RBC Super League Triathlon

Jersey Industry Workshop

Agenda

08:00 – 08:15 Welcome, Keith Beecham, CEO, Visit Jersey

08:15 – 08:45 SLT Overview, Michael Dhulst, Founder SLT

08:45 – 08:50 VJ SLT Activation, Head of Product, Meryl Laisney

08:50 – 09:20 Group Discussions – How can you get involved

09:20 – 09:30 Wrap Up, Simon Soar, CEO, JHA

Keith Beecham,

CEO, Visit Jersey

RBC Super League Triathlon Jersey

Welcome

Q: How many spectators watched SLT in 2018?

A: Over 10,000

Q: How many visiting spectators came specifically for the event?

A: 47%

Q: How many additional visitor nights did the event generate for Jersey?

A: 3,800 in 2018 compared to 1,700 in 2017

Q: What was the additional incremental visitor spend from SLT 2018?

A: £527,000

Q: How many international media attended the event in 2018?

A: Over 60

A super quick quiz…

Michael Dhulst, Founder

Super League Triathlon

Meryl Laisney, Head of Product

Visit Jersey

Inspirational content

guides shared across VJ

e-news & social

What’s On SLT

feature

VJ influencer

Insta take overs

SLT athlete VJ Insta

takeovers

Group Discussion

1. How could your business celebrate the

return of SLT?

2. What would your business need to do to

make this happen?

3. What support would your business need

from VJ, the JHA or SLT?

Wrap Up