Readz publish to mobile:tablets matters v2
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Publishing Your Content On Tablets and Mobile Worth Your Time?
Transcript of Readz publish to mobile:tablets matters v2
Publishing Your Content On Tablets and MobileWorth Your Time?
50% of US Adults Own Either a Tablet or a Smartphone
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
50% of US Adults Own Either a Tablet or a Smartphone
112.5 million
US adults are expected to own a tablet in 2016. That’s over
one-third of US adults.
Source: Forrester Research
Reading is a TOP Activity on Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
Reading is a TOP Activity on Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
“People love to read on their tablet,
preferring it to their mobile phone,
computer and even the newspaper.”
People Read More and Longer on Tablets
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
People Read More and Longer on Tablets
Source: Tab Times, January 2012
“The Telegraph (UK) reported that its iPad app users had 20
minutes dwell time and 41 pages per use - roughly 8 times deeper
access than on the web.”
People Read More and Longer on Tablets
Source: Pew Research Center in collaboration with The Economist Group, 2012
Switch from “Print” to “Digital” is Fast and Swift
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
From the News Publishers :Switch to “Digital” is Fast and Swift
Source: Business2Community, Oct 2012
“60% of The Economist readers
expect to be reading its magazine in digital format in
2013.”
Still Waiting?
Deloitte “State of the Media Democracy” - March 2013
TABLET ownership
skyrocketed
177%
in 2012
SMARTPHONE ownership
increased
28%
in 2012
Still Waiting?
IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28 2013
SMART DEVICES will grow
174%
from
2012 to 2017
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