Ready set launch: how to market your mediation business presentation Lewis
-
Upload
national-mediation-conference -
Category
Presentations & Public Speaking
-
view
35 -
download
0
Transcript of Ready set launch: how to market your mediation business presentation Lewis
![Page 1: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/1.jpg)
Welcome to.....
Ready, Set, LAUNCH....
Marketing your business!
Tuesday 11th September 2012
National Mediation Conference 2012, Sydney
![Page 2: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/2.jpg)
![Page 3: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/3.jpg)
![Page 4: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/4.jpg)
TODAY’S PROGRAM
ON YOUR MARK....setting up a
business
GET SMART....5 questions to
answer to get you on your way
GO! What’s working, what’s not
and what’s next?
![Page 5: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/5.jpg)
ON YOUR MARK!
![Page 6: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/6.jpg)
GET SMART!
![Page 7: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/7.jpg)
At this stage, it’s not about what
qualifications you have - it’s about how you
can help people
Your clients will be asking: WIIFM (What’s
in it for me?)
Ask yourself: so what?
1. HOW CAN I HELP
PEOPLE?
![Page 8: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/8.jpg)
At MidCoast Mediation, we provide family
dispute resolution services and can assist
you to prepare a parenting plan.
A QUICK EXAMPLE
If you and your ex-partner are struggling to
agree about your children, call MidCoast
Mediation today and we can help you come
up with a plan that puts the past behind
you so you can move on with your life.
![Page 9: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/9.jpg)
Where are people in conflict (home, work, play)
and where are they on the “conflict pipeline”?
Who else is dealing with people in conflict -
psychologists, GPs, solicitors, EAPs, HR
managers, Childcare Centres, sports groups,
community groups
2. WHO HAS THE
PROBLEMS I CAN
SOLVE?
![Page 10: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/10.jpg)
This is where your credentials and
experience come in!
Credibility, Connections,
Consistency
3. WHY WOULD THESE
PEOPLE TRUST ME?
![Page 11: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/11.jpg)
![Page 12: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/12.jpg)
CONTENT IS KING!
Find the right watering holes
Pick the low-hanging fruit
Create the “John Malkovich” effect
Try before you buy
4. HOW WILL THESE
PEOPLE FIND OUT I CAN
HELP THEM?
![Page 13: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/13.jpg)
Is it money in the bank?
The type of clients you work with?
How much time you are working?
5. HOW WILL I KNOW IF
I’M SUCCEEDING?
![Page 14: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/14.jpg)
MARKETING PLAN
TEMPLATE I CAN HELP
PEOPLE TO…
THE PEOPLE I
CAN HELP
ARE….
THESE PEOPLE
WILL TRUST ME
BECAUSE
THESE PEOPLE
WILL FIND ME
VIA…
This is the type of
business I want to
have
These are the
people I want to
have as clients
This is my “brand” These are the
marketing
activities I need to
do
![Page 15: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/15.jpg)
MARKETING ACTIVITIES
TEMPLATE <MONTH> ACTIVITIES / AREA
Group meetings
One on one meetings
Presentations/training
Direct mail
Cold call
Advertising
Media
etc
![Page 16: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/16.jpg)
![Page 17: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/17.jpg)
MCM’S EXPERIENCE
SALES STATS
Mediation enquiries: 87
Converted 44%.
58% are parenting ($557 average income)
24% workplace ($688 average income)
13% family ($320 average income)
Reasons for not converting:
Cost: 36%
Not the decision maker: 21%
Party wouldn’t participate: 15%
Training enquiries: 4
Converted 100%
![Page 18: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/18.jpg)
MCM’S EXPERIENCE
MARKETING STATS
Prompts
Referrals: 67%
Web: 11%
Advertising: 8%
Referrals from:
Local FRC: 30%
Lawyers: 16%
MCM contact: 15%
![Page 19: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/19.jpg)
![Page 20: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/20.jpg)
![Page 21: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/21.jpg)
MCM’S EXPERIENCE
INTERESTING DEVELOPMENTS
Meditation vs Mediation – now include our tag line
Have been approached by two other service providers
in our region to ask us to operate under their name
Now include photos in our promotional material and
advertising
Have recently changed our website – from general to
more specific areas of service
Finalists in the “Start Up” category of the Manning
Valley Business Awards
![Page 22: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/22.jpg)
![Page 23: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/23.jpg)
ALWAYS HAPPY TO
CHAT! Megan Lewis
0447 950 005
Mary-Jane Silver
0447 954 575
wwww.midcoastmediation.com.au
![Page 24: Ready set launch: how to market your mediation business presentation Lewis](https://reader034.fdocuments.net/reader034/viewer/2022042716/55cbd7d5bb61eb2d5f8b466e/html5/thumbnails/24.jpg)
THANK YOU!
Please complete your
feedback form