RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013

WELCOME!!!!

10%+

How does this translate in Oregon?

Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry

Why Tourism Matters To Oregon

2010• $8.5 billion in direct travel spending (+5%)• $2.0 billion in travel generated earnings (0%)• $313 million in state and local taxes (+3.3%)• GDP of the travel industry = $3.1 billion• Tourism = still one of Oregon’s top export-

oriented industries

Oregon Travel Impacts 1991-2010, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry

How does this translate in Oregon?

88,000 Oregonians DIRECTLY employed (2010)Direct: restaurants, hotels, attractions, guide & outfitter businesses, tour operators, visitor information centers, convention and visitor bureaus39,600 jobs supported INDIRECTLY (2010)Indirect: gas stations, charter boats, wineries, taxis, shopping centers, printers, art galleries and more…

Urban vs. Rural Impact

Oregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry

EAT

PLAY

Boomers

Canada - #1Japan

AustraliaUK

Germany

Oregon’s Tourism Regions

Size of Central Oregon’s Overnight Travel Market

Oregon 2009 Visitor Report, Regional Visitor ResearchLongwoods International

Origin of Overnight Tripsto Central Oregon

Portland (38%)Eugene (10%) San Francisco / Greater Bay Area (10%) Seattle-Tacoma (9%)Los Angeles (6%)Medford / Klamath Falls (5%)Bend (5%)

Origin of Overnight Tripto Central Oregon

Oregon 2009 Visitor Report, Regional Visitor ResearchLongwoods International

Total Nights Away on Trip

Season of Trip

Seasonality of Local Room Tax ReceiptsAveraged from July 2009-June 2012

0% 10% 20% 30% 40% 50% 60%

Oct‐Dec

Jul‐Sep

Apr‐Jun

Jan‐Mar

Percent of annual transient room tax paid

Deschutes

Jefferson

Crook

Most Popular Visitor ActivitiesCentral Oregon (2008/09)

Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Bicycling

Winery tours/wine tasting

Eco‐tourism

Camping

National/state park

Cultural activities/attractions

Hiking/backpacking

Shopping

Historic places

Percentage of trips that include this activity

Activ

ity or e

xperience

RegionState

Ochoco National Forest Recreation Use (2008)

Source: National Forest Service

Highest % of Participation

Most often cited as PRIMARY activity

Day hiking / walking Hunting

Viewing wildlife Day hiking / walking

Viewing natural features Snowmobiling

Relaxing Viewing natural features

Driving for pleasure Developed camping

2009 Overnight Spending – by Sector

Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International

Average per person expenditure on overnight trips

Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International

 $‐

 $20

 $40

 $60

 $80

 $100

 $120

 $140

 $160

 $180

State average Regional average

Recreation/sightseeing/entertainmentRetail

Transportation at destination

Restaurant food and beverage

CENTRAL OREGON TRENDS

Alana HughsonCentral Oregon Visitors Association

Central Oregon is rebounding from the Great Recession as the second most-improved region in the state, behind Portland Metro.

CENTRAL OREGON TRENDS

Cultural tourism expansion and opportunities Arts Central Cultural By-Ways program

o Digital map and print brochure

Authentic western / ranch product Warm Springs & High Desert Museum

o Native American exhibits and experiences

CENTRAL OREGON TRENDS

Cycling tourism: 4 of 9 Oregon Scenic Bikeways established in this region Twin Bridges Sisters to Smith Rock Metolius Loops McKenzie Pass Coming soon: Madras area route

CENTRAL OREGON TRENDS

International tourism International visitors to COVA Visitor Center is

largest growth segment Opportunities abound in partnership w/ Travel

Oregon and COVA Stay longer, spend more and engage more

directly in rural tourism experiences $169 Billion = amount the US Dept of Commerce

predicts international travelers will spend by year’s end setting a record!

CENTRAL OREGON TRENDS

Large-scale infrastructure investments Sunriver area: $100 million Brasada Ranch Eagle Crest Warm Springs – Indian Head Casino Black Butte Ranch High Desert Museum