Real Pro Platinum Complete

1. www.realprosystems.com
Real Pro PlatinumandYour Business in 2010
Tara Sybrant
Caine OBrien

2. Its 2010.
Budgets are tight, qualified buyers are harder to find.
Generally a buyers market.
Cant leave anything to chance.
Business discipline is the key to success.
Consistent lead generation
Timely lead follow-up is essential for conversion.
Paying attention to active prospects is urgent.
Staying on top of pending deals is critical.
Understanding and managing the entire business pipeline across your team gives you the edge
www.realprosystems.com
2009 Real Pro Systems

3. Real Estate Sales and Marketing Process

4. Business Challenges Across the Pipeline
Active
Prospects
Pending
Deals
Closed
Deals
Awareness
Lead Gen
Incubation
Did the lead get called?
Is the agent following up properly?
Do incubated leads know which agent to call?
Does each agent get enough branding?
How does closed business look for each agent?
Is each agent successful?
How do they stay in touch with past clients?
How do they get referrals?
Does one agent have a higher or lower conversion rate?
How big is the prospect funnel for each agent?
Is there a clear plan of attack for each prospect?
Can I predict my business a few months out?
How does pending business look for each agent?
Is there a clear plan for getting each deal closed?
Whats my business volume going to be this month or next?
Does each agent on the team have compelling internet presence?
Are their websites optimized for their specialty?
Does the branding reflect their independence and their role on the team?
Is each lead clearly assigned to an agent?
Did the agent acknowledge receipt of the lead?
Does the lead need to be reassigned?
Am I generating enough leads to feed my team?

5. Goals for Real Pro Platinum
Provide comprehensive business pipeline management and analysis
Provide enhanced automated lead generation
Provide a robust team solution
Integrate a broad spectrum of online tools typically isolated in islands of automation.
A complete solution that puts everything in one system

6. One multi-user system
One user interface
One vendor
Instant visibility, insight and control
No more duplicate data entry
Platinum- Everything in One System

7. Platinum Business Dashboard Spans Pipeline
Business at-a-glance
Across the team, or
For each team member

8. www.realprosystems.com
Instant Insight Across the whole pipeline

9. Proven PPC Service Generates More Buyer Leads
Real Pro Systems
manages your
PPC advertising-
drives leads to
your stealth site
Platinum lead panel showing lead source
Stealth Site with Integrated IDX

10. Stealth Website Marketing and Lead Generation
Seller Stealth Site
Buyer Stealth Site
What homes for sale interest me?
How much is my home worth?
Short Sale Stealth Site
How can I get out from under my mortgage?
Unbranded websites feature a service you offer
Promote offline (e.g. postcards)
Pay-per-click advertising
Link from main website

11. Lead Sources and Intelligent Lead Distribution
Leads from RPS
Stealth sites
Main website registration
Etc.
Leads from other sources
#1 Expert, Realtor.com, etc.
Live feed via email notification
Criteria-based, round robin or any combination
Rob Levy Team
Alicia
Rob Levy Team

12. Lead Notification and Follow-up on-the-fly
Lead notification comes via email
Agent calls lead
Agent clicks through notification email to actual lead record
Adds notes
Changes status
Can even promote to prospect
New/untouched leads highlighted in red (desktop view)

13. More Lead Info Available on Desktop
Status of each lead visible
Track leads IDX Activity
Take notes, set reminders, etc.

14. Automated Follow-up System
Branded stationery
Drip campaigns
Pre-written, but customizable
Can create custom drip campaigns
Leads are automatically assigned to appropriate campaign
Monthly e-Newsletter

15. Lead Flow: Inspect what you expect

16. Promotion from Lead to Active Prospect
Budget, intent and timeframe distinguish lead from active prospect
Probability assigned by agent as a judgment call
These factors are used to project sales pipeline

17. Managing Prospects
Prospects managed separately from leads
Buyer and seller information tracked uniquely
Assigned agent works each side of transaction
Prospect details can include action plans (checklists)

18. Lead and Prospect Mobile Interface
Look up Contacts
Email or Call
From Search Results
Edit Contact Record Info
Read / Add to Notes
Web Interface

iPhone

19. Blackberry

20. No synchronization issues

Real Pro Platinum Complete

Documents

Transcript of Real Pro Platinum Complete