Ready, Set, Go365! Ready. Set. - Northern California...
Transcript of Ready, Set, Go365! Ready. Set. - Northern California...
Ready, Set, Go365! Ready. Set.
2017 HIMSS NorCal ePatient
Summit
April 4, 2017
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Problem Approach Results" "
OurGoal: BuildingDurableRela/onships
Problem: Low Overall Health Care Ranking 2014Studycompared11wealthyna6onsonhealthcarequality,access,efficiencyandequity,aswellasindicatorsofhealthylivessuchasinfantmortality.
OverallHealthCareRankingLow High
UnitedKingdom
Switzerland
Sweden
Australia
Germany
TheNetherlands
NewZealand
Norway
France
Canada
U.S.
Source:MirrorMirrorontheWall:HowthePerformanceoftheU.S.HealthCareSystemComparesInterna6onally,2014Update,TheCommonwealthFund,June2014.
….AndtheU.S.spendsmorepercapitathananyothercountryon
healthcare.
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Problem: Behavior Change Levers or Strategies to reduce health care costs
1.Network/Providers,Physicians
andHospitalDiscounts
2.PlanDesignandTradiJonalCost
ContainmentsUM/DM
3.Member/EmployeeBehaviorsandHealthyLifestyles&Wellness
Thesestrategiesmustcon6nueandinnovatebuttheycannotkeepupwithrisinghealthcarecostsalone.
ImprovementsherearecriJcalforlongtermsustainability*.
*8-15-80Rules:8behaviors(allmodifiable)drive15chroniccondi6onsthataccountfor80%ofcosts.(2010WorldEconomicStudyofEmployerCosts)
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Problem: Historical Views of Traditional Wellness
Whatwe(andtheindustry)didandsJlldoes….1. Paymemberstodoahealthassessment2. Paymembersforcomple6ngtheirbiometrics3. Offerthemreadingcontentandevenaccesstocoaches4. Offerlunchandlearns,postersandselfrepor6ngchallenges
Whatwegot….1. Afewsuccessstories,butnomeasurableresults2. Highpricetagsforpayingforisolatedwellnessinterac6ons3. Shorttermpar6cipa6onwithoutanylongtermengagement4. Healthyac6veemployeesagain…feelingunrecognized
7yearsagoHumanaembarkedonanewstrategyanddevelopedaprogramthathashighengagement,leveragestechnologyandsocialinteracJonstoproduceactuariallyreputableresults.
Inordertoachievemeasurableresultswehadtocreateanewmodel…
1.CompleteaHealthAssessment,BiometricScreening,orVerified
Workout
2.UnlockyourGo365Age™,GoalsandotherAcJviJes
3.EarnPoints,Achieve
Status&EnjoyRewards
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Approach: Go365 Actuarial-based behavior change rewards & recognition strategy
Engaged
VerifiableData&Ac6vityTracking
PersonalizedApproach&Ac6vi6es
Broad&AffordableAccess
IntelligentIncen6ves&Rewards
BehavioralEconomics&Gamifica6on
MobileApp,Tools&
Resources
Challenges&Employer
Customiza6on
WeworkwithdozensofacJvity-trackingapps,morethan75fitnessdevicesandmorethan40,000parJcipaJngfitnessfaciliJes.
RewardedforoneworkouttypeanddeviceperdaybaseduponwhichproducesthehighestPointstotaleachday(uptoa50-Pointdailycap).
NewBeaconTechnologycanbeinstalledatemployerfitnesslocaJons.
Trackingdevicesinclude:• Heartratemonitors,suchasPolarandGarmin• Pedometers,likeFitbitandJawbone• Smartphoneapps,likeRunKeeper• NEW–PatentedBeacontechnology• Addi6onalpointsavailableforathle6ceventsandsportsleagues
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Workout type Point Structure
Steps • 1 Point per 1,000 steps
Hearth Rate Monitor • 5 Points for every 15 minutes above 60% maximum heart rate
Calories • 5 Points per 100 calories if burn rate exceeds 200 calories per hour
Participating fitness facility • 10 Points per day
Approach: Go365 Physical Activity is just one area of focus
Go365letschildrenundertheageof18contributetotheirfamily’soverallwell-beingthroughtheGo365Kidsprogramatnoaddi6onalcost.Theirpar6cipa6oncanalsoearnfamiliesPointsthatconvertintoBucksforrewardsmall.Kidsrewardsinclude:
• Immuniza6ons• FluShots• SportsLeagues• Athle6cEvents• WellCareVisits• KurboKidsNutri6onApp
Thereare6ageappropriateversionsofthekidsassessment.
Modelling: Children model the behaviors of those around them, and when children are young, parents (and sometimes siblings) are the main role models in their lives.*
Approach: Go365 Leveraging the entire family – not just the employee
*ScaglioniSetal.(2011).Determinantsofchildren’sea6ngbehaviour.AmJClinNutr94(suppl):2006s–2011s.
2011:390,000 2015:2.8million 2017:5.1million
Isbasedonmorethan172millionmonthsofproprietarymemberdata
Datadrivenreputableresultsinreducinglong-termhealthcarecostandreducingsickdaysbyrewardingmembersformakinghealthierlifestylechoices*
Con6nuedinvestmentandfocusoninnovaJonandengagement
Results: Three Year Impact Study Vested interest in success and valid study outcomes
Program results from 3 year longitudinal study
1. Engagedmembers’healthclaimscostswere6percentlowerinYear1,andcon6nuedtodeclinerela6vetothoseofunengagedmembers;byYear3,theircostswerelowerby10.1percent.
2. Thelargestimpactonhealthcarecostswasonmemberswithlifestyle-relatedchroniccondi6onssuchashighbloodpressureanddiabetes.Engagedmembersinthelow-riskrangeincreasedby24.4percentoverthethreeyears,comparedtoonly14percentfortheunengagedmembers.
YourBusinessExecu>vecanprovideyouwithadetailedwhitepaper,ortwopagerecapofresults,caveats,>meframesetc.10
Program results from 3 year longitudinal study
3. Therewas26percentlessabsenteeismamongengagedmemberscomparedwithunengagedmembers.
4. Unengagedmembershad56percentmoreemergencyroomvisitsand37percentmorehospitalvisitsthanengagedmembers.
YoucandownloadthecompleteactuarialstudybygoingtoHumanaWellness.com11
Program results: Thousands of Member Stories
2010 2015
Edgar,HumanaEmployeebeforeandalerGo365
Over100,000membershavelikedourFacebookpageandsharesuccessstorieswithothermembers.#Go365
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