USING RAZOO TO FUNDRAISE: TIMELINE & CASE STUDYJEREMY M. EVANS

DREAM CENTER EVANSVILLE

JUNE 24, 2015

WHAT WE WANTED TO DO

• We wanted to create a campaign that leveraged social media accounts and people’s personal networks to drive interest and donations to the Ronald McDonald House.

• We also wanted to find a way to leverage our most valuable asset – our volunteers.

HOW WE DID IT

• Created Power the House Campaign

• $27,000 = Light Bill

• Easy theming and branding around lights

HOW WE DID IT

• Funds going to general operating, but because it’s something specific and tangible, it’s more palatable.

HOW WE DID IT

• Board Member Match

• Feedback from Volunteer Survey – “Not enough connection between board and volunteers”

HOW WE DID IT

• Used Razoo

• 6.9% + $0.30/transaction

• $100 = $92.71

HOW WE DID IT

• Started talking about it months in advance

• Had as many personal conversations with volunteers about the campaign as possible

HOW WE DID IT

• Regular, consistent communication

• “Power Lines” Update Email weekly

• Offered lots of encouragement

• Weekly “Tools” for volunteers to use

• Story videos, tour of the house video

• Offered opportunity for feedback at every step.

• “We Give With Our Time”

• Total number of complaints received:

HOW’D IT GO?

• One month = $8,100.00.

• Matched to just over $16,250.00.

• 113 donations

• Average gift $71.00

• Top Gift: $500.00

WHAT WE LEARNED

• Everyone is doing this now. You need a sophisticated platform.

• You need influencers in your campaign. Top Dollar story.

• It’s a numbers game.

• Have easy ways to engage. “Everyone can get on board with their volunteer fee…”

• Total volunteer complaints: 0.