Real Estate Revenue - RAB.com | Radio Advertising Bureau Revenue From Real Estate.pdf · Type F5 to...
Transcript of Real Estate Revenue - RAB.com | Radio Advertising Bureau Revenue From Real Estate.pdf · Type F5 to...
Real Revenue From
Real Estate Advertisers
Real Revenue From
Real Estate Advertisers
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Real Revenue From
Real Estate Advertisers
Real Revenue From
Real Estate Advertisers
Brandeis C. HallVP Training
Heres What Well Cover
1. How to prospect the real estate
industry effectively
2. Monetizing a Real Estate show
on your station
1. How to prospect the real estate
industry effectively
2. Monetizing a Real Estate show
on your station
3. Unlocking new advertiser
relationships across related
categories
4. Specific ideas you can sell
3. Unlocking new advertiser
relationships across related
categories
4. Specific ideas you can sell
NAR 2009 Forecast
Existing homes
2009: Up 1.4%
2010: Up an additional 6%
New home sales
2009: down 33%
2010: Up 14%
Top reasons for buying a house:
60% want a bigger living space
56% raising or starting a family
2009 Century 21 Survey
44% seek to be closer to work
28% taking advantage of lower prices
Top reasons for buying a house:
77% said the $8,000 First-Time
Home-Buyer Tax Credit makes them
2009 Century 21 Survey
Home-Buyer Tax Credit makes them
more likely to purchase a home this
year
2009 NAR Survey
Reasons For Realty Agent Choice :
36% agent reputation
23% agent trustworthiness
13% agent knowledge of the 13% agent knowledge of the neighborhood
12% agent is friend/family member
12% agent association with a firm
REAL ESTATE TODAY RADIOREAL ESTATE TODAY RADIO
Critical content in tough times
Up revenue in a down market
Two hours every weekend
Hosted by award-winning Gill Gross
Backed by THE NATIONAL ASSOCIATION OF REALTORS and
its REALTOR members in your neighborhood
We asked News/Talk Radio listeners in a 2008 study
25% of 25-54s plan to buy or sell in the next 12 months
Almost 50% of Adults 25-34 plan to buy or sell in the next 12
months
CONSUMERS WANT ITCONSUMERS WANT IT
months
Yet only 24% get real estate information from an existing radio
program
*Source: National Consumer Study, News/Talk Listeners, A25-54, Paragon Research, 2008
PW1
Slide 14
PW1 Paul Woodhull, 7/21/2009
We asked REALTORS about radio
80% will recommend it to clients and customers
REALTORS spend nearly $1 billion annually to market their services
REALTORS WILL SUPPORT ITREALTORS WILL SUPPORT IT
services
30% will be interested in buying advertising on the show
10% already buy radio advertising
*Source: National Members Study, Paragon Research, 2008
When and how to buy and sell a home, and all the steps in between
Features experts, interviews, call-ins, and field reports even a local market conditions segment that lets your station become the trusted adviser
All topics are tested by research and focus groups:
CREDIBLE, TIMELY INFORMATIONCREDIBLE, TIMELY INFORMATION
All topics are tested by research and focus groups:
From the NATIONAL ASSOCIATION OF REALTORS
Local Market Conditions 7.9
Remodeling To Enhance Home Value 7.7
Successful Selling Factors 7.6
Preparing Home For Sale 7.5
Best Time To Buy And Sell 7.4
TO
P T
OP
ICS
New reasons for your sales reps to call on dozens of related product category sponsors: brokerages, home improvement, banking, outdoor, security, insurance, furniture, electronics, entertainment, moving, and many more.
Call on the thousands of REALTORS in your market
OPEN DOORS TO NEW BUYERSOPEN DOORS TO NEW BUYERS
Call on the thousands of REALTORS in your market
Spots, features, brand integration (local segment)
Logos, banners, and hyperlinks on your site
Station e-newsletters
Text messages campaigns (if applicable)
UNPRECEDENTED OPPORTUNITIESUNPRECEDENTED OPPORTUNITIES
Text messages campaigns (if applicable)
Big idea promotions, sweepstakes and contests
Live remotes and revenue generating appearances
Two hours in local markets like WABC New York and WMAL Washington DC
Nationally on terrestrial and satellite radio
Online at RETradio.com
Embedded audio player on REALTORS web sites
MULTI-PLATFORM REAL ESTATEMULTI-PLATFORM REAL ESTATE
Embedded audio player on REALTORS web sites
On cell phones via Foneshow
In email via the Real Estate Today e-Newsletter
Podcast via RSS and iTunes
RAB Resources
www.rab.com
Real Estate Instant Background
Articles on Demand
Co-relation Charts
www.rab.com
Real Estate Instant Background
Articles on Demand
Co-relation Charts Co-relation Charts
MP3 Audio
Co-relation Charts
MP3 Audio
RAB Member Response
1-800-232-3131
Brandeis C. HallVP Training