Re-Think Mobile… Beyond Mobile‐First: Oracle Mobile Strategy and Overview
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Transcript of Re-Think Mobile… Beyond Mobile‐First: Oracle Mobile Strategy and Overview
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Re-‐Think Mobile… Beyond Mobile-‐First Oracle Mobile Strategy and Overview
Jeff Davies Sr. Principal Product Manager Oracle Mobile July 9th, 2015
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Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Safe Harbor Statement The following is intended to outline our general product direcRon. It is intended for informaRon purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or funcRonality, and should not be relied upon in making purchasing decisions. The development, release, and Rming of any features or funcRonality described for Oracle’s products remains at the sole discreRon of Oracle.
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Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Program Agenda
Enterprise Mobile Challenges
Oracle Mobile Strategy
Oracle Mobile SoluRon
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The World Has Gone Mobile
We look at our phones more than we look at our loved ones
150 the average number of Ames a person look as their mobile each day
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Always on, always connected, context driven Mobile – The new Engagement Channel
MY KEYS My Keys
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The Two Biggest DisrupRons To The Enterprise
MOBILE Has transformed every facet
of modern society
CLOUD Has transformed every facet
of the IT infrastructure
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With Growth Comes Challenges
No integraAon across apps & backend systems
Not easily portable to other development environments
Not customizable to your business needs
Lack of Secure Access
Limited views into producAvity…No AnalyAcs
Harder to maintain, not upgrade protected
Growth
Challenges
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Exceeds user expectaAons focuses on delivering
tools that increase user engagement
Accelerates agility and Ame to value of your mobile apps
Manages and supports an open environment and ever-‐changing security standards
Provides extensible design and development tools
Streamlines secure integraAon with enterprise systems
Delivers analyAcs that drive insight into mobile ROI
Blueprint for a comprehensive
MOBILE STRATEGY
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Build & Deliver Mobile Apps with Seamless, Secure Access to Mission-‐CriAcal Data Oracle Mobile Pla`orm: Simplifies Enterprise Mobility
ANALYZE • Measure app performance and adopRon • Improve release velocity and monitor apps
SECURE • Prevent leakage of corporate data • Secure personal and business devices
CONNECT • Reduce cost and drive efficiency • Simplify integraRon & user management
DEVELOP • Build engaging user experiences • Develop once, run anywhere
MANAGE • Cloud-‐based lifecycle management
Custom Mobile Apps Packaged Mobile Apps Partner Built Mobile Apps
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Oracle Mobile Cloud Service
@OracleMobile
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Lets Start With A Mobile App. A Simple HR Mobile App
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And Map It To The Systems Of Record
MCS Storage
Core HR, PeopleSoY, SAP On premise
Talent Management Taleo Cloud
Core HR
Talent Management Taleo Cloud
Social Networks TwiZer, Facebook, LinkedIn Web
Core HR, PeopleSoY, SAP On premise
Map Service Google Web
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This Simple App Soon Became Complicated To
IntegraAon Client Dev Tools
Security Monitor & Analyze
Mobile Services
MulAple Environments
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Enterprise Systems On Premise / Cloud
Internet Services
NormalisaAon Blending
Data Shaping AnalyAcs
Mobile Pla\orm
MulA-‐channel Front Ends Lots of Back Ends OpRonal
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Making mobile simple Oracle Mobile Cloud Service
MOBILE CLOUD SERVICE
Engaging front-‐end experience
Enterprise grade backend
Systems of Record & Services
A set of Cloud-‐based mobile services designed to make app development & integraRon quick, secure & easy to deploy.
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• Speed InnovaAon & Agility: Keep pace with business needs & keeps business compeRRve
• Reduce Cost: Reduce cost & scale as business needs grow
• Personalize Engagements: Measure, analyze, engage and increase mobile ROI
• Simplify Enterprise Mobility: Easily & securely connect mobile app to enterprise backend services
Oracle Mobile Cloud Service
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Business Drivers
MOBILE CLOUD SERVICE
BUSINESS STAKEHOLDER
I build for the best mobile user experience.
I provide access in a secure, scalable, controlled manner.
I monitor and analyze the success of the mobile apps
MOBILE DEVELOPER
SERVICES DEVELOPER
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Mobile App Dashboard : Report on enterprise adopRon of mobile apps, compare app performance
Mobile App AdopAon: Keep track of downloads per app per version
Mobile App Usage: Report on frequency of usage, Rme spent on app and frequently used screens
Mobile App Performance: Report on crashes, downRme, screen performance and click to complete task
Measuring Mobile ROI Oracle Mobile Cloud Service – Mobile AnalyRcs
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Browse and access mobile API catalog and SDK
Mobile Developer I build the best mobile
user experience
Services Developer I provide access in a secure, scalable, controlled manner
Line of Business Manager I monitor and analyze the success of the mobile apps
Oracle Mobile Cloud Service
Powerful mobile analyRcs and dashboards for deep insight to the business
Publish mobile ready services to API catalog
Mobile Cloud Service
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Key capabiliAes Oracle Mobile Cloud Service
• API’s extensible with JavaScript (Node.JS) • Built in Mobile APIs (Sync, Push, User Mgmt..)
• Development environment based on persona / role
• Enterprise grade security • Client Development Tool AgnosRc
• Usage & analyRcs for developers & business owners • Integrated with Oracle’s complete PaaS soluRon and applicaRons
Built for Mobile
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Oracle Mobile ApplicaRon Framework
@OracleMobile
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• Build Once, Run on MulRple-‐Pla`orms
• Simpler Extensible UI development
• Javascript / Java for business logic • Integrated Security • Full Access to NaRve Device Features • Modular, Reusable ApplicaRon Components
• In App configurability • Disconnected: SQLite with EncrypRon
Oracle Mobile ApplicaRon Framework ProducAvity BoosAng Framework
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Cross Pla`orm NaRve User Experience with MAF Basic Components
Data View
VisualizaAons
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Over 160 Oracle mobile apps currently available Sample of Packaged Mobile SoluRons from Oracle
PeopleSoY Campus SoluAon E Business Suite EPM Mobile
Fusion TAP HCM Oracle SaaS JD Edwards EnterpriseOne
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Oracle Mobile Security Suite
@OracleMobile
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Overall strategy leveraging enterprise mobility management Oracle Mobile Security Suite (OMSS)
• Oracle Apps • Custom developed (MAF) and 3rd party apps • IdenRty & Access Management • Mobile Backend as a Service (MCS) • Mobile AnalyRcs • InformaRon Rights Management • Other BYO Devices • IoT Devices
EMM
Oracle Apps
Custom Apps
(MADP)
I AM
AnalyRcs MBaaS
IRM
3rd Party Apps
IoT
Devices
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Secure user idenAty, app, data and device Oracle Enterprise Mobility Management (EMM)
Mobile Device Management Device centric security policies Device enrollment Device control Device inventory
Mobile Content Management
Secure container & app tunnel for securely accessing and storing corporate content Strong DLP policies to avoid data leakage File manager and doc editor / viewer for secure content collaboraRon
Mobile ApplicaAon Management
Mobile IdenAty
App centric security policies Inbuilt PIM apps Zero code wrapping technology App store for distribuRon Secure apps built on MAF
Single sign on across mobile apps Risk / context aware step up authenRcaRon Self service and delegated administraRon CerRficate LCM
By 2017, enterprise mobility management integraRon will be a criRcal idenRty and access management requirement for 40% of buyers, up from fewer than 5% today. – Source: Gartner
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Oracle Mobile Customers and Partners
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Today’s mobile enterprises… In Closing
• Some Mobile Apps • Some Mobile Skills • Systems of Record exposed but not opRmized for Mobile
• Shortage of Skills / Talent • Fixed Budget for IT / Dev
• To Engage business stakeholders to be part of Mobile app lifecycle
• To Build More Apps, Faster • To Target New Users / Personas with Mobile
• To Augment & Enhance
• Simplify Mobile Lifecycle • Mobile OpRmized Services • Leverage Cloud for AdopRon • Leverage ExisRng Skillsets • Leverage ExisRng IntegraRon Investments
• Secure & Reliability
Need Have Want
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For More InformaRon
Visit: oracle.com/mobile Or cloud.oracle.com/mobile