THE REAL DISH ON REAL TIME SEARCH

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John Carcutt, SEO Manager

OBLIGATORY MINI BIO

I’m @JohnCarcuttSEO Manager at MediaWhiz www.MediaWhiz.com

In my Spare Time

Co-Host of SEO101w www.WebmasterRadio.fm/SEO-101/

M Mondays 5PM EST or listen on anytime

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What isReal Time Search?

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REAL TIME SEARCH (RTS)

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3 Basic Categories of RTS

• Time Sensitive Search

• Current Data Push

• Geospatial Search

REAL TIME SEARCH (RTS)

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Who’s Using It?

• All the Major Search Engines

• Many Social Media Platforms

• Many Mobile Applications

• Your Mom

REAL TIME SEARCH (RTS)

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“I Heard, It’s Just a Fad”

“Freshness is a priority at Google”

“We want new facts, new information, good authority, and all in a timely manner”

Jeremy Hylton – Google Engineer

RTS - TIME SENSITIVE SEARCH

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How Do Search Engines Use Time

Sensitive Data?

RTS – GOOGLE NEWS

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Google News

RTS – GOOGLE NEWS

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Google Blog Search

RTS - TIME SENSITIVE SEARCH

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Organic Search Results

RTS - TIME SENSITIVE SEARCH

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Organic Search Results

QDF = “Query Deserves Freshness”

• Late 2006 – “Google Finance”

• More Weight to Older Content

• Fresh Content Integrated

RTS - TIME SENSITIVE SEARCH

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Organic Search Results

QDF = “Query Deserves Freshness”

RTS - TIME SENSITIVE SEARCH

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Organic Search Results

QDF = “Query Deserves Freshness”

• My Web Site Started Great Then Disappeared.

• New York City Black Out !

RTS - TIME SENSITIVE SEARCH

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Organic Search Results

QDF = “Query Deserves Freshness”

• My Web Site Started Great Then

Disappeared.

• New York City Black Out !

Google Predicts Related Content Will beCreated, Published and Indexed within 15 Minutes.

Queries Requesting Information will Start After …

2 Seconds

RTS - TIME SENSITIVE SEARCH

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Pulse Rank – The “New” PR

• Based on RealTime Link Data

• Bit.ly Now .vs Digg

• The Impact of Viral

• Not for Everyone

RTS – CURRENT DATA PUSH

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What is Current a Data Push?

RTS – CURRENT DATA PUSH

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RealTime Search Results in Evolving Data Sets

• Twitter Search

• Bing Travel

• Google/Yahoo Social Deals

• Many Others

RTS – CURRENT DATA PUSH

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Twitter Search

RTS – CURRENT DATA PUSH

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Bing Travel

RTS – GEOSPATIAL SEARCH

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What is Geospatial Search?

RTS – GEOSPATIAL SEARCH

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Geospatial Search Provides Data Based on the Requestors Location in RealTime.

• Mobile Search

• 4Square Social App

RTS – GEOSPATIAL SEARCH

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Mobile Search

RTS – GEOSPATIAL SEARCH

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foursquare App

RTS – GEOSPATIAL SEARCH

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Thanks for Staying Awake?

@JohnCarcuttSEO Manager at MediaWhiz www.MediaWhiz.com