Capabilities Brief

Client Experience

Services

RDR PR provides a full spectrum of communications services on a retained and project basis

• Strategic planning• Speechwriting• Executive coaching• Media relations, events• Internal communications• Marketing communications• Crisis communications• Social media• Websites• Video production• Meetings, special events

Strategic planning

RDR PR helps its clients develop communications plans for short-term campaigns, longer-term product and service introductions and annual or multiyear media relations and internal communications programs.

Speechwriting

RDR PR approaches speechwriting assignments using classic marketing methodology to research the audience and establish a messaging strategy based on the speaker’s objectives. RDR PR works directly with speakers to learn their personal styles and capture their “voices.”

Executive coaching

As a corollary to crafting speeches, corporation presentations and other executive communications, RDR PR works with senior leaders to hone their presentation skills, conduct interviews with the news media and prepare for conference panels.

Media relations

Proactive, responsive, crisis, B-to-B, B-to-C• Tactics

PitchingPress releasesMedia events

• FinancialDisclosureQuarterly and annual reports

• InfrastructureOnline image and document resourcesMedia monitoring and reporting

Internal communications

Employee, franchisee, partner, owner• Speeches• Executive coaching• PowerPoint and Keynote presentations• Special events and production

Management meetingsTown hall meetingsVirtual meetings

• Online and print newsletters• Video scripting and production

Marketing communications• Copywriting and editing• Creative concepts, online and print design• Online and print ads and e-mail marketing• Media planning and purchasing• Video scripting and production• Facebook advertising, Google AdWords• Logos and branding

Crisis communications

Armed with knowledge gained during three decades of reporting on disasters and responding to them, RDR PR helps its clients develop crisis communications programs designed to anticipate issues and respond to them quickly, minimizing negative press coverage.

RDR PR also can respond to unfolding negative events and work with senior leaders to mitigate negative results.

Social media

Concept, design, development and updating• Facebook and MySpace• Twitter: Public and secure internal sites• YouTube, Vimeo and other video sites• WordPress, Blogger, Blog.com and other blogging sites

Websites

Concept, design, content and maintenance• Content development

Research and planningCopywritingImage sourcing

• Design and developmentCustom animationsEmbedded videosE-commerce

• Mobile-ready• High-speed, high-capacity, secure web hosting• Web troubleshooting and maintenance

Video production

Working in partnership with JCSmedia, RDR PR can plan, script and produce corporate and promotional videos designed for internal or external audiences to be presented in high definition on large screens or via social media in virtually any required format.

Meetings and special events

Working in partnership with JCSmedia, RDR PR can plan, script and produce meetings and conferences on a scale from intimate board meetings to employee town hall meetings and brand conferences, incorporating remote, interactive webcasting to encompass remote audiences.

Why RDR PR?• Our in-depth knowledge enables us to create well-

targeted, strategic campaigns that support our clients’ goals.

• We deliver consistently effective results in marketing communications, publicity and strategic public relations with great speed and meticulous attention to detail.

• We maintain an extensive network of media relationships and are respected by the press for our honesty, integrity and knowledge.

• We work as an extension of your team -- as true partners -- committed to developing communication programs that drive results.

• Global, scalable support through established partners

Philosophy and mission• Our philosophy is this: Properly crafted communications

drive results.• RDR PR creates communications that are clearly

articulated, straightforward and speak to the specific interests and needs of our clients’ target audiences.

• Our outreach builds credibility and trust because it is based on core principles of honesty, transparency and a journalist’s approach to accuracy.

• Our mission is to create smart, effective publicity and marketing communications campaigns that help make our clients, their products and brands successful.

Rich Roberts,Principal

• 36-year communications veteran• Highly experienced in media

relations, crisis management and employee relations

• Counselor to chief executive officers and senior leadership teams

• Writer and editor grounded in the fast pace and deadline culture of the news industry

• Agency background in client management, sales, media relations and creative development

• Two decades in lodging, travel and franchising corporate communications

Evy Apostolatos,Vice President

• More than 15 years of progressive communications experience

• Focused on providing high-value publicity designed to achieve business objectives

• Consistent record of home-run placements in local, national and international consumer and trade media

• Spearheaded multiple award-winning PR campaigns

• Strong relationships with consumer and lodging and travel trade media

• Accomplished promotions and events planner

Stacey KennedyVice President

• 17-year public relations and communications veteran

• In-depth knowledge of hotel and real estate franchising and food-service operations

• Skilled manager of major publicity events with high-profile sports teams, athletes and celebrities

• Accomplished ambassador of strategic alliance partnerships

• Managed multimillion-dollar cause marketing campaigns

• Oversaw multibrand franchisee communications program

• Publication and newsletter expert

Karen NotareVice President

• Highly sought-after voice and presentation skills coach

• Award-winning educator, vocalist and performer

• 10 years on international opera circuit

• Skilled stage director• Accomplished pianist and instructor• Retail sales and marketing veteran• World citizen knowledgeable about

diverse cultures

Melanie HatterWashington Bureau

• Communications professional with 12 years in Fortune 500 corporations and six years in journalism

• Trusted internal communications counsel and advisor

• Strong writing skills with an eye for detail and a vision for the big picture

• Strategic communications planner• Skilled manager of print and online

publications• Executive speechwriter and

messaging coach• Organizer and producer of large

corporate employee meetings• Published novelist

Victor QiuShanghai Bureau

• 30-year hospitality sales, marketing and public relations veteran

• Based in Shanghai with media and industry contacts throughout China

• Access to celebrities including artists, writers, journalists, historians, athletes

• Professional involvement with international brands including Ramada, Novotel, Tissen Krupp, GE and KSB, among others

• Expertise in Chinese history, culture, fine arts, crafts and furniture

• Developed plan to resurrect the Renshen Club, a journalistic society that thrived until 1949

Professional partners

• Mondographics.como Website planning, development,

troubleshooting and repairo Search engine optimizationo Content management systemso E-commerceo Database development, managemento Dedicated, high-speed, secure hosting

• JCSmedia Inc.o Production of large-scale corporate

eventso Speaker supporto Video productiono Webcastingo Web registrationo Multimedia productions

Portfolio

E-mail

Display ad

Outdoor

Integrated marketing communications

Display ad E-mail

Integrated marketing communications

Client presentations

Twitter Facebook

Blog

Social media campaigns

Websites

Press coverage

English

French

Spanish

German

Fill-in annual review form

Employee handbook

English

French

Spanish

German

Internal video messaging