Ready or not, here they come! Recruiting baby boomers for your senior program
description
Transcript of Ready or not, here they come! Recruiting baby boomers for your senior program
![Page 1: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/1.jpg)
Ready or not, here they come! Recruiting baby boomers for
your senior program
![Page 2: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/2.jpg)
What is a baby boomer
The United States Census Bureau considers a baby
boomer to be someone born during the demographic
birth boom between 1946 and 1964. New births continued to grow throughout the 1940’s and 1950’s, leading to a peak in the late 1950’s with4.3 million births in 1957 and 1961.
![Page 3: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/3.jpg)
Numbers of Baby Boomers•79 million: estimated number of boomers
•7,918: number of people turning 60 each day
•330: number of people turning 60 each hour
•50.8 percent: percentage of boomers who are female
![Page 4: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/4.jpg)
Famous Baby BoomersMadonnaCherJay LenoPaula Abdul
George BushBill ClintonJerry Seinfeld
David LettermanOprah WinfreyJohnny Depp Ozzy OsborneTom HanksPrinceGeorge ClooneySpike Lee
![Page 5: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/5.jpg)
Why 1964 as the end year?
From 1965 on, there was a plunge in the number of
births to a low of 3.14 million births in 1973, lower
than any year’s births since 1945!Alternative TheoryThe boom lasted until the birth control pill was introduced in 1964.
![Page 6: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/6.jpg)
Who coined the termAuthor, Landon Jones coined the term "baby
boomer" in his book Great Expectations: America and the Baby Boom Generation.
Landon Jones is an author and magazine editor. He was the editor of Money magazine from 1984-1989 and People magazine from 1989-1997.
![Page 7: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/7.jpg)
What makes Boomers so special
•Economic Impact•Cultural Impact•Historical Impact•Aging and End of Life Impact
![Page 8: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/8.jpg)
Economic Impact
80% of personal financial assets 50% of discretionary spending power. 77% of all prescription drugs 61% of Over the counter medication 80% of all leisure travel.
Interesting Theory The economic downturn started when Baby Boomers started retiring during 2007–2009
![Page 9: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/9.jpg)
ECONOMIC IMPACT
http://www.youtube.com/watch?v=IiSJ0nDdEdg
![Page 10: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/10.jpg)
Cultural ImpactBaby Boomer cohort #1 (born from 1946 to 1955)
•Memorable events•Key characteristics•Key members
![Page 11: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/11.jpg)
Cultural ImpactBaby Boomer cohort #2 or Generation Jones (born from 1956–1964) •Memorable events•Key characteristics•Key members
![Page 12: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/12.jpg)
Historical Impact• Experienced Wars, Civil Rights, Gay, Women’s
and Environmental Movements
• Time magazine of the Baby Boom Generation as its
1966 "Man of the Year".
• The last 3 Presidents have been Baby Boomers
![Page 13: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/13.jpg)
Aging and End of Life Impact • Medicare projected to grow from 47 million to 80 million in 2030
• By 2030, about one in five Americans will be older than 65.
• Social Security alone will exhaust its trust funds by
2036, after which it would need $6.5 trillion over 75 years to pay all existing benefit
![Page 14: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/14.jpg)
AGING AND END OF LIFE IMPACT
http://www.youtube.com/watch?v=EuKirUG_3xg
![Page 15: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/15.jpg)
OLDER AMERICAN ACTCongress passed the Older Americans Act (OAA) in 1965 in response to concern by policymakers about a lack of community social services for older persons.
First Senior Center opened in New York in 1946
Texas has approximately 500 Senior Centers
![Page 16: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/16.jpg)
Can Boomers and Seniors Co-exist ?
Most Boomers don’t consider themselves “Seniors”
Senior centers must accommodate the interests of this new group as well in order to survive.
Changes in Programs, Events and Operation Hours.
![Page 17: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/17.jpg)
Texas is the new Florida
• http://abcnews.go.com/WNT/video/baby-boomers-retiring-texas-14101438
![Page 18: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/18.jpg)
MARKETING TO BABY BOOMERS
MYTHS•They aren’t tech-savvy. False• Older people aren’t cool •They don’t spend •They see their “golden years” as a time of relaxation •They are loyal to brands
![Page 19: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/19.jpg)
MARKETING TO BABY BOOMERS
![Page 20: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/20.jpg)
MARKETING TO BABY BOOMERS
![Page 21: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/21.jpg)
3 Areas to Recruit Baby Boomers
• Exercise and Fitness• Travel• Social Interaction Opportunities
![Page 22: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/22.jpg)
EXERCISE AND FITNESS
Baby boomers started the fitness crazePeople 55 and older are the fastest-growing population in the nation's health clubs, up by 380% since 1987
What are some trendsPilates, Yoga, Zumba, Aquatics, Elliptical, Recumbent bikes
![Page 23: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/23.jpg)
EXERCISE AND FITNESS
http://www.youtube.com/watch?v=mMU63D6Dd4M
![Page 24: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/24.jpg)
TRAVELBoomers consider travel a necessity, not a luxury. Boomers have traveled more than their predecessors. Boomers will pay for luxury, expertise and convenience. Expand local trips and travel
![Page 25: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/25.jpg)
SOCIAL INTERACTION OPPORTUNITIES
VolunteerismTeaching classesBringing their parents
![Page 26: Ready or not, here they come! Recruiting baby boomers for your senior program](https://reader035.fdocuments.net/reader035/viewer/2022062521/56816779550346895ddc78b7/html5/thumbnails/26.jpg)
Questions