RBFARBFA Logo system& basic styleguide

Introduction to who we are...

We are the the Royal Belgian Football Association and we represent all football clubs in Belgium. The RBFA was founded in 1895 and comprises two thousand football clubs. The Association organises 300,000 football games every season. The Red Devils act as our ambassadors abroad.

full colour in all its glory

Our logo

The RBFA logo is available in just one steady configuration.

The logoform in itself should be treated as one unit. The proportion and spacing of the elements should not be altered in any way.

logo specs

out with the old...

...in with the new

the laurel is simplified

the typeface becomes bolder

we create more space

our new logo is:- more modern- seriously simplified- airier & easier on the eye- more powerful in its’ simplicity

clear space

Logo isolation area

belgianfootball.be

belgianfootball.be

belgianfootball.be

belgianfootball.bebelgianfootball.be

belgianfootball.be

Logo en url combinations

belgianfootball.be

belgianfootball.be

belgianfootball.be

Logo black on white

Logo white on black

belgianfootball.be

belgianfootball.be

belgianfootball.be

belgianfootball.be

when the shield reaches a size limit of 15mm in height. We simplify even more by leaving the text out.

Logo in small dimensions

Make sure the contour of the crown and shield is always visible.

DO NOT use smooshy dropshadows

WARNING! PleAse do Not ABuse the loGo.

use the logo on a coulor of the guideline palette

use the logo on photos when the contrast is sufficient

You CAN...

When there is no way in optimising the background for particular reasonsplease use the logo with black or white

security contour.

exCePtIoN

do Not change the relative size of elements.

do Not change element position

The logo should not be used as part of a sentence.

do Not stretch or distort the logo

do Not change fonts or color

PleAse do Not ABuse the loGo.

Logo combinations

When “RBFA” prevails over the subbrand-logo

powered by

belgianfootball.be

belgianfootball.be

The subbrand “powered by” RBFA.

in collababoration with

Graphic elementWithin the RBFA brand we extract a piece of the logo image to use as a graphical element throughout communication.

belgianfootball.be

belgianfootball.be

belgianfootball.be

C 0 M 0 Y 0 K 100R 0 G 0 B 0WeB #000000

C 0 M 0 Y 100 K 0R 255 G 242 B 0WeB #fff200

C 0 M 100 Y 91 K 0R 237 G 28 B 46WeB #ed1c2e

C 3 M 19 Y 100 K 28R 187 G 154 B 13WeB #bb9a0d

C 0 M 0 Y 0 K 30R 188 G 190 B 192WeB #bcbec0

C 0 M 0 Y 0 K 10R 230 G 231 B 232WeB #e6e7e8

C 0 M 25 Y 28 K 83R 80 G 61 B 53WeB #503d35

Belgian Black Pantone Process Black

Belgian yellow Pantone Process Yellow

Belgian Red Pantone 485C

Belgian Gold Pantone 118C

Belgian Grey Pantone Cool Gray 4C

Belgian Soft Grey Pantone Cool Gray 1C

Belgian Body Text Pantone 7554C

primary

secondary

Colors

The official logo colors are pms 485C, pms Process Yellow and pms Process Black.The colors of the Belgian National flag.

These colors should be used whenever possible. For 4-color publications thereis a cmyk version of the logo that replicates in process inks.

Note: pms colors will print differently oncoated paper than on uncoated paper. Be sureto view uncoated pms swatches when printingon uncoated papers and coated pms swatcheswhen printing on coated papers.

edmondsans BoldabcdefghijklmnopqrstuvwxyzABCdeFGhIJKlMNoPQRstuVWxYZ1234567890 @ .,?!/&+

edmondsans MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Typefaces

Two type families have been chosen as RBFA typefaces — Edmonds Sans as primary and PT Serif as secondary.

Pt serif RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Pt serif ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

Pt serif BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 @ .,?!/&+

secondary typeface

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Sed ut perspiciatis unde omnis iste natus error sit vo-luptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit asperna-tur aut odit aut fugit, sed quia consequuntur magni do-lores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Font pairing

The brown bodytext color (C 0 M 25 Y 28 K 83) is a secondary color for the RBFA brand but becomes a primary color for a subbrand such as VFV.

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System font replacements

For online or powerpoint we replace the typefaces as such:

Edmonds Sans > Helvetica BoldPT Serif > Georgia

applications

stationary letterhead

Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel

Beste,

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purus. Vestibulum accumsan, purus id sagittis dignissim, arcu nunc dapibus turpis, id convallis libero orci vel purus. Sed

facilisis sollicitudin sapien, vel consectetur dolor suscipit ut. Pellentesque quis lectus metus, eget vulputate libero.

Etiam in hendrerit libero. Vivamus orci est, commodo a lobortis sed, bibendum nec urna. Praesent felis tortor, ullam-

corper id commodo sit amet, blandit aliquet neque. Cras convallis, sem convallis interdum blandit, eros nulla laoreet

lectus, ac malesuada ligula purus non arcu. Sed molestie lectus in sapien condimentum hendrerit. Phasellus auctor

nibh et est faucibus id dictum nibh fermentum.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec sagittis, mauris feugiat

laoreet sagittis, felis lectus lobortis lorem, a iaculis leo erat sit amet felis. Donec dapibus ante nec nulla placerat pellen-

tesque. Maecenas ante dui, porta id faucibus ut, posuere quis massa. Donec non consectetur quam. Nam eget nulla quis

metus semper tristique tempus convallis odio. Donec metus lorem, scelerisque sed adipiscing vitae, convallis vel nulla.

Ut sagittis sapien quis ante volutpat pulvinar. Fusce eget velit arcu. Vivamus lobortis, sapien non ultricies sagittis,

lectus lorem auctor urna, non eleifend ipsum elit et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Met de meeste hoogachting,

Pieter Maenhout

belgianfootball.be

a part of the logoshape is magnified and used as a graphic element

The RBFA card has a guilded side, emphasising the royalty of the brand.

stationary cards

belgianfootball.be

KBVB Av. Houba De Strooperlaan 145 / Bruxelles 1020 Brussel

stationary envelope & greetingscard

Pieter MaenhoutInternal Communication Managermobile: +32 489 91 53 76tel: +32 218 001 874

Beste,

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolo-remque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Mvg,

email signature

general applications

flags

The giftbag has the sporty appearance of a dufflebag

giftbag

belgianfootball.be

smaller giftbag

belgianfootball.be

belgianfootball.be

belgianfootball.be

belgianfootball.be

belgianfootball.be

belgianfootball.be

belg

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all.b

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pencils

The memorystick is portable like a bracelet.Ideal for those people constantly on the move.

mobile memory

layout cover “bondsreglement”

Bondsreglement

The cover has a simple appearance in red with the crown as a graphical element. We sign with the KBVB-logo.

Guilding the page-edges is an option. Giving the appearance of the SoccerBible.

Persmap layout

The PressKit looks like a newspaper.It has an editorial appearance.

The front looking like a big promotional poster.

digital applications

twitterbackground

In the Twitterbackground like in the Youtubebackchannel & email we use a RedDevils image (them being our Ambassadors) with a patternfill and darkened effect so that the logo remains the main visual catching the eye.

Youtubechannel

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natus error sit

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ut perspiciatis unde omnisNatus error sit voluptatem accusantium doloremque laudan-tium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni

email template

Facebook

Powerpoint appearance

Title page

Subtitle page

Quote or Content page

Summary page

scoreboard

-MOLDAVIABELGIUM

12

this concludes our brandguidelines.

whenever in doubt about how to tackle asubject please contact us so that we can retain the intgerity of our brand.

info@footbel.com

Av. Houba De Strooperlaan 145

Bruxelles 1020 Brussel