Ready to Hit the Ground Running!

PR Company PR RUN Co., Ltd. www.prrun.co.kr

Tel 02-2135-3731 / Fax 02-2135-3732

2019.11

H http://www. prrun.co.kr T (02)323-4979 F (02)323-4945 © 2008.prrun co. ILTD. All rights reserved

Contents

01 Greetings

04 PR Service area

05 History

06 Clients

02 PR RUN’s Mission

03 Organization

07 Forte Parts

Greetings PR RUN, specialized in consumer goods and lifestyle industry, is a PR company that customers can trust with its outstanding PR performance and commitment in order to provide diversified strategies and services in PR Consulting, Press PR, MPR, Mice PR and Wide Media Networks. PR RUN Co., Ltd., established in 2002 as ‘Appletree PR company’, has changed its company name to 'PR RUN' to become a stronger partner who satisfies various customers in a rapidly changing media environment.

Company PR RUN Co., Ltd.

CEO Hoeseok Lee

Established Year

September 2019 (Former, Apple Tree July 2002)

Business sector

• PR Consulting • PR Planning And Plan Creation • Press Release Development And Distribution & Monitoring • Risk Management And Media Relations • P.I / C.I • Press Conference, Photo Event, Fam Tour, Etc.

Contacts Tel 02-2135-3731 Fax 02-2135-3732 prrun@prrun.co.kr

Website www.prrun.co.kr(www.atpr.co.kr)

Address 307, Tojeong-ro 3rd floor, Mapo-gu, Seoul, Republic of Korea (Yonggang-dong 43-5)

3

PR RUN’s Mission

□ The value PR RUN pursuing for PR

Real PR RUN communicates with clients by sincere heart.

Unique PR RUN pursues our creativity without imitating it.

Noveltious With fresh ideas, PR RUN accompanies you.

□ Slogan Ready to Hit the Ground Running!

PR RUN will strive for the success of our clients.

4

Based on full-time

Employees 20

Members

CEO

PR Service

Design

Management Support

1 Person

1 Person

17 Person

1 Person

Corporate Name

PR RUN Co., Ltd. CEO Hoeseok Lee

Address 307 Kwangsan Building 3F in Tojeong-ro, Mapo-gu, Seoul

(Yonggang-dong 43-5)

Business license number

(open year/ month)

369-81-01606 (August 30, 19)

Number of employees

20 people (full-time positions)

Capital stock (payment)

50 million won Settlement date The end of December

(once a year)

Type of Business

1. Corporation(O), individual( ) Date of incorporation 30 Aug 2019

2. Category: Services

Sales over the last three years

(million won)

2018 (2,753)

3. Event: Advertising, PR, Online PR, etc. 2017 (2,622)

4. Large enterprises( ),

Small and Medium enterprises(O) 2016 (2.398)

CEO

RYAN PR Sevice Management Support

PR Team 1 PR Team 3 PR Team 2

Design Team

Organization

1연구소, PR 3팀, 지원2팀 (2019년11월 기준)

5

PR Service Areas

PR Consulting

Marketing PR Service

CRISIS Management

Media Management

On-line Communication

6

Retainer Service

Consulting Service

Event & Promotion

Marketing Consulting

Press Release And Issue Development/ Distribution And Monitoring Of Press Release Press Conference, Strengthen Relationship With The Press Risk Management And Media Relations Development And Producing Of Tv, Weekly/Monthly Magazine Article Contents Fam Tour, Seminars, Trend Monitoring Professional Entrepreneur, Ceo, Pr Reputation, Image Management

Promotional Request

Industry Status Quo Analysis / Clientele Analysis

Effective Method Search

Define Pr Aim,/Form Pr Strategy And Plan/ Execute Pr

Press/ Promotion/ Online

Result Analysis And Evaluation

Exhibition Network Promotion Entertainment Sales Promotion Customer Promotion

Investors Relations

Employee Communication

Public Affairs

Marketing & Advertising Service

Buzz Marketing

PR Service Areas

7

History

2002 2002 Appletree PR Company Established

2005 Winenara, Heineken, ShillaHotel, Unix Electronics, Byucksan, GSK, National Museum of Korea, LorealKorea, BMW, Ford Korea, Starkey, Clubmed

2006 Moved into a new office in Mapo

2008 Incorporation of ‘Bernays Appletree PR Company Co.Ltd’ MILLET, Gmarket, Nikon Imaging Korea, Microsoft, Apple, innisfree, YES24, Hansae

2009 Volvo Korea, Papa Jones Pizza, Pulmuonewaters, AnatiClub Seoul, Reebok, Garden Five, Heinze, fissler

2012 Daesang, Chonggajip Kimchi, Macallan, Dorco, BOA Technology, Samsung C&T Corporation, Epson Korea, HanwooBoard, PCALife, CentermarkHotel, AventreeHotel, Animax, KumhoPetrochemical

2014 ShillaDuty Free, Lotteria, Treksta, N Seoul Tower, Natuur pop, Hitejinro, Hotel the Designers, Newzealand Tourist Commission, SodaStream, Korea Foundation, Breville, AROUNDZ, TGI FRIDAYS, 63Buffet Pavilion

2015 Hoeseok Lee Inaugurated as president of PR Four Seasons Hotel, Benjefe, Samwon T&B, Heungkuk F&B, Midancity, panpacific, 2015 COEX Foodweek, donga-otsuka, Keumyang, Exhibition of Young Man Hur, Seoul International Book Fair, COVA, R50

2016 2016 Beanpole Olympic Campaign,Visit Korea Committee, K2 Salewa, Dootadutyfree,Beanpole Olympic Campaign, Coffee Expo Seoul, Coupang, Tria Beauty, Hanssem, Droptop, Sofraum, Maxmovie Film Festival, Daewoong DnC

2017 Ebay Korea, G-market, Purmil, Welcron, I Databank, Accor & Ambassador, Design Korea2017, Enuri, Kalisco(Saboten, Tacobell), Hotel Cappuccino, SCI Information Service

2018 Expanded and relocated company office to Yonggang-dong, Mapo-gu HDC PARK ROCHE, Hangso(Moleskine, Parker), Secondskin, Moskorea, K2 Dynafit, Popsockets, International Manufacturing Technology (Ppuri) Fair 2019

2019

Changed the company name as PR RUN Co., Ltd. PyeongChang Global Peace Forum 2019, Start-Up Seoul 2019, C-Festival 2019, Hitejinro TERA LaunchingPR, Coca-Cola (Fanta, Toreta, The Tansan), Banobagi beauty, Donchicken, Paseco, HAGO, SICAF2019 , Daewoong DnC, Twozone Chicken, Memebox, Autoplus, Cellreturn , etc

2002~2008

2009~2015

2019

2016~2018

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Client

Global Online Shoppingmall Ebay Korea

1st Online Shopping Mall Gmarket

Korea No1. Hospital Solution Lemonhealthcare

General Living Appliances Brand Paseco

By nature Newzealand Tourist Commission

A master of Bifidus lactobacillus Purmil

Global Cell Phone Grip & Cradle Brand Popsockets

Becoming a Premium Coffee Specialist Café Droptop

Gyeongin Port First Premium Marinabay hotel Seoul

Hospital-specific Cosmetics Solution Daewoong DNC

K2 Group Performance Sportswear Dynafit

Healthy life, happy life Daesang Wellife

Korea's largest food industry fair Coffee Expo 2019

Global animation festival SICAF 2019

The startup Startup Seoul 2019

2030 Hydration Coca-Cola Fanta, Toreta, The Tansan

Natural consequences Banobagi beauty

Lee Kyung-kyu's Chicken Brand Donchicken

The Essence of Life Specialty Food Mall Tablewithlife

New Standards for Used Automobiles Automobile

Curation Beauty Platform Memebox

Global No1 LED MASK Cellreturn

9

Forte parts

PRRUN Experts

CEO Hoesuk Lee

Strategic planning, Crisis management,

Media relations

seok@prrun.co.kr

Co-author of “God of Promotion” (2014.10)

2010.03 ~ 2014.12 Imok Communications Co., Ltd.

- 2010, 2014 Samsung C&T Corporation GALAXY Worldcup MPR - 2013. 03 Bean Pole Outdoor Launching PR

2015.06 ~ 2019.08 Bernays Apple TreePR Company CEO of PR - 2015.04 Forward Ventures, Ltd. ‚Coupang Rocket Shipment Campaign‛ - 2015.07 Opened and promoted Hanseem flag shop Daegu - 2016.08 Samsung C&T Corporation ‘Beanpole Olympic Delightheart Campaign’ PR - 2019.02 2019 PyeongChang Global Peace Forum 2019 PR - 2019.03 Hitejinro TERA Launching PR

2008.02 ~ 2010.02 Team leader of Ham & Partners PR Team 2 - 2014.02~ Released CJ CheilJedang Sandalae - 2014.05~ Netmarble Dragon Ball Launching PR - 2014.02~ Volvo Cars

1994.02~ 2001.10 Head of Public Relations Team, Grand Department Store

2019.08.30 ~ CEO of PR RUN Co., Ltd

2004.05 ~ 2008.01 Marketing Director of EnterSix Co., Ltd.

CEO Hoeseok Lee

10

Forte parts

PRRUN Strength

Faith and Trust

Know-how and Network

17 years experience in PR agency, Based on PR performance of more than 400 clients

It's a PR company that our clients trust in.

Through communication with sincerity

Considering customer success as our

top priority Provide creative PR services.

From public relation planning to execution,

crisis and media management

More than 20 years of experience We work with customers

with know-how and network. Communication

Ready to Hit the Ground Running!

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Successful Case Of

Risk Management

Daesang

ISSUE: Daesang Chungjungone Product Concept Theft Date : August 6th, 2015 - August 11th, 2015 Crisis : Chungjungone, the No. 1 pasta sauce maker in Korea, conducted marketing activities after launching new product <World Table Sauce>. Sam Pyo, whose market share was only 1.4%, claimed that Chungjungone plagiarized its original concept, including the main slogan "Travel to the Taste‛ => collected previous evidence and information such as Chungjungone’s commercial ‚Journey of Taste‛ in 2012, framing Sam Pyo’s noise marketing.

Eating X-Files

ISSUE: Lee Young-don's Eating X-files MSG Harmful Broadcasting Controversy Date : February 2012–December 2016 Crisis : Channel A’s popular TV show <Eating X File> conducted ‘Non MSG’ campaign and left huge doubt about the harmfulness of MSG and it became controversial again. => In order to provide scientific evidence, researched case studies that academic-government-media community would be able to all agree. => 2013.12, the FDA announced that it would hold a promotion campaign to inform accurate information about MSG.

Muhak

ISSUE: Muhak's Discharge Of Waste Water From The Ulsan Factory Date : December 8, 2011 to January 2012 Crisis : Reporter from MBN investigated Muhak’s discharging of waste water and were expected to broadcast it => Muhak determined its own investigation and made an official apology.=> Adjusted expression intensity level of the detail content and excluded sensitive issue to minimize crisis.

Konkuk University

The Classic 500

ISSUE: Increasing deposit and maintenance costs & Charging extra fees for using facilities Date : 2011-2013 Crisis : Konkuk increased its security deposit and maintenance costs along with imposing extra fees for using some residents' facilities, such as fitness gym and cafeteria by the operation of paid membership system. Residents blamed on the inconvenience. => Tone-down by direct responses to each media

OOO and OO Former president

ISSUE: Ownership dispute between sibling Date : March 2017–May 2017 Crisis: OOO, involved in ongoing conflict between siblings, announced one-sidedly the end of dispute concerning ownership with the counterpart - former vice president OO => Framed as ‘Not ownership dispute but demanding for stabilization of management’ and raised issue that ‘Vice president OO is encountering his/her management ability testing board for next leadership’

Four Seasons Hotel

ISSUE: Unprepared opening of luxury hotel Date : Oct 2015 Crisis : A number of reporters complained that they failed to enter the conference room due to the insufficient space and witnessed the on-going repair of the room => had one-on-one meeting with related media and avoided negative articles by the negotiating advertorials.

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Thank You (주)PRRUN (우)04166 서울시 마포구 토정로 307 광산회관BD, 3층 Tel 02-2135-3731/ Fax 02-2135-3732 ┃www.prrun.co.kr

© 2019.PRRUN co. ILTD. All rights reserved

Ready to Hit the Ground Running!