Reaching the Legal Marketplace
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Reaching the Legal Marketplace
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Reaching the Legal Marketplace. Target Audiences. Law Firms’ Clients. Management & Technology. Law Firms. Management (Administration, Marketing). Large/Mid Law Firms. Corporate Counsel. Small Law Firms. Business Executives. Technology. Products and Services. - PowerPoint PPT Presentation
Transcript of Reaching the Legal Marketplace
Reaching the Legal Marketplace
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Corporate Counsel
Management (Administration,
Marketing)
BusinessExecutives
Technology
Target Audiences
Law FirmsLaw Firms’
ClientsManagement
&
Technology
Large/MidLaw Firms
SmallLaw Firms
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Products and Services
▪ Magazines & Newspapers
▪ Directories
▪ Books
▪ Newsletters
▪ Online – Law.com
▪ Trade Shows
▪ Conferences
▪ Custom Products & Services
▪ Research
▪ LawJobs
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Law.com – Large Law Firm Section E-mail newsletters such as the Law.com Newswire Law.com CLE Center Law.com Legal Technology Center LawJobs.com Blog Network
Large/Mid Law Firms
Directories Experts The American
Lawyer Legal Recruiters Directory
The American Lawyer Litigator's Pocket Guide
Other directories
123 books such as “Negotiating and Drafting Contract Boilerplate” and “Employee Benefits Law: ERISA and Beyond”
Print and online Plaques, etc.
26 newsletters such as “The Intellectual Property Strategist” and “Law Firm Partnership & Benefits Report”
Law Firm Definitive Management Series
T3 – Trial, Tactics & Technology LegalTech New York / West Coast IP Law & Business Spring / Fall Briefing International Briefings Insight Information – Canada
Directories Various bench
books, courthouse guides, in-house counsel directories, etc.
ALM Research VerdictSearch
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Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
Magazines The American Lawyer Law Firm Inc. Law Technology
News IP Law & Business Focus Europe IP Europe Minority Law Journal VerdictSearch
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Law.com Small Firm Business E-mail newsletters such as the Law.com Newswire Law.com CLE Center Law.com Legal Technology Center LawJobs.com Blog Network
Small Law Firms
Directories Experts The American
Lawyer Litigator's Pocket Guide
Directory of In-House Law Departments at the Top 500 Companies
Other Directories
123 books such as “Law Firm Partnerships Agreements” and “Health Care Benefits Law”
Print and online Plaques, etc.
26 newsletters such as “Entertainment Law & Finance” and “Patent Strategy & Management”
Directories Various bench
books, courthouse guides, in-house counsel directories, etc.
ALM Research VerdictSearch
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Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
The Small Firm Business Forum LegalTech New York / West Coast T3 – Trial, Tactics & Technology International Briefings IP Law & Business Spring / Fall Briefing Insight Information - Canada
Magazines The American Lawyer IP Law & Business Focus Europe Minority Law Journal VerdictSearch Law Firm Inc.
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CorpCounsel.com Law.com In-House E-mail newsletters such as In-House Weekly Law.com CLE Center LawJobs.com Blog Network
Corporate Counsel
Print and online Plaques, etc.
Directories Various bench
books, courthouse guides, in-house counsel directories, law firm directories, recruiter directories, etc.
ALM Research VerdictSearch
4
Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
Magazines Corporate Counsel IP Law & Business IP Europe Focus Europe Minority Law Journal VerdictSearch Influence
Directories Directory of
In-House Law Departments at the Top 500 Companies
Best Lawyers Experts
The General Counsel Conferences – East/West
The Corporate Counsel Forum The Global Counsel Forum T3 – Trial, Tactics & Technology IP Law & Business Spring / Fall Briefing International Briefings Insight Information - Canada
123 books such as “Negotiating and Drafting Contract Boilerplate” and “Executive Compensation”
26 newsletters such as “The Corporate Counselor” and “The Corporate Compliance & Regulatory Newsletter”
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Law.com Law.com CLE Center Law.com Legal Technology Center Law.com In-House Blog Network
Business Executives
123 books such as “Going Public in Good Times and Bad” Print and online
Plaques, etc.
26 newsletters such as “The Corporate Compliance & Regulatory Newsletter”
Directories Various bench
books, courthouse guides, in-house counsel directories, etc.
ALM Research VerdictSearch
4
Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
Directories Best Lawyers Minority Law Journal
National Directory of Minority Attorneys
The Guide to the Leading 500 Lawyers in Canada
Directory of In-House Law Departments at the Top 500 Companies
The General Counsel Conferences – East/West
The Corporate Counsel Forum T3 – Trial, Tactics & Technology International Briefings Insight Information – Canada Strategic Resource Institute (SRI) Events
Magazines Corporate
Counsel featuring D&O Advisor
Executive Legal Adviser
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Management(Administration, Marketing)
Print and online Plaques, etc.
ALM Research VerdictSearch
4
Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
Magazines Law Firm Inc. The American
Lawyer Corporate Counsel Law Technology
News
Directories The American
Lawyer Legal Recruiters Guide
Law Technology News Resource Guide
Others
Directories Various
directories of in-house counsel, recruiters, law firms, etc.
123 books such as “Law Firm Partnership Agreements” and “Marketing the Law Firm: Business Development Techniques”
26 newsletters such as “Law Firm Partnership Agreements” and “Marketing the Law Firm: Business Development Techniques”
Law.com E-mail newsletters such as the Law
Department Manager Law.com CLE Center Law.com Legal Technology Center LawJobs.com Law.com In-House Blog Network
Law Firm Definitive Management Series
LegalTech New York / West Coast IP Law & Business Spring / Fall Briefing International Briefings T3 – Trial Tactics & Technology Insight Information – Canada Real Estate Media
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Technology
Print and online Plaques, etc.
ALM Research VerdictSearch
4
Publishing – print and online Events (roundtables, seminars, Webinars, etc.) Research
National Magazines / Web Sites
Newspapers / Web Sites
Online
Events
Research
Reprints
Custom
Books
Newsletters
Newspapers 15 including the New
York Law Journal, Legal Times, and The National Law Journal
Magazines Law Technology News The American Lawyer –
AmLaw Tech Law Firm Inc. The American Lawyer Corporate Counsel
Directories Law Technology
News Resource Guide
Others
Law.com Legal Technology Center E-mail newsletters such as the Legal
Technology Center Newsletter Law.com Law.com CLE Center LawJobs.com Blog Network
LegalTech New York LegalTech West Coast T3 – Trial, Tactics & TechnologyDirectories
Various technology resource directories, etc.
123 books such as “Knowledge Management and the Smarter Lawyer”
26 newsletters such as the “Legal Tech Newsletter”
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Contact
ALM345 Park Avenue South
New York, NY 10010
www.alm.com
Jill WindwerVice President, Business Development & Strategyphone: (212) 313-9009
fax: (212) 545-6023e-mail: [email protected]
