Real Groovy Current Situation Assesment
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Transcript of Real Groovy Current Situation Assesment
Current Situation Assessment
InfoMgmt 191 – Assignment 1Joana Villaflor
4949280
Chris Hart- Owner
Real Groovy’s sales are
currently in decline.
Why
Technological Technological advancementsadvancements
Technology has meant people don’t feel the need to buy CDs as music is more easily obtained through...
Burning/Copying CDs = Cheap
LEGAL Downloading = Cheaper still
ILLEGAL downloading = Free
CompetitionCompetition
Bigger retail companies...
are able to drive their
prices way down…
and reach more people through their many stores...
whereas Real Groovy only has four locations.
Competitive EdgeCompetitive Edge
Their deep catalogue ,…
unique (new or second-hand) products...
CDs DVDs
Vinyl
Games
Books
Apparel
and services gives reason for people to come back for more.
Online BuyingDVD Trading
Ticket Box Office
Published Magazine
RecommendationRecommendation
Market their products and services through...
Radio
Television
or by any means necessary…
...to reel new customers in.
Real groovy has to Real groovy has to keep up with the keep up with the
changes to survive, changes to survive, if not...if not...
NotesNotes
•http://dclips.fundraw.com/zobo500dir/question_mark_naught101_01.jpg•http://www.smallartworks.ca/Gallery/Robot/Robot4.JPG•http://imagesfrombulgaria.com/d/119931-4/Abandoned_shop.JPG•http://www.stuff.co.nz/images/332910.jpg•http://gallery.hd.org/_exhibits/music/CDs-compact-discs-shiny-side-refracting-light-1-DHD.jpg
•http://www.igadget.com.au/catalog/images/shockingarm.jpg•http://www.flickr.com/photos/tanais/1504538618/•http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png•http://www.musicvouchers.com.au/images/jbLogo.gif•http://www.natsci.org/images/Images/Borders%20Logo.jpg•https://www.foodtown.co.nz/ImageServer/images/homepage/header_logo.gif•http://www.progressive.co.nz/images/Countdown_Logo.gif•http://upload.wikimedia.org/wikipedia/commons/9/96/Woolworths_Logo.gif•http://www.pure-mirage.com/images/Gallery_Images/Maya/images/3d_Apple_Logo_102.jpg
•http://www.experiencenz.com/images/accommodation/new-zealand-map.gif
All the research on this presentation is based on my Business 191 Assignment
•http://www.christchurchmusic.org.nz/files/u761/Real_Groovy_logo.jpg•http://www.twistingthrottle.com/images/real-groovy.gif•http://www.flickr.com/photos/martintaylor/1331484151/•http://img320.imageshack.us/img320/7149/dvds0ls.jpg•http://www.tempe.gov/LIBRARY/events/images/books.jpg•http://www.flickr.com/photos/eriq/34494686/•http://www.realgroovy.co.nz/Information/5014•http://blog.blacknight.com/images/thumbs-up.jpg•http://www.jazzizradio.com/radioImage.jpg•http://www.haggul.com/ProdImage/142%5C1771020.jpg