Reach your audience - Fyber Blog
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Branded Video Contact [email protected] to get started. Reach your audience through the power of mobile 500M + 7,600+ Direct integrations with leading apps in communication, entertainment, utility, social and gaming. • 45% North America • 30% EMEA • 15% APAC • 10% LATAM Monthly active users globally 67% 33% Tap anywhere to discover more about this ad. 6 Users choose to view your ad to access premium content Optional end card or VPAID interactions for a direct call-to-action Immersive, high-quality video creates positive brand association Users click through for deeper engagement 1 3 2 SF Soda Home SF Message Like More Videos Photos About Timeline 4 Tap into Fyber’s extensive mobile app inventory from top developers to deliver high quality videos through RTB, VAST, VPAID, or direct campaigns. The user-initiated, full-screen, native video units reach engaged audiences on a global scale. Complete transparency of granular app and user data enables full control of campaign targeting and performance. Drive brand engagement and affinity with interactive in-app video
Transcript of Reach your audience - Fyber Blog
Branded Video
Contact [email protected] to get started.
Reach your audiencethrough the power of mobile
500M+ 7,600+Direct integrations with leading apps in communication, entertainment, utility, social and gaming.• 45% North America
• 30% EMEA• 15% APAC• 10% LATAM
Monthly active users globally
67% 33%
Tap anywhere to discover more about this ad.
6
Users choose to view your ad to access premium content
Optional end card or VPAID interactions for a direct call-to-action
Immersive, high-quality video creates positive brand association
Users click through for deeper engagement
1 3
2
SF Soda Home
SF
SF
MessageLike
MoreVideosPhotosAboutTimeline
4
Tap into Fyber’s extensive mobile app inventory from top developers to deliver high quality
videos through RTB, VAST, VPAID, or direct campaigns. The user-initiated, full-screen,
native video units reach engaged audiences on a global scale. Complete transparency of
granular app and user data enables full control of campaign targeting and performance.
Drive brand engagement and affinity with interactive in-app video
Branded Video
Contact [email protected] to get started.
Fyber in-app video: The leader in quality and fraud prevention
more time was spent watching videos on mobile than on desktop in 2015
50%of time on mobile is spent in apps
89%of marketers use mobile video ads to increase brand awareness or to improve engagement
81%of consumers use mobile exclusively for purchase decisions
60%
Average video completion rate
85.7%Direct app integrations for brand safety
100%
High-value audiencesWhy mobile in-app video is disrupting traditional advertising:
Sources: SearchEngineWatch (2014), eMarketer (2015), eMarketer (2016), Nielsen (2014)
With third-party verification, strict publisher onboarding standards, and customized in-house tools that monitor fraudulent traffic, our Fraud Prevention team is dedicated to ensuring inventory quality.
Trusted by 200+ leading DSP, VAST, and VPAID partnersPreferred VAST & VPAID partners:
Select DSP partners:
Viewability and always full-screen
100%
Focus on key audiences with advanced targeting• Geo location• Language• OS & version• Daytime parting• Age• Income• Household • Mobile device
• User personas, created with survey and comScore data, such as:
Parents FashionistasGadget geeks
