rd ANNUAL SYMPOSIUM on LGBT TOURISM & HOSPITALITY€¦ · Explore through case studies how various...
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Updates, registration and more at LGBTweek.com 3 rd ANNUAL SYMPOSIUM on LGBT TOURISM & HOSPITALITY A program of LGBT WEEK® New York City Presented by: Presenting Sponsors: Lunch Sponsor: LGBT Tourism Symposium Sponsor: Community Sponsors & Partners: Agenda (Subject to change; please visit www.LGBTweek.com for updates.) Tuesday, May 16, 2017 Visit LGBTWeek.com for more details about each talk and speakers. Note: Registration opens at 9:00am. The location is Google's Autumn Tech Talk Room, 111 8th Ave., 11th Floor, New York City. Important: Please enter at the 8 th Ave. door closest to 15th St., as there are multiple building entrances. Security can take some time, so please arrive early. Have a cup of coffee, check email, and network. But please, be seated and settled in before 10:00am. Plan to spend the day @ Google! Because of security clearance, note that lunch, breaks and the reception will all be on-site. If you have to leave during the day, we cannot assure re-entry.
Transcript of rd ANNUAL SYMPOSIUM on LGBT TOURISM & HOSPITALITY€¦ · Explore through case studies how various...
Updates,registrationandmoreatLGBTweek.com
3rdANNUALSYMPOSIUMonLGBTTOURISM&HOSPITALITYAprogramofLGBTWEEK®NewYorkCity
Presentedby:
PresentingSponsors:
LunchSponsor:
LGBTTourismSymposiumSponsor:
CommunitySponsors&Partners:
Agenda(Subjecttochange;pleasevisitwww.LGBTweek.comforupdates.)Tuesday,May16,2017VisitLGBTWeek.comformoredetailsabouteachtalkandspeakers.
Note:Registrationopensat9:00am.ThelocationisGoogle'sAutumnTechTalkRoom,1118thAve.,11thFloor,NewYorkCity.Important:Pleaseenteratthe8thAve.doorclosestto15thSt.,astherearemultiplebuildingentrances.
Securitycantakesometime,sopleasearriveearly.Haveacupofcoffee,checkemail,andnetwork.Butplease,beseatedandsettledinbefore10:00am.
Plantospendtheday@Google!Becauseofsecurityclearance,notethatlunch,breaksandthereceptionwillallbeon-site.Ifyouhavetoleaveduringtheday,wecannotassurere-entry.
Updates,registrationandmoreatLGBTweek.com
Session1:FocusonLatinAmericaLGBTTourism,Hospitality&Business
Allnewcontentfromthehottestregion!TakeafascinatingtouracrossLatinAmerica,learningfromgovernmentandcitytourismoffices,LGBTtouroperators,businessorganizationsandmarketingcompanies.ExplorethroughcasestudieshowvariousinternationaldestinationsattractandserveNorthAmericanLGBTvisitors,howtheycreateLGBT-relevantprograms,andhowtheyovercomelocalchallenges.
10:00amto10:05am WelcomeandOpeningRemarks ThomasRoth,President,CommunityMarketing&Insights VaruneHarnarine,SeniorBrandConsultant,Google
10:05amto10:25amLeveragingDigitalPlatformstoReachLGBTTravelers:Google'sBestPractices YeseniaBello,USMulticulturalTravelSalesLead,Google
PaulaCastro,USMulticulturalTravelAccountManager,Google
10:25amto10:50am LessonslearnedfrompromotingLGBTArgentinadestinationsandhotels:10yearsofchallengesandsuccesses.MarceloCosta,Director,InternationalPromotion,ImproturPabloDeLuca,CCGLARGustavoNoguera,CCGLAR
10:50amto11:05am HowBuenosAiresisleveragingits“ManyPassions”CampaignfortheLGBTMarketFernandoAmer,GerenteOperativodeMercadosInternacionales,TurismoBuenosAires
11:05amto11:20am WorkingTogetherwiththeChileanGovernmentonLGBTPromotionsFreddyYacobucci,Director,ONYNETWORK
11:20amto11:35am TheChallengesofMarketinganLGBTTravelAgencyinaConservativeCountryMarcoArellano,GeneralManager,LlamaTrip
11:35amto11:50am WhatinspiresanLGBTI“Tico”totraveltootherdestinations?LearnhowtoattractLGBTItravelersfromCostaRica. JulioCésarCalvo,DirectorGeneral,AgenciadeViajesGayCostaRica
11:50amto12:05pmWorkingwithmediatopositionadestinationorhotelintheLGBTmarketNathaliePilovezky,CEO,LatitudeInternational
12:05pmto12:20pmHowBrazilMarketstheDestinationtoLGBTTravelers MiguelJerónimo,BrazilAccountManager–EmbraturNewYork
NetworkingLunchintheFoyerandPatio!SponsoredbyGreaterFortLauderdaleConvention&VisitorsBureau
Session2:SuccessfulOutreachandBestPracticesinLGBTTourism&Hospitality
1:30pmto1:45pm WelcomeRemarks RichardGray,ManagingDirector,LGBTQ,GreaterFortLauderdaleConvention&VisitorsBureau
1:45pmto2:00pm IGLTA’sGlobalSuccessesandVisionfortheFuture JohnTanzella,CEO,InternationalGay&LesbianTravelAssociation
2:00pmto2:20pm LGBTSocialMediaMarketing:Tips&TechniquesforHotelsandDestinations MattSkallerud,President,PinkBananaMedia
2:20pmto2:45pm LGBTTourism&Hospitalityin2017:ALookattheLatestLGBTTrendsandResearchThomasRoth,President,CommunityMarketing&InsightsDavidPaisley,SeniorResearchDirector,CommunityMarketing&Insights
2:45pmto3:00pm CaseStudy:HowtheAtlantaCVBHelpedDerailtheGeorgia“BathroomBill” WilliamPate,CEO,AtlantaCVB
3:00pmto3:15pm LGBTHeadsinBeds...What'sHot&What'sNot JoeKeenan,President,NewAvenueMarketing
Updates,registrationandmoreatLGBTweek.com
CoffeeBreakintheFoyerandPatio!LGBTTourismSymposiumSponsoredbytheIsraelMinistryofTourism
DavidSarfati,WesternRegionUSA,IsraelMinistryofTourism3:35pmto3:55pm Toronto’sBrandPositioningJourney:IncludingLGBTsinGeneralMarketingStrategies
HeidiWallace,Director,GlobalMarketing,TourismToronto3:55pmto4:20pm HowInfluencersHelpedNewOrleansShowcaseBeyondtheExpected ScottFuhrman,DirectorofSales,Q.Digital DustinWoehrmann,Communify4:20pmto4:40pm Black/PeopleofColorTravelMarketsandTheirPotential
KazMitchell,Director,CircleofVoicesInc.4:40pmto5:00pm BeyondPride:DiscoveringYourLGBTAppeal BillyKolber,Publisher,ManAboutWorld5:00pmto6:30pm ClosingRemarksandHostedNetworkingReceptionsponsoredby
ArgentinaTourismOfficeandCCGLARMarceloCosta,Director,InternationalPromotion,ImproturPabloDeLuca,CCGLARGustavoNoguera,CCGLAR
NetworkingReceptionintheFoyerandPatio!FeaturingArgentineWines
