Enhancing Customer Experience for In-Store Retail

rBeacon mobile solution provides a wide range of features to facilitate continuous customer engagement, within the store, for iOS and Android device users.

Solution Overview

In-Store Coupon – Customers receive targeted coupons based on context awareness

In-Store Navigation – Assists in finding the right products through in-store map navigation

Proximity Marketing – Relevant advertising of products using geo-fencing

Product Catalog Videos – Engage customers with new product launch videos-shelf space advertisements

Promotion/Ad Campaign – Customers can receive promotional messages during holiday seasons

Store Check-list – Reminder notifications based on location for store item pickup

mPOS/ Checkout – Easy checkout through contactless payments, such as Apple Pay/Passbook and loyalty cards

Smart Store – Helps to facilitate communication between sales associates and dispatch them based on their area of expertise

Analytics – Customer behavior pattern and in-store traffic help retailers to address product effectiveness and store utilization

Quality ofservice

ContinuousEngagement

ContextualInformation

Person-alization

In-StoreExperience

CustomerInsight

In-StoreEfficiency

RetailerDifferentiation

CUSTOMER RETAILER

rBeacon

RapidValue’s rBeacon Solution is an indoor proximity retail solution that empowers customers, and creates high interaction and engagement with consumers in retail stores. The mobile application will provide contextual information to customers, with information to view product information, view videos, receive coupons and other discounts in real-time, depending on where they are in a store.

1 The application interacts with rBeacon CMS platform to receive custom messages

2 Business rules enabled in rBeacon CMS derived from the Analytics engine of CRM/Marketing/Beacon help in customizing messaging to consumers

3 Beacons provided by the partner companies will be configured and installed in the stores

rBeacon platform will enable retailers to convert customer data points – patterns, trends, store traffic, behaviors into meaningful insights and analytics. It enhances your customer experience, increases sales and thus, generate higher revenues.

Leverages Location Services: Creates a smart location-oriented infrastructure

Enhances Customer Interaction: Mobile applications, enabled with rBeacon feature, can drive and create high customer interaction and engagement

Provides Essential Information: Engages and influences customers with contextual information.Through alerts and push notifications on latest offers. And updates on new product information in the form of videos/catalog

Rewarding the customer: Easy checkouts through contactless payments and reward cards

Enriching Customers in real-time: Acquiring wealth of information on in-store shopping behavior in real-time before a purchase – a big win

Increase in loyalty: Alarming increase in loyalty initiatives

Platform Configuration

Analytics

Key Benefits

Captures customer shopping patterns

Provides meaningful analytics to retailers on user behavior

Represents in graphical BI dashboards

Enables retailers to promote based on customer behavioral pattern

Collect Data

Analyze Data

Visualize

Perceive

eCommercesystems

Enterprise Systems

Marketin

g

CRM

Beacon

Applic

ation

rBeacon Platform

ANALYTICS ENGINE/DATA WAREHOUSE

APP DATA

CMS

Database

Analytics Dashboard

Retail store

rBeaconApp

Beacon Hardware Provider

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India. www.rapidvaluesolutions.com contactus@rapidvaluesolutions.com +1 877.690.4844

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