Revive! Working an Add Agency RIGHT.

Created and Presented by ‘Debola Mobee (November, 2014)

Welcome!

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“Desire is the key to motivation, but it is determination and commitment to an unrelenting pursuit of your goal -- a commitment to excellence -- that will enable you to attain the success you seek.” -- Mario Andretti (a retired Italian American world champion racing driver, one of the most

successful Americans in the history of the sport).

Working it right!

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Now, lets start with opening our minds . . . Business can be much better to chase. Billings can be much better in our favour. Profits can be much better for us. Earnings and emoluments can be more wholesome. We can be more productive in our responsibilities. We can be happier at our jobs. We can live better on the long run. These are all very desirable possibilities.

The Attitude

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“You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.” – Herb Kelleher (founder and former CEO of Southwest Airlines, one of the first airlines to offer low-cost fares by eliminating unnecessary

services).

Our Challenge

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We currently exist under a

challenged business environment

and we need a REVIVAL to stand tall

and well positioned for success.

BUT WHAT IS THE DEFINITION OF REVIVAL?

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revival

rɪˈvʌɪv(ə)l/

noun

1.

an improvement in the condition, strength, or fortunes of someone or something.

"a revival in the fortunes of the party"

synonyms: improvement, rallying, picking up, betterment, amelioration, turn

for the better;

Kick-starting the REVIVAL

How revival works

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From Within to Without (Internal to External)

For the Individual

For Units or Departments

For the Organization

For the Individual

There must be an inner desire for a refreshing.

There must be an inner yield and embrace to positive change.

There must be an external reflection of an attitude of positive change.

There must be a physical expression of the resolve to achieve far much better results.

There must be a demonstrable desire to attain ‘the next level’.

How revival works (Cont’d)

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For the Units/Departments

There must a be desire to overhaul operating procedures.

There must be a communal desire to implement newer and effective methods.

There must be a set goal to assert the change.

There must be a physical expression of the resolve to achieve far much better results.

There must be a desire to attain ‘the next level’.

For the Organization

There must be set goals to achieve.

There must be a new and refreshing ‘Can do’ attitude.

There must be positive competitiveness.

There must be approval and implementation of new methods and procedures.

There must be a desire to deliver the Vision and Mission or even to surpass them.

Observations

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The

Workplace

is changing

Observations (cont’d)

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Revival in the work place Thought processes. Work approach. Work attitude. Structures & Strategy. People Skills

Things to remember

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Business is WAR!

To Chase

To Win

To Nurture

To Retain

To Win More.

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“Wars are usually lost not because of the STRENGTH or WEAKNESS of the armies but by a

LACK OF COLLECTIVE WILL to Win”

Things to remember (Cont’d)

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“To fight and conquer in all your battles is

not supreme excellence; supreme excellence

consists in breaking the enemy's resistance

without fighting.”

- Sun Tzu, the Art of War

Things to remember (Cont’d)

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The following points are key to successful revivals:

Prepare

Take action

Refresh

Reposition

How do we Revive?

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Proper Planning Prevents Poor Performance!

To Prepare

Internalizing this statement is the first step to successful preparation.

Know the Challenge

Know the Competition

Know your Strengths

Gear up to face the

Challenge & Competition

Leave no stone unturned

(take nothing for granted)

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To Prepare (Cont’d)

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To Take Action

Be customer focused

Be ready to provide solutions at

all times

Drive with zeal and perceived

determination for success

Never let opportunities slip by

Always be on the prowl for new

ideas.

Understand and respect time factors

Have a positive outlook to all things

and ooze confidence

Demonstrate and continuously

improve knowledge in your core area

of discipline and the Agency’s

operations.

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To Refresh

Always seek newer and better ways to

achieve results both internally and externally

Refresh your mind always, of set goals and

objectives.

Be abreast of industry and environmental

information, trends and opportunities, e.t.c..

Increase and refresh knowledge through

consistent training internally and externally.

Respond to all issues at the right time and within allotted time frames

Drive yourself hard! Our lives depend on it.

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To Reposition

Define service areas to internal and external audiences with precise clarity.

Also define mode of operations to drive these service areas as clearly too.

Communicate your repositioning simply, effectively and firmly.

Reflect it, Act it, then define it into a creed for Wetherheads. It can become

a Mantra.

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Belief (1)

We can be a Leading Organization

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Belief (2)

We can be a collaborative community of

leaders, intellect and talent.

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Belief (3)

Our currency must be ideas.

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Belief (4)

We must thrive on creativity &

imagination

backed by insight,

talent, tools,

facilities &

environment.

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Belief (5)

Our passion must be

to create, to sell & to seek knowledge.

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Belief (5)

We can be

leaders in billings, awards, processes, systems &

manpower development.

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Belief (6)

We are what we repeatedly do. Excellence therefore is not and act but a habit.

- Arostotle

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Who must we be?

A Relevant Creative Force Setting the mark in Thought Leadership

Innovative ideas & Trendsetters

of renowned creativity.

A Fighter For Top Slots Displaying consistent and continuous improvement

Through never-ending-thinking.

We do not rest on our oars!

One Integrity Team Our word is our bond.

We are committed to our values.

We don’t cheat clients or service suppliers

We don’t cheat our people or organization.

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What must drive us?

The thoughts of

yesterday and the

glory of yesterday

Will not take us far.

Let’s change our

mindset and be set for

the greater glories of

now.

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What must drive us? (Cont’d)

You can’t THINK your

way into right actions.

You must rather ACT

your way into right

thinking.

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What must drive us? (Cont’d)

“ The Quality of a Person’s Life is in direct proportion to their Commitment to Excellence, regardless of their chosen field of endeavor "

- Vince Lombardi

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What can stop us?

If indeed we have a world view,

What then can stop us from achieving our vision?

What can stop us from becoming leaders in our field?

Only the absence of self-belief and a can-do attitude can

stop us!

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What can stop us? (Cont’d) 1

Productivity and Efficiency at the expense of Effectiveness and Meaning

“ If I draw many scamps, that should satisfy the boss! I have no time for research, insight & strategy. No time for reviews & analysis.”

“ I will write out a really huge document to cover up for poor interrogation of the brand.”

“ I don’t need to start this costing all over again. I will simply copy and paste the one we used for client X.”

“ It is late and I see no reason for contact reporting. I will capture everything tomorrow morning.”

“ Even though we have not gone to inspect, we can fill the job completion form. We did a good job from the scratch.”

“ Let’s just produce as many copies as are needed. The quality doesn’t matter for now; Afterall, it is just a one day event.”

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What can stop us? (Cont’d) 2

“ There are those who look at things the way they are, and ask why… … I dream of things that never were, and ask

why not?

- Robert F Kennedy

Inability to query status quo!

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Our way forward?

We need to set the following clear objectives & principles:

Lead:

Leadership in day-to-day activities & tasks

Focus : Single-minded dedication to achievement of an objective.

Free: Freedom to think and be open to wow! Ideas

Experiment : Explore more.

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Under which kind of Leaders?

The

Servant

Leaders

“ It’s all about

how I can be

of help ”

“ It’s all about

being

responsible.”

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Under which kind of support?

“ If one man thinks for an organization,

it becomes a ‘one-man-ization’ and not an

Organization ”

But if 100 employees are thinking for

an organization; that means you have

basically 100 general managers

thinking of how to improve their

organization

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Under which kind of resolve?

We must all be front liners to think ahead of the Servant Leader and supply him with whatever is required because we say we are a collaborative community

…let’s REVIVE!

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A new mantra:

IT IS POSSIBLE! Nothing is impossible

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