Re-fresh 2012
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Transcript of Re-fresh 2012
Problem Mindset vs. Solution Mindset
• Problem Focused• Recession Oriented• Past Disappointments• Material Loss• Fear Overwhelm• Complications• Limiting• Blocked Energy• Forcing• Discouraging
• Solution Focused• JOY Oriented• Future Opportunities• Wisdom Gained• Gratitude Clarity• Simplicity• Empowering• Flowing Energy• Allowing• Joyous
Isolate Personal WHY• I Am Making $_______A Month Using My Creative
Gifts• I Am Using Our Creative Gifts To Allow Others To
Access Their JOY• I Believe In The Value Of My Personal Gifts And The
Contribution I Am Making To The JOY Of Others• Clients Need My Creativity To Feel JOY• JOY Is In Everything I Do And Say• I Respect The Uniqueness And Value Of Everyone
Vision GAP
• I Am Using All Of Our Creative Gifts To Enable Our Clients To Access Whole Life JOY
• My Vision GAP Is Empowered Using The Synergy Of The Team And The Power Of The Internet / Technology
• My Vision GAP Is A 100% Increase Over 2011
The BUZZ StrategyCreate A JOY StoryShare your story to create a BUZZIntegrate the internet into everything you do Make the web the hub of your operation & data baseIntegrate everything in organization to the InternetInfuse Social MediaBe Grassroots - What is the customer interested in - Let people tell their story of JOYCreate Connections Big & Small - Everything Is About Connecting / Every Customer CountsIntegrate The TEAM - Employees - Vendors - Support Staff - Management - Marketing - Sales- Customers
BUZZ TacticsTactics: 12 different Tactics To Create Buzz - Understand Stats• Centralized Database [most important investment] every touch point coming to one place -
who are you - what do you want - how can I connect with you – Contact Info?• Every customer or person who you are in contact with to be put into database [centralized
cloud].• CRM [customer relationship management] integrated into entire organization.• Identify where customers are in the buying / selling relationship process.• Targeted email to create buzz for events - renew connections – generate referrals• Use Social Networks Leverage [hundreds out-there - most important linked in, flicker,
facebook, YouTube] to create touch points on a regular basis - enroll customers to spread the word about you.
• Empower and reward customers to; promote for you – share experiences – recommend services and products.
• Use Social Media to plan / create events.• You Tube = relevant content.• Encourage Employees to blog about there expertise and passions to expand; connections
– touch points - buzz.• Don’t give the consumer any reason not to buy. Utilize available technology to enable
customers to make Appointments anytime / anywhere.• No transaction is to small