REACH RELEVANCE RECEPTIVITY of time spent listening since 1998 consumers every week 235m 87 % of...
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REACH RELEVANCE RECEPTIVITY
of time spent listening since
1998
consumers every week
235m 87 %of audience through commercial breaks
92 %
The indisputable, proven facts
Sources: RADAR 96, March 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+American Radio Trends TSL Estimates, Arbitron, Monday-Sunday 6AM-Midnight, Persons 12+“What Happens When the Spots Come On,” Arbitron, Media Monitors, & Coleman Research, 2006
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RADIO On-Air
Improving quality and expanding content– 1,500 HD Radio
stations• A 50% increase over 1
year ago
– Nearly 750 HD-2 channels• A 50% increase over 1
year ago
Source: HD Radio Alliance
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New distribution platforms
– Nearly 4000 stations stream
– 33MM streaming listeners per week
– Audio experience remains intact from platform to platform
RADIO Online
Sources: M Street, The Radio Book 2007-2008 | The Infinite Dial 2008, Arbitron, Edison Media
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• Print and video are different experiences when they move to digital
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The Rolling Stones sound like the Rolling Stones across audio channels
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• Radio on the Web• Radio websites are local• Local Radio station website
traffic increased 27% in the past year while Internet pure-play sites declined 6%
RADIO Online
Source: JP Morgan, Internet Radio Scorecard, February 2008
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RADIO On-Site
On-Site Marketing• Local – even
national advertisers want that local footprint
• Connecting with consumers on Main street
• Radio stations have “fans”
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Radio - Unique brands• Every Radio station is a distinctive brand• Brand extension on new platforms are revenue opportunities• Loyal listeners will follow the brand
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Expanded Distribution Options• Radio-ready MP3 players like the Zune• FM Adaptor for the iPod
RADIO On-Demand
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New technologies• iTunes Tagging with HD Radio• Mobile phones for two-way communications• Podcasts - 23 million people per month listen to an audio podcast
RADIO On-Demand
Source: The Infinite Dial 2008, Arbitron, Edison Media
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It’s Everywhere. It’s Free.
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92% of people say Radio plays an importantrole in their life.
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Radio Heard Here
An unprecedented, collaborative industry initiative
A L L I A N C E
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Engage our industry • Engage our listeners • Engage our advertisers
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A Comprehensive Initiative• Address perceived challenges: stale content; old technology• Underscore Radio’s presence in a digital world
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Radio Heard HereMulti-dimensional, multi-year initiative • Advertising• Industry outreach• Public relations• Viral communications
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Radio Heard Here – Multi-Platform Campaign
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Radio Heard Here – Online Communities• RadioHeardHere.com for Radio enthusiasts• Radiocreativeland.com for advertisers and sellers
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Radio Heard Here – Viral Videos
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Promote and Educate • Accessible Technology - easy, everywhere and on-demand• Playlist variety • Format diversity• Build for the future - training
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Radio Heard Here
RAB - Training• CDMC – Certified
Digital Marketing Consultant
• RAB09 Conference• Online Training
Academy Courses
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One Point of Contact
RAB Business Development
An unprecedented joint venture
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Be an advocate for Radio• Energize your staff• Engage your advertisers• Enlighten your family and friends
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The leader in audio entertainment and information