Source: 2008 MRI Doublebase Publisher defined Prototype

Reader Profile

Circulation: 200,396

AUDIENCE %COMP INDEXTotal Adults 1,011,000 100% 100 Men 860,000 85% 176 Women 151,000 15% 29 HOUSEHOLDINCOME $60,000+ 642,000 64% 138 $75,000+ 455,000 45% 129 Median HHI $70,931 Median IEI $49,901 EDUCATION College Educated+ 769,000 76% 144 Graduated College+ 506,000 50% 196 Post-graduate Degree 175,000 17% 208

AGE Age 35-64 635,000 63% 118 Age 40-59 481,000 48% 129Median Age 47 OCCUPATION/JOBSTATUSProfessional/ Managerial 398,000 39% 169 INFLUENTIALS 156,000 15% 198

HOME/MARITALSTATUS Own Home 773,000 76% 110 Married 677,000 67% 119 REGIONS Counties A or B 696,000 69% 97 Counties C or D 314,000 31% 108

“Air & Space is the magazine for enthusiasts whose passion for knowledge concerning the adventure of flight is never-ending. The magazine celebrates the people behind the hardware of the aerospace, publishes classical archival photos, as well as the most dazzling, contemporary images of flight, and takes readers behind doors that have been traditionally closed to the public.”

—Linda Musser Shiner, Editor

2014 General Gross Rates

2014 Rates, Dates, and Specs

2014 Closing Dates

B&W 2 Color 4 Color

Page $17,600 $21,800 $26,200

Spread $35,100 $43,600 $52,300

2/3 Page $13,100 $16,400 $19,600

1/2 Page $10,600 $13,200 $15,900

1/3 Page $7,300 $8,900 $10,100

1/6 Page $4,500 $5,800 $7,100

BRC $8,800 $8,800 $8,800

Cover 2, Page 1 $56,100

3rd Cover $28,800

4th Cover $32,700

Issue Special Insertion Material Preprinted Issue iPad Edition Paper Order Order Due Due Date* Inserts due** Received LiveDec13/Jan 14 Sept 20 Oct 10 Oct 17 Oct 23 Nov 21 Nov 20

Feb/Mar 14 Nov 20 Dec 13 Dec 17 Dec 31 Jan 23 Jan 22

Apr/May 14 Jan 20 Feb 14 Feb 17 Feb 27 Mar 20 Mar 19

June/July 14 Mar 20 April 17 April 19 Apr 30 May 22 May 21

August 14 May 20 June 17 June 20 July 1 July 24 July 23

September 14 June 20 July 17 July 19 July 29 Aug 21 Aug 20

Oct/Nov 14 July 20 Aug 18 Aug 20 Sept 2 Sept 25 Sept 24

Best Aviator Special April 20 May 16 May 20 May 30 July 1 N/A

* PLEASE ADVISE PRODUCTION WHEN EXTENDED MATERIAL DUE DATES HAVE BEEN GIVEN. If Drop Dead dates are needed, please contact Production.

** Preprinted inserts should arrive at Quad on the due dates posted—there will be NO EXTENSIONS on these dates.

Advertising Information

Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)

Spread 15 x 10 Live 16 1/4 x 11 1/8 16 x 10 7/8 15 1/2 x 10 3/8

Page 7 x 10 8 1/4 x 11 1/8 8 x 10 7/8 7 1/2 x 10 3/8

Digest 4 5/8 x 7 5 3/8 x 7 3/4 5 1/8 x 7 1/2 4 5/8 x 7

2/3 Page (vertical) 4 5/8 x 10 5 3/8 x 11 1/8 5 1/8 x 10 7/8 4 5/8 x 10 3/8

1/2 Page Spread 15 x 4 7/8 16 1/4 x 5 5/8 16 x 5 3/8 15 1/2 x 4 7/8

1/2 Page (horizontal) 7 x 4 7/8 8 1/4 x 5 5/8 8 x 5 3/8 7 1/2 x 4 7/8

1/2 Page (vertical)* 3 1/4 x 10 4 x 11 1/8 3 3/4 x 10 7/8 3 1/4 x 10 3/8

1/3 Page (vertical) 2 1/4 x 10 3 x 11 1/8 2 3/4 x 10 7/8 2 1/4 x 10 3/8

1/3 Page (square) 4 5/8 x 4 7/8 — — —

1/6 Page (vertical) 2 1/4 x 4 7/8 — — —* Special ad sizes. Please confirm availability with your sales rep.

• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.

• Binding: Saddle wire. Page trim size: 8 x 10 7/8”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.

• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.

Material SpecificationsElectronic advertising file delivery is now available via AdShuttle.

Please navigate to: www.adshuttle.com to submit your press-ready PDFs.

ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE

1. Log on to www.adshuttle.com

2. Sign into or create your account

3. Click on “Ad Submission”

4. Select our magazine from the drop down menu

5. You will be guided through the delivery process

E-mailing files is not an acceptable method of delivery.

• MEDIA: Media and proofs can still be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.

• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.

• RESOLUTION: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.

• COLORS: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.

• FONTS: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.

• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.

• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024

ContactsPRODUCTION: If you have any questions about AdShuttle or ma-terial specs, please call Production.

Penie Atherton-Hunt: 202-633-5974 or Kate Balch: 202-633-5695; Fax: 202-633-6097

PAYMENTS: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.

Publisher will hold digital material for 12 months after last use.

Digital Ad Units & SpecificationsHOMEPAGE BILLBOARD 728x90

Ad can expand to: 970x90

HOMEPAGE

300x250

ARTICLE PAGE ‘Sticky’

300x250

Ad stays as you scroll down the article

300x250

300x250

728x90X

MOBILE300x50300x250

728x90

TABLET 728x90

300x50

300x250

Mobile Ad Units & Specifications

1

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

3. PAID & VERIFIED CIRCULATION BY ISSUE

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid 178,259 92.8Verified

Total Paid & Verified Subscriptions 178,259 92.8Single Copy Sales 13,899 7.2

Total Paid & Verified Circulation 192,158 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $5.99Subscription $26.00Average Subscription Price Annualized(7 issue frequency) $23.40Average Subscription Price per Copy $3.34

(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2012.

IssuePaid

SubscriptionsVerified

Subscriptions

Total Paid & Verified

SubscriptionsSingle Copy

Sales

Total Paid & Verified

Circulation

Feb./Mar. 175,789 175,789 12,752 188,541Apr./May 178,089 178,089 14,701 192,790June/July 180,901 180,901 14,244 195,145

None

MAGAZINE Publisher’s StatementSix months ended June 30, 2013Subject to Audit

Field Served: Covers the latest advances and challenges in aviation and spaceflight aswell as the great aerospace achievements of the past. Explores the technology of flight bytelling the stories of people and events that have shaped aerospace history.

Published by The Smithsonian Institution

Frequency: 7 times/year

04-0012-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com P

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5. TREND ANALYSIS

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

Average for Period

% of Circulation

PAID SUBSCRIPTIONSAssociation:

Non-Deductible* 178,259 92.8TOTAL PAID SUBSCRIPTIONS 178,259 92.8

VERIFIED SUBSCRIPTIONSTOTAL VERIFIED SUBSCRIPTIONSTOTAL PAID & VERIFIED SUBSCRIPTIONS 178,259 92.8

SINGLE COPY SALES Single Issue Sales 13,899 7.2

TOTAL SINGLE COPY SALES 13,899 7.2TOTAL PAID & VERIFIED CIRCULATION 192,158 100.0

*Included in Average Price calculation

None

None

2008 % 2009 % 2010 % 2011 % 2012 %

Subscriptions:

Paid 192,163 89.7 187,849 92.2 184,400 91.8 177,506 93.1 169,873 93.2 Verif ied 6,667 3.1 N/A N/A N/A N/ATotal Paid & Verified Subscriptions 198,830 92.8 187,849 92.2 184,400 91.8 177,506 93.1 169,873 93.2Single Copy Sales 15,483 7.2 15,847 7.8 16,507 8.2 13,075 6.9 12,388 6.8Total Paid & Verified Circulation 214,313 100.0 203,696 100.0 200,907 100.0 190,581 100.0 182,261 100.0Year Over Year Percent of Change 0.1 -5.0 -1.4 -5.1 -4.4Avg. Annualized Subscription Price $19.83 $20.16 $19.68 $19.85 $19.97

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8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013

7. GEOGRAPHIC DATA for the February/March 2013 issueTotal paid & verified circulation of this issue was 1.9% less than the total average paid & verified circulation.

ANALYSIS BY ABCD COUNTY SIZE for the February/March 2013 issue

Magazines of less than 500,000 total average paid and verified circulation not required to answer this paragraph.

STATE

PAID SUBSCRIP-

TIONS

VERIFIED SUBSCRIP-

TIONS

TOTALPAID &

VERIFIED SUBSCRIP-

TIONS

SINGLECOPYSALES

TOTALPAID &

VERIFIED CIRCULATION

Alabama 1,739 1,739 106 1,845Arizona 4,296 4,296 246 4,542Arkansas 950 950 23 973California 23,178 23,178 1,205 24,383Colorado 4,570 4,570 388 4,958Connecticut 2,450 2,450 71 2,521Delaware 671 671 16 687District of Columbia 320 320 66 386Florida 9,977 9,977 1,031 11,008Georgia 4,020 4,020 430 4,450Idaho 1,128 1,128 74 1,202Illinois 6,376 6,376 389 6,765Indiana 3,225 3,225 155 3,380Iowa 1,703 1,703 46 1,749Kansas 1,989 1,989 124 2,113Kentucky 1,449 1,449 100 1,549Louisiana 1,218 1,218 46 1,264Maine 938 938 144 1,082Maryland 4,849 4,849 231 5,080Massachusetts 3,821 3,821 198 4,019Michigan 5,280 5,280 292 5,572Minnesota 3,457 3,457 180 3,637Mississippi 743 743 26 769Missouri 3,127 3,127 148 3,275Montana 897 897 52 949Nebraska 1,092 1,092 36 1,128Nevada 1,685 1,685 104 1,789New Hampshire 1,228 1,228 79 1,307New Jersey 4,161 4,161 253 4,414New Mexico 1,530 1,530 56 1,586New York 7,469 7,469 603 8,072North Carolina 4,271 4,271 327 4,598North Dakota 438 438 18 456

Ohio 6,353 6,353 262 6,615Oklahoma 1,859 1,859 56 1,915Oregon 3,221 3,221 369 3,590Pennsylvania 7,379 7,379 253 7,632Rhode Island 501 501 17 518South Carolina 1,883 1,883 116 1,999South Dakota 540 540 29 569Tennessee 2,639 2,639 181 2,820Texas 10,706 10,706 628 11,334Utah 1,382 1,382 97 1,479Vermont 483 483 32 515Virginia 7,752 7,752 286 8,038Washington 6,115 6,115 658 6,773West Virginia 666 666 50 716Wisconsin 3,196 3,196 125 3,321Wyoming 480 480 22 502TOTAL 48 CONTER-

MINOUS STATES 169,400 169,400 10,444 179,844

Alaska 864 864 48 912Hawaii 687 687 25 712TOTAL ALASKA

& HAWAII 1,551 1,551 73 1,624U.S. Unclassified

TOTAL UNITED STATES 170,951 170,951 10,517 181,468Poss. & Other Areas 115 115 115U.S. & POSS., etc. 171,066 171,066 10,517 181,583Canada 2,155 2,155 2,235 4,390International 2,357 2,357 2,357Other UnclassifiedMilitary or Civilian

Personnel Overseas 211 211 211

GRAND TOTAL 175,789 175,789 12,752 188,541

STATE

PAID SUBSCRIP-

TIONS

VERIFIED SUBSCRIP-

TIONS

TOTALPAID &

VERIFIED SUBSCRIP-

TIONS

SINGLECOPYSALES

TOTALPAID &

VERIFIED CIRCULATION

A. DURATION %(a) One to six months (1 to 3 issues) .............................. 477 0.5(b) Seven to eleven months (4 to 6 issues) .................... 34,751 37.6(c) Twelve months (7 issues) .......................................... 46,898 50.7(d) Thirteen to twenty-four months.................................. 10,294 11.1(e) Twenty-five months and more .................................. 110 0.1

Total Subscriptions Sold in Period ............................. 92,530 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 58,155 62.8(b) Ordered with material reprinted from this

publication............................................................. None(c) Ordered with other premiums, See Par. 9 ................. 34,375 37.2

Total Subscriptions Sold in Period ............................. 92,530 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion, See Par. 9..................................................... 92,530 100.0

Total Subscriptions Sold in Period ............................ 92,530 100.0

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9. EXPLANATORY

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2012; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

12-31-12 None Claimed 182,262 182,26212-31-11 None Claimed 191,699 190,581 1,118 0.612-31-10 None Claimed 199,613 200,907 -1,294 -0.612-31-09 None Claimed 201,212 203,696 -2,484 -1.212-31-08 None Claimed 216,357 214,313 2,044 1.0

(a) Suggested Retail Prices: Subscriptions: Canada and International, 1 yr. $32.00.

(c) Post expiration copies: None.

(d) Association (Non-Deductible): The average of 178,259 copies per issue, shown inPar. 6 and included in Par. 1, represents copies served to members of Air & SpaceNational Associates. Benefits include Air & Space Associate Membership with person-alized Air & Space membership card; 10% discount at Smithsonian gift shops, in per-son or by mail-order and online catalog; and free admission to the Cooper-HewittNational Design Museum. $25.74 is allocated for a 1 year subscription to this publica-tion and is non-deductible from dues.

(b) Average non-analyzed non-paid circulation for the 6 month period: 20,189copies per issue.

The National Air & Space Society allocates $12.00 of dues for a 1 year subscription tothe AIR & SPACE/SMITHSONIAN Magazine. Members are also eligible for travel pro-grams, discounts on books, records and gift items, reduced rates for the Smithsonian’sIMAX films and planetarium presentations at NASM, and free lectures at NASM. Mem-bers pay $35.00 to $10,000.00 to join the National Air & Space Society.

The National Aeronautic Association allocates $12.00 of dues for a 1 year subscriptionto the AIR & SPACE/SMITHSONIAN Magazine. The levels of membership and annualdues are $34.00 to $1,000.00.

(e) Use of Premiums: A gear bag or a cooler bag, with no advertised or stated value,was offered with subscriptions sold at 1 yr. $19.00.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.

Parent Company: The Smithsonian InstitutionAIR & SPACE/SMITHSONIAN, published by The Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560

LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: July 30, 2013Consumer Marketing Director VP, Advertising Sales and

Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • www.airspacemag.com Established: 1986 AAM Member since: 1987

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Copyright © 2013 All rights reserved.PR

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Analyzed Issue Date04-0012-0 Analyzed Issue Text (for double month issue date) 02-03/01/13

Average Single Copy Price 5.99Association Subscription Price 25.74U.S. Subscription Price 26.00Canadian Subscription Price 32.00International Subscription Price 32.00

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