Re-designed Company Pages in LinkedIn

What is in it for the marketers

By Kiran Narendran

Re-Designed Company Pages in LinkedIn

Closer Look

Products and services

This is where you can elaborate on the products & services offered with detailed description and images. Also this is place for your clients to recommend your product or services.

Brand Image

Here you can either put a portfolio picture of your products or services you offer or an image that depicts your culture or brand identity with catchy taglines.

Insights

There are two types of key metrics provided by LinkedIn:•Page Metrics, which includes page visits, clicks, user demographics, industry, function etc.•Follower Metrics, which includes Total followers new followers, Total impressions, Update engagement, follower demographics etc.

Page Insights

Follower Insights

Targeted Status Update

Here you send out a status message for the people outside your connections. This gives a lot of traction for your major announcements.

The Strategy• Create a good branding image for the page• Provide detailed descriptions and images of your

products/Services.• Ask your clients to recommend on the products/services

they sought .• Regular status update on any major sales, project

completion, recruitment, new joiner etc.• Ask your employees to contribute.• Include LinkedIn company pages as a part of your brand

building/lead generation strategy.

Thank You

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