RE: connect
description
Transcript of RE: connect
RE: connect
1) RE: connect update
2) Understanding the components
3) Opportunities today + opportunities ahead
4) MSA RD program (your support)
5) Promoting the package
RE: CONNECT AGENDA
UN-MET EXPECTATIONS:
• Some self-inflicted – We communicated too early or too aggressive timeline
• Too aggressive timelines
• Some… Broker needs drove expectations / priorities
• Changes in priority / changes in demand
• Budgetary restraints
• MLS difficulties
• Organizational changes
• From now on – Deliverables & dates presented ONLY when completed
RE: CONNECT
RE: connect Update
Priorities:1) MLS’s live2) Automation fixes – database sync’s3) Launch RE: mobile connect across entire system4) Executive websites (where MLS is live) & v 1.5 enhancements5) RE: customer connect6) SEO phase II & site content
7) Signup process RealtyExecutives.com/signup8) Log-in (Executive Access & RE: connect)9) MSA Program and support infrastructure
RE: CONNECT UPDATE
1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues
• Add’l 37 w/ Low or No Priority
RE: CONNECT UPDATE
1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues
• Add’l 37 w/ Low or No Priority
RE: CONNECT UPDATE
1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues
– Team uses shared Google docs– Each of you given an update today – excel file/printout– [email protected] – main contact
RE: CONNECT UPDATE
Many times – it is the MLS that is
holding up integration
2) Automation / Database Sync’s:• MLS’• Our MLS data aggregator• Superlative (roster DB – Executive Access)• RE: mobile connect• Lead sources / RE: customer connect
Action we need from you – our RD’s:1) MLS affiliation and MLS ID – of every Executive in EA 2) Updated photos and You pages3) Updated office photos
RE: CONNECT UPDATE
2) Automation / Database Sync’s:• IF something is not working correctly – please send e-mail with
complete listing info or detailed info to [email protected]
RE: CONNECT UPDATE
3) Mobile Connect Update:• Live across the US (Canada in 1 mo.) – Manual or Automated MLS• Automated where we have MLS live – AND MLS AFFILIATIONS• Canada: Still waiting on mobile carriers for last 20% functionality• Note: MLS Automation makes it easier
• Short window of Exclusivity• We are the ONLY franchise with this system• Just won Inman “Mobile Mojo”• Mobile leads are outpacing Internet leads• Mobile leads are also showing themselves to be higher quality leads
RE: CONNECT UPDATE
35620
35620
4) Executive Websites
4) Executive Websites• Where the MLS is Live• Currently 4891 Executive sites have been built
• Inbound & Outbound links are working (Google)• The more we log-in … the more Alexa and Google like us• Early adopters are receiving benefits (leads will follow)
• IMPORTANT: Executives should be purchasing a site to promote themselves – they are not yet purchasing leads
RE: CONNECT UPDATE
RE: CONNECT UPDATE
v1.5 Enhancements:
• MLS & Zip Code Search added (Main Site & Executive Sites)
• New Look to main image section (Carousel gone – now rotating pics)
• Activated other property types (Residential Condos, Land, Commercial)
• Added serial number to listings (Eliminated MLS # Duplication)
• Modified Agent ID’s in DB (Eliminated MLS # Duplication w/ Mobile)
• Subscription Changes (Add & remove products)
• Added plugin: Agent Tools (Featured properties, taglines & display names; Executive can specify website (blog or database))
• Altered MLS Structure to be custom to us
RE: CONNECT UPDATE
5) RE: customer connect Update• Have a prototype
• Concept: Handles leads from multiple sources – Trulia, Realtor, our websites, + lead routing, + CRM + drip
• Will be reviewing this week with several of you as “Thoughtful Leaders”
• Do not have a timeframe
RE: CONNECT UPDATE
6) SEO Phase II & Site Content
• Now that we have our site & structure in place – we are entering Phase II of SEO implementation
RE: CONNECT UPDATE
6) SEO Phase II & Site Content• Current # of Listings live = 1.7 Million• # of Pages Indexed (Secondary Index) 45,000• # of Pages Primary Indexed 709
• Current Page Rank = 5• Alexa Rating increasing = Current Alexa Rating 366,225
From 450,000 +
RE: CONNECT UPDATE
RE: CONNECT UPDATE
RE: CONNECT UPDATE
• Need hi-res photos for homepage
• MLS needs to be live
• Need to include MLS info: MLS # + Executive Name•
• Send to [email protected]
7) Signup process RealtyExecutives.com/signup
8) Log-in (Executive Access & RE: connect)
9) MSA Program and Support Infrastructure
RE: CONNECT UPDATE
Other Priorities:1) Broker & Regional Sites2) Expanded Print Marketing Center3) New Interface for Executive Edge
Other Goals & Opportunities:4) Increased communications & videos5) Supporting Television Advertising6) Mobile Recruiter
RE: CONNECT UPDATE
Understanding the Components
Action we need from you – our RD’s:1) MLS affiliation and MLS ID – of every Executive in EA 2) Updated photos and You pages3) Updated office photos4) Claim our Google Listings
RE: connect Components :• RE: executive access• RE: web connect• RE: mobile connect• RE: customer connect coming soon
RE: CONNECT LIVE DRIVE
Support Docs:
RE: CONNECT LIVE DRIVE
Opportunities Today
& Opportunities Ahead
93% of the US population is mobile.
We send over 4.5 billion text messages per day.
The Mobile RevolutionAn Impressive Trend in Consumer Behavior
Mobile marketing performed 4.5 times better than web marketing in Q4 2010.
LIST HUSyndication
MSARD Program
Christina Butera
AZCAIANDORSDTXWA
MSA ROLL-OUT PLAN for RD’sJohn Bridges
AL, AR, LA, MSFL GA, NC, SC, TNMexico & Int’l Other
Kelly Zegers
CO, KS, MO, NECT, ME, MA, NH, RI, VTHIID, MT, NV, NM, OK, UT, WYIL, IN, MIKY, OH, WVMD, DEMN, WINJNYPAVA, D.C., CANADA
MSA ROLL-OUT PLAN for RD’s
Train-the-Trainer Webinars
Executive Webinars
On-site Trainings
Promote the Offering
Support Docs:
RE: CONNECT LIVE DRIVE
RE: CONNECT
PROMOTE THE OFFERING
• $30 / $30 / $30 or $75/mo
• Monthly $75 mo / $900 yr
PROMOTE THE OFFERING
Thank You