Read Before Read Before You Organize an You Organize an

Online Online Campaign for Campaign for

EventEventmediamister YouTube service

• If you are If you are organizing an organizing an event, you must event, you must market it on market it on social media. social media.

• You must You must read read before you before you organize an organize an online campaign online campaign for eventfor event..

• You have seen lots of You have seen lots of campaigns in recent campaigns in recent days for various days for various events. events.

• If you are also If you are also planning to organize planning to organize an event and also an event and also thinking of starting an thinking of starting an online campaign for online campaign for the event here are the event here are some tips for you.some tips for you.

Engage in Two-way Engage in Two-way ConversationConversation

• Ever heard the Ever heard the terms “earned terms “earned media” and “paid media” and “paid media”? media”?

• Well, social media Well, social media falls squarely into falls squarely into the former camp. the former camp.

• Sure, you can Sure, you can invest in paid invest in paid advertisements to advertisements to extend your reach,extend your reach,

• but those ads will but those ads will

only perform well only perform well if you offer if you offer something of value something of value to the community. to the community.

• You have to earn You have to earn your audience’s your audience’s attention and attention and respect in these respect in these online online communities. communities.

• Answer somebody’s question on a Answer somebody’s question on a LinkedIn forumLinkedIn forum

• Retweet another Twitter user’s post that Retweet another Twitter user’s post that you think would be interesting to your you think would be interesting to your audienceaudience

• The best way to The best way to prove your value is prove your value is to participate in the to participate in the community and community and start a two-way start a two-way conversation. How conversation. How can you do that? can you do that?

• Compliment a post on a Facebook page Compliment a post on a Facebook page that you found interestingthat you found interesting

• Write a blog post with information or Write a blog post with information or advice about a topic your audience cares advice about a topic your audience cares aboutabout

• Instead of pushing out your sales message or Instead of pushing out your sales message or advertising jargon,advertising jargon,

• As is typical in paid media, you must be As is typical in paid media, you must be

authentic, transparent and engaging to earn authentic, transparent and engaging to earn attention for your event in social media.attention for your event in social media.

• Listen to the conversation first; then jump in.Listen to the conversation first; then jump in.

Welcome Honest Welcome Honest FeedbackFeedback

• It’s best not to It’s best not to overreact or overreact or respond respond defensively to a defensively to a negative statement negative statement on social media on social media about your event. about your event.

• And never delete a negative comment And never delete a negative comment unless it is inappropriate or profane. unless it is inappropriate or profane.

• Doing so could result in the original commenter Doing so could result in the original commenter retaliating for having erased their feedback, and retaliating for having erased their feedback, and it signals to others that you are not genuinely it signals to others that you are not genuinely concerned about that feedback (or worse yet, concerned about that feedback (or worse yet, that you have something to hide). that you have something to hide).

• Instead, use the Instead, use the comment to comment to springboard the springboard the discussion and discussion and redirect the redirect the conversation towards conversation towards the positive ways to the positive ways to enhance the event enhance the event experience. experience.

• The good news about The good news about honest remarks on honest remarks on social media is that social media is that you’ll be listening and you’ll be listening and prepared to respond prepared to respond to that feedback. to that feedback.

• These are some basic tips you should follow These are some basic tips you should follow before starting an online campaign for your before starting an online campaign for your event. event.

• The moral of the story is that you should be The moral of the story is that you should be natural and authentic. natural and authentic.

• Just keep in mind, Just keep in mind, people are always people are always smarter.smarter.

• Never underestimate Never underestimate your users and your users and readers. readers.

• If they find you If they find you artificial or fake, artificial or fake, they will never they will never come back to you come back to you again!again!

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