answer is YES then:
Finding the time
• Is it actionable?• If the answer is YES then:• If it will take less than 2 minutes to do – do it
now!
Finding the time
• Is it actionable?• If the answer is YES then:• If it will take more than 2 minutes to do – either
delegate it or defer it
Finding the time
• Is it actionable?• If you defer it either:
Finding the time
• Is it actionable?• If you defer it either:• Give it an action date/time or
Finding the time
• Is it actionable?• If you defer it either:• Give it an action date/time or• Add it to your ‘when I get time’ list
Finding the time
• Every action should have a context
Finding the time
• You must find the time to have a weekly review
How To Motivate And Incentivise Affiliates Effectively!
By Mark RussellExistem Affiliate Management
Think like an affiliate
• What do they do?
Think like an affiliate
• What do they do?
• How do they do it?
Think like an affiliate
• What do they do?
• How do they do it?
• Why do they do it?
Think like an affiliate
• What do they do?
• How do they do it?
• Why do they do it?
• Recognise their entrepreneurial nature.
Think like an affiliate
• What do they do?
• How do they do it?
• Why do they do it?
• Recognise their entrepreneurial nature.
• Recognise they are paid by results
- Therefore – motivated by results
Getting a result – Primary Goals
• Making a sale• Driving a lead
Getting a result – Other Goals
• Achieving high SEO ranking• Building a database of keywords• Visible blog / original content
Getting a result
• What can I do to help drive these goals?
Your Website Conversion
• Reduce leakage– Telephone numbers– Non-commissionable products and links– Dead end pages
Your Website
• Optimise conversions• Ensure fast page loads• Ensure stock situation is clear to
consumer• Clear call to action• Necessary product explanations• Simple checkout
Programme Policy and Description
• Ensure clear commercial policy
• Clear PPC guidelines
• Clear “validity” guidelines
• Comprehensive merchant description
The Basics – A Recap
• Affiliates will choose high conversion over high commission
• Affiliates trust merchants with affiliate friendly sites
• Affiliates will sign up for programmes that are easy to work with
• Getting the basics right motivates RECRUITMENT!
Motivation Strategies
• Sales growth
• Lead quality
• Recruitment
• Affiliate Type
Motivation – Sales Growth
• Commission – Affiliate Facing– Commission Rates
– Commission Tiers
– Time limited increases
Motivation – Sales Growth
• Commission – Affiliate Facing– Commission Rates
– Commission Tiers
– Time limited increases
• Exclusive Discount / Promotions – Customer facing– Customer discount
Motivation – Lead Quality
• Target quality
Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are apparent
Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are apparent
• Be transparent
Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are apparent
• Be transparent
• Validate promptly with rapid feedback
Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are apparent
• Be transparent
• Validate promptly with rapid feedback
• Provide affiliate education
Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are apparent
• Be transparent
• Validate promptly with rapid feedback
• Provide affiliate education
• Provide affiliate with customer education material
Motivation – Affiliate Recruitment
• Double first commissions– First sale
Motivation – Affiliate Recruitment
• Double first commissions– First sale
• Introductory rates– High first month commission
Motivation – Affiliate Recruitment
• Double first commissions– First sale
• Introductory rates– High first month commission
• Prize draw– For posting links
Motivation – Affiliate Types
• Different affiliate types require different strategies– Cash back / Incentive
– Content
– Voucher Code
– PPC
– Comparison
Cashback / Incentive Sites - Strategy
• Exclusive offers to affiliate
• Higher commission rates
• Exclusive offers to customers
Content Sites - Motivation
• SEO friendly content• Descriptions• Timely information
Content Sites - Strategy
• Supply bespoke copy• Send out best-seller / new product
information• Ensure flow of new and relevant
communication• Ensure using all network tools
Voucher Code Sites - Strategy
• Ensure you can supply voucher codes• Exclusive voucher codes• Custom Voucher Codes
PPC Affiliate - Motivation
• Opportunity• Volume• Conversion • Keywords• Cash-flow
PPC Affiliate - Strategy
• Clearly defined PPC policy• Ensure site converts efficiently • Make available keyword information• Provide all tools for available opportunities• Prompt validation
Comparison Site - Motivation
• Multiple retailers• Standardised information• Available product • Conversion• Revenue
Comparison Site - Strategy
• Ensure campaign is visible• Ensure product feed is correctly specified• Ensure product feed is updated frequently• Ensure commission and conversion is in line
with or better than similar retailers
Strategy - Summary
• Understand needs and motivation of affiliate types and address them specifically
Conclusion
• Motivating and incentivising is 2 tiered– Site basics / Programme housekeeping
– Tailored strategy for affiliates
Conclusion
• Motivating and incentivising is 2 tiered– Site basics / Programme housekeeping
– Tailored strategy for affiliates
• All communication needs to be timely
Conclusion
• Motivating and incentivising is 2 tiered– Site basics / Programme housekeeping
– Tailored strategy for affiliates
• All communication needs to be timely
• All communication needs to be respectful
Conclusion
• Motivating and incentivising is 2 tiered– Site basics / Programme housekeeping
– Tailored strategy for affiliates
• All communication needs to be timely
• All communication needs to be respectful
• Politeness and courtesy go along way in affiliate motivation
Thank You For Your Time
Keith Buddenwww.arcticsunrise.co.uk
0207 873 2154
Mark Russellwww.existem-am.com
[email protected] 803136607971 199909