A Study of “READER’S PERCEPTION TOWARDS MAGAZINE”

Submitted in the Partial Fulfillment of Post Graduate

Diploma in international Business.

Under the Guidance of:-Mr. SURYAKANT DIXIT

(HR MANAGER)

THOMSON PRESS

Session: - 2011-13

SUBMITTED BY:-AMRITA SRIVASTAVA

PREFACE

Marketing is a social & managerial process by which an individual and group obtain what they need and want through creating offering and exchanging products of value with others.

Marketing is getting the right good and services to the right people to the right place, at the right time at the right place with the right communication and promotion. It is the art of creating and satisfying customer at a profit.

Advertising is one of the major tools of companies to direct pervasive communication to target buyers and publics. An identified sponsor defines it as any paid from and non personal presentation and promotion of ideas, goods or services.

Advertising is a cost effective way to disseminate message whether it is to saving account of ICICI bank and give best service in account.

ACKNOWLEDGEMENT

If Words are considers as a symbol of approval and token of appreciation then let the words play the heralding role expressing my gratitude.

The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.

Firstly I am thankful to that Gracie God who blessed me with all kinds of facilities that had been provided to me for completion of my report.

I acknowledge my deepest sense of gratitude and sincere feeling of indebtness to my divine teachers.

With deep sense of gratitude, I acknowledge the encouragement and guidance received by my Faculty guide Ms. SANGEELA MATHUR And HR Manager of THOMSON PRESS Mr. SURYAKANT DIXIT.

I convey my heartful affection to all those people who helped and supported me during the course,for completion of my Project report

CONTENT PAGE NO.PART-I

1. INTRODUCTION

2.ABOUT THE ORGANISATION

3.PRODUCTS

4.SERVICE

5.CAREERS

6.INTERNATIONAL BUSINESS

7.CLIENTS

8.MAJOR COMPETITORS

PART – II

9.INTRODUCTION

10.RESEARCH METHODOLOGY

11. CONCLUSIONS

12. BIBLIOGRAPHY

INTRODUCTION

The Association of Indian Magazines (AIM) is the first industry representation for magazines in India. The Association of Indian Magazines has been launched to support and defend the freedom of the press and promote the cause of magazines. The effort is to consolidate the industry as a group. AIM will represent the magazine publishers' interests in the country and will help revitalise the magazine industry editorially and economically. The association aims to establish better understanding, cooperation and unity among all magazine publishers and with all key constituents such as consumers, advertisers, print and production agencies, advertising agencies, market research companies and the Government.

ABOUT THE ORGANISATION

Founded in 1967 by Lord Thomson of Fleet, Founder of Thomson Corporation (one of the biggest publishers in the world), in partnership with current owners who are now the majority shareholders. It was initially involved in the distribution of publications of a large number of overseas publishers, and printing of children's books for export. In 1974 the focus shifted to printing of the group's prestigious publication India Today. As of date apart from a number of prestigious magazines printed for various publishing houses, Thomson Press also prints high quality commercial POS items and books for the domestic and export markets. 

Each of our four printing units and two Repro units has developed its own unique strengths and areas of expertise, providing our customers with a strong support structure across an extensive range of printing services. 

Absolute commitment to quality, meticulous attention to detail and unparalleled level of service have made Thomson Press a leading specialist in Design, Prepress, Printing and distribution services. As a company we are committed to employing dedicated staff, investing in the very best technology available and maintaining a close involvement with the industry. 

The product range covers books in monochrome and multicolour, coffee table and children's books, school textbooks, dated products and also thin paper products including Bibles & dictionaries for domestic and international markets. Thomson Press also scores in the production of high quality commercial literature including magazines, brochures, catalogues, annual reports and POS materials.

Customer service is taken care of by our wide network of sales offices in Delhi, Mumbai, Kolkata, Bangalore and overseas in New York and London.

Thomson Press has been in operation for over 40 years and is part of the India Today Group a major multimedia company having interests in printing, publishing, internet, television and radio.

The Largest Commercial Printer in South Asia

Offers both Printing and Typesetting services

Having four Printing Units, two Repro Units and a Typesetting Unit

Sales Offices in major Indian and International locations

Has won numerous Prestigious Awards

Thomson Press is a member of two prestigious world

bodies GATF and PIRA.

 To recognize the customer's right to Quality, Services, Timely Delivery and Cost

To ensure maximum satisfaction to the clients

To continue to maintain ethical practices, legal, social, personal conscience framework

To encourage individual growth to fullest potential

To maintain high degree of efficiency and attain international standards

Quality through people and technolog

Discipline and respect for commitment

Ownership of organization's goals and interests; Taking accountability and responsibility

Trust, sensitivity and professional conduct

Quality orientation and pursuit of excellence.

OUR TEAM:-

Ankoor purie

Managing director

Aroon purie

chairman

Anil mehra

Chief financial office

C j jassawala

Chief executive officer

AWARDS

Award Name : Asian Print Award

Year : 2010

Topic : Digital Printing (Bronze)

Award Name : Print Week India Print Awards

Year : 2010

Topic : Digital Printer of the year

Award Name : National Award For Excellence in Printing

Year : 2010Topic : Group Offset - Annual Report (Silver)

Group - Digital Printing - Catalogues, brochures, Booklets (Silver)Group Offset - Wall Calendars (Bronze)

Award Name :5th Asian Print Awards

Year : 2007

Topic : Best Application of Creative Colour - GMG Gold Award

PRODUCT SHOWCASE:-

Thomson Press offers a wide range of printing products that meet international

standards and varied requirements of our esteemed customers. Our product range

include thin paper products, multicolor and monochrome books, magazines

and periodicals, brochures, product Catalogues and specialized dated product

segment. Our unique one-stop structure and unique product quality has always

given us an edge over others. 

Books

1) Monochrome and multicolor

  2) Coffee Table and Art Books

  3) Children Books

Thin Paper Products

1)Religious Literature

  BibleBhagavad Gita

  2)Dictionaries

  3)Directories

Dated Products

  1) Diaries /Journals / Agenda

  2) Calendars

Magazines and Periodicals Annual Reports

Commercial and Publicity Materials

  1) Brochures and Catalogues

  2) Pamphlets and Posters

  3) Advertisements

SERVICE- AT THOMSON PRESS

Undoubtedly Thomson Press is a leader in handling large volume multi colour work.

The product range covers:-

-Virtually all commercial print requirements on paper and board

-Bank instruments

-Calendars

-Diaries

-Books

-Corporate brochures

-Posters

-Folders

-Leaflets

-Magazines

This range of services and products covers:--Designing

-Editing

-Typesetting

-High quality scanning and image manipulation

-SheetFed Offset Printing

-Heatset and Coldset Web Offset Printing

-Automated Binding

-Finishing

-Distribution and Mailing Services

Thomson Press provides a complete service for mailing and fulfillment, managing every aspect of the delivery service as required by our customers. A number of options are available from complex multiple personalised inserts to the largest campaign and launch mailings.

We aim to offer the most comprehensive print management service available. And that doesn't just mean we'll take the best possible care of you.

For us, building close working relationships with customers goes much further. Whatever the project, listening to our customers' requirements and coming up with bright ideas and practical suggestions to achieve a better result more cost-effectively is all part of the service we provide.

CAREERS-

Thomson Press, is a People's Company.The belief that 'Human Resources are the main drivers of the

organization' helped us build a pool of workforce, which is talented, dynamic, innovative, creative and

ready to accept challenges.

We at Thomson Press believe in exploring, nurturing and developing the blooming buds into corporate

giants.If you have the drive for being the 'BEST' then come and join hands with the leader in Printing

Technology.Fresh recruits in the company are taken under a set of Corporate Training Schemes.

INTERNATIONAL BUSINESS

Thomson Press has been in international business for over two decades and in a focused manner for

last 15 years. In line with becoming global player, Thomson has made substantia investments. Essential

facilities and equipment in the plant will make it a cost efficient solution provider, that will

match the best in the world and will be acknowledged by customers abroad.

Mumbai which is 50 kms or 31miles from Sea port and 25 kms or 16 miles from Airport, offers the

advantage of shorter time for imported material as well as export of finished cargo.

CLIENTS

Domestic client

 

   

Indian Magazine Market Overview

IntroductionPrint Media in India is more than a century old and a well-established industry. The print industry mainly comprises of newspaper and magazine publishing. Book publishing is smaller but significant in terms of revenue. Even though it's a mature industry, new magazines are being launched every year. India has been one of the fastest growing world economies since the past three years. Robust consumption and rising income levels have helped the growth of print media. New titles that focus on niche topics continue to launch in the market. The revenue sources for a magazine are subscription, single copy sales and advertisement. Approximately 73 percent of revenue comes from advertising and 27 percent from circulation.

Challenging Times

The magazine industry is going through a tough phase in India just like in other countries. Newspapers have added supplements to their main issue and infringed on the content covered by magazines earlier. Television channels have launched in different genres that didn't exist a few years back. And with the increased penetration and adoption of the Internet in the country, more people are now consuming news and stories on different topics on the web and mobile. There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to other mediums. In addition, they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time.

India has 49,000 publications, but annual revenues total just $1.1 billion. Most lack technology, marketing, and capital to grow which has resulted in a handful of publications dominating the market with the Times of India Group being the market leader. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. Big publications have strong distribution network set up.

Retail: magazines are available in retail outlets for sale. The retailer gets a commission on the sale price.

Subscription: publisher signs up subscribers directly or through partners and delivers the issues in mail.

Selective Distribution: Special sponsored copies are distributed in airplanes and hotels.

With the growth coming from Tier-2 and Tier-3 cities, magazines have to expand their distribution channel aggressively in those locations and localize content where needed.

The print industry in India is highly fragmented due to the large number of local languages. Regional language publications own 46 percent of the market share, Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. The primary penetration of English language magazines currently is in metros and urban centers though the growth is widening to smaller cities as the education and income levels increase among the middle class.

With the opening up of Foreign Direct Investment (FDI) policy, several international publishers are aggressively entering the market and this trend is expected to continue.

The Opportunity

There's little doubt about India's market potential. According to a national survey, 248 million literate adults still don't read any publication. Readership of newspapers and magazines is up 15% since 1998 to 180 million. It's a reflection of a younger, more educated population, especially in smaller cities.

Now that the doors to foreign investors in print media have been thrown open, one can expect activity to pick up in this sector. Companies such as Pearson, Haymarket, Time India, News Corp., and Dow Jones have eyed India's big, English-reading market. ICICI Ventures, which holds stakes in three media companies, is quite bullish about the industry's prospects.

Trade books offer the best openings, since a higher FDI has been permitted in them. Britain's Haymarket Publishing Group already has ties to Autocar India, with 80,000 subscribers. Haymarket doesn't own a stake, but helps with research and management. Now, it can invest, provide funds to print more copies, market more strongly and use Autocar as a platform to bring its other brands. Bombay's Tata Infomedia, a $30 million publisher of yellow pages and trade magazines, also has already started to solicit business with foreign companies. The Tata Group sold the Indian edition of Reader's Digest magazine, making it the first publishing property

offered for sale since the government had scrapped the ban on foreign investment in the print media.

As expected, there have been various anti-FDI lobbies, which are strongly voicing protests against foreign investment in Indian Print Media. Their major contention is that foreign forces might begin dominating the content of Indian publications, which is detrimental to national interests. An extreme view given by a former Indian Prime Minister is that powered by their immense finances and goaded by an ambition to control the emerging Indian market, the foreign monopolies will impose their own agenda of ultimately controlling Indian politics. But there is more than meets the eye. The English-language media, fearing competition from players with deeper pockets, has been resisting this move by the Government. And from a marketing point of view, the English press reaches the most lucrative segment of society - the 300-million-strong middle class. International players are seen as a threat to market share.

The opening up of the print media sector to foreign investment is a bold decision by the Government, considering the unwillingness of so many past Governments to do the same. It is a policy decision that could have a very positive impact on the sector, provided the Indian publications generate enough interest and exhibit their true potential to the overseas investors. It could enrich the quality of the magazines and other publications.

Recent Developments

There were several niche titles that were launched in 2008 and 2009. A slew of foreign players launched their India editions.>>

The most notable magazine launched was Forbes India in May 2009 by Network18 and Forbes Media.

RPG Group's 'Open', a weekly magazine aimed at evolved Indian readers who are well informed, well traveled and identify themselves as global citizens. It is available in 12 cities.

Pathfinder Publishing's maiden title Career 360, a monthly publication focusing on career advise.

Technology Review, a technology magazine launched in India jointly by MIT's Technology Review magazine and CyberMedia India Ltd.

Hearst Corporation's Harper's Bazaar, a fashion and beauty magazine in partnership with India Today.

The re-launch of Delhi Press' The Caravann, a fortnightly magazine that covers politics, culture, arts and literature.

Images Group's FNL and Salon and Living etc., an Indian edition of international homes magazine.

Gill India Communications' What Women Want, a woman's magazine for women aged between 20 and 45 years and 'Lifestyle Living', a lifestyle magazine dedicated to those with a creative lifestyle.

The trend for foreign magazines to launch their India edition is expected to continue in 2010 as well, with BBC's Lonely Planet magazine having launched recently.

Newspapers and publications have reduced the number of pages to cut print and production cost. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product.

Foreign Investment in Indian Print Media - Role of Government

The process of economic liberalization in India, which began more than a decade ago, has taken another significant step by opening up the print media sector. With the UPA Government scoring an emphatic win in the LokSabha elections, the media industry got an open-minded Information & Broadcast Minister in AmbikaSoni who has sent positive signals to the industry. Earlier in 2009, the Government gave its nod to an increase in Foreign Direct Investment (FDI) in facsimile editions of foreign newspapers. The Government also announced customs duty exemption on newsprint.

In December 2008, the Indian Government unveiled a set of guidelines to allow Indian editions of foreign news and current affairs magazines 26 per cent FDI as long as all key executives and editorial staff are Indian. The Ministry of Information & Broadcasting has for the first time given approval for the

publication of the facsimile edition of foreign newspapers by allowing ‘The Wall Street Journal’ and ‘The Wall Street Journal Asia’ in India. Wall Street Journal India Publishing Pvt Ltd, a wholly owned subsidiary of Dow Jones and Company Inc, would bring out these newspapers. The government has announced customs duty exemption on newsprint for the newspaper and magazine publishing industry. These concessions were announced in February 2009 in view of the economic slowdown and the high newsprint cost which spiraled close to 25%.

Key players

Top 25 magazines in India -

1.India Today2.Readers Digest3.General Knowledge Today4.Competition Success Review5.Film fare6.Wisdom7.Stardust8.Outlook9.Diamond Cricket Today10.Business Today11.Femina

12.Competition Refresher13.Health& Nutrition14.The Week15.Auto Car16.Outlook Business17.Woman's Era18.Business India19.Champak20.OutlookTraveller21.Business World22.Digit23.Society24.Frontline25.sportstar

Top English magazine by segment

Current Affairs, Culture & Politics a. Outlook b. The Week c. India Today d. Frontline

e. Tehelka f. Reader's Digest

Society & Womena. Feminab. India Today Plusc. Woman's Erad. Verve Onlinee. DeshVidesh

f. Teens Todayg. India Linkh. Little India Overseas India Magazinei. South Asian Life

Entertainment a. Filmfare

b. G Magazine c. Screen

d. Chitralekha e. Music Today - India Today Publication f. Deccan Chronicle - Cinema News g. Bollywood Online h. Planet Bollywood Gossip i. Bollywood News Daily j. Stardust

Sports

a. Sport Star b. ESPN

c. Cricket Info d. Khel e. Diamond Cricket TodayFashion

a. Vogue (UK) b. Cosmopolitan c. Cosmo Girl d. Fashion Planet e. Glamour

f. Harper's BazaarBusiness & Financial a.Capital Market (Stock Market) b.Business Today c.Business Standard d.Economic Times e.Financial Express f.Commercenet India g.Trade India h.India Vibes Online i.Sourcing Hardware

j.Business India k.Outlook Business

Computer & Electronic a.PC Quest b.Electronics For You c.Dataquest d.PC World e.Popular Science f.Popular Mechanics g.Computer World h.Cyber India Online i.Informatics j.Silicon India k.Voice & DataTravel & Leisure a.Budget Travel b.Discover India Magazine c.Gourmet Travel d.Outlook Traveler e.Travel Plus f.Wanderlust g.Lonely Planet h.Conde Nast TravellerChildren a.Amar Chitra Katha b.Spiderman c.Competition Master d.Odyssey Magazine e.Competition Success Review f.WisdomFashion & Lifestyle a. Another Magazine b. M Magazine c. Vogue d. Dazed and Confused e. View Point

Literature a.Darpan b.India Star

c.Raga Net d.Meghdutam

AVERAGE ISSUE READERSHIP (AIR) ANALYSIS (2008 VS. 2009)

The Average issue readership numbers have been on a decline due to increased competition from free content on the Internet and Mobile platforms.

1. India Today is the highest read English magazine in the county with an AIR of 1,955,000, which is an 8.7 percent decline in its readership.

2. Reader’s Digest has seen a 2.1 percent drop in its AIR and is now at 1,327,000.

3. General Knowledge Today has dropped by 8.5 percent, and is now at 1,121,000.

4. Competition Success Review has an AIR of 766,00 and has seen a 3.5 percent drop.

5. Outlook with an AIR of 533,000 has seen a 7 percent drop.6. Filmfare is the new entrant in the top ten list with an AIR of 490,000.7. Wisdom has seen a 4.6% drop with an AIR of 455,000.8. Stardust has slipped down the list with a 11.4 percent decrease. The current

AIR is at 388,000.9. The Week has dropped by 4.2 percent and the AIR is 322,000.

10.Femina has dropped by 4 percent and now has an AIR of 309,000.11.Business Today has dropped by 12 percent in its AIR down to 287,000.12.Health & Nutrition has an AIR of 250,000, which is a 11.3 percent decline.13.The Sportstar has seen 14.8 percent drop in its AIR and now stands at

242,000.14.Business India stands at 222,000, which is a 7.5 percent decline in its AIR.15.Woman’s Era has seen an AIR of 200,000, which is a 4.8 percent decline.16.Auto Car had a 13.1 percent growth to an AIR of 199,000.17.Champak has seen a 4 percent decrease with an AIR of 193,000.18.Business India has an AIR of 166,000, which is a decline of 18.6 percent.19.Business World has an AIR of 165,000.20.Outlook Traveller has seen an AIR of 146,000.21.Digit has seen a 5.8 percent decline.22.Society has seen a growth of 1.7 percent.23.Frontline has seen a 20.8 percent decline.24.Tinkle – Amar Chitrakatha is one of the few who have seen a 0.9 percent

growth.25.Femina Girl saw a growth of 6.2 percent.26.Auto India like many others has seen a 18.7 percent decline in its AIR.27.P C Quest and Outlook Money have both seen a decline of 17.4 percent

and 24.3 percent respectively.28.Business and Economy has seen a 6.5 percent growth with an AIR of

82,000.29.Inside Outside has seen a 17.3 percent while Cosmopolitan has seen a 61.4

percent growth.30.Overdrive has dropped by 23.7 percent.31.The Telegraph in Schools has grown by 72.5 percent with an AIR of

69,000.32.New Woman has seen a drop of 9.2 percent while Magic Pot has an AIR of

58,000.33.Time has seen a growth of 3.6 percent.34. Cine Blitz has dropped by 5.7 percent while Elle and Savvy have grown by

29.7 percent and 13 percent respectively.

RESEARCH METHODOLOGY

Research methodology is a systematic way, which consists of series ofaction steps, necessary to effectively carry out research and the desiredsequencing to these steps. The marketing research is a process of involves a no. of inter-related activities, which overlap and do rigidly follow a particular sequence. It consists of the following steps:-

Formulating the objective of the study

Designing the methods of data collection

Selecting the sample plan

Collecting the data

Processing and analyzing the data

Reporting the findings

Objective of study

Research Design

Sample design

Data Collection

Data Analysis

OBJECTIVE OF STUDY -To know the consumer behaviar.

-To know the consumer feedback.

-To know the marketing strategies adopted to promote magazines

RESEARCH DESIGN

Research design specifies the methods and procedures for conducting aparticular study.

A research design is the arrangement of conditions for collection andanalysis of the data in a manner that aims to combine relevance to theresearch purpose with economy in procedure. Research design is broadly classified into three types as

Exploratory Research Design

Descriptive Research Design

Causal Research Design

SAMPLE DESIGN

SAMPLE SIZE: The substantial portions of the target customer that are sampled to achieve reliable result are 50.

The cost and time limitation completed me to select 60 respondents assample size

SAMPLING METHOD:

In this marketing research project, I am using

Random sampling method

SAMPLE DESIGN

As complete enumeration of all the members of the population (Memberand Non-member) I have understate samplingtechnique.

SAMPLE SIZE50 Customers

DATA COLLECTION

The study was conducted by the means of personal interview withrespondents and the information given by them were directly recorded on questionnaire. For the purpose of an Necessary to collect the vitalinformation.

There are two types of data, this are-

Primary Data

Secondary data

primary data:-

Primary data can be collected through questionnaire. The questionnairecan be classified into four main types.

Structured non disguised questionnaire

Structured disguised questionnaire.

Non structured non disguised questionnaire

Non –structured disguisedquestionnaire.

For my market study, I have sleeted structured non-disguisedquestionnaire because my questionnaire is well structured, listing ofquestions are in a prearranged order and where the object of enquiry isrevealed to the respondents.

To making a well-structured questionnaire, we have adopted three type of questions-

Open ended question

Dichotomous questions

Multiple choice question

These types of questions are easy to understand and easy to give required answers.

secondary data:-

Secondary data means data that are already available i.e. they refer thedata which have already been collected and analyzed by someone else.When the researcher utilizes secondary data, than he has to look intovarious sources from where h e can obtain them, in this case he iscertainly not confronted with the problems that are usually associatedwith the collection of original data. Secondary data may either bepublished data or unpublished data. Usually published data are availablein:

Various publications of the central, state and local government;

Various publications of foreign government or of international bodies and their subsidiary organizational;

Technical and trade journals;

Books, magazines and newspaper

Reports and publications of various associations connected withbusiness san industry, stock exchanges etc.;

Reports prepared by research scholars, universities, economists etc;

Public records and statistics, historical document and other source ofpublished information.

The sources of unpublished data are many; they may be found in diaries, letters, unpublished biographies and autobiographies and also may be available with scholars and research workers, trade associations, labour because and other public privateindividuals and organization.

SAMPLING

QUESTIONNAIRE ANALYSIS-

1) What age group do you fit in?

15-25- 40%

25-35- 36%

35-45- 16%

45 and above- 8%

20

18

8 4

AGE

15-2525-3535-4545-above

INTERPRETATION-

According to my research,most of the people between 15-25 years of age, 36% were between 25-35 and the rest of 22% included 35 and above.

2) What gender are you?

Male- 60%

Female- 40%

30

20

GENDER

MALEFEMALE

INERPRETATION-

In my research the ratio between male and female is 3:2 , means usually male read magazine tha female.

3) Area you belong to?

Urban- 62%

Rural- 38%

31

19

AREA

URBANRURAL

INTERPRETATION-

Most of the people in my research belong to urban areas.

The ratio between urban and rural is 31:19.

4) Educational qualification

12th- 20%

Graduation- 30%

Post graduation- 50%

10

15

25

EDUCATIONAL QUALIFICATION

12THGRADUATEPOST GRADUATE

INTERPRETATION-

In india most of the people who read magazines is post graduate.

5) Your profession?

Student- 40%

Housewife- 10%

Business man- 10%

Self employed- 10%

Employee- 30%

20

55

15

5

PROFESSION

STUDENTHOUSEWIFESELF EMPLOYEDEMPLOYEEBUSINESS MAN

INTERPRETATION-

Mostly students prefer to read magazines in india then employed man.

6) Do you read magazine?

Yes- 76%

No- 26%

38

12

DO YOU READ MAGAZINE

YESNO

INTERPRETATION-

After doing research I have seen only 76 % people read magazine.

7) Which type of magazine do you prefer?

Political- 13%

Economical- 21%

Business- 26%

Filmfare-7%

All- 15%

Other- 16%

5

8

103

6

6

TYPE OF MAGAZINE

POLITICALECONOMICALBUSINESSFILMFAREALLOTHER

INTERPRETATION-

In my research I have seen mostly people like to read business and economical magazines.

8) On an average,how often do you read magazine?

Daily- 7%

Weekly-13%

Monthly- 57%

Yearly- 22%

5

22

83

HOW OFTEN READER'S READ MAGAZINE

WEEKLYMONTHLYYEARLYDAILY

INTERPRETATION-

Most of the people like to read magazine on mothly basis.

9) Which magazine you like the most?

Times of indiagp.- 14%

India today gp.- 28%

Iipm initiatives- 18%

Other- 40%

7

5

11

15

WHICH MAGAZINE

IIPM INITIATIVESTIMES OF INDIA GP.INDIA TODAY GP.OTHER

INTERPRETATION-

India today group is on the top of frequently readable magazine

category.

A SAMPLE QUESTIONNAIRE

1-your name …………

2-what age group do you fit in?

a) 15-25b)25-35c)35-45d)45 and above

3-what gender are you?

a) male b)female

4-area you belong to?

a) urban b)rural

5-which city you belong to ...............................

6- Educational qualification?

a) 1st-8th b)9th-12th c)graduate d)post graduate

7-your profession?

a) student b)house wife c)business man d)self employed e)employee

8-do u read magazine?

a) yes b)no

9-on an average, how often you read magazine?

a)daily b)weekly c)monthly d)yearly

10-which type of magazine you prefer?

a) political b)economical c)film fare d)all e)others

11-which magazine you like the most?

a)india today gp. b)iipm initiatives c)times of indiagp. d)other

CONCLUSION

Print Media in India is more than a century old and a well-established industry.

The magazine industry is going through a tough phase in India just like in other countries.but There is still a demand for high quality print

content and magazines need to deliver on that need to avoid losing market share to other mediums. In addition, they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time.India has 49,000 publications, but annual revenues total just $1.1 billion.

After doning my primary and secondary research I have found that , in the top key players India today group is on the top of the magazines.

and overall top 10 magazines is –

india today reader’s digest outlook femina the week frontline business today filmfare cosmopolitan amarchitra katha

. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. Big publications have strong distribution network set up.magazines have to expand their distribution channel aggressively in those locations and localize content where needed.

Regional language publications own 46 percent of the market share, Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. The primary penetration of English language magazines currently is in metros and urban centers though the growth is widening to smaller cities as the education and income levels increase among the middle class.and this is the reason 248 million literate adults still don't read any publication

BIBLIOGRAPHY

The various sources from where I collected data are as follows:-

Internet Sites:-

1. http://arcgate.com

2. http://www.ey.com

3. http://www.aim.org.in/

4. http://www.w3newspapers.com