Real State Business Model

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BayStay

Business ModelIntro to Digital Marketing, SF, August 2012

Your One Stop Housing Partner

Thursday, 9 August 12


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BayStayBusiness Model

San Francisco, August 2012

Andra, Chrissie, Ethan, Patricia, Tagaris

Agenda



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BayStayBusiness Model

San Francisco, August 2012

Andra, Chrissie, Ethan, Patricia, Tagaris

Agenda

!Overview - The Indu

!What? - The Product

!How? - The Business

!Competitive advant

!Recommendations

!Why? - The Problem

!Measuring success -



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The Pain

Demand > Supply mainly because the reaincreases much slower than the demand from

market (the new dot com bubb

Many landlords dont accept short term leaseprices are almost double.



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The Bay Area exclusive online real state meeting point

landlords and tenants.

BayStay

The Vision



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The Bay Area exclusive online real state meeting point

landlords and tenants.

BayStay

The Vision



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165,000 Companies = $170 Billion Revenue

Brokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015

> 90 % Use internet before purchasing RealEstate



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165,000 Companies = $170 Billion Revenue

Brokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015

> 90 % Use internet before purchasing RealEstate

16

37%

Broke

PropeLeasin



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Prospects For Major Commercial Property Types in 2012

6.74

5.49

5.36

5.10

4.75

Investment Prospects

Apartment

Industrial/Distribution

Hotel

Office

Retail

6.61

4.38

3.67

2.97

3.14

Development Pros

Apartment

Industrial/Distribution

Hotel

Office

Retail

1 5 9

abysmal fair excellent



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84%of Real EstProfessionals are Now

Social Media


Whi h S i l N t k A


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Which Social Networks Are

Investment Prospect

Tumblr

Flickr

Blogger

YouTube

WordPress

LinkedIn

Twitter

Facebook


Whi h S i l N t k A


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Which Social Networks Are

Investment Prospect

Tumblr

Flickr

Blogger

YouTube

WordPress

LinkedIn

Twitter

Facebook

29%

48%

79%Thursday, 9 August 12


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TRAVEL PODCAST

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WELCOME ABOUT US BLOG

BAY STAY YOUR ONE STOP HOUSING PARTNER

3BR apartment in the Marina$5,200/month

Click here for more details >>

2BR Telegraph Hill apartment$3,300/month


Cozy studio in Tenderloin$200/month


2BR apartment in Richmond$2,200/month


WELCOME ABOUT US BL

BAY STAY YOUR ON

Sed on arcu hac habitasse plate

dictumst, praesent ed nibh. Prae

eu mi integer libero sed dignissi

turpis tinc idunt. Egestas tortor m

vulputate ante, vel cursus enim

sit amet tortor duis libero.

TRAVEL PODCAST



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Customers



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Customers



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Average Age: 19

Income: $30,000

What do they care about?

"Quality of neighborhood"Overall affordability

"Convenience to friends and family

"Convenience to School

"Amenities

"Design of neighborhood



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Average Age: 38

Income: $110,000

What do they care about?

" Quality of neighborhood

" Overall affordability

" Convenience to work

"Amenities



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Channels

MULTI-CHANNEL

MARKETING

SEARCH ENGINE MARKETING ONLIN

SOCIAL ME-MAIL MARKETING


SEARCH ENGINE MARKETING


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S C G G

"Optimization to increase visibility in SERPs

"SEO for website and blog

"Paid inclusion

ONLINE ADV

"Contextual ads on search engine

"Banner ads

"Rich media ads

"Interstitial ads

"Classified ads



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Channels

MULTI-CHANNEL

MARKETING

SEARCH ENGINE MARKETING ONLIN

SOCIAL ME-MAIL MARKETING


EMAIL MARKETING SOCIAL MEDIA


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EMAIL MARKETING

SOCIAL MEDIA


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Real State Business Model

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