Real Estate Portfolio · Suburbia, Siddha Happyville, Siddha Waterfront, Siddha Pines, Siddha...

Real Estate

Portfolio

www.indusnet.co.in / [email protected]

SOME OF OUR REAL ESTATE CLIENTS


ACHIEVEMENTS

National PRSI Award for "Best Online Campaign" & "Social Media Campaign" 2015

PRSI Engage 2016 Award for Best Digital Agency of the Year

PRSI Engage 2017 Award for Best Integrated Digital Marketing Campaign

Most Promising Digital Service Company in India 2017, by Worldwide Achievers


SOLUTION OFFERINGS

Real Estate Mobile App

Development (Native,

Hybrid, HTML5)

Lead Management CRM Marketing CRM /

Automation

Real Estate Website

Design &

Development

Real Estate eCommerce

Website Design &

Development

Integrated Digital

Marketing

(ROI focussed)


Check out some of our recent works

Few Success Stories


TIMESTAMP : SEPT 2014 - TILL DATE


A premier real-estate development & marketing company, since 1986,

have been creating homes & workspaces to make living better &

affordable in Kolkata, Jaipur & Bangalore.

Solution provided

• Siddha website design & development

• Siddha eCommerce website development

• Siddha CRM software development

• Integrated digital marketing

• Siddha mobile app


Features

• WordPress CMS based site

• Responsive design

• Unique project pages

• Conversion-friendly design

• Video & Walkthrough

• Online property booking

• Mega menu

• CSS controlled micro sites

• Member login

• Live chat

WEBSITE DESIGN & DEVELOPMENT


SIDDHA ECOMMERCE

Features

• Siddha Group has recently

launched Siddha Waterfront, an

exceptional housing project of

1800 apartments around a

natural lake located at Khardah in

Kolkata. What makes Siddha

Waterfront more exceptional is its

facility of online booking of

apartments.

• Siddha Waterfront is the first ever

housing project by a Kolkata

based real estate developer that

is offering online booking of

residential apartments with the

option of COD (Cash on Delivery)

service.


TWO-TIER DEVELOPMENT MODEL

Siddha CRM

• Users and Role management : To manages the CRM users and their actions permission over different type of roles

• Project Groups and associated users : Responsible for the users dealing under particular project

• Enquiry/Lead capturing : Capture potential lead details

• Reports : Reports Can be customized and created for basic modules and related sub modules

• Task Reminder : Calendar module used. Tasks scheduling and activity tracking for related opportunities

• Escalation Process : Customized email and sms notification, escalation to reporting hierarchy against zero action

• Sales Target : Sales target set –up and nurturing

• Dashboard designs for Activities

• Web Enquiry capturing

• Third party enquiry capturing and update sending

• Email & SMS campaigning

• Ticketing system and integration with calling server

application

• Projects and investors information


INTEGRATED DIGITAL MARKETING

Challenges

• Limited Online Exposure and Branding

• Inadequate supply of quality Online Leads

Our Solutions Metrics (Branding)

• Social Media – Facebook, Twitter, LinkedIn,

YouTube & Google+

• Google banner Ads on selected websites

• SEO

• Content Marketing

Sales

• Google Search campaign

• Facebook Web Conversion campaign

• Facebook Lead Generation campaign

Projects

• Siddha Galaxia, Siddha Sky, Siddha Eden Lakeville, Siddha

Suburbia, Siddha Happyville, Siddha Waterfront, Siddha Pines,

Siddha Xanadu, Siddha Town Rajarhat, Siddha Town

Madhyamgram, Siddha Weston(commercial).

Key Outcome

• More than 20,000 leads delivered over a period of 12 months at a Cost

per lead of just over Rs. 1000 for 10-12 properties (combined)

• 0.5 Million engaged on Siddha Facebook page

• 2.5 Million targeted audience reach


AD CREATIVES

Facebook posts Google Display Banner Ads Facebook Ad Creatives


SIDDHA MOBILE APP

Siddha Group aims at creating more

opportunities to connect with the

prospects. They aimed at giving their

customers a smart, fast and

convenient way of searching and

buying homes through smartphones.

The Siddha Group app brings all

Siddha properties at the fingertips of

home buyers.

As users continue to increase the

amount of time they spend on mobile

devices, Siddha firmly believe that

mobile app can help them connect

with the market and serve their

customers properly. They’re confident

about the fact that such an app can

make them stand out from the

competition in this highly competitive

industry.


SIDDHA MOBILE APP

• Virtual tour of their varied projects

• Fast communication channel, one-touch calling and GPS maps and directions to the premium locations of their projects

• Direct contact with the realtors

• Fix appointments via the application

• Instant notifications to announce any new listings, house listings, community events, seminars, price reductions, event

calendar or new offers

• Get instant access to all of the listings and website resources anytime and from anywhere

• Enjoy special schemes and offers from time to time by downloading the app and register

• Social sharing


TIMESTAMP : AUG 2017 - TILL DATE


Ambuja Realty is one of the most prominent and respected real estate

developers Headquartered in Kolkata. The Group also has several

projects in Eastern India as well as other parts of the country in the

pipeline and is continuing to live by its maxim of "Making a difference to

the way people live".

Solution provided

• Integrated Digital Marketing



Challenges

• Biggest challenge was to find out the proper target

group

• Focus only HNI leads who are willing to invest

1.5 cr. for the property

• Niche branding, targeted to the luxurious class only

Our Solutions Metrics (Branding)

• Social posts featuring property details

• Google display and search ads

• Facebook banner ads and targeting to the HNI's

• Location & language specific Content Marketing

Key Outcome

• Generate 200+ quality leads in 1 and a half months


AD CREATIVES


TIMESTAMP : MAY 2016 - TILL DATE


The Jain Group is one of the most dynamic and admired organizations

in the Real Estate, Hospitality and Finance sectors in East India. It has

successfully ventured into Real Estate by creating a series of residential

spaces at strategic locations in Kolkata, Siliguri and Durgapur under the

aegis of Dream Homes.

Solution provided

• Integrated Digital Marketing



Challenges


• Increase awareness of Dream Homes projects


Our Solutions (Branding)

• Social Media – Facebook, Twitter & Google+


• SEO


Our Solution (Sales)




Key Outcome

• Total Spent: Rs.26,65,400

• Total Leads: 14,700

• Cost per Lead: Rs.180

Projects

• Dream One, Dream World City, Dream Exotica


AD CREATIVES

Facebook posts Google Display Banner Ads Facebook Ad Creatives


TIMESTAMP : APRIL 2017 - TILL DATE


Diamond Group is a consortium of leading developers and promoters in

Kolkata who have the credential of constructing over 6 million sq.ft. of

landmark residential and commercial complexes.

Solution provided


• Web Analytics



Challenges






• SEO





Key Outcome

• More than 90 leads delivered over a period of 8 months at a Cost per

lead of just over Rs 2824.72 for 1 property. Total Leads: 810

• 106,568 people engaged on Facebook page

• 408,454 targeted audience reach


AD CREATIVES

Facebook posts Google Display Banner AdsFacebook Ad Creatives


The Primarc is a leading Kolkata based real estate developer, several

successful projects have been initiated by them in and around Kolkata.

Founded three decades ago as Pansari Group of Enterprises, it is

recognized as one of the finest entrepreneur-driven corporate houses in

East India today.

Solution provided


• Web Analytics

• Website maintenance



Challenges






• SEO






Key Outcome

• More than 2,820 leads delivered over a period of 12 months at a Cost

per lead of just over INR 411.80 for 5 - 7 properties (combined)

• 0.4 Million engaged on Primarc Facebook page

• 1.3 Million targeted audience reach


AD CREATIVES

Facebook posts Google Display Banner AdsFacebook Ad Creatives


TIMESTAMP : OCT 2016 - TILL DATE


Unimark Realty is a leading Indian real estate development group based

in Kolkata. With a project portfolio of over 15 million square feet, spread

across premium residential complexes, hi-tech commercial buildings,

malls, world-class IT parks and new-age integrated townships totaling

over Rs. 10,000 crores, Unimark commits itself to transforming Indian

Real Estate industry and providing modern India with an unprecedented

quality of real estate development.

Solution provided




Challenges

• The quantity of leads were good but not up to the

mark

• No SEO & blogs for promotion

• Newly developed social media pages with very poor

fan base and engagement

Our Solutions

• Social Media – Facebook, Profile Targeting Ads

• Search Ads

• SEO

• Asset management which included website, social

profiles

• Enhancing Tracking and Analytics via tools like

Google Analytics, AdWords, Facebook Insights

• Lead Generation – Facebook Lead Ads and website conversion Ads -

general + offers (occasionally) and Google Adwords (Display ads,

search ads, remarketing, GSP ads)

• Basic SEO, on page & off page

• Integrated blog and started posting contents as per targeted keywords

• Hygiene maintenance

Key Outcome

• Our target was to achieve 500 leads in a month, and we have

achieved 675. The quality of leads have also improved

• Branding – 3X increased of Facebook posts engagement without

post boost or page like campaign


TIMESTAMP : AUGUST 2016 - TILL DATE


"Alcove Realty" was founded by Shri Amar Nath Shroff – a stalwart and

visionary in the Kolkata Real Estate fraternity – who has successfully

been in the development business for over 30 illustrious years.

Solution provided


• Web Analytics




Challenges






• SEO



Key Outcome

• 70 leads delivered over a period of 3 months at a Cost per lead of just

over INR 722.64 for 4 - 5 properties (combined)

• 3K engaged on Alcove Realty Social Media pages

• 11K targeted audience reach


TIMESTAMP : MAY 2016 - JAN 2017


Paarth Republic is the new residential realty ace which has been

launched in the 'City of Nawabs' Lucknow by Paarth Infrabuild. The

developer holds a major brand present especially in the North Indian

realty market and has a number of major projects in pipeline.

Solution provided


• Web Analytics




Challenges


• inadequate supply of quality Online Leads



• SEO




AD CREATIVES

Facebook posts


TIMESTAMP : AUG 2017 - TILL DATE


A new-age real estate development company in Kolkata committed to

build great spaces blending imagination, innovation and excellence

combined with functionality and path-breaking aesthetics.

Solution provided

• Website design



Features

• Prototype preparation

• PSD mock-up designing

• Markup coding

• WordPress integration as CMS

• User-friendly UI and UX

WEBSITE DESIGN



Challenges

• Minimal Online Exposure and Branding


Our Solution Metrics

• Creation of New website

• For branding and awareness creation, our

suggested mediums were Facebook, Twitter and

Google+, supported by Google banner ads,

Facebook ads and Content marketing

• For online leads generation, we used, Google

Search, Facebook Web Conversion as well as

Lead Generation campaigns

Branding



• SEO


Key Outcome




Projects

• Bellagio Lvl Nxt, Patther Ppanchali, The County, Kabya

Sales





AD CREATIVES

Facebook posts Facebook Ad CreativeGoogle Display Banner Ads


TIMESTAMP : JUNE 2016 - TILL DATE


RRHL Realty Limited is the realty arm of Ruchi Group of Industries. With

over 20 years of building businesses in the oil and pulses sector to dairy

and agro commodities, power generation projects, Mr. Manish Shahra

embarked on his real estate journey in the year 2008.

Solution provided


• Web Analytics



Challenges



Our Solution (Branding)



• SEO






Key Outcome

• More than 2000 leads delivered over a period of 12 months at a Cost

per lead of just over Rs. 1000 for 1 property

• 95,676 people engaged on Facebook page

• 6,00,000 targeted audience reach


AD CREATIVES



With over twenty five years of existence, Vinayak Group has created a

niche in the real estate arena. Its consistency, passion for work and

dedicated customer services has helped the brand earn prominence.

With a versatile range of offerings, the Group has emerged as a

passionate real estate entity, catering to a variety of customers and

winning their confidence with every project.

Solution provided

• Website Design


Features



• Markup coding



WEBSITE DESIGN


TIMESTAMP : FEB 2017 - MAY 2017


Hiland Group is a reputed real estate developer in Kolkata transforming

the city skyline through constant innovation and striving to notch up

"firsts", from the flagship at Hiland Park, Kolkata's maiden high-rise

condo complex, to Calcutta Riverside, East India's first integrated

township along a riverfront, at Maheshtala.

Solution provided




Challenges






• SEO






Key Outcome

• Total Spent: Rs.3,94,786.15

• Total Leads: 810

• Cost per Lead: Rs.487.40

Projects

• Calcutta Riverside


AD CREATIVES



A name of trust in Real Estate, BGA and its sister concerns have

changed the Impossible into Possible by delivering homes within an

unbelievable price range - Rs 1 – 2 lakhs. With so many successful

projects to its credit, BGA has proved themselves to be the champions

of MIG (Mid Income Group) and LIG (Low Income Group) housing.

Solution provided

• Website design



Features



• Markup coding


• Login/Registration

• Online Flat booking


WEBSITE DESIGN



Challenges

• No digital presence as such

• Very basic Facebook page with hardly any digital

brand recall/audience reach

• Zero Search Engine Visibility

• Very low traffic to website

Our Solution Metrics

• Optimized and targeted Adverts

• Effective internet branding with the help of

SMM & Display Ads

• Advanced SEO solutions for improving traffic

to website and rank on search engines

Key Outcome

• Generating business leads at a cost as low as INR 250

• Excellent organic enquiry on Social Media

• Generating considerable number of leads from Facebook

• Ranking high on search engines with all time best traffic flow to the

website


TIMESTAMP : Mar 2016 - June 2016& Nov 2016 - May 2017


Established in 1995 as a part of the INR 90,000 crore financial giant

Shriram Group, Shriram Properties has an extensive presence across

South India, with a diverse portfolio that consists of over 20 million sq. ft.

of built-up space in Kolkata, Bengaluru, Chennai, Vizag and other regions.

Solution provided




Challenges



• Website wasn’t optimized




• SEO






Key Outcome




Projects

• Shriram Grand City (Kolkata), Shriram Greenfield and Shriram

Chirping Woods (Bengaluru)


AD CREATIVES



PROJECTS SNAPSHOT

Thank you!Let’s get you Online

www.indusnet.co.in - [email protected]

Real Estate Portfolio · Suburbia, Siddha Happyville, Siddha Waterfront, Siddha Pines, Siddha...

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