Reaching your customers? Intelligent tourism distribution.
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Transcript of Reaching your customers? Intelligent tourism distribution.
Reaching your customers?Intelligent tourism distribution
ATDW’s unique position
Slide 2Intelligent tourism distribution
www.atdw.com.au
where the Australian
tourism industry is
where the opportunities
are
where current
consumer trends are
ATDW’s Bird’s eye view
Where are consumers?
Slide 3Intelligent tourism distribution
www.atdw.com.au
the online tools
Slide 4Intelligent tourism distribution
www.atdw.com.au
Slide 5Intelligent tourism distribution
www.atdw.com.au
Courtesy: Google
Slide 6Intelligent tourism distribution
www.atdw.com.au
Courtesy: Google
Slide 7Intelligent tourism distribution
www.atdw.com.au
Domestic travellers start to plan 3.7 months in
advance
Courtesy: Google
Slide 8Intelligent tourism distribution
www.atdw.com.au
Courtesy: Google
International travellers start to plan 6.1 months in
advance
Slide 9Intelligent tourism distribution
www.atdw.com.au
Courtesy: Google
Products and distributors need to be part of the whole journey
the bridge
Slide 10
Intelligent tourism distribution
www.atdw.com.au
ATDW and Tourism Victoria aim to take away the ‘Oh my God’ factor of online marketing and provide the bridge between consumer and
tourism marketer.
Share knowledge
Grow capacity
Slide 11
Intelligent tourism distribution
www.atdw.com.au
ATDW content solution for tourism publishers, ITOs and suppliers
Tourism Exchange Australia
Protect your business with the online tools available to you
Open Booking Exchange (OBX)
ATDW National database
Tourism Exchange Australia
Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)
Attractions Events ToursAccommodationTourism Operators
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
TXA – Building a bridge to the consumer
Open Booking Exchange (OBX)
ATDW National database
Tourism Exchange Australia
Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)
Attractions Events ToursAccommodationTourism Operators
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
TXA – Building a bridge to the consumer
Open Booking Exchange (OBX)
ATDW National database
Tourism Exchange Australia
Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)
Attractions Events ToursAccommodationTourism Operators
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
TXA – Building a bridge to the consumer
Open Booking Exchange (OBX)
ATDW National database
Tourism Exchange Australia
Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)
Attractions Events ToursAccommodationTourism Operators
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
TXA – Building a bridge to the consumer
Open Booking Exchange (OBX)
ATDW National database
Tourism Exchange Australia
Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)
Attractions Events ToursAccommodationTourism Operators
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
Consumer sales through ATDW Distributors
TXA – Building a bridge to the consumer
Slide 17
Intelligent tourism distribution
drive your own direction
• Access thousands of dollars worth of e-knowledge online
• Expand your online marketing reach
• Learn how to use the tools that your young staff are using
• Educate your staff
• Discover insights for the first time or refresh your e-marketing & sales knowledge
www.atdw.com.au
Slide 18
Intelligent tourism distribution
…in conclusion
www.atdw.com.au
Thank you
Slide 19
Intelligent tourism distribution
Liz Ward: E: [email protected] P: 07 3112 1761
Cath Wolstenholme:
E: [email protected] P: 07 3112 1789
Download Tourism e-kitwww.tourism.vic.gov.au
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