Marian Heller, ASME [email protected] Reaching Agreement Reaching Agreement through Creating Value.
Reaching General Counsel through Social Media
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Transcript of Reaching General Counsel through Social Media
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Reaching GC’s through Social Media
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Meet the panelists…
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Is anybody I do business with using Social Media?
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2010
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2011
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Ask the GC
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2010
43% of in-house counsel cited blogs as their go-to source for news.
Greentarget 2010
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2011
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
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2011
The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011
Are some firms too big to blog? -National Law Journal 2011
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How much FREE advice do we give away?
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Traditional web vs. Social Media?
• What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?
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How are law firms responding?
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2011
77% of law firms reportedly use at least 1 social network.
Lexis Nexis / Visability
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Why should GC’s use social media?
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What challenges are you facing?
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Have you seen a return on investment? (ROI)
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What social networks do you avoid?
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Additional questions if time permits
• What is the ROI?
• Direct/Indirect benefits?
• 5 years from now, what will we see?
• Google+, Martindale Hubbel, and Legal OnRamp?
• Group blogs vs. Individual blogs?
• How tight should the blogs focus be?
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2011
Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.
-BTI Consulting
How Clients Hire 2011
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For more information contact
• Adrian Dayton
• Email: [email protected]
• Web: adriandayton.com
• Call: 1(801)414-7675
• Twitter: @adriandayton