REACH YOUR POTENTIAL ….. WHY?
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Transcript of REACH YOUR POTENTIAL ….. WHY?
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REACH YOUR POTENTIAL…..
WHY?
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To sell complete “natural health programs” to your customers.
BETTER resultsHIGHER average salesREPEAT business
REACH YOUR POTENTIAL programsaddress key ailments customers are seeking.
WHY?
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It assists you & your staff to sell complete programs that get results.
AND…….
Build consumer confidence & loyalty.
WHY?
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The knowledge, service and support we offer will make nutrition house the best choice for purchasing natural health products in Canada!
WHY?
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Stand Out from Other Retailers
Improve the customer experience Personalization Confident service and education
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DIFFERENTIATE yourself in a competitive market
BUILD consumer satisfaction & loyalty OPTIMIZE customer’s results
WHY?
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REACH YOUR POTENTIAL Programs
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What’s in it for You?INCREASED average saleINCREASED units per transactionREBATES INCREASED consumer confidence, satisfaction and loyalty
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o Connect with your customerso Address their health concernso Ask key questions, identify their needs o Mention RYP programso Bring attention to RYP products
Key to Selling the RYP Programs
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Key to Selling the RYP Programso Bring attention to $2 savings o Use point of purchase materials to promote
the productso Post banners and contest posters o Understand RYP products benefits and features
Speak with confidence on the RYP products and program…..your customers will follow your lead
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When selling, promoting & discussing RYP with customers, look for some hidden meanings in their words…..
Sales Tips
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Words consistent with action/purchase: “I am” “Need to”“Must” “Ready”
The customer may have already been in your store to ask questions.
Sales Tips
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Words consistent with contemplation: “I am thinking, I am thinking about it” “I should” “I would like to” “I may” “I am trying” “But”
“Contemplation” consumers usually have the most questions. This is when most objections generally arise.
Sales Tips
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Words consistent with pre-contemplation:or not ready: “I am just looking” “My wife says I should” “My friend is doing this and….”
Lots of “buts” or hesitation
Pre-contemplative consumers may already be buying other products in your store. They are just at the start of “change” being on their radar.
Don’t push these people too hard!
Sales Tips
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Remember to offer them SAVINGSRecord the SALE under the customer’s
Preferred Customer nameRemind them of the CONTEST
Sales Tips
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GIVE them relevant RYP literatureSuggest they come back in a week to discuss RESULTSOFFER to follow up with them via email or phone
Sales Tips
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Have some FUN….this is your program