Real Estate listing presentation with CMA

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  • Real EstateServicesProposal

    For marketing the property located at7 Deep Run Court

    Prepared especially for

    Tom & Mary White7 Deep Run CourtBaltimore, MD 21030

    Prepared byAngela McKendrick Agent

    of

    Metropolitan Real Estate123400 Realtor AvenueBaltimore, MD 21112Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

    Date: March 10, 2006

  • March 10, 2006

    Tom & Mary White7 Deep Run CourtBaltimore, MD 21030

    Dear Tom & Mary:

    Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features of yourhome and outlining your financial goals and time considerations. You will receive competent and professional service when you select me andMetropolitan Real Estate to represent you. We have represented many families in this areaconcluding transactions that realize maximum value in a reasonable time. I hope you willselect me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determiningthe market value and pricing of your home. I hope the information included on me andMetropolitan Real Estate will confirm that I am best qualified to market your home.

    Sincerely,

    Angela McKendrick Agent, REALTOR

  • Why use a REALTOR?

    When selling your home, yourREALTOR can give you up-to-dateinformation on what is happening in themarketplace including price, financingand terms of competing properties.These are key factors in a successful saleof your property at the best price in theleast amount of time.

    Only real estate licensees who are members of the NATIONAL ASSOCIATION OFREALTORS are properly called REALTORS. REALTORS subscribe to a strict code ofethics and are expected to maintain a higher level of knowledge of the process of buying and sellingreal estate. They are committed to treat all parties to a transaction honestly. REALTOR businesspractices are monitored at local board levels. Arbitration and disciplinary systems are in placeto address complaints from the public or other board members.

    Your REALTOR can help youobjectively evaluate every buyer's proposaland then help write an appropriate legallybinding sale agreement. Between theinitial sales agreement and settlement,questions may arise. For example,unexpected repairs may be required toobtain financing or a problem with thetitle is discovered. Your REALTOR isthe best person to help you resolvethose issues and move the transactionto settlement.

    Angela McKendrick Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

  • Determining the Value of Your Home

    A Comparative Market Analysis (CMA) is essentialto determine the value of residential property.Location and characteristics of the property are thekey elements in determining value. Therefore, thebasis for valuation is similar properties in your area.The market analysis takes into account the amountreceived from recent sales of comparable propertiesand the quantity and quality of comparableproperties currently on the market. The desired endresult is to find a price that will attract a willing andable buyer in a reasonable time.

    Once the value of your home has been determined, you can decide on an offering price that will achieveyour goals. Generally, the price should not exceed the value by more than 5% or potential buyers maynot even make offers. Naturally, if you want to sell quickly your asking price should be very near thevalue.

    The following are a few things to keep in mind about pricing:

    t Realistic pricing will achieve maximum price in a reasonable time.

    t Your cost or profit desire is irrelevant; the market determines the price.

    t The cost of improvements are almost always more than the added value.

    t Houses that remain on the market for a long time do not get shown.

    t A house that is priced right from the beginning achieves the highest proceeds.

    Angela McKendrick Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

  • The Importance of Intelligent Pricing

    Figure 1 - Percentage of Buyers by Asking Price

    Figure 2 - Activity versus Timing

    Figure 3 - The Effect of Overpricing

    Determining the best asking price for a homecan be one of the most challenging aspects ofselling a home. It is also one of the most impor-tant. If your home is listed at a price that isabove market value, you will miss out on pro-spective buyers who would otherwise be primecandidates to purchase your home. If you list ata price that is below market value, you will ulti-mately sell for a price that is not the optimumvalue for your home. As Figure 1 illustrates,more buyers purchase their properties at mar-ket value than above market value. The percentage increases as the price falls even further belowmarket value. Therefore, by pricing your property at market value, you expose it to a much greater

    percentage of prospective buyers. This increasesyour chances for a sale while ensuring a final saleprice that properly reflects the market value of yourhome.

    Another critical factor to keep in mind when pri-cing your home is timing. A property attracts themost attention, excitement and interest from thereal estate community and potential buyers whenit is first listed on the market (see Figure 2). Im-proper pricing at the initial listing misses out on

    this peak interest period and may result in your property languishing on the market. This may lead to abelow market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has thehighest chances for a fruitful sale when it is new on themarket and the price is reasonably established.

    We can give you up-to-date information on whatis happening in the marketplace and the price,financing, terms, and condition of competingproperties. These are key factors in getting yourproperty sold at the best price, quickly and withminimum hassle.

    Angela McKendrick Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

  • Comparative Market Analysis Summary

    Currently On The Market

    ADDRESS NEIGHBHOOD CONSTRUCT STYLE BDS BTHS LIST PRICE5 Springhill Farm Springhill Brick Colonial 5 4/1 $699,500 1 Hillsyde Ct Hillsyde Hu Brick Colonial 5 4/1 $685,000 13213 Beaver Dam R Ivy Hill Cedar Sidi 4 3/2 $649,900

    Average of 3 Properties: $678,133 Min: $649,900 Max: $699,500 Median: $685,000

    Recently Sold

    ADDRESS NEIGHBHOOD CONSTRUCT STYLE BDS BTHS SOLD PRICE12995 Jerome Jay D Laurelford/ Brick Colonial 4 4/1 $685,000 7 Padonia Woods Ct Hillsyde Hu Brick Colonial 5 4/2 $655,600 24 Springhill Farm Springhill Brick Colonial 4 3/1 $650,000 12993 Jerome Jay D Laurelford/ Brick Colonial 5 3/1 $630,000

    Average of 4 Properties: $655,150 Min: $630,000 Max: $685,000 Median: $652,800

    Angela McKendrick Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

  • Map of Comparable Properties

    Ref # Status Address1 Subject Property 7 Deep Run Court2 Currently On The Market 5 Springhill Farm Ct3 Currently On The Market 1 Hillsyde Ct4 Currently On The Market 13213 Beaver Dam Rd5 Recently Sold 12995 Jerome Jay Dr6 Recently Sold 7 Padonia Woods Ct7 Recently Sold 24 Springhill Farm Ct8 Recently Sold 12993 Jerome Jay Dr

    Angela McKendrick Office: 800-888-8989Home Office: 410-888-8888Fax: 410-888-7777Web Site: http://www.realtor.com/angelaEmail: angela@realtor.com

  • Comparable Properties

    Currently On The Market5 Springhill Farm CtList Price: $699,500 Yr Blt: 1991 Lot Size: 2.430000 Area: SpringhillFin Sqft: 0 Style: Colonial Elem Sch: PinewoodBedrooms: 5 Levels: 2 Middle Sch: RidgelyBathrooms: 4/1 Const: Brick High Sch: DulaneyHeating: Heat Pump(S) Const: Amenities: Auto Gar Dr OpnFuel: Electric Parking: Garage Amenities: BidetCooling: Garage Spaces: 3 Other Rms: Family RoomWater: Well Basement: Full Other Rms: Laundry-Kit LvlRemarks: Custom Built By Present Owner, Oversized Rooms, High Ceilings,

    MarbleFoyer, Designer Kitchen. First Floor Office, 3 Car Garage, Southern Exposure,All Brick Construction. First Floor Master Suite. Perfectly Maintained. *******$10,000Bonus To Selling Realtor For Ratified Contract On Or Before October 31St!!****

    Currently On The Market1 Hillsyde CtList Price: $685,000 Yr Blt: 1994 Lot Size: 1.740000 Area: Hillsyde HFin Sqft: 4584 Style: Colonial Elem Sch: PinewoodBedrooms: 5 Levels: 2 Middle Sch: RidgelyBathrooms: 4/1 Const: Brick High Sch: DulaneyHeating: Heat Pump(S) Const: Amenities: Auto Gar Dr OpnFuel: Electric Parking: Drvwy/Off Str Amenities: Rough In BaCooling: Heat Pump(S) Garage Spaces: 3 Other Rms: Florida/Sun RmWater: 60+ Gallon Tank Basement: Full Other Rms: In-Law/Aupair/SRemarks: Immac. Home Is "Like New". Quality Construction, Fine Appointmts,

    &Spacious Flexible Design! Generous, Sun Drenched Rms. Lg Windows & GleamingHardwood Floors. Neutral Decor To Suit Every Style. A Fabulous, Unique Floor PlanCreate A Magnificent Colonial Home In A Delightful Community Setting! Select MasterSuite On 1St Or 2Nd Floor!

    Currently On The Market13213 Beaver Dam RdList Price: $649,900 Yr Blt: 1994 Lot Size: 3.390000 Area: Ivy HillFin Sqft: 0 Style: Elem Sch: Bedrooms: 4 Levels: Middle Sch: Bathrooms: 3/2 Const: Cedar Siding Hi