Reach, Time Spent & Attitudes National Adults 18-49 May 2009
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Reach, Time Spent & Attitudes National Adults 18-49 May 2009
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Reach, Time Spent & Attitudes National Adults 18-49 May 2009. Reached Yesterday % Adults 18-49. Source: BBM Analytics RTS Spring 2008/Spring 2009. Average Per Capita Weekly Time Spent Hours - Adults 18-49. Source: BBM Analytics RTS Spring 2008/Spring 2009. - PowerPoint PPT Presentation
Transcript of Reach, Time Spent & Attitudes National Adults 18-49 May 2009
Reach, Time Spent & AttitudesNational Adults 18-49
May 2009
Reached Yesterday% Adults 18-49
85.0 85.7 82.8 80.575.5 77.8
44.0 41.2
29.7 29.6
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - Adults 18-49
22.4 21.9
18.517.5 17.7
19.8
1.5 1.50.2
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% Adults 18-49
65.2
5.2
12.4
2.0
11.2
1.2
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% Adults 18-49
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
47.1
6.4
27.5
6.28.6
1.4
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% Adults 18-49
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
73.9
3.15.8
2.1
11.1
1.4
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% Adults 18-49
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
61.8
8.510.4
1.9
13.4
1.8
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% Adults 18-49
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
65.2
7.19.4
3.3
9.5
2.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% Adults 18-49
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
57.2
10.0
4.4 5.3
17.9
1.9
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% Adults 18-49
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
42.2
6.6
17.1
7.9
20.7
0.8
Television Radio Newspaper Magazines Internet Out of home
2009
