RAYALASEEMA UNIVERSITY:: KURNOOL - ruk.ac.inruk.ac.in/admin/syllabus/mgmt-syllabus.pdf · Section C...

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1 RAYALASEEMA UNIVERSITY:: KURNOOL Department of Management M.B.A. (General) Program Structure ( w.e.f. 2017-18) SEMESTER I (16 Weeks) Course Code Name of the Course Maximum Marks IA + SEE No. of Credits 101 Principles of Management 30 + 70 3 102 Organisational Behaviour 30 + 70 3 103 Business and Legal Environment 30 + 70 3 104 Managerial Economics 30 + 70 3 105 Accounting for Managers 30 + 70 3 106 Business Communication 30 + 70 3 107 Management Information System 30 + 70 3 108 IT for Managers (Lab) 50 M 2 TOTAL 750 M 23 * Each course can have 5 units IA: Internal Assessment SEE: Semester End Examination SEMESTER II (16 Weeks) Course Code Name of the Course Maximum Marks IA + SEE No. of Credits 201 Marketing Management 30 + 70 3 202 Financial Management 30 + 70 3 203 Operations Management 30 + 70 3 204 Human Resource Management 30 + 70 3 205 Business Statistics 30 + 70 3 206 Operations Research 30 + 70 3 207 Research Methodology 30 + 70 3 208 Business Research Methods (Lab) 50 M 2 TOTAL 750 M 23

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RAYALASEEMA UNIVERSITY:: KURNOOL Department of Management

M.B.A. (General) Program Structure ( w.e.f. 2017-18)

SEMESTER – I (16 Weeks)

Course

Code

Name of the Course Maximum Marks

IA + SEE

No. of

Credits

101 Principles of Management 30 + 70 3

102 Organisational Behaviour 30 + 70 3

103 Business and Legal Environment 30 + 70 3

104 Managerial Economics 30 + 70 3

105 Accounting for Managers 30 + 70 3

106 Business Communication 30 + 70 3

107 Management Information System 30 + 70 3

108 IT for Managers (Lab) 50 M 2

TOTAL 750 M 23

* Each course can have 5 units

IA: Internal Assessment

SEE: Semester End Examination

SEMESTER – II (16 Weeks)

Course

Code

Name of the Course Maximum Marks

IA + SEE

No. of

Credits

201 Marketing Management 30 + 70 3

202 Financial Management 30 + 70 3

203 Operations Management 30 + 70 3

204 Human Resource Management 30 + 70 3

205 Business Statistics 30 + 70 3

206 Operations Research 30 + 70 3

207 Research Methodology 30 + 70 3

208 Business Research Methods (Lab) 50 M 2

TOTAL 750 M 23

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During III and IV semesters, a student has to select two courses each from any of

the two specializations.

SEMESTER – III (16 Weeks)

Course

Code

Name of the Course Maximum

Marks

IA + UE

No. of

Credits

Compulsory Courses

301 International Business 30 + 70 3

302 Strategic Management 30 + 70 3

303 Entrepreneurship Development 30 + 70 3

304 Corporate Governance and Business Ethics 30 + 70 3

Human Resource Management (Electives)

311 Strategic HRM 30 + 70 3

312 Total Quality Management 30 + 70 3

313 Management of Change and Organisational

Development

30 + 70 3

Marketing Management (Electives)

321 Consumer Behaviour 30 + 70 3

322 Brand Management 30 + 70 3

323 Customer Relationship Management 30 + 70 3

Financial Management (Electives)

331 Security Analysis and Portfolio Management 30 + 70 3

332 Strategic Financial Management 30 + 70 3

333 Management of Financial Services 30 + 70 3

Project Summer Project Work Evaluation 50 M 2

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SEMESTER – IV (8 Weeks Teaching + 8 Weeks Research Project)

Course

Code

Name of the Course Maximum Marks

IA + UE

Compulsory Courses

401 E-Commerce 30 + 70

Human Resource Management (Electives)

411 Knowledge Management 30 + 70

412 Team Building and Leadership 30 + 70

413 Global Human Resource Management 30 + 70

Marketing Management (Electives)

421 Advertising and Sales Promotion 30 + 70

422 Marketing of Services 30 + 70

423 Retail Management 30 + 70

Financial Management (Electives)

431 International Financial Management 30 + 70

432 Financial Derivatives 30 + 70

433 Financial Engineering 30 + 70

SEMESTER WISE MARKS

I semester : 750 Marks 21 + 2 = 23 credits

II semester : 750 Marks 21 + 2 = 23 credits

III semester : 850 Marks 24 + 2 = 26 credits

IV semester : 500 Marks 15 + 3 = 18 credits

Research Project Evaluation : 100 Marks 3 credits

Comprehensive Viva-Voce : 50 Marks 2 credits

TOTAL MARKS : 3000 Marks 95 Credits

INTERNAL ASSESSMENT (20 from exam, 10 seminar) : 30 Marks

SCHEME OF SEMESTER END EXAMINATION : 70 Marks

Section A 5 q x 2m = 10 M

Section B 5 q with internal choice x 10m = 50 M

Section C Case study (Compulsory) = 10 M

TOTAL : 100 Marks

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101. Principles of Management

Learning Objectives:

To Discuss and communicate the management evolution and how it will affect future

managers.

To Observe and evaluate the influence of historical forces on the current practice of

management.

To Explain how organizations adapt to an uncertain environment and identify

techniques managers use to influence and control the internal environment.

To Practice the process of management's four functions: planning, organizing,

controlling and coordination.

To Gather and analyze both qualitative and quantitative information to isolate issues

and formulate best control methods.

Course Contents:

1. Introduction to Management - A Brief History of Management: Classical Theory-

Scientific Management, Administrative Theory, Behavioural Theory, Management

Science, Integrative Perspective – Systems Theory, Socio technical Theory,

Contingency Theory, Comparing Theories.

2. Planning – Nature and elements of planning, planning types and models, planning in

organisations, steps in planning, Management By Objectives (MBO), Management

By Exception (MBE), planning premises.

3. Organising – Basic issues in organising, work specialisation, organisation, formal and

informal, organisation structure, Centralisation Vs. Decentralisation, chain of

command, delegation, span of management.

4. Decision Making – Types of decisions, Risk and Uncertainty, Decision Trees,

Decision making process, models of decision making, steps in decision making

process, participative decision making, decision making and creativity.

5. Controlling – Control, controlling process, standards and bench marking,

coordination, principles of coordination, importance of interdependence, importance

of coordination in organisations, Group Vs. Team, team work.

Learning Outcomes:

This course ensures that the students :

Understand how managers manage business organizations in the dynamic global

environment

Understand how managers implement successful planning amongst the above; the

following primary managerial soft skills are developed.

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Understand how organizations develop and maintain competitive advantage. The

process of Organising and in design of the Organisation structure. The concept of

Centralisation & De-centralisation.

Understand how business decisions are made using various tools and techniques to

remain competitive

Understand Problem - Solving and Decision Making

Understand Teamwork & Interpersonal Skills & Creative Thinking skills

Understand Controlling and Coordination.

Recommended Books:

1. Stephen P.Robbins, Fundamentals of Management Essential Concepts and

Application, 6th Edition, Pearson, 2011.

2. Harold Koontz, Heinz Weihrich, Principles of Management, TMH, 2010.

3. Stoner et al, Management, PHI.

Reference Books:

1. Dilip Kumar Battacharya, Principles of Management, Pearson, 2012.

2. Rajeesh Viswanathan, Principles of Management Concepts & Cases, Himalaya

Publishing House (HPH), 2010.

3. R.Sarya Raju, & A.Parthasarathy, Management Text & Cases,PHI,2010.

4. Maheswari, Business Organization and Management, IBH, 2011.

5. L.M. Prasad, Principles of Management, Sulthan Chand & Co. 2012.

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102. Organizational Behaviour

Learning Objectives:

To understand the concept of orgnaisation, and behavior of the employees.

To examine the elements which governs the individual behavior .

To explain the importance of interpersonal behavior in the organisation.

To understand the concept of group and group dynamics in the ogranisation.

To learn the concept of team and team work and the process of team building.

Course Contents:

1. Introduction to Organisational Behaviour –Definition, scope and importance of

Organisational Behaviour – Evolution of Organisational Behaviour - Theoretical

framework – Limitation of Organisational Behaviour.

2. Individual Behaviour – Perception: Meaning and concept, factors influencing, types,

process – Learning : Meaning and concept, types, process – Attitude Formation and

Change – Motivation – Theories of Motivation – Morale- Personality Development.

3. Interpersonal Behaviour – Communication – Leadership : Concept, Leadership styles,

Trait approach, Managerial grid theory, contemporary theories of leadership –

qualities of a good leader- Influencing Relations – Transactional Analysis.

4. Group Dynamics – Meaning of group and group behavior & group dynamics- Types

of groups - Roles – Conflict – Inter-Group Behaviour – Inter-Group Collaboration

and conflict Management.

5. Team Work and Team Management – Working in teams – Work teams in

organizations – Developing work teams - Team effectiveness and Team building –

Intra team dynamics- Stages in team development – Characteristics of a successful

team.

Learning Outcomes:

This course ensures that the students:

Understand the concept of orgnaisation, and behavior of the employees.

Examine the elements which governs the individual behavior .

Explain the importance of interpersonal behavior in the organisation.

Understand the concept of group and group dynamics in the ogranisation.

Learn the concept of team and team work and the process of team building.

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Recommended Books:

1. Robins, Stephen P,‖Organisational Behaviour‖, 9th Edition, Prentice Hall of India,

New Delhi.

2. Fred Luthans, ―Organizational Behaviour‖, Tata McGraw Hill Publishing Co., New

Delhi.

3. P. Subba Rao, ―Management and Organisational Behaviour‖, 1st Edition, HPH,

Mumbai.

Reference Books:

1. Koontz and O’Donnell,‖ Essentials of Management‖, Tata McGraw Hill Publishing

Co., New Delhi, 2000.

2. Keith Davis, ―Human Behaviour at Work‖, Tata McGraw Hill Publishing Co., New

Delhi.

3. Aswathappa,‖Organizational Behaviour‖, Himalaya Publishing House, Mumbai

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103. Business and Legal Environment

Learning Objectives:

To learn about Business and Its Environment, Types of environment –Internal and

External

To Understand Macro Environment viz Economic, technological, Political and Legal,

International and social cultural

To know Companies Act 1956 , MRTP , FEMA etc.

To understand Laws of Contract, Sale of Goods Act, 1930

To learn Negotiable Instruments Act 1881

Course Contents:

1. Introduction to Business Environment: Types of Environment, internal and external, Micro environment: Customers, Competitors, Suppliers, Intermediaries, Share

holders, Creditors, Banks and Financial Institutions.

2. Macro Environment: Socio- Cultural Environment, Technological Environment,

Economic Environment, Political and legal Environment, International Environment and Natural Factors.

3. Companies Act 1956- Definition of company-characteristics – classifications of companies – formation of company – company documents – board meetings- law relating to meetings and proceedings – company management, qualifications,

appointment, powers, and legal position of directors – modes of winding-up of a company. FEMA, MRTP Act.

4. Laws of Contracts: Object and Scope-Essential elements of contracts-Quasi contracts-

Performance of contracts-Termination or discharge of contracts-Special contracts. Sale of Goods Act, 1930: Definition-Condition & Warranties-Transfer of Ownership-

Performance of Contracts of sale-Unpaid Seller and his rights-Auction sales.

5. Negotiable Instruments Act 1881: Definitions-Bills of Exchange-Promissory note-

Negotiation-Acceptance and presentment-Dishonour of Instrument-Noting and Presenting-Hundis – National income, Determination of national income, methods, business cycles.

Learning Objectives:

This course ensures that the students:

Understand about Business and Its Environment, Types of environment –Internal and

External

Understand Macro Environment viz Economic, technological, Political and Legal,

International and social cultural

Understand Companies Act 1956 , MRTP , FEMA etc.

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Understand Laws of Contract, Sale of Goods Act, 1930

Learn Negotiable Instruments Act 1881

Recommended Books:

1. Frances Cherunilam ―Business Environment-Text and Cases‖, 18th Edition,

Himalaya Publishing House, Mumbai. 2. S.N. Maheswari and S.K. Maheswari, ―A Manual of Business Laws‖, 4th Edition,

HPH, Mumbai.

3. K. Aswathappa, ―Essentials of Business Environment‖, 10th Edition, Himalaya Publishing House, Mumbai.

Reference Books:

1. Gulshan SS & Kapoor GK. ―Business Law including Company Law‖. New Age International Publishers, New Delhi.

2. Paul, ―Business Environment‖, 2nd Edition, TMH. 3. Arun Kumar Sen. ―Commercial & Industrial Law‖ 4. N D Kapoor ―Introduction to Commercial & Industrial Law‖

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104. Managerial Economics

Learning Objectives:

To understand the concept of economics, its principles and their application in

management.

To examine the theory of demand and its implications.

To explain the importance of cost and production analysis.

To understand the concept of price and theory of pricing.

To learn the concept of liberlisation, privatization, globalization, reforms and polices.

Course Contents:

1. Introduction to Managerial Economics : Importance and need for the study of

economics for management decision making - Relationship between Economics and

Management – Meaning, Nature, Characteristics, and Significance- Fundamental

concepts – Objectives of the firm - Scope of Managerial Economics in Business

Management.

2. Theory of Demand, Demand function, Elasticity of Demand - Demand forecasting &

Methods of demand forecasting, Law of supply and supply function.

3. Cost and Production Analysis – Concept, Elements, Type of Costs, Short run and

Long run costs and Nature of cost curves - Production function-Size and scale of

operations.

4. Theory of Pricing - Market structure – Perfect competition-Monopoly - Monopolistic

and Oligopolistic Competition – Pricing policies and strategies- Profit, kinds of profit.

5. Liberalisation, Privaisation and Globalisation - New Economics Policy, Reforms in Industrial policy - Monetary policy and Fiscal policy.

Learning Outcomes:

This course ensures that the students:

Understand the concept of economics, its principles and their application in

management.

Examine the theory of demand and its implications.

Explain the importance of cost and production analysis.

Understand the concept of price and theory of pricing.

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Learn the concept of liberlisation, privatization, globalization, reforms and polices.

Recommended Books:

1. R.L. Varshney, K.L. Maheswari, ―Managerial Economics‖, 16th Edition, Sulthan Chand & Sons, New Delhi.

2. P.L. Mehtha, ―Managerial Economics‖, 18th Edition, Sulthan Chand & Sons, New

Delhi. 3. Dr. D.M. Mithani, ―Managerial Economics (Theory & Applications), Himalaya

Publishing House, Hyderabad.

Reference Books:

1. Mishra and Puri, ―Economics for Management‖, HPH, Mumbai.

2. V.L.Mote, Samuel Paul, G.S. Guptha, ―Managerial Economics‖, Tata McGrawhill. 3. William J. Baumol, ―Economic Theory & Operation Analysis, 4th Edition. 4. Westonier & Couglas C Hauge, ―A Text book of Economic Theory‖,

5. Birgaun & Pappus, ―Managerial Economics‖

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105. Accounting for Managers

Learning Objectives:

To understand the concept and conventions of Accounting.

To lean the meaning of accounting principles, their characteristics and

importance

To understand the basic concept of Double Entry System of Accounting

To understand the accounting cycle process i.e., Journal entry, Ledger posting,

Trail balance preparation.

To learn how to prepare Trading and Profit & Loss account and Balance Sheet.

To understand the system of costing, Preparation of marginal costs for decision

making, preparation of various standard costs and their variance analysis.

Course Contents:

1. Introduction to Accounting for Management: Importance of Accounting in

management decision making–Accounting Systems – Principles of Accounting –

Accounting Concepts and Conventions-Scope of accounting.

2. Fundamentals of Double entry system – Definition – Concepts of Debit, Credit and

Journal – Preparation of Journal Entry – Preparation of Journal and Ledger –

Balancing of accounts and Trail balance.

3. Financial statements – Adjustments and closing of accounts – Depreciation and

Valuation of Inventory –Preparation of Manufacturing Account and Trading Account,

Profit and Loss Account and Balance sheet- Concept of Capital and Revenue

Expenditure.

4. Marginal Costing – Classification of Costs – Breakeven analysis – Profit Volume

Ratio –Its uses in Managerial Decision.

5. Standard Costing and Variance Analysis – Material variances, Labour variances and

overhead variances.

Learning Outcomes:

This course ensures that the students :

Understand the concept and conventions of Accounting.

Lean the meaning of accounting principles, their characteristics and importance

Understand the basic concept of Double Entry System of Accounting

Understand the accounting cycle process i.e., Journal entry, Ledger posting,

Trail balance preparation.

Learn how to prepare Trading and Profit & Loss account and Balance Sheet.

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Understand the system of costing, Preparation of marginal costs for decision

making, preparation of various standard costs and their variance analysis.

Recommended Books

1. S.P. Jain and K.L. Narang, ―Financial Accounting‖, Kalyani Publishers, New Delhi.

2. M.A. Arulanandam and K.S. Raman, ―Advanced Accountancy‖, Himalaya Publishing

House, Hyderabad.

3. R.S.N.Pillai, Bagavathi and S. Uma, ―Fundamentals of Advanced Accounting‖,

Volume-I, S. Chand & Co. Ltd, New Delhi.

Reference Books

1. Prasanna Chandra, ―Manager’s Guide to Accounting and Finance‖.

2. Hrishikesh Chakraborthy, ―Advanced Accounting‖, Oxford University Press, New

Delhi.

3. Agrawal SP and Jain PC, ―Advanced Financial Accounting‖, Wiley Eastern Co., New

Delhi.

4. S N Maheswari, ―Management Accounting‖.

5. Hingorani & Grewal, ―Management Accounting‖.

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106. Business Communication

Learning Objectives:

To understand introduction of Business Communication and its process

To know Classification of Business Communication and importance of oral

Communication

To identify the importance of written Communication

To understand Verbal and non verbal communication and Organizational

Communication- its importance

To differentiate between various countries cultures - Communicating across cultures

across Globe and Management Etiquette.

Course Contents:

1. Introduction to Business Communication – Significance and Scope – Some facts and

myths about Communication – Principles – Process of Communication, Shanon and

Weaver Model, Barriers – Physical Inter Personal and Organizational Barriers.

2. Oral Communication – Effective oral Communication – Interpersonal relations –

Forms and Oral Communication – Interviews – Conducting and fairing in Interviews,

Meetings, presentations , Public speech Conservative Listening.

3. Written Communication – Essentials of written Communication Words, sentences

and paragraph making; Forms of Written Communication letters, methods, E-Mails

and reports – Numerical data compilation and presentation.

4. Non – Verbal Communication – Functions and scope, Non-verbal cues -

Organizational Communication – External and Internal Formal and Informal –

Communication Networks – Changing Trends, Information Technology – Effect in

organizational Communication – Organizational culture.

5. Communicating across cultures – Global Market place – Communicating with global

audience, Multicultural workforce – Improving inter cultural sensitivity, Mass Media

Communication – Types – Effects on Business Environment – Negative face of mass

media, Management Etiquette – Significance in modern business Organizations,

Telephone, Meetings, Dinning etiquette.

Learning Outcomes:

This course ensures that the students :

Understand introduction of Business Communication and its process

Know Classification of Business Communication and importance of oral

Communication

Identify the importance of written Communication

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Understand Verbal and non verbal communication and Organizational

Communication- its importance

Differentiate between various countries cultures - Communicating across cultures

across Globe and Management Etiquette.

Recommended Books

1. Leena Sen ―Communication Skills‖, Prentice Hall of India Pvt. Ltd, New Delhi.

2. P. Subba Rao and Anitha, ―Communication‖, HPH, Mumbai.

3. C.S. Rayudu, ―Communication‖, 9th Edition, HPH, Mumbai.

Reference Books

1. Ronald B. Adler, Seanne Marquardt Elmhorst ―Communicating at Work‖ McGraw

Hill International Editions.

2. R.K. Madhukar ―Business Communication‖, Vikas Publishing House, New Delhi. 3. Raymond V Lesikar, Marie E Flatley, Tata McGraw Hill Publishing House, New

Delhi. 4. Shirley Taylor, ―Communication for Business‖, Pearson Education, LPE.

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107. Management Information System (MIS)

Learning Objectives:

To understand the concept and development of MIS.

To understand the basic concept of System Design

To understand the step wise process in system development life cycle for

building information systems.

To understand how MIS can be applied for Decision Support Systems

To understand the system modelling of MIS, Computer MIS application in

various fields like Inventory management, Receivables, Project management,

HRM, Production planning and control, etc,.

Course Contents:

1. Introduction to MIS – Importance of Information for Management decision – Systems

Approach and Information – System Development – Information System Architecture

– Quantitative Techniques and Management Information Systems interfacing.

2. Physical Design of Computer Sub-System, Database Design, File Design, Input,

Output and Procedure design and System Security.

3. MIS Development – Process –System Development – System Life Cycle method –

Structured Development Method, and Prototype Method – Software Development.

4. Information Systems – Computers In Management – MIS Office Automation –

Decision Support System – Expert System, Implementations, Evaluation and

Maintenance of MIS – Pitfalls in MIS Development.

5. System Modeling for MIS, System Engineering Methodology for MIS Problem

Solving, Computer applications in Inventory management, Receivables,

Sales/Marketing Management, Accounting, Project Management, Human Resource

Management, Production Planning and Control, Enterprise Resource Planning.

Learning Outcomes:

This course ensures that the students :

Understand the concept and development of MIS.

Understand the basic concept of System Design

Understand the step wise process in system development life cycle for building

information systems.

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Understand how MIS can be applied for Decision Support Systems

Understand the system modelling of MIS, Computer MIS application in

various fields like Inventory management, Receivables, Project management,

HRM, Production planning and control, etc,.

Recommended Books

1. Gordan Davis & Olson, ―Management Information Systems‖, 2nd Edition, Mc Graw Hill.

2. C S V Murthy, ―Management Information Systems Text & applications‖, 2nd Edition, Himalaya Publishing House. Mumbai.

3. Sadagopan, ―Management Information Systems‖, PHI, New Delhi.

Reference Books

1. R G Murdicks, ―Information Systems for Management‖.

2. Jerome Kanter, ―Management Information Systems‖. 3. A. Senn, ―Analysis and Design of Information Systems‖, McGraw-Hill

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108. Information Technology for Managers (Lab : 50 m)

Learning Objectives:

To understand the basic concepts of computers and information technology.

To learn the operating system and office automation packages.

To understand the concepts of internet and its uses.

Course Contents:

1. Introduction to Information Technology: Computers – Types of computers –

Hardware – Software – Application software – Systems software – Components of

Computer – Evolution of computers – Peripheral devices – Printers – Multimedia –

Networks – LAN – WAN – MAN – VAN –Introduction to DBMS.

2. Operating systems – MS-DOS – Windows – Application Packages – Office

Automation – MS. Word, MS. Power Point, MS. Excel.

3. Browser software, Internet, World Wide Web, E-Mail, Search engines, Social

networking web sites.

Learning Outcomes:

This course ensures that the students :

Understand the basic concepts of computers and information technology.

Learn the operating system and office automation packages.

Understand the concepts of internet and its uses.

Recommended Books

1. George Reynolds, ―Information Technology for Managers‖, Course Technology, 2009.

2. Henry C. Lucas, ―Information Technology for Management‖, Mc. Graw Hill, 1999.

3. Suresh Basandra, ―Computers Today‖, Galgotia Publishers, New Delhi.

Reference Books

1. P. Sudharsan & J. Jeyabalan, ―Computers Systems & Applications‖, Jaico Student Edition- Jaico Publishing House.

2. M.N. Doja, ―Fundamentals of Computers and Information Technology‖, D.K.

Publishers, 2005. 3. B. Muthukumaran, ―Information Technology for Managers‖, Oxford, 2010.

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201. Marketing Management

Learning Objectives

To make the students aware of the various fundamental concepts in the field of

marketing, its process and role in the society.

To examine the need for and use of study of Consumer Behaviour and the process of

STP (Segmentation, Targeting and Positioning).

To differentiate the existing and new product, PLC and pricing strategies, stages in

NPD and reasons for their success and failure.

To examine the strategies followed by market players and understand product

decisions and its management.

To understand the importance of Physical distribution system and marketing channels

and their functions.

To examine the various Promotion mix decisions and relative importance of each and

managing the sales force.

To understand the emerging issues and challenges in the field of Marketing.

Course Contents

1. Introduction to Marketing Management: Concepts of Marketing – Role of Marketing

- Marketing Process – Marketing oriented strategic planning –Rural Marketing.

2. Marketing Environment – Marketing Information System and Marketing Research -

Consumer Behaviour – Business Buying Behaviour – Analysing Competitors -

Researching and Selecting Target Markets: Forecasting Market Demand – Market

Segmentation and Target Market.

3. Developing Market Strategies: differentiation and Positioning – New Product

Introduction – Product Life Cycle – Marketing Strategies for Market Leaders,

Challengers, Followers and Nichers. - Planning Market Programmes: Product lines,

Brand and Packaging – Managing Services –

4. Pricing Strategies and Pricing Decisions – Managing the Marketing Channels –

Managing Middlemen and Physical Distribution System – Promotion mix Decisions –

Advertising Decisions – Sales Promotion Decisions – Managing the sales Force -

Organizing, Implementing and Controlling Marketing Effort: Marketing organization

– Evaluating and Controlling Market Performance.

5. Emerging Trends in Marketing : Digital Marketing , Social networking etc.

Learning Outcomes:

This course ensures that the students:

Understand the meaning, concepts and process of Marketing Management.

Realise the importance of study of Consumer Behaviour.

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Understand STP, Existing and New product differences and concept of PLC and

NPD.

Understand Positioning and differentiation, various pricing strategies and practices

followed by market players.

Realise the importance of Distribution and Sales force management.

Critically analyse the Emerging trends in Marketing.

Recommended Books

1. Philip Kotler, ―Marketing Management‖, Millennium Edition, Prentice Hall of India, New Delhi.

2. Rama Swamy and Nama Kumari, ―Marketing Management‖, Macmillan Publishers India, Delhi.

3. Karunakaran, ―Marketing Management‖, HPH, Mumbai.

Reference Books:

1. William. J. Stanton, ―Fundamentals of Marketing‖. 2. William G. Nickles Ralph M. Gaedek, ―Marketing Principles‖,

3. Britt and Boyd, ―Marketing Management & Administration‖.

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202. Financial management

Learning Objectives:

To understand the concept of Financial Management and Indian Financial System

To examine and know types and Techniques of Financial Analysis

To explain the importance of Capital Budgeting and its Techniques

To understand Working Capital Management

To learn the concept of Capital Structure ,its theories and – Dividend theories

Course Contents

1. Introduction to Financial Management- Functions and Scope of Financial

Management- Objectives of Financial Management- Profit Vs. Wealth Maximization-

Indian Financial System.

2. Financial Analysis – Types and Techniques of Financial Analysis – Ratio Analysis –

Cash flow statements – Funds flow statements - Financial forecasting.

3. Capital Budgeting – Nature of Investment Decisions, Investment Evaluation criteria –

Traditional Techniques – Non-Discounted cash flow methods - Pay back method,

Accounting rate of return method (ARR). Discounted Cash flow methods (DCF):

NPV, IRR, Profitability Index (PI) - NPV Vs. IRR.

4. Working Capital Management – Factors Influencing Working Capital - Liquidity Vs.

Profitability, Concept of Operating Cycle –Estimating Working Capital

Requirements – Financing Working Capital

5. Capital Structure – Features and Determinants of Capital Structure –Capital Structure

theories – Net Income approach, Net Operating Income approach, Traditional view,

M.M. Approach - Profit Management – Issues in Dividend Policy – Dividend

theories: Walter’s Model. Dividend and uncertainty – MM Hypothesis of Dividend-

irrelevance and relevance of dividend Policy.

Learning Outcomes

This course ensures that the students:

Understand the concept of Financial Management and Indian Financial System

Compute and examine types and Techniques of Financial Analysis

Explain the importance of Capital Budgeting and its Techniques

Understand the concept of Working Capital Management and its components

Learn Capital Structure ,its theories and – Dividend theories

Recommended Books

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1. I.M. Pandey, ―Financial Management‖, 9th Edition, Vikas Publishing House, New

Delhi.

2. Prasanna Chandra, “Financial management - Theory and Practice‖, Tata McGraw

Hill Co., New Delhi.

3. M.Y. Khan and P.K. Jain, ―Financial Management‖,3rd Edition, Tata McGraw Hill

Co., New Delhi.

Reference Books

1. Dr. P.C. Tulsian, ―Financial Management‖, S.Chand & Co. Ltd., New Delhi.

2. Hampton john. J. ―Financial Decision–Making – Concept, Problems and Cases ‖.

3. Weston & brigthem, ―Managerial Finance‖.

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203. Operations Management

Learning Objectives

To know introduction of Operations Management, historical development and

Product and Process designs

To learn about Location factors and Layout facilities

To know impact of Scheduling and Methods of Production Control

To learn Method Study and TQM

To understand Inventory Management

Course Contents

1. Introduction to Operations Management (OM) Function, Historical Development of

OM, scenario Today. Product and Process Design - Product and Operations Process

Development, Manufacturing, Process Technology, CAD/CAM analysis

2. Location of Facilities, Plant Layout, Plant Location, Layout of Facilities,

Optimization of Product/Process Layout, Flexible Manufacturing and Group

Technology : Aggregate planning - Preparation of aggregate demand Forecast,

Specification of Organisational Policies For Smoothing Capacity Utilization,

Determination of feasible Production Alternatives

3. Scheduling, Shop Type Production, Shop- Loading, Assignment and Sequencing,

Scheduling In Mass, Line of Balance, Methods of Production Control ,World

class production

4. Method Study, Work measurement, Work Design, Job Design, Work Sampling,

Industrial Engineering Techniques. Economics of Quality Assurance Inspection and

Quality Control, Acceptance Sampling, Theory of control charts, control charts for

variables and control charts for attributes -TQM - ISO 9000 series standards, Six

Sigma.

5. Inventory Management, Classification of inventory, Economic Order Quantity - Basic

Concepts, Productivity Cycle, Productivity Engineering and Management, Total

Productivity Model.

Learning Outcomes

This course ensures that the students:

Understand the concept of Operations Management, historical development and

Product and Process designs

Examine the elements Location factors and Layout facilities

Explain the importance of Scheduling and Methods of Production Control

Understand the concept of Method Study and TQM

Learn the concept of Inventory Management

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Reference Books

1. Biswajit Banerjee, ―Operations Management and control‖, -S.Chand

2. James R.Evans and David A.Collier, ―Operations Management‖ 3. R. Panneerselvam, ―Production and Operations Management‖, PHI Learning Private

Ltd.

Reference Books

1. G. W. Plossol & O .W .Weight, ‖Production and Inventory Control, Principles and Techniques‖.

2. J. L. Bulbridge, ―Production Planning Control‖, McDonald and Evens. 3. Ellen , ―Elements of Production Planning Control‖, Himalaya publishing house,

Mumbai.

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204. Human Resource Management

Learning Objectives

To understand the introduction to Human Resource Management

To examine the elements of Human Resource Procurement recruitments and

selection porcess

To explain the importance of Human Resource Development

To understand the concept of Compensation Management

To learn the concept of Collective Bargaining Workers Participation, Quality of Work

life – Human Resource Accounting and Audit.

Course Contents:

1. Introduction to Human Resource Management – Nature and Significance –

Globalisation and HRM – Indian and International HRM practices, Strategic

Human Resource Management, Job design – Job analysis – Human Resource

Planning – process and evaluation

2. Human Resource Procurement – Recruitment, selection – Recruitment techniques

– selection Techniques and process – tests, interviews and development –

Induction and Placement

3. Human Resource Development - Performance appraisal – Importance and

techniques – employees, employee training – Executive Development – Career

Planning and Development – Organizational change and Development

4. Compensation Management – Job Evaluation – Bonus fringe benefits - Industries

Relations – concept, definition and significance – IR in globalization era, Trade

Unions – Significance and growth of Unions in India – Employees organizations

– the interface among unions, employees organizations and the Government

5. Collective Bargaining – Participative Management – Industrial Democracy –

Quality circles and empowerment, Worker Participation – Worker Development –

Quality of Work life – Human Resource Accounting and Audit.

Learning Outcomes

This course ensures that the students:

Understand the concept of Human Resource Management and Human Resource

Planning

Examine the elements of Recruitment, selection and Human Resource Procurement

Explain the importance of Human Resource Development,

Understand the concept of Compensation Management Industries Relations

Learn the concept of Collective Bargaining workers participation Human Resource

Accounting and Audit.

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Recommended Books

1. Gary Dessler, ―HRM‖, Prentice Hall of India, New Delhi, 2000 2. P. Subba Rao, ―Essential of HRM and IR‖, 2nd Edition, HPH, Mumbai. 3. K. Ashwathappa, ―HRM and Personnel Management-Text & Cases‖, 3rd Edition, Tata

Mc. Graw Hill.

Reference Books

1. Armstrong Micheal (1976), ―Hand book of Personal Management‖, Kogan page Ltd.,

London 2. Ginzeberbg Eli (1980), ―Man and his work‖, by Dale S Beach (ED), ―Managing

people at work‖ Me Million Publishers Co Inc., New York 3. Saiyadain S Mirza (1988), ―Human Resource Management‖, Tata McGraw Hill

Publishing Co., New Delhi.

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205. Business Statistics

Learning Objectives

To understand the concept of Quantitative Techniques ,Measures of Central tendency, Measures of Dispersion and measures of Skewness and Kurtosis

To examine the elements Correlation: Types of correlation

To explain the importance of Introduction to Probability

To understand the concept of Sampling Theory

To learn the concept of Large Sample tests,

Course Contents:

1. Introduction to Quantitative Techniques – Statistics, Overview, Origin and

development and Managerial applications of statistics – Significance and Limitations – Collection of Primary data and Secondary data – Classification and Tabulation –

Frequency distributions and their graphical representation – Measures of Central tendency – Measures of Dispersion – measures of Skewness and Kurtosis 2. Correlation: Types of correlation - Methods of studying Correlation- Scatter diagram,

Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation. Concept of Multiple and Partial correlation. Regression analysis: Concept - Regression lines,

bivariate regression model, Regression coefficients and its properties. Time Series Analysis – Components - Models of Time Series – Additive, Multiplicative - Trend analysis - Free hand curve, Semi averages, Moving averages, Least Square methods.

3. Introduction to Probability - Basic Concepts and Definitions of Probability – Addition and multiplication theorems - Statistical independence - Baye’s theorem and its

applications – simple examples. Random Variable (RV) – Classification of RV – Probability mass and density functions - Probability distribution function and its properties - Expectation and Variance of a RV. Distributions: Discrete Probability

distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. Continuous Probability Distributions: Normal Distribution,

Standard Normal Distribution,- Properties, applications and importance of Normal Distribution 4. Sampling Theory: The basics of sampling - Sampling procedures - Random and Non-

Random methods - Sampling distribution, Standard Error. Hypothesis Testing: Estimation – Basic concepts of Estimation- Point and Interval Estimation - Basic

concepts in Hypothesis – Type I and Type II errors 5. Large Sample tests: Test for one and two proportions, Test for one and two means,

Small Sample Tests: testing for single and two sample means, paired t-test. Chi-Square Test: Test for Independence of Attributes, Test for Goodness of fit, Test

Learning Outcomes

This course ensures that the students:

Understand the concept of

Examine the elements

Explain the importance of

Understand the concept of

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Learn the concept of

Recommended Books : 1. Levin, R. I., & Rubin, D. S. Statistics for Management, New Delhi: Prentice Hall of

India.

2. Gupta, S. P., & Gupta, M. P. Business statistics. Delhi: Sultan Chand & Sons.

3. Spiegel, M. R., Schiller, J., & Srinivasan, R. A., Probability and Statistics, New Delhi:

Tata McGraw Hill.

Reference Books : 1. Black, K., Business Statistics for contemporary decision making. New Delhi: Wiley

India

2. Keller, G, ―Statistics for Management‖, 2009, 1st Ed, Cengage Learning.

3. Goon, Gupta and Dasgupta: Fundamentals of Statistics

4. C.R. Kothari, Research Methodology: Methods and Techniques, 2/e, Vishwa

Prakashan, 2006

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206. Operations Research

Learning Objectives:

To understand the concept of Importance of Operations Research for Management

To examine the Transportation problem

To explain the importance of Flow shop sequencing problem

To understand the concept of Theory of games

To learn the concept of Network analysis and Network Crashing

Course Contents:

1. Introduction – Importance of Operations Research for Management – characteristics

and phases of OR, problem models of OR – scope and limitations - Linear

programming – formulation characteristics – Graphical solution – Simplex method –

Big M method – Duality principle.

2. Transportation problem – formulation – optimal solution, unbalanced transportation

problem – Degeneracy and resolution. Assignment problem – traveling salesman

problem.

3. Flow shop sequencing problem – introduction – optimal solution for processing of n-

job through 2 machine processing of n-jobs through 3 machines and processing of n-

jobs through m jobs.

4. Theory of games – introduction – two – person – zero sum game – Minimax and

Maxmin criterion saddle points dominance property – mixed strategies – solution

methods for different problems:[(2X2),(3X3)] formulas, 2Xn, nX2 graphical, mXn

(LP).

5. Network analysis – introduction – CPM – determination of critical path – Application

of PERT – Network Crashing.

Learning Outcomes

This course ensures that the students:

Understand the concept of Importance of Operations Research for Management

Examine the elements Transportation problem and . Assignment problem

Explain the importance of Flow shop sequencing problem

Understand the concept of Theory of games

Learn the concept of Network analysis and Network Crashing.

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Recommended Books

1. Richard I Levin, Charles A Kirkpatrick & Rubin, ―Quantitative Approaches to

Management‖, 5th Edition, Mc Graw Hill.

2. Kantiswaroop, Man Mohan & Gupta, ―Operations Research‖, 1st Edition, Sulthan

Chand & Sons, New Delhi.

3. Sharma S.D., ―Operations Research‖, 15th Edition, Kedar Nath Ram Nath, Meerut.

Reference Books

1. Paneerselvam, ―Operations Research‖, PHI, New Delhi.

2. Shenoy, G.V.Srivastava, V.K. and Sharma S.C., ―Operations Research for

Management‖

3. Goel & Mittal, ―Operations Research‖, Pragathi Prakashan, Meerut.

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207. Research Methodology

Learning Objectives

To understand the Research Process , Methods and objectives

To examine the Research methods and Historical method

To explain the importance of Data source and Management Problems

To understand the concept of Hypothesis

To learn the concept of Research Reportings and Preparation and Presentation

Course Contents:

1. Research Process: Importance of Research in Management, Types of Research,

Factors affecting Selection of problem – Statement of a Problem – Review of

Literature; Elements of Scientific Methods and objectives – Hypothesis, Model

Building – Identification of variables.

2. Research methods: Case Method, Survey Method, Participatory observation method,

experimental method, Statistical method, Historical method, Logical method

3. Data source and Management Problems: Sampling techniques, source of secondary

data and shortcoming, scaling problems, tools for collection of primary data

(Interview, Questionnaires, Rapid appraisal). Research Design – Types of Design,

Experimental design – Factorial design (One way, Two way Latin square designs).

4. Hypothesis - Tests of hypothesis, Z test, T test, F test, ANOVA, Chi Squire,

Parametric and Non Parametric – Single sample, Two sample, Single proportion, Two

proportion.

5. Research Reportings: Why reports, Types of report, i.e. General, Technical, etc.,

structure of reports, style of report, research paper – Preparation and Presentation.

Learning Outcomes

This course ensures that the students:

Understand the concept of Research Process , Elements of Scientific Methods and

objectives

Examine and evaluate Research methods

Explain the importance of Data source and Management Problems

Understand the concept of Hypothesis

Learn the concept of Research Reportings and research paper, Preparation and

Presentation

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Recommended Books

1. Donald R Cooper, ―Business Research Methods‖, 12th Edition, Mc Graw Hill.

2. Paneerselvam, ―Research Methodology‖, 1st Edition, PHI, New Delhi.

3. C.R. Kothari, ―Research Methodology‖, 2nd Edition, New Age International

Publishers

Reference Books

1. O.R. Krishna Swamy, D. Obul Reddy, ―Research Methodology and Statistical Tools‖,

HPH, Mumbai.

2. Michael, V.P., Research Methodology in Management, Himalaya Publishing House.

3. Wilkinson & Bhandarkar, ―Methodology and Techniques of Social Science

Research‖, Himalaya Publishing House.

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208. Business Research Methods (SPSS) (Lab : 50 m) (25 to 30 hours)

Learning Objectives

To understand the concept of SPSS , Defining variables and Data manipulation

To examine the elements Descriptive analysis of data

To learn Inferential analysis-II and Advanced Statistical tests

Course Contents:

Introduction to SPSS: SPSS: general description, functions, menus, commands -

SPSS file management.

Defining variables - Manual input of data - Automated input of data and file import

and export

Data manipulation : Data Transformation, Calculating total scale scores, Collapsing a

continuous variable into groups , error checking, Normality test.

Descriptive analysis of data : Frequencies - Descriptive - Crosstabs - Charts

Inferential analysis-1: Parametric tests- t-test - One-way ANOVA

Inferential analysis-II: Non-Parametric tests – Chi Squire test, Manwhitney U test,

Kruskalwalis test, Fried man test

Advanced Statistical tests: Factor analysis, Correlation and regression

Learning Outcomes

This course ensures that the students:

Understand the concept of SPSS , Defining variables and Data manipulation

Examine the elements Descriptive analysis of data

Explain the importance of Inferential analysis-II and Advanced Statistical tests

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301. International Business

Learning Objectives:

To Discuss and communicate about the Importance and Scope of International

Business and Theories of International Business.

To Observe and evaluate the International Business Environment.

To Explain about Multinational National Corporations and about NAFTA, APEC,

ASEAN, EU, SAARC.

To Discuss and communicate about Globalization and World Trade Organization.

To Gather and analyze Balance of Trade and BOP and about International Business

ethics.

Course Contents:

1. International Business - Importance and Scope of International Business - Evolution

of International Business - Theories of International Business - Size and Growth of

International Business - Global Economy - Integration of Global trade – Trends in

Exports - World Import trends, Global Balance of Trade.

2. International Business Environment – Introduction - Social and Cultural

Environment. Technological Environment, Political Environment.

3. Multinational National Corporations - Trading Blocks-NAFTA, APEC, ASEAN, EU,

SAARC, etc.

4. Globalization and World Trade Organization - GATT. Uruguay round and Dunkel

Proposals. Establishment of WTO. TRIPS, TIRMS. Organizational Structures of

WTO, Anti Dumping measures, Ministerial Conferences, India Vs WTO, IMF and

IBRD.

5. Balance of Trade and BOP - Causes for disequilibrium in BOP-Structural, Cyclical

and Monetary Disequilibrium-Methods of correcting disequilibrium - International

Business ethics.

Learning Outcomes:

This course ensures that the students:

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Understand the Importance and Scope of International Business and Theories of

International Business

Understand and evaluate the International Business Environment.

Understand about Multinational National Corporations and about NAFTA, APEC,

ASEAN, EU, SAARC.

Understand about Globalization and World Trade Organization

Understand about the establishment of WTO. TRIPS, TIRMS

Understand Balance of Trade and BOP and about International Business ethics.

Recommended Books

1. Frances Cherunilam, ―International Business‖, 4th Edition, PHI, New Delhi.

2. Subba Rao P. ―International Business‖, 2nd Edition, Himalalya Publishing House,

Mumbai.

3. Justin Paul, ―International Business‖, PHI, New Delhi.

Reference Books

1. Edgar P Hibbert. ―International Business‖-Strategy and Operations. McMillan Ltd.

2. Shiva Ramu S. ―International Business‖. Anmol Publications.

3. Don Ball & Vendell Mawlloch: ―International Business‖. — The Challenge of Global

Competition.

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302. Strategic Management

Learning Objectives:

Define Strategy , Strategic Management, its process and Strategic Change.

Essentials of a good Mission and Vision statement.

Define objectives, goals, Policy and Corporate/Business Strategy of a business enterprise.

Understanding the concept of competitive advantage and its frame work given by Michael

E.Porter.

Analyze dynamics in competitive rivalry including competitive action and response, first-

mover advantage, competition and winner-take-all and make appropriate recommendations

for acting both proactively and defensively.

Discuss the levels and types at which strategies are formulated.

Tools and techniques of SAC at Corporate level and Business level.

Understand the essence of Strategic Implementation, Structural, Functional and Behavioural

Implementation.

Importance of Strategic Evaluation and control.

Course Contents:

Strategic Management – Introduction - The Strategist : Top Management, CEO and

the Board – Strategic Change - Organizational Direction: Strategic Management,

Mission, Business Definition, Objectives, Goals, Policy, Corporate Strategy, Business

Strategy, Strategic Planning

Environmental Analysis – Competitive Environment – Industry structure analysis –

PESTLE - Michael Porters Model - Internal analysis – Methods and Techniques used

for organizational analysis

Generic Strategies – Focused Strategies- Differentiation Strategies – Cost Leadership

Strategies – Three levels of Strategies – 7 S Framework.

Strategic Choice – Corporate Portfolio analysis – BCG Martix, GE Matrix - Tools

and techniques of Strategic Management

Strategic Implementation – structural implementations, Functional Implementation,

Behavioral Implementation - Strategy evaluation and control

Learning Outcomes:

This course ensures that the students :

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Understands the meaning, process and significance of strategy and strategic Management.

Realises the importance of formulating strategic Intent and its components.

Understands the need for appraising Internal and external component of environments,

including competitive environment and techniques for the same.

Analyses the various types of strategies followed at various levels in the organization along

with competitive strategy analysis

Understand the importance of strategic analysis and choice.

Understand the types of strategic implementations, essence of strategic evaluation and

control types.

Recommended Books

1. Glueck & Jauch, ―Business Policy and Strategic Management‖, McGraw Hill, New

York

2. Subba Rao P, ―Business Policy & Strategic Management – Text and Cases‖, 2nd

Edition, Himalaya Publishing House, Mumbai.

3. Thomson & Stricland, ―Strategic Management‖, McGraw Hill, New York.

4. Forest R. David & Fred R. David, ―Strategic Management: A Competitive Advantage

Approach, Concepts and Cases (15th Edition), Pearson Education.

5. David Hunger & Thomas L. Wheelen, ― Essentials of Strategic Management (5th

Edition), Pearson Education.

Reference Books

1. Azar Kazmi, ―Business Policy‖, 2nd Edition, Tata McGraw Hill Publishing Co., New

Delhi

2. Ghosh PK, ―Business Policy (Strategic Planning and Management)‖, Sultan Chand &

Sons, New Delhi.

3. N.S. Guptha, ―Business Policy and Strategic Management‖, HPH, Mumbai.

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303. Entrepreneurship Development

Learning Objectives:

To Discuss and communicate the definition, Scope and Importance Entrepreneurship.

To Observe and evaluate Entrepreneurship Development Programs and The Concept

of Entrepreneurial Development.

To Explain the role of government in motivating and developing Entrepreneurship.

To Practice the Factors affecting entrepreneurial growth.

To Gather and analyze Role of MSME in Economic Development

To explain about Development of Business Plan

Course Contents:

1. Entrepreneurship – Definition, Scope and Importance – Role Entrepreneurship in

Economic Development - The Cultural & Social Environment – Characteristics of

Entrepreneur – Functions of Entrepreneur.

2. Identification of Entrepreneurial talents – Innovation, Marketing and Financial

viability as the chief requisites – Entrepreneurship Development Programs – The

Concept of Entrepreneurial Development – Need for Training and Development –

Need and Objectives of EDPS – Course Contents and Curriculum of EDPS – Phases

of EDPS.

3. Role of government in motivating and developing Entrepreneurship - Institutional

Support to entrepreneurs — NSIC- SIDO – SSIB – SSICS – SISI – DICS – TCOS

industrial Estates, Specialized Institutes - Institutional finance to entrepreneurs – I

BDI, IFCI, ICICI, IRBI, LIC UTI, SFC SIDC, SIDBI, EXIM, Bank - Venture Capital,

etc.

4. Factors affecting entrepreneurial growth – Government actions – Problems of

Entrepreneurs- Women Entrepreneurship – Concept & Functions of Women

Entrepreneurs – Development of Women Entrepreneurs - BMB – Role of BMB in

Women Development– Problems of Women Entrepreneurs.

5. MSME – Role of MSME in Economic Development - Development of Business Plan

– Incubation Centers – Startup Centers – MUDRA Bank - Make in India.

Learning Outcomes:

This course ensures that the students:

Understand about the definition, Scope and Importance Entrepreneurship

Understand and evaluate Entrepreneurship Development Programs and The Concept

of Entrepreneurial Development.

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Understand the role of government in motivating and developing Entrepreneurship.

Understand Role of MSME in Economic Development

Understand about Development of Business Plan

Recommended Books

1. Vasant Desai, ―Dynamics of Entrepreneurial Development and Management‖, 4th Edition, HPH, Mumbai.

2. Poornima M. Charanthimath, ―Entrepreneurship Development and Small Business Enterprise‖, Pearson Education India, 2014

3. Nuzhat Khatoon, ―Entrepreneurship Development‖ HPH, 2012.

4. Charantimath, ―Entrepreneurship Development and Small Business Enterprises‖ Pearson India.

5. Monica Loss, ―Entrepreneurship Development‖, Global Vision Publishing House. 6. B. Janakiram, ―Role and Challenges of Entrepreneurship Development‖, (1 st Edition),

Excel Book.

Reference Books

1. S.S. Khanka, ―Entrepreneurial Development‖, S. Chand & Company Limited, New

Delhi. 2. Robert D. Hisrich, Michael P. Peters, Dean A Shepherd, ―Entrepreneurship‖, TMH.

3. T V Rao, ―Entrepreneurship‖.

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304. Corporate Governance and Business Ethics

Learning Objectives:

To Discuss and communicate the management evolution and how it will affect future

managers.

To Observe and evaluate the influence of historical forces on the current practice of

management.

To Explain how organizations adapt to an uncertain environment and identify

techniques managers use to influence and control the internal environment.

To Practice the process of management's four functions: planning, organizing,

controlling and coordination.

To Gather and analyze both qualitative and quantitative information to isolate issues

and formulate best control methods Course Contents:

Concept of Ethics: Meaning and definition and scope of Ethics –Ethical Theories –Values

–Need for Ethics and Values –Indian Value System –Various approaches to Ethics. Values – Importance, Sources of Value Systems, Types, Values, Loyalty and

Ethical Behaviour, Values across Cultures; Application of Ethical Standards to Business Disciplines Business Ethics: Concept,

meaning and definition of Business Ethics –Ethical corporate behaviour –Ethical decision making –Conflicts in decision making from the legal and moral points of view. Work

Ethics: Nature and scope. Ethical dilemma. Ethics in functional areas such as finance, marketing, HR, IT, etc.

Corporate Social Responsibility: Corporate Social Responsibility (CSR) & significance of CSR in business. CSR principles and strategies for business organizations. Best

practices in CSR. Orienting management education towards ethical behavior.

Corporate Governance:Meaning and definition of corporate governance –Corporate management structure for corporate governance – Corporate governance theories, Salient features of good corporate governance, Institutionalization of Corporate Governance:

Emergence of corporate governance code, Development of Indian corporate governance, Assumption of best practices, Failure of corporate governance, Character competence of

corporations Boards of Directors –Responsibilities of Boards of Directors –Legal requirements for Boards of Directors with regard to Corporate Governance –Morale responsibilities of Boards of Directors.

Corporate Governance in Global Scenario: Corporate governance requirements in the ever changing global scenario. Global practices: Cadbury report –OECD Committee recommendations. Desirable corporate governance in India –a Code. Summary of the

SEBI Committee–Summary of the report of the Consultative Group of Directors of Banks

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/ Financial Institutions–Summary of Naresh Chandra Committee on Corporate Audit and Governance. Towards developing a best corporate governance system in an organization.

Learning Outcomes:

This course ensures that the students :

Understand how managers manage business organizations in the dynamic global

environment

Understand how managers implement successful planning amongst the above; the

following primary managerial soft skills are developed.

Understand how organizations develop and maintain competitive advantage. The

process of Organising and in design of the Organisation structure. The concept of

Centralisation & De-centralisation.

Understand how business decisions are made using various tools and techniques to

remain competitive

Understand Problem - Solving and Decision Making

Understand Teamwork & Interpersonal Skills & Creative Thinking skills

Understand Controlling and Coordination.

Recommended Books :

1. Murthy C.S.V., Business Ethics, Himalaya Publishing House, New Delhi.

2. S. Singh, Corporate Governance: Global Concepts & Practices, Excel Books, New Delhi. 3. Sherlekar, Ethics in Management, Himalaya Publishing House, New Delhi.

Reference Books: 1. Satheesh Kumar, Corporate Governance, Oxford University Press.

2. Prabakaran S, Business Ethics and Corporate Governance, Excel Books, New Delhi.

3. A.B Rao, Business Ethics and Professional Values, Excel Books, New Delhi.

4. Fernando, Business Ethics an Indian Perspective, Pearson

5. Bob Tricker, Corporate Governance, Oxford University Press.

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HRM: 311. Strategic Human Resource Management

Learning Objectives:

To Discuss and communicate Components of SHRM strategy and Linkage between

strategic business planning (SBP) and strategic HR development.

To Observe and evaluate the environmental scanning and competitive intelligence.

To Explain about Managerial issues in strategic formulation.

To Practice the process and Implementation of Human resource and reallocation

decisions.

To Gather and analyze strategic contribution in emerging areas such as management

of diversity and quality readiness

Course Contents: 1. Components of HRM strategy – models of strategy – Methods of structuring HR Department in organizations – Linkage between strategic business planning (SBP) and

strategic HR development (SHRD) – competency mapping – building the core competencies – Knowledge based HR management strategy.

2. Technology and organizational structure – environmental scanning and competitive intelligence – influence on HR information system –management of diversity – Trends in utilization of HR-Employee leasing- Global sourcing of labour –The impact of organization design and learning. 3. Strategic planning – Strategic alliance – Assessment of strategic alternatives – Managerial issues in strategic formulation – Key HR activities in Mergers and Acquisition (M & A) – Ensuring strategic flexibility for the future.

4. Implementation of Human resource and reallocation decisions – Cross training and flexibility in assigning work – Using work teams –Strategically oriented performance

measurement system – Strategically oriented compensation systems –Improving the quality of performance measures. 5. HR evaluation process – Approaches to evaluation – Bench marking – Evaluating strategic contribution of traditional areas such as selection, training and compensation – Evaluating strategic contribution in emerging areas such as management of diversity and quality readiness.

Learning Outcomes:

This course ensures that the students :

Understand and communicate Components of SHRM strategy and Linkage between

strategic business planning (SBP) and strategic HR development

Understand and evaluate the environmental scanning and competitive intelligence.

Understand about Managerial issues in strategic formulation.

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Understand the process and Implementation of Human resource and reallocation

decisions.

Understand strategic contribution in emerging areas such as management of diversity

and quality readiness

Recommended Books

1. Richard Regis, Strategic Human Resource Management and Development, Excel Books, New Delhi, 2008. 2. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008.

3. R. Srinivasan, Strategic Management – The Indian Context, Prentice Hall of India Pvt. Ltd., New Delhi, 2002.

4. Susan E. Jackson Randall S. Schuler, “Strategic Human Resource Management” (2nd Edition) Wiley India Pvt. Ltd.

Reference Books

1. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt.

Ltd., 2000. 2. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001.

3. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource Management in a Global Economy, Excel Books, 2007.

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HRM : 312. Total Quality Management (HRM)

Learning Objectives:

Understanding total quality management and the need for organisations to have an

effective and efficient TQM model

Understand how TQ differs in Traditional Strategy Planning and Management.

Comprehend the strategic dimensions of Successful HR Strategy

Analyse Customer satisfaction as Pillar of Quality Understand the phases of Business Process

Improvement and its activities.

List out the elements of TQ in HR Process Planning and Project Planning

Compare and contrast the various types of TQ Continuous Improvement practises.

Analyse Work Performance and factors influencing Performance Management tools

Quantum quality and its impact on HR Practitioners in a TQ environment.

Understand the process of systematically implementing TQ HRM

Analyse International best TQ HR Practices.Frame a TQ Integrated Implementation Plan for

Managing HR

Course Contents: 1. Total Quality Management – Meaning, Significance – Need for and Role of Total

Quality in Human Resource Management.

2. Strategy Dimensions for attaining Customer Satisfaction – Business Strategy

planning and Management – Total Quality Human Resource Strategy, Planning and

Management.

3. Continuous Improvement – Process Dimensions – Business Processes, Planning and

Management – Total Quality Human Resource Project Processes, Planning and

management.

4. Project Dimensions – Total Quality Human Resource Projects, Planning Management

- Performance Dimensions – Total Quality Human Resource Performance Planning

and Management.

5. Total Quality in Human Resource Management – Integrated implementation Plan for

Managing Human Resources – International implementation of Total Quality in

Human Resource Practices.

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Learning Outcomes:

This course ensures that the students :

Understand the meaning and importance and the role Quality plays in general and in HRM

specifically.

Analyse the Strategic dimensions for attaining Customer satisfaction and TQ strategy

planning and Management.

Understand Project and Business planning process and Management and the total

integrated plan for implementation of TQ in HR practices.

Recommended Books

1. Joseph & Susan Berk, ―Total Quality Management – Implementing Continuous

Improvement‖, Excel Books, New Delhi, 1995.

2. K. Shridhar Bhat, ―Total Quality Management‖, PHI, New Delhi.

3. Mukherjee, ―Total Quality Management‖, PHI, New Delhi.

Reference Books

1. Joseph A Petrick & Diana S Furr, ―Total Quality in Managing Human Resources‖, St.

Lucie Press, USA.

2. Gopal K Kanji & Mike Asher, ―100 Methods for Total Quality Management‖,

Response Books, New Delhi, 1996.

3. Kanji G K & Asher M, ―Total Quality Management Process: A Systematic

Approach‖, Oxford, Carfax.

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HRM : 313. Management of Change and Organization Development

Learning Objectives:

To Discuss and communicate Evaluation, Concept and Importance, Types of Changes

and Techniques and Methods of Organization Change.

To Observe and evaluate the Implementation of Change, Methods and Techniques of

overcoming Resistance.

To Explain the importance and Need for Organization Change.

To Practice the process of Team Interventions and Inter group and Third party Peace

Making Interventions.

To Gather and analyze Key Considerations and Issues of Organization Change

Course Contents: 1. Organization Change (OC) – Evaluation, Concept and Importance – Types of

Changes – Planned OC – Techniques and Methods - OC and Consultation Process –

Process and Techniques of Consultation – Role of Consultant – Change Agent –

Meaning and the Role.

2. Dynamics of Resistance to Change, Meaning of Resistance – Implementation of

Change, Methods and Techniques of overcoming Resistance – Problems in

Implementing Change.

3. Organization Development (OD) – History of OD – importance and Need for OD –

Values and Assumptions – Beliefs in OD - Theory and Management of OD –

Foundations of OD – Managing the OD Process – Action Research and OD.

4. OD Interventions – Team Interventions – Inter group and Third party Peace Making

Interventions – Comprehensive interventions – Structural Interventions – Training

Experiences.

5. Key Considerations and Issues – Issues in Consultations – Client Relationships –

System ramifications – Power Politics and OD – Research in OD. The Future and of

OD.

Learning Outcomes:

This course ensures that the students :

Understand Evaluation, Concept and Importance, Types of Changes and Techniques

and Methods of Organization Change

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Understand and evaluate the Implementation of Change, Methods and Techniques of

overcoming Resistance.

Understand the importance and Need for Organization Change.

Understand how business decisions are made using various tools and techniques to

remain competitive

Understand the process of Team Interventions and Inter group and Third party Peace

Making Interventions

Understand Key Considerations and Issues of Organization Change

Understand The Future and of Organization Development.

Recommended Books

1. French and Bell ―Organization Development‖, 15th Edition, Prentice Hall of India,

New Delhi 2. Keith Davis, ―Human Behavior at Work‖. Tata McGraw Hill Publishing Co, New

Delhi. 3. Warren Bennis, ―Changing Organizations ― Tata McGraw Hill Company, New York 4. S. Sis aye , Seleshi Sis aye & Seleshi Sis aye, ―Organizational Change and

Development in Management Control Systems‖ Emerald Group Publishing. 5. Christopher G. Worley & Thomas G. Cummings, ―Organizational Development and

Change‖ Cengage Learning.

Reference Books

1. Fred Luthans, ―Organization Behavior‖ Tata McGraw Hill Co, New Delhi

2. Martel, ―Mastering Changes‖, New American Library, New Delhi. 3. Chakraborty SK, ―Foundations of Management Work – Contributions from Indian

thought‖, Himalaya Publishing House, Mumbai.

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MM: 321. Consumer Behavior

Learning Objectives:

Understand the terms, consumer, customer, and buying motives.

Need for, difficulties and importance of studying consumer behaviour as a social

science discipline. Study of consumer behaviour modelling

List and understand the major types of buying habits, decision behavior and the

stages in the buyer decision process

Understand the influence of internal and external factors on consumer buyer

behavior

Recognize the outcomes of consumers’ decisions to purchase, repeatedly purchase

or not to purchase and how they affect marketing success.

Define Opinion leadership and its characteristics Understand the situation of a

overlap of Opinion Understand the concept of diffusion and adoption of new

products/innovation.

Understand Consumerism, Consumer Protection Act and its relevance in India.

Course Contents:

1. Consumer Behavior – Meaning – Need for studying consumer behavior – problems in

buyer behavior study – social science and buyer behavior – buyer behavior models –

buying motives, buying habits and buying process.

2. Factors influencing consumer behavior – social, economic, psychographic, individual,

group influence – influence of Religion – culture, language, status, etc.,

3. Individual influencing factors – product perception, learning attitude personality.

4. Social and cultural settings: Reference groups, family, social class, influence of

culture, sub-cultural and cross-cultural aspects.

5. Consumer Decision making process, Personal influence and opinion leadership

process -Diffusion of innovations, consumer Decision Making Process – New

Product purchase, repeat purchase – product usage rates – expenditure pattern -

Consumer movement and Consumer protection.

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Learning Outcomes:

This course ensures that the students :

Understand the meaning and importance of Consumer Behaviour, in marketing.

Realises the various influences, both internal and external on the Consumer.

Understands the process of Innovation, Diffusion and buying decision making processes.

Realises the importance of Consumer Protection Act and Consumerism in the Indian

context.

Recommended Books

1. Leon G Schiffman & Lestic Lazer Kanuk, ―Consumer Behavior‖, 6th Edition,

Prentice Hall of India.

2. Engel J F and Blackwell H Kassrgian, ―Consumer Behavior‖, Prentice Hall of India,

New Delhi.

3. Suja R Nair, ―Consumer Behavior (text & cases), HPH, Mumbai.

4. James F. Engel, ―Consumer Behavior‖ (1 st Edition) Cengage Learning.

Reference Books

1. John C Mowell, Mascwell Macmillan, ―Consumer Behavior‖ International Edition.

2. Fred D Reynolds & William D Wells, ―Consumer Behavior‖.

3. Peter D Bennett and Harold H Kassargian, ―Consumer Behavior‖, Prentice Hall of

India, New Delhi.

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MM: 322. Brand Management Learning Objectives:

To Discuss and communicate about Branding and benefits of Branding.

To Observe and evaluate Brand Re- launching & Re-positioning strategies.

To Explain Brand Valuation methods.

To study about Brand Loyalty, Brand Image, Brand Building, Brand Personality.

To Gather and analyze Brand Equity Management

Course Contents:

1. Branding, benefits of Branding, brand identity, Brand image, Branding Decisions.

2. Brand Extension, Brand Re- launching & Re-positioning strategies, Brand failures.

3. Brand Valuation methods, Global Brands, Regional Brands, Brand Ambassadors and

Brand Placements.

4. Brand Loyalty, Brand Image, Brand Building, Brand Personality etc.

5. Brand Equity Management: Creating and Managing Brand Equity-Advantages of

Brand Equity, Preserving Brand Equity.

Learning Outcomes:

This course ensures that the students :

Understand Branding and benefits of Branding

Understand Brand Re-launching & Re-positioning strategies.

Understand Brand Valuation methods.

Understand Brand Loyalty, Brand Image, Brand Building, Brand Personality

Understand Brand Equity Management

Understand the concept of Preserving Brand Equity

Recommended Books

1. Subrathosen Guptha, Brand Positioning, Tata McGraw Hill.

2. K. Venugopal Rao, ―Product and Brand Management‖, 1 st Edition, HPH, Mumbai.

3. Philip Kotler, ―Marketing Management‖, 10th Edition, PHI.

4. Keller, ―Strategic Brand Management‖ (3rd Edition) Pearson India. 5. Kirti Dutta, ― Brand Management: Principles and Practices‖, Oxford University Press,

USA

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Reference Books

1. S. Ramesh Kumar, ―Managing Indian Brands‖, 2nd Edition, Vikas Publishing House,

New Delhi.

2. Ramanuj Majundhar, Product Management in India, PHI.

3. Chunawala S.A., Brand Management, HPH.

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MM: 323. Customer Relationship Management

Learning Objectives:

To Discuss and communicate the Evolution of CRM, Building Customer

Relationship and Economics of CRM.

To Observe and evaluate Customer acquisition and Technological Tools for CRM.

To Explain Managing and Technological and Operational Issues in implementing

CRM.

To Practice the process of Customer Relationship Quality Management.

To Gather and analyze about CRM Road blocks

Course Contents:

1. Conceptual Foundations – Evolution of CRM – Building Customer Relationship –

Economics of CRM – The Relationship selling concept. Customer Service Customer

Satisfaction and Loyalty.

2. Customer acquisition and Technological Tools for CRM:- Retention and

Development – Complaint Management – Sales Force Automation. – Components of

CRM Solutions – Product offerings in the CRM Market Space – Comparison of

Siebel, Oracle, My SAP, People soft – e CRM.

3. Managing and Technological and Operational Issues in implementing CRM –

Planning CRM Program-- Benefits and barriers to CRM.

4. Customer Relationship Quality Management – Designing an Effective Relationship

Management System.

5. CRM Road blocks: Privacy and Ethics – Future of CRM.

Learning Outcomes:

This course ensures that the students :

Understand the Evolution of CRM, Building Customer Relationship and Economics

of CRM

Understand and evaluate Customer acquisition and Technological Tools for CRM.

Understand Managing and Technological and Operational Issues in implementing

CRM.

Understand process of Customer Relationship Quality Management

Understand CRM Road blocks : Privacy and Ethics

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Understand Future of CRM

Recommended Books

1. Customer Relationship Management: A Strategic Perspective, G. Shainesh & Jagadish N Sheth, Macmillan

2. Customer Relationship Management Essentials. John W Gosney and Thomas P Boehm, PHI.

3. Customer Relationship Management. Das Subhasish, Excel.

4. Customer Relationship Management. M. V. S. Srivasa Rao, Global Research Publications.

Reference Books

1. Customer Relationship Management a Step by step approach, H.Peeru Mohamad, A.Sagadevan. Vikas .

2. Customer Relationship Management, Peelan, Pearson 3. Customer Relationship Management, Roger J. Baran : Cengage.

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FM: 331. Security Analysis and Portfolio Management

Learning Objectives:

To Discuss and communicate the Objectives, Nature, Channels of Investment.

To discuss about Return, measurements of return, Calculation of expected return.

To Observe and evaluate about the Fundamental Analysis and Technical Analysis.

To Explain about the Process of Portfolio Management and about Portfolio models

like Markowitz model, Sharpe single index model, Capital Asset Pricing model.

To Gather and analyze Portfolio selection and Evaluation of portfolio performance

Course Contents:

1. Investment – Objectives, Nature, Channels of Investment – Investment and

speculation- Process of Investment- An overview of Financial Markets.

2. Return – measurements of return – Traditional techniques – Holding period –

statistical methods – probability distribution – Calculation of expected return, Risk:

risk factors, risk classification: systematic risk, unsystematic risk – standard deviation

– variance – correlation coefficient – Beta – calculation of risk.

3. Fundamental Analysis: Economic Analysis, Industry Analysis, Company Analysis.

Technical Analysis: Assumptions – Dow Theory – Charts and signal - Technical

Indicators.

4. Portfolio – Process of Portfolio Management -Traditional view and Modern Portfolio

–Diversification – Portfolio models – Markowitz model, Sharpe single index model,

Capital Asset Pricing model.

5. Portfolio selection – efficient frontier – Utility, functions and optimal portfolio –

Evaluation of portfolio performance – Mutual funds – Concept, objectives and

functions of mutual funds.

Learning Outcomes:

This course ensures that the students :

Understand the Objectives, Nature, Channels of Investment

Understand about Return, measurements of return, Calculation of expected return.

Understand about the Fundamental Analysis and Technical Analysis.

Understand about the Process of Portfolio Management and about Portfolio models

like Markowitz model, Sharpe single index model, Capital Asset Pricing model

Understand Portfolio selection and Evaluation of portfolio performance

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Recommended Books

1. Donald E Fischer, Ronald J Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall of India Pvt. Ltd., New Delhi

2. Preethi Singh, ―Investment Management‖, Himalaya Publishing House, Mumbai. 3. V K Balla, S K Tuteja, ―Investment Management‖, & Company Ltd., New Delhi.

4. Dhanesh Khatri, ―Security Analysis and Portfolio Management‖ (1st Edition) Trinity Press.

5. M. Ranganatham & R. Madhumati, ―Securities Analysis and Portfolio Management‖.

Pearson India. 6. Alex K. Mathews & K. Sasidharan, ―Securities Analysis and Portfolio Management‖.

Mcgraw Hill Education.

Reference Books

1. Jack Clark Frances, ―Investment Analysis and Management‖, McGraw Hill Book Company, New York.

2. Fisher and Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall

India. 3. Prasanna Chandra, ―Investment Analysis and Portfolio Management‖, Tata McGraw

Hill.

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FM: 332. Strategic Financial Management

Learning Objectives:

To define the concept of corporate restructuring and understand its forms

To acquaint with the legal and procedural aspects of corporate restructuring

To make the student understand the 9S model and perform various analysis

To appraise the various methods of costing and life cycle costing.

To understand the concepts of financial engineering and financial innovations.

Course Contents:

1. Corporate Restructuring Nature & objective, Forms of Corporate restructuring, Types

and Theories of Mergers, Reasons for merger, Demerger, Take over and Acquisitions,

Business Alliances, Divestitures.

2. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and

International acquisitions.

3. Strategic Financial Management Objectives of Strategic Finance Management, The

9S model, Strategic investigation of growth, Value Chain analysis and Value

Engineering, SBU,

4. Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC),

Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose

Vehicle, Venture Finance, Economic Value Added and Owner’s Value Added.

5. Financial Engineering Financial Innovations and Financial Engineering: Leverage

Buy out‐operations, Norms for financing leverage buyouts, Corporate Control

Mechanisms, Financially Engineered Products.

Learning outcomes:

This course ensures that the students:

Define the concept of corporate restructuring and understand its forms

Acquaint with the legal and procedural aspects of corporate restructuring

Make the student understand the 9S model and perform various analysis

Appraise the various methods of costing and life cycle costing.

Understand the concepts of financial engineering and financial innovations.

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Recommended Books:

1. Ravi M Kishore, ―Strategic Financial Management‖, Taxmann

2. Marshall and Basnsal, ―Financial Engineering‖, PHI

3. Jakhotiya, ―Strategic Financial Management‖, Vikash

Reference Books:

1. Sudarsaan, ―Creating Value from Mergers and Acquisitions‖, Pearson

2. Gaughan, ―Mergers, Acquisitions and Corporate Restructuring‖, Wiley

3. R. Vadapalli, ―Mergers, Acquisitions and Business Valuation‖, Excel Books

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FM: 333. Management of Financial Services

Learning Objectives:

To Discuss and communicate relating to Financial services and Types of financial

services.

To Observe and evaluate about FOREX markets, International finance system and

foreign exchange market.

To Explain Custodian and custodial services in capital markets.

To know about Merchant Banking concept and evolution and Functions of M.B.

To Gather and analyze Lease, Hire purchase, types of lease, advantages of leasing,

problems of leasing companies

Course Contents:

1. Financial services -Types of financial services. Financial Services concept and meaning–Financial system–Growing importance of financial services in financial

system–Classification–Traditional and Modern view–Fund based and non fund based services– Financial engineering–Need for innovation–New financial products and

services–An overview of Indian financial services sector scenario.

2. New issue markets and problems-Definition – functions - methods of floatation-cost of floatation-primary market problems. Money markets and instruments-Bill market-

Discount and Finance House of India- new money market instruments. Stock markets-recognized stock exchanges-functions of stock exchanges-Issues of securities. Book building process. Green Shoe option. FOREX markets-International

finance system and foreign exchange market-exchange rate mechanism-exchange rate system in India-FOREX management.

3. Custodian and custodial services in capital markets -SEBI guide lines on custodial

services-SHCI-NSDL. Factoring and Forfeiting services-modus of operations-factoring vs. forfeiting-advantages. Mergers and takeovers- SEBI guidelines on takeover and mergers-BIFR and mergers-Voluntary inter group mergers.

4. Merchant Banking concept and evolution–Functions of M.B. Registrars-categories of

registrars-appointment of registrars to the issue-role of registrars during the currency of the issues. Underwriting services-SEBI regulation-rights and obligation of

underwriters- legal provisions-types of underwriting agreements-underwriting agencies in India.

5. Lease, Hire purchase-types of lease-advantages of leasing- problems of leasing

companies. Housing finance-sources of funds- lending norms-NHB-HUDCO, HFC. Credit rating- Credit rating services-limitation –CRISIL, ICRA, CARE. Venture

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capital- financing agencies-policy initiatives-difficulties in India. Mutual funds-types of mutual funds-Regulation of mutual funds.

Learning Outcomes:

This course ensures that the students :

Understand about Financial services and Types of financial services.

Understand and evaluate about FOREX markets, International finance system and

foreign exchange market.

Understand about Custodian and custodial services in capital markets.

Understand about Merchant Banking concept and evolution and Functions of M.B.

Understand and analyze Lease, Hire purchase, types of lease, advantages of leasing,

problems of leasing companies.

Recommended books:

1. Gordon and Natarajan, ―Financial Markets and Services’, 2009, HPH, 7th Ed. Mumbai.

2. Bharti Pathak, ―Indian Financial System‖, 2010, 3rd Ed. Pearson Education.

3. Avadhani. V.A., ―Financial Services in India‖, 2009, 1st Ed. HPH.

Reference Books:

1. Dr. Gurusamy. S., ―Financial Services‖, Tata McGraw-Hill, Education Pvt. Ltd. 2nd Ed., New Delhi.

2. Vasant Desai, ―Financial Markets and Financial Services‖, 2009, HPH, 1st Ed., Mumbai

3. Khan. M.Y., ―Financial Services‖, 2010, 5th Ed. Tata McGraw-Hill, Pvt. Ltd., New

Delhi.

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401. E-Commerce

Learning Objectives:

To understand the concept of E-Commerce, its benefits and limitations.

To learn the impact of E-Commerce on retailing

To know the transformations that took place in service industry because of E-

Commerce

To understand the concept of B2B E-Commerce

To learn the concepts of E-Payment systems, taxation, privacy and legal issues.

Course Contents:

1. Importance of E-Commerce – Need for E-Commerce, Classification of E- Commerce,

Electronic Marketing – Impact of E-Commerce – Benefits and Limitations of E-

Commerce.

2. Retailing in E-Commerce: Business Models of Electronic Marketing –Internet

Consumers and Market Research: Building Customer Relation, The Consumer

Behavioral Model – Consumer Purchasing –Delivering Customer Services in cyber

space – Market Research for E-Commerce –Organizational buyer behavior -

Advertisement in E-Commerce: Web Advertisement – Advertisement method and

strategies – Push Technology and Intelligence agent – Economics and Effectiveness

of Advertisement – On line Publishing.

3. E-Commerce for Service Industry: Broker based services – Travel and Tourism

Services – Employment Placement and the job market, Real-estate – Trading Stocks

on line – Cyber Banking and Personal finances – Auctions – On line Publishing.

4. Business to Business E- Commerce, Characteristics of B2B E-Commerce – Models of

B2B E-Commerce – Procurement Management Using the buyers Internal Market

place – Suppliers Oriented market Place – Buyers Oriented Market Place – Auctions

and Services – Traditional to Internet based and DI – Electronic Marketing in B2B.

5. Electronic Payment System – Electronic Payments and Protocols – Security Schemes

in Electronic – Electronic Credit Card System on the Internet – Electronic funds

transfer and Debit Cards on the Internet – Stored Value Card and E-Cash - Public

Policy from legal Insures to Privacy – E-Commerce related legal incidents – Legal,

Ethical and other Public Policy insures – Protecting Privacy – Protecting intellectual

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Property – Taxation and Encryption Polices – Other Legal Issues – Consumer and

Seller Protection in E-Commerce.

Learning Outcomes:

This course ensures that the students :

Understand the concept of E-Commerce, its benefits and limitations.

Learn the impact of E-Commerce on retailing

Know the transformations that took place in service industry because of E-Commerce

Understand the concept of B2B E-Commerce

Learn the concepts of E-Payment systems, taxation, privacy and legal issues.

Recommended Books

1. Turban, Lee, King and Chung, ―Electronic Commerce‖, Pearson Education Asia, 2001.

2. Ravi Kalkota and AB Winston, ―Frontiers of Electronic Commerce‖, Addison Wesley

1999. 3. David Whiteley, ―E-Commerce‖ TMH, 2000,

4. Chaffey, ―E-Business and E-Commerce Management: Strategy, Implementation and Practice‖. Pearson India.

Reference Books

1 Greenstein and Feinman, ―E-Commerce‖ TMH, New Delhi, 2000. 2 Joseph, ―E-Commerce‖ PHI, New Delhi.

3 Ravi Kalkota, ―Road made for Success‖.

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HRM: 411. Knowledge Management Learning Objectives:

To understand the concept of Knowledge and its implications.

To learn the procedure of formulating knowledge management strategy.

To know the steps in implementation of knowledge management program.

To understand the concept of knowledge management systems life cycle.

To learn the concepts of technology and the impact of technology on knowledge

management.

Course Contents:

1. Introduction: Definition, Scope and significance of Knowledge Management – Data,

information and Knowledge – Types of Knowledge – Knowledge hierarchy, Knowledge Transfer – Knowledge Sharing – Transfer Methods – Role of Internet –

Implications for Knowledge Management.

2. Formulating Knowledge Management Strategy: Vision, Purpose and Level of

Knowledge Management – Analysing Industry – Structural / Economic Environment – Competitive Advantages – Process of Knowledge Strategy Formulation.

3. Implementing Knowledge Management Program: Knowledge architecture – Systems

and Technology – People Issues, Critical Success factors in Knowledge Management

Implementation.

4. Knowledge Life Cycle: Conventional versus Knowledge systems life cycle – Challenges – KMSLC – implications for Knowledge Management, Ethical legal and Managerial issues.

5. Technology and Knowledge Management: Technology components for Knowledge Management – Information Technology and Knowledge Management – E.Commerce and Knowledge Management – Total Quality Management and Knowledge

Management – Bench Marketing and Knowledge Management. Learning Organizations - Organizations as learning systems – The mystique of learning

organization – Out comes of learning – learning and Change, Innovation, Continuous improvement, Corporate Transformation.

Learning Outcomes:

This course ensures that the students :

Understand the concept of Knowledge and its implications.

Learn the procedure of formulating knowledge management strategy.

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Know the steps in implementation of knowledge management program.

Understand the concept of knowledge management systems life cycle.

Learn the concepts of technology and the impact of technology on knowledge

management.

Recommended Books

1. B. Rathan Reddy, ―Knowledge Management‖, 2nd Edition, HPH, Mumbai. 2. Madhukar Shukla, ―Competing through Knowledge – Building a Learning

Organization‖, Response books, New Delhi, 1997. 3. Yogesh Malhotra, ―Knowledge Management and Business Model Innovation‖, Idea

Group Publishing, UK, 2001.

4. Ruth Rikowski, ―Knowledge Management‖. Elsevier Science & Technology. 5. Carl Frappaola, ―Knowledge Management‖. Capstone.

Reference Books

1. Archana Shukla & Srinivasan R, ―Designing Knowledge Management Architecture‖,

Sage India Publications, New Delhi, 2002. 2. Elias M Awad & Human M Ghaziri, ―Knowledge Management‖, Pearson Education. 3. Honeycutt, ―Knowledge Management Strategies‖, Prentice Hall of India, New Delhi,

2000.

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HRM: 412. Team Building and Leadership

Learning Objectives:

To understand the concept of Team, team building and dynamics.

To learn about interpersonal competence & team effectiveness.

To know the elements of communication and creativity.

To understand the role of leaders in teams.

To learn the concepts of developing collaborations in teams.

Course Contents:

1. Introduction to Team Building - Workgroup Vs. Teams: Transforming Groups to

Teams; Types of Teams; Stages of Team Building and its Behavioral Dynamics; Team

Role; Interpersonal Processes; Goal Setting and Problem Solving.

2. Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important

Influences on Team Effectiveness. Role of Interpersonal Competence in Team Building;

Measuring Interpersonal Competence, Goals; Team Size; Team Member Roles and

Diversity; Norms; Cohesiveness; Leadership, Measuring Team Effectiveness.

3. Communication and Creativity: Communication Process; Communication

Effectiveness & Feedback; Fostering Team Creativity; Delphi Technique; Nominal

Group Technique; Traditional Brain Storming; Electronic Brain Storming. Negative

Brain Storming.

4. Role of Leaders in Teams: Supporting Teams; Rewarding Team Players; Role

Allocation; Resource Management for Teams; Selection of Team Players; Leaders as

Facilitators, Mentors.

5. Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and

Competition; Interventions to Build Collaboration in Organizations; Social Loafing,

Synergy in Teams, Self-Managed Teams.

Learning Outcomes:

This course ensures that the students :

Understand the concept of Team, team building and dynamics.

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Learn about interpersonal competence & team effectiveness.

Know the elements of communication and creativity.

Understand the role of leaders in teams.

Learn the concepts of developing collaborations in teams.

Recommended Books:

1. McShane, S. L & Glinow M. A. V. (2001). Organizational Behaviour: Emerging

Realities for the Workplace Revolution. Tata McGraw-Hill Publishing Company Ltd.

2. Hellriegel, D. & Slocum, J. W. (2004). Organizational Behaviour. Thomson Asia Pvt.

Ltd., Singapore.

3. Naper, Rodhey, W & Gershenfeld Mattik, (1996). Groups Theory & Experience,

AITBS, India.

Reference Books:

1. Robbins, S. P. (2004). Organizational Behavior. Pearson Education.

2. Luthans, F. (2002). Organizational Behavior. McGraw-Hill International Edition.

3. Pareek, Udai. (2004). Understanding Organizational Behaviour. Oxford University

Press.

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HRM: 413. Global Human Resource Management

Learning Objectives:

To understand the concept of Global HRM, issues and challenges in GHRM.

To learn about importance of human and cultural variables.

To know the elements of international staffing and compensation practices.

To understand the importance of appraisal, training and development in GHRM.

To learn the concepts of international industrial relations and people management.

Course Contents:

1. International Human Resource Management concept, expanding role – Global issues and

challenges, Differences between Domistic HRM and GHRM.

2. Human and Cultural Variables in Global Organizations – Cross Cultural Differences – Cross –

Cultural Research Methodologies – Hofetede’s Hermes Study, Managerial Implications.

3. International staffing and Compensation Practices – Nature, Sources, Policies – Human

Resource Planning – Recruitment and Selection for International Assignment- Training

Expatriation –Repatriation. -Designing Compensation Programme, Approaches to

International Compensation, Differentiating PCN`S and TCN`S.

4. Appraisal and Training and development in the Global Perspective- Programmes and

Agencies - Evaluation of Global HRM Practices-Need, cross cultural training, learning –

Performance management and HR process – Competency appraisal – Cultural Issues.

5. International Industrial Relations and People Management – Trade Unions, Collective

Negotiations, Disputes/Conflicts, Quality Circles and Participative Management.- USA –

European Countries, Asian Countries and Middle East.

Learning Outcomes:

This course ensures that the students :

Understand the concept of Global HRM, issues and challenges in GHRM.

Learn about importance of human and cultural variables.

Know the elements of international staffing and compensation practices.

Understand the importance of appraisal, training and development in GHRM.

Learn the concepts of international industrial relations and people management.

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Recommended Books

1. Aswathappa, “International Human Resource Management”, TMH. 2. Tony Edwards & Chris Rees, “International Human Resource Management”, Pearson. 3. Subba Rao P, “International Human Resource Management”, HPH. 4. Willy Mccourt & Derek Eldridge, “Global Human Resource Management: Managing people

in Developing and Transitional Countries”. Edward Elgar Publishing Ltd. 5. R. Wayne Mondy & Joseph J. Martocchio, “Human Resource Management – Global Edition”.

Pearson. 6. Shenkar, “Global Perspectives of Human Resource Management: Collected Readings” (1st

Edition). Pearson Higher Education.

Reference Books

1. Rao P.L, “Internal Human Resource Management”, Excel. 2. Dowling P.J, Thomson, “International Dimension of Human Resource Management”,

Cengage. 3. Adler N.J, Kent, “ International Dimensions of Organizational Behaviour”.

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MM: 421. Advertising and Sales Promotion

Learning Objectives:

To make the student understand the meaning, purpose and functions of Advertising and its

process and importance in the field of Marketing.

To explain the various appropriation methods and meaning and importance of Creativity in

Advertising Strategy.

To examine the various types of media and conditions when a particular media is chosen

and the functions of an Ad Agency.

To understand the need for and essence of Sales Promotion plans and programmes.

To critically analyze the emerging trends and challenges in Advertising and relative

advantage and disadvantage of each.

Course Contents:

1. Advertising – its Purpose and Function, Economics & Social Implications of

Advertising, Advertising in Marketing Mix, Advertising Process.

2. Advertising Strategy Planning & Organizations, Advertising Appropriation methods,

Creative Strategy, Creative Execution and Judgment - DAGMAR.

3. Evaluation of Advertising Effectiveness - Media Decisions - Advertising Agency

Functions - Selection and Co-ordination, Industrial, Institutional, Non – Commercial

Advertising, Future of Advertising in Developing Countries.

4. Contribution of Sales Promotion, Planning of a Sales Promotion Programmed, Sales

Promotion Programmers for Trade and Consumer, Service Industries, Capital Goods

Industries.

5. Recent trends in Advertising: Online Advertising – Search Engine Marketing –

Generalised marketing Vs. Personalized marketing through E-mail.

Learning outcomes:

This course ensures that the students:

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Understand the meaning, significance and functions of Advertising and its role and process

in Marketing Management.

Realize the various Appropriation methods and models in Advertising.

Understand the importance of advertising effectiveness and various media decisions to be

taken.

Understand the importance of Sales Promotion programs and their types.

Critically examine the recent trends in the field of Advertising.

Recommended Books

1. Batra, Myers and Aaker, ―Advertising Management‖, 15th Edition, PHI.

2. S.A. Chunawala, ―Advertising, Sales and Promotion Management‖, HPH, Mumbai.

3. Manendra Mohan ―Advertising Management: Concepts and Cases‖, PHI, New Delhi.

Reference Books

1. Philip Kotler, ―Marketing Management‖, PHI.

2. Lirkesen Kroeger & Nicosia, ―Advertising Principles: Problems and Cases‖.

3. Peter Spillard. ―Sales Promotion‖.

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MM: 422. Marketing of Services

Learning Objectives:

To describe the role and structure of the services

To discuss the Characteristics of services and Significance of services

To explain the structure of Marketing mix in services - Product, Price, Place,

Promotion, People, Process and Physical evidence

To understand about Consumer Behaviour in services.

To learn Financial and Economics effect of services

To know about SERVQUAL and to study the Components of SERVQUAL

Course Contents:

1. Introduction to services, Role of service in Indian economy, Characteristics of

services, Significance of services. Marketing mix in services - Product, Price, Place,

Promotion, People, Process and Physical evidence.

2. Consumer Behavior in services, Customer expectations of services, Building

customer relationships, Service development and Design - Employee’s roles in

service delivery, Customers roles in service delivery, Delivering service through

intermediaries and Electric channels, Managing demand and capacity.

3. Integrated services marketing communications, Pricing of services, Financial and

Economics effect of services.

4. Service Quality, SERVQUAL – Components of SERVQUAL, Service Quality and

Customer Satisfaction.

5. Healthcare marketing, Transport and Tourism marketing, Financial services

marketing, Educational services marketing, Media marketing, Entertainment and

Religious services marketing.

Learning outcomes:

This course ensures that the students:

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Describe the role and structure of the services

Discuss the Characteristics of services and Significance of services

Explain the structure of Marketing mix in services - Product, Price, Place, Promotion,

People, Process and Physical evidence

Understand about Consumer Behaviour in services.

Learn Financial and Economics effect of services

Know about SERVQUAL and to study the Components of SERVQUAL

Recommended Books

1. Ravi Shankar, ―Services Marketing‖, South Asia Publication, Delhi.

2. S.M. Jha, ―Services Marketing‖, 4th Edition, HPH, Mumbai.

3. Valarie P. Zeithamal Mary J.O. Bitmer, ―Services Marketing‖, TMH

4. Prof. Kishloy Roy, ―Marketing of Services‖. Everest Publishing House.

5. Jaspreet Kaur, ―Marketing of Services‖. Global Vision Publishing House.

Reference Books

1. B. Balaji, ―Services Marketing & Management‖, S. Chand and Co., New Delhi.

2. Philip Kotler, ―Marketing Management‖, PHI

3. Vasanthi Venugopal, ―Services Marketing‖, HPH, Mumbai.

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MM: 423. Retail Management

Learning Objectives:

To define Retail management and its business philosophy.

To discuss about consumer behavior and retail operations.

To explain the retail marketing mix.

To understand about merchandise management.

To learn about retail brand management.

Course Contents:

1. Introduction to Retail Management: retailing – Marketing Management Tasks –

Alternative Business Philosophies – Marketing Orientation.

2. Consumer Behaviour and Retail Operations: The Buying Decision Process and the

Implications for Retail Management – Demographic, Socio – Economic – Influence

on Consumer Behavior.

3. The Retail Marketing Mix: The Target Markets, the Product Approaches to Pricing -

The Retail Product, Retail Promotion, Retail Logistics.

4. Merchandise Management: Methods of Planning & Calculating Inventory Levels -

Retail Location Strategies & Decisions: Location, Site and Types Of Retail

Development – Location Techniques – Retail Property Development.

5. The Management Retail Brand: Brand Image, Brand Loyalty, Brand Technology in

Retail Stores – Future of Retailing.

Learning outcomes:

This course ensures that the students:

Define Retail management and its business philosophy.

Discuss about consumer behavior and retail operations.

Explain the retail marketing mix.

Understand about merchandise management.

Learn about retail brand management.

Recommended Books

1. David gilbert ―Retail Marketing Management‖ Pearson Education, India – 2001.

2. Davidson, W.R., Sweeney PJ. Retailing Management, 5th Edition, John Wiley, New

York.

3. Gist, RR, ―Retailing: Concepts and Decisions‖ (1968) Wiley and Sons, New York.

4. Berman, ―Retail Management: A Strategic Approach‖ (11th Edition). Pearson India.

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5. Chetan Bajaj, ―Retail Management‖ (2nd Edition). Oxford University Press, New

Delhi.

6. Gilbert, ―Retail Marketing Management‖ (2nd Edition). Pearson India.

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FM: 431. International Financial Management

Learning Objectives:

To have understanding on International Financial Environment and Measuring and

Monitoring Foreign Currency Exposure

To have exposure on Financial Structure of the global firm and Global Cost of

Capital

To understand Foreign Investment Decisions and Export and Import Financing.

To appreciate advanced topics in International Finance, Currency Risk Management

Course Contents:

1. International Financial Environment: International Financial Management and the

Multinational firm- The International Monitory Environment.- Foreign Exchange Rate- Determination- The Foreign Exchange Market and Foreign Currency Options.

2. Measuring and Monitoring Foreign Currency Exposure: Transaction Exposure - Operating Exposure - Accounting Exposure - Interest Rate Exposure and Swaps.

3. Financing the Global Firm: Financial Structure of the global firm- Global Cost of

Capital - Sourcing Equity Globally - Sourcing Debt Globally.

4. Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment -

International Capital Budgeting - International Acquisitions and Valuation - Adjusting for risk in foreign Investments – Export and Import Financing.

5. Advanced Topics in International Finance: International Portfolio theory and the MNE. - Advanced topics in Currency Risk Mgt - Advanced topics in interest rate risk

Management -Recent trends in International financial management – International taxation.

Learning outcomes:

This course ensures that the students:

Understand the International Financial Environment and Measuring and Monitoring

Foreign Currency Exposure

Have exposure on Financial Structure of the global firm and Global Cost of Capital

Understand Foreign Investment Decisions and Export and Import Financing.

Appreciate advanced topics in International Finance, Currency Risk Management

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Recommended Books

1. Alan C. Shapiro. ―Multinational Financial Management‖. Prentice Hall of India, New Delhi-

1995.

2. Eun/ Resnick, ―International Financial Management‖, Tata Mc. Graw Hill, New Delhi.

3. H.R. Machiraju, ―International Financial Management‖, Himalaya Publishing House,

Hyderabad.

4. Jeff Madura & Roland Fox, ―International Finance Management‖. Cengage Learning.

5. Ankit Rajput, ―International Finance Management‖. Global Publication.

Reference Books:

1. Eiteman & Stonehill. ―Multinational Business Finance‖, Addisen Wesely Longman, New

Delhi, 2001.

2. Adrian Buckley, ―The Essence of International Management‖, 1995.

3. Abdullah Faud A. ―Financial Management for the Multinational Firm‖, 1987.

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FM: 432. Financial Derivatives

Learning Objectives:

To Discuss and communicate about the Financial Derivatives, Meaning, Scope,

Origin, and Growth of Financial Derivatives in India.

To Observe and evaluate about the Financial Derivatives Markets.

To explain Forwards and Futures and Future Market on NSE.

To know about the Options Markets, its Need and Scope, Options market on NSE.

To Gather and analyze the Concept and Nature of Swaps, Evolution of Swap Market

Features of Swaps.

Course Contents: 1. Introduction -Financial Derivatives – Meaning, Scope, Origin, and Growth of

Financial Derivatives in India – Types of Financial Derivatives – Forwards – Futures

– Options – Trading – Margins – Regulatory Framework.

2. Financial Derivatives Markets - Fundamental linkages between spot and Derivative

Markets, the Role of Derivatives Market, Uses and Misuses of derivatives. Future and

Forward Market - Structure of forward and future markets, Mechanism of future

markets, hedging strategies using futures.

3. Forwards and Futures – Forward Contracts and its Limitations – Financial Futures –

Trading – Hedging Strategies – Forward and Future Prices – Stock Index Futures –

Currency Futures – Interest Rate Futures - Future Pricing - Future Market on NSE.

4. Options Markets – Need Scope – Properties of Stock Option Prices – Trading

Strategies Involving Options - Types of Options – Stock Index Options – Interest rate

options – Currency options – Options market on NSE.

5. Swaps – Concept and Nature of Swaps – Evolution of Swap Market Features of

Swaps – Major Types of Financial Swaps – Interest Rate Swaps – Currency Swaps –

Commodity Swaps – Debt – Equity Swap – Swaps dealer role.

Learning Outcomes:

This course ensures that the students :

Understand about the Financial Derivatives, Meaning, Scope, Origin, and Growth of

Financial Derivatives in India.

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Understand, Observe and evaluate about the Financial Derivatives Markets.

Understand the Forwards and Futures and Future Market on NSE.

Understand about the Options Markets, its Need and Scope, Options market on NSE.

Understand, Gather and analyze the Concept and Nature of Swaps, Evolution of

Swap Market Features of Swaps..

Recommended Books

1. S.L. Gupta, Financial Derivatives: Theory Concepts and Problems, Prentice-Hall,

New Delhi.

2. G. Koteswar, Risk Management (Insurance and Derivatives), HPH.

3. John C Hull, Introduction to Futures and Options Markets, Prentice-Hall, New Delhi.

Reference Books

1. John C Hull, Options, Futures and Other Derivatives, Pearson Education Asia.

2. Thomas Mc Cafferty, All about options, Tata McGraw Hill Publishing Company

Ltd., New Delhi.

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FM: 433. Financial Engineering

Learning Objectives:

To introduce the concept of Financial Engineering and its evolution

To acquaint the students with the conceptual tools of Financial Engineering

To make the student understand the physical tools of Financial Engineering, its

processes and strategies.

To appraise the students with the recent developments and future trends in Financial

Engineering

To understand the application of the latest financial products as risk management

tools in key financial markets.

Course Contents:

1. Introduction to Financial Engineering: Introduction - Scope of Financial

Engineering – Factors contributing to the growth of Financial Engineering - The tools

of Financial Engineering - Financial Engineering Vs. Financial Analysis – Where

Financial Engineering fits in – Financial Engineering Team – Financial Innovations

in India.

2. Conceptual Tools of the Financial Engineer: Knowledge base of Financial

Engineer - Valuation Relationships and Applications – Cash Flows – Time value –

Sensitivity Analysis of the Time Value – Applications – Spread sheets –

Compounding- Absolute Vs relative valuation –Measuring risk.

3. Financial Engineering Process and Strategies: The Evolution of Asset / Liability

Management – Five foundation concepts – The changing face of Liquidity

Management – Margin Management- the Investment Banker in Asset / Liability

Management – Total Return Optimization – Risk controlled Arbitrage – Hedging and

related Risk management techniques.

4. Physical Tools of the Financial Engineer: New product development model:

Direction, Design, Testing, Introduction and Instrument preview – Futures and

Forwards – Swaps – Single period Options – ADRs and GDRs – Hybrid securities –

Legal protection for innovative financial products and services: Copy right, Patent,

Trademark or Service mark – Obtaining protection – Enforcement.

5. Future trends and careers in Financial Engineering: Future Trends – The

Meaning of Globalization – The recent development towards Financial Globalization

– Development of New markets and Market linkages – Recent Advances in

settlement and clearing – Globalization – Financial Engineering and Monetary Policy

- Career opportunities for Financial Engineers.

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Learning outcomes:

This course ensures that the students:

Understand the concept of Financial Engineering and its evolution

Are well acquaint with the conceptual tools of Financial Engineering

Understand the physical tools of Financial Engineering, its processes and strategies.

Appraise with the recent developments and future trends in Financial Engineering

Understand the application of the latest financial products as risk management tools

in key financial markets.

Recommended Books

1. Jon F. Marshall, Vipul K. Bansal, ―Financial Engineering – A complete Guide to

Financial Innovation‖, Prentice Hall India.

2. Salih N. Neftci, ―Principles of Financial Engineering‖. Academic Press,2004

Reference Books

1. Philip Best, ―Implementing Value at Risk (Wiley Series in Financial Engineering)‖.

John Wiley & Sons Ltd.

2. Finnerty J D ―Financial Management‖(1988).

3. Avadhani VA ―Investment and Securities Markets in India‖. Himalaya Publishing

House Mumbai.

4. Paul Wilmott, Derivatives: The Theory and Practice of Financial Engineering, Wiley.

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RAYALASEEMA UNIVERSITY:: KURNOOL Department of Management

M.B.A. (General) Program Structure ( w.e.f. 2017-18)

SEMESTER – I (16 Weeks)

Course

Code

Name of the Course Maximum Marks

IA + SEE

No. of

Credits

101 Principles of Management 30 + 70 3

102 Organisational Behaviour 30 + 70 3

103 Business and Legal Environment 30 + 70 3

104 Managerial Economics 30 + 70 3

105 Accounting for Managers 30 + 70 3

106 Business Communication 30 + 70 3

107 Management Information System 30 + 70 3

108 IT for Managers (Lab) 50 M 2

TOTAL 750 M 23

* Each course can have 5 units

IA: Internal Assessment

SEE: Semester End Examination

SEMESTER – II (16 Weeks)

Course

Code

Name of the Course Maximum Marks

IA + SEE

No. of

Credits

201 Marketing Management 30 + 70 3

202 Financial Management 30 + 70 3

203 Operations Management 30 + 70 3

204 Human Resource Management 30 + 70 3

205 Business Statistics 30 + 70 3

206 Operations Research 30 + 70 3

207 Research Methodology 30 + 70 3

208 Business Research Methods (Lab) 50 M 2

TOTAL 750 M 23

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During III and IV semesters, a student has to select four courses from finance

specialization.

SEMESTER – III (16 Weeks)

Course

Code

Name of the Course Maximum

Marks

IA + UE

No. of

Credits

Compulsory Courses

301 International Business 30 + 70 3

302 Strategic Management 30 + 70 3

303 Entrepreneurship Development 30 + 70 3

304 Corporate Governance and Business Ethics 30 + 70 3

Financial Management (Electives)

331 Security Analysis and Portfolio Management 30 + 70 3

332 Strategic Financial Management 30 + 70 3

333 Management of Financial Services 30 + 70 3

334 Financial Markets and Institutions 30 + 70 3

335 Infrastructure Finance 30 + 70 3

Project Summer Project Work Evaluation 50 M 2

SEMESTER – IV (8 Weeks Teaching + 8 Weeks Research Project)

Course

Code

Name of the Course Maximum Marks

IA + UE

Compulsory Courses

401 E-Commerce 30 + 70

Financial Management (Electives)

431 International Financial Management 30 + 70

432 Financial Derivatives 30 + 70

433 Financial Engineering 30 + 70

434 Corporate Tax Planning and Management 30 + 70

435 Financial Risk Management 30 + 70

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SEMESTER WISE MARKS

I semester : 750 Marks 21 + 2 = 23 credits

II semester : 750 Marks 21 + 2 = 23 credits

III semester : 850 Marks 24 + 2 = 26 credits

IV semester : 500 Marks 15 + 3 = 18 credits

Research Project Evaluation : 100 Marks 3 credits

Comprehensive Viva-Voce : 50 Marks 2 credits

TOTAL MARKS : 3000 Marks 95 Credits

INTERNAL ASSESSMENT (20 from exam, 10 seminar) : 30 Marks

SCHEME OF SEMESTER END EXAMINATION : 70 Marks

Section A 5 q x 2m = 10 M

Section B 5 q with internal choice x 10m = 50 M

Section C Case study (Compulsory) = 10 M

TOTAL : 100 Marks

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101. Principles of Management

Learning Objectives:

To Discuss and communicate the management evolution and how it will affect future

managers.

To Observe and evaluate the influence of historical forces on the current practice of

management.

To Explain how organizations adapt to an uncertain environment and identify

techniques managers use to influence and control the internal environment.

To Practice the process of management's four functions: planning, organizing,

controlling and coordination.

To Gather and analyze both qualitative and quantitative information to isolate issues

and formulate best control methods.

Course Contents:

6. Introduction to Management - A Brief History of Management: Classical Theory-

Scientific Management, Administrative Theory, Behavioural Theory, Management

Science, Integrative Perspective – Systems Theory, Socio technical Theory,

Contingency Theory, Comparing Theories.

7. Planning – Nature and elements of planning, planning types and models, planning in

organisations, steps in planning, Management By Objectives (MBO), Management

By Exception (MBE), planning premises.

8. Organising – Basic issues in organising, work specialisation, organisation, formal and

informal, organisation structure, Centralisation Vs. Decentralisation, chain of

command, delegation, span of management.

9. Decision Making – Types of decisions, Risk and Uncertainty, Decision Trees,

Decision making process, models of decision making, steps in decision making

process, participative decision making, decision making and creativity.

10. Controlling – Control, controlling process, standards and bench marking,

coordination, principles of coordination, importance of interdependence, importance

of coordination in organisations, Group Vs. Team, team work.

Learning Outcomes:

This course ensures that the students :

Understand how managers manage business organizations in the dynamic global

environment

Understand how managers implement successful planning amongst the above; the

following primary managerial soft skills are developed.

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Understand how organizations develop and maintain competitive advantage. The

process of Organising and in design of the Organisation structure. The concept of

Centralisation & De-centralisation.

Understand how business decisions are made using various tools and techniques to

remain competitive

Understand Problem - Solving and Decision Making

Understand Teamwork & Interpersonal Skills & Creative Thinking skills

Understand Controlling and Coordination.

Recommended Books:

4. Stephen P.Robbins, Fundamentals of Management Essential Concepts and

Application, 6th Edition, Pearson, 2011.

5. Harold Koontz, Heinz Weihrich, Principles of Management, TMH, 2010.

6. Stoner et al, Management, PHI.

Reference Books:

6. Dilip Kumar Battacharya, Principles of Management, Pearson, 2012.

7. Rajeesh Viswanathan, Principles of Management Concepts & Cases, Himalaya

Publishing House (HPH), 2010.

8. R.Sarya Raju, & A.Parthasarathy, Management Text & Cases,PHI,2010.

9. Maheswari, Business Organization and Management, IBH, 2011.

10. L.M. Prasad, Principles of Management, Sulthan Chand & Co. 2012.

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102. Organizational Behaviour

Learning Objectives:

To understand the concept of orgnaisation, and behavior of the employees.

To examine the elements which governs the individual behavior .

To explain the importance of interpersonal behavior in the organisation.

To understand the concept of group and group dynamics in the ogranisation.

To learn the concept of team and team work and the process of team building.

Course Contents:

6. Introduction to Organisational Behaviour –Definition, scope and importance of

Organisational Behaviour – Evolution of Organisational Behaviour - Theoretical

framework – Limitation of Organisational Behaviour.

7. Individual Behaviour – Perception: Meaning and concept, factors influencing, types,

process – Learning : Meaning and concept, types, process – Attitude Formation and

Change – Motivation – Theories of Motivation – Morale- Personality Development.

8. Interpersonal Behaviour – Communication – Leadership : Concept, Leadership styles,

Trait approach, Managerial grid theory, contemporary theories of leadership –

qualities of a good leader- Influencing Relations – Transactional Analysis.

9. Group Dynamics – Meaning of group and group behavior & group dynamics- Types

of groups - Roles – Conflict – Inter-Group Behaviour – Inter-Group Collaboration

and conflict Management.

10. Team Work and Team Management – Working in teams – Work teams in

organizations – Developing work teams - Team effectiveness and Team building –

Intra team dynamics- Stages in team development – Characteristics of a successful

team.

Learning Outcomes:

This course ensures that the students:

Understand the concept of orgnaisation, and behavior of the employees.

Examine the elements which governs the individual behavior .

Explain the importance of interpersonal behavior in the organisation.

Understand the concept of group and group dynamics in the ogranisation.

Learn the concept of team and team work and the process of team building.

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Recommended Books:

4. Robins, Stephen P,‖Organisational Behaviour‖, 9th Edition, Prentice Hall of India,

New Delhi.

5. Fred Luthans, ―Organizational Behaviour‖, Tata McGraw Hill Publishing Co., New

Delhi.

6. P. Subba Rao, ―Management and Organisational Behaviour‖, 1st Edition, HPH,

Mumbai.

Reference Books:

4. Koontz and O’Donnell,‖ Essentials of Management‖, Tata McGraw Hill Publishing

Co., New Delhi, 2000.

5. Keith Davis, ―Human Behaviour at Work‖, Tata McGraw Hill Publishing Co., New

Delhi.

6. Aswathappa,‖Organizational Behaviour‖, Himalaya Publishing House, Mumbai

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103. Business and Legal Environment

Learning Objectives:

To learn about Business and Its Environment, Types of environment –Internal and

External

To Understand Macro Environment viz Economic, technological, Political and Legal,

International and social cultural

To know Companies Act 1956 , MRTP , FEMA etc.

To understand Laws of Contract, Sale of Goods Act, 1930

To learn Negotiable Instruments Act 1881

Course Contents:

6. Introduction to Business Environment: Types of Environment, internal and external, Micro environment: Customers, Competitors, Suppliers, Intermediaries, Share

holders, Creditors, Banks and Financial Institutions.

7. Macro Environment: Socio- Cultural Environment, Technological Environment,

Economic Environment, Political and legal Environment, International Environment and Natural Factors.

8. Companies Act 1956- Definition of company-characteristics – classifications of companies – formation of company – company documents – board meetings- law relating to meetings and proceedings – company management, qualifications,

appointment, powers, and legal position of directors – modes of winding-up of a company. FEMA, MRTP Act.

9. Laws of Contracts: Object and Scope-Essential elements of contracts-Quasi contracts-

Performance of contracts-Termination or discharge of contracts-Special contracts. Sale of Goods Act, 1930: Definition-Condition & Warranties-Transfer of Ownership-

Performance of Contracts of sale-Unpaid Seller and his rights-Auction sales.

10. Negotiable Instruments Act 1881: Definitions-Bills of Exchange-Promissory note-

Negotiation-Acceptance and presentment-Dishonour of Instrument-Noting and Presenting-Hundis – National income, Determination of national income, methods, business cycles.

Learning Objectives:

This course ensures that the students:

Understand about Business and Its Environment, Types of environment –Internal and

External

Understand Macro Environment viz Economic, technological, Political and Legal,

International and social cultural

Understand Companies Act 1956 , MRTP , FEMA etc.

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Understand Laws of Contract, Sale of Goods Act, 1930

Learn Negotiable Instruments Act 1881

Recommended Books:

4. Frances Cherunilam ―Business Environment-Text and Cases‖, 18th Edition,

Himalaya Publishing House, Mumbai. 5. S.N. Maheswari and S.K. Maheswari, ―A Manual of Business Laws‖, 4 th Edition,

HPH, Mumbai.

6. K. Aswathappa, ―Essentials of Business Environment‖, 10th Edition, Himalaya Publishing House, Mumbai.

Reference Books:

5. Gulshan SS & Kapoor GK. ―Business Law including Company Law‖. New Age International Publishers, New Delhi.

6. Paul, ―Business Environment‖, 2nd Edition, TMH. 7. Arun Kumar Sen. ―Commercial & Industrial Law‖ 8. N D Kapoor ―Introduction to Commercial & Industrial Law‖

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104. Managerial Economics

Learning Objectives:

To understand the concept of economics, its principles and their application in

management.

To examine the theory of demand and its implications.

To explain the importance of cost and production analysis.

To understand the concept of price and theory of pricing.

To learn the concept of liberlisation, privatization, globalization, reforms and polices.

Course Contents:

4. Introduction to Managerial Economics : Importance and need for the study of

economics for management decision making - Relationship between Economics and

Management – Meaning, Nature, Characteristics, and Significance- Fundamental

concepts – Objectives of the firm - Scope of Managerial Economics in Business

Management.

5. Theory of Demand, Demand function, Elasticity of Demand - Demand forecasting &

Methods of demand forecasting, Law of supply and supply function.

6. Cost and Production Analysis – Concept, Elements, Type of Costs, Short run and

Long run costs and Nature of cost curves - Production function-Size and scale of

operations.

6. Theory of Pricing - Market structure – Perfect competition-Monopoly - Monopolistic

and Oligopolistic Competition – Pricing policies and strategies- Profit, kinds of profit.

7. Liberalisation, Privaisation and Globalisation - New Economics Policy, Reforms in Industrial policy - Monetary policy and Fiscal policy.

Learning Outcomes:

This course ensures that the students:

Understand the concept of economics, its principles and their application in

management.

Examine the theory of demand and its implications.

Explain the importance of cost and production analysis.

Understand the concept of price and theory of pricing.

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Learn the concept of liberlisation, privatization, globalization, reforms and polices.

Recommended Books:

4. R.L. Varshney, K.L. Maheswari, ―Managerial Economics‖, 16th Edition, Sulthan Chand & Sons, New Delhi.

5. P.L. Mehtha, ―Managerial Economics‖, 18th Edition, Sulthan Chand & Sons, New

Delhi. 6. Dr. D.M. Mithani, ―Managerial Economics (Theory & Applications), Himalaya

Publishing House, Hyderabad.

Reference Books:

6. Mishra and Puri, ―Economics for Management‖, HPH, Mumbai.

7. V.L.Mote, Samuel Paul, G.S. Guptha, ―Managerial Economics‖, Tata McGrawhill. 8. William J. Baumol, ―Economic Theory & Operation Analysis, 4th Edition. 9. Westonier & Couglas C Hauge, ―A Text book of Economic Theory‖,

10. Birgaun & Pappus, ―Managerial Economics‖

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105. Accounting for Managers

Learning Objectives:

To understand the concept and conventions of Accounting.

To lean the meaning of accounting principles, their characteristics and

importance

To understand the basic concept of Double Entry System of Accounting

To understand the accounting cycle process i.e., Journal entry, Ledger posting,

Trail balance preparation.

To learn how to prepare Trading and Profit & Loss account and Balance Sheet.

To understand the system of costing, Preparation of marginal costs for decision

making, preparation of various standard costs and their variance analysis.

Course Contents:

6. Introduction to Accounting for Management: Importance of Accounting in

management decision making–Accounting Systems – Principles of Accounting –

Accounting Concepts and Conventions-Scope of accounting.

7. Fundamentals of Double entry system – Definition – Concepts of Debit, Credit and

Journal – Preparation of Journal Entry – Preparation of Journal and Ledger –

Balancing of accounts and Trail balance.

8. Financial statements – Adjustments and closing of accounts – Depreciation and

Valuation of Inventory –Preparation of Manufacturing Account and Trading Account,

Profit and Loss Account and Balance sheet- Concept of Capital and Revenue

Expenditure.

9. Marginal Costing – Classification of Costs – Breakeven analysis – Profit Volume

Ratio –Its uses in Managerial Decision.

10. Standard Costing and Variance Analysis – Material variances, Labour variances and

overhead variances.

Learning Outcomes:

This course ensures that the students :

Understand the concept and conventions of Accounting.

Lean the meaning of accounting principles, their characteristics and importance

Understand the basic concept of Double Entry System of Accounting

Understand the accounting cycle process i.e., Journal entry, Ledger posting,

Trail balance preparation.

Learn how to prepare Trading and Profit & Loss account and Balance Sheet.

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Understand the system of costing, Preparation of marginal costs for decision

making, preparation of various standard costs and their variance analysis.

Recommended Books

4. S.P. Jain and K.L. Narang, ―Financial Accounting‖, Ka lyani Publishers, New Delhi.

5. M.A. Arulanandam and K.S. Raman, ―Advanced Accountancy‖, Himalaya Publishing

House, Hyderabad.

6. R.S.N.Pillai, Bagavathi and S. Uma, ―Fundamentals of Advanced Accounting‖,

Volume-I, S. Chand & Co. Ltd, New Delhi.

Reference Books

6. Prasanna Chandra, ―Manager’s Guide to Accounting and Finance‖.

7. Hrishikesh Chakraborthy, ―Advanced Accounting‖, Oxford University Press, New

Delhi.

8. Agrawal SP and Jain PC, ―Advanced Financial Accounting‖, Wiley Eastern Co., New

Delhi.

9. S N Maheswari, ―Management Accounting‖.

10. Hingorani & Grewal, ―Management Accounting‖.

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106. Business Communication

Learning Objectives:

To understand introduction of Business Communication and its process

To know Classification of Business Communication and importance of oral

Communication

To identify the importance of written Communication

To understand Verbal and non verbal communication and Organizational

Communication- its importance

To differentiate between various countries cultures - Communicating across cultures

across Globe and Management Etiquette.

Course Contents:

6. Introduction to Business Communication – Significance and Scope – Some facts and

myths about Communication – Principles – Process of Communication, Shanon and

Weaver Model, Barriers – Physical Inter Personal and Organizational Barriers.

7. Oral Communication – Effective oral Communication – Interpersonal relations –

Forms and Oral Communication – Interviews – Conducting and fairing in Interviews,

Meetings, presentations , Public speech Conservative Listening.

8. Written Communication – Essentials of written Communication Words, sentences

and paragraph making; Forms of Written Communication letters, methods, E-Mails

and reports – Numerical data compilation and presentation.

9. Non – Verbal Communication – Functions and scope, Non-verbal cues -

Organizational Communication – External and Internal Formal and Informal –

Communication Networks – Changing Trends, Information Technology – Effect in

organizational Communication – Organizational culture.

10. Communicating across cultures – Global Market place – Communicating with global

audience, Multicultural workforce – Improving inter cultural sensitivity, Mass Media

Communication – Types – Effects on Business Environment – Negative face of mass

media, Management Etiquette – Significance in modern business Organizations,

Telephone, Meetings, Dinning etiquette.

Learning Outcomes:

This course ensures that the students :

Understand introduction of Business Communication and its process

Know Classification of Business Communication and importance of oral

Communication

Identify the importance of written Communication

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Understand Verbal and non verbal communication and Organizational

Communication- its importance

Differentiate between various countries cultures - Communicating across cultures

across Globe and Management Etiquette.

Recommended Books

4. Leena Sen ―Communication Skills‖, Prentice Hall of India Pvt. Ltd, New Delhi.

5. P. Subba Rao and Anitha, ―Communication‖, HPH, Mumbai.

6. C.S. Rayudu, ―Communication‖, 9th Edition, HPH, Mumbai.

Reference Books

5. Ronald B. Adler, Seanne Marquardt Elmhorst ―Communicating at Work‖ McGraw

Hill International Editions.

6. R.K. Madhukar ―Business Communication‖, Vikas Publishing House, New Delhi. 7. Raymond V Lesikar, Marie E Flatley, Tata McGraw Hill Publishing House, New

Delhi. 8. Shirley Taylor, ―Communication for Business‖, Pearson Education, LPE.

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107. Management Information System (MIS)

Learning Objectives:

To understand the concept and development of MIS.

To understand the basic concept of System Design

To understand the step wise process in system development life cycle for

building information systems.

To understand how MIS can be applied for Decision Support Systems

To understand the system modelling of MIS, Computer MIS application in

various fields like Inventory management, Receivables, Project management,

HRM, Production planning and control, etc,.

Course Contents:

6. Introduction to MIS – Importance of Information for Management decision – Systems

Approach and Information – System Development – Information System Architecture

– Quantitative Techniques and Management Information Systems interfacing.

7. Physical Design of Computer Sub-System, Database Design, File Design, Input,

Output and Procedure design and System Security.

8. MIS Development – Process –System Development – System Life Cycle method –

Structured Development Method, and Prototype Method – Software Development.

9. Information Systems – Computers In Management – MIS Office Automation –

Decision Support System – Expert System, Implementations, Evaluation and

Maintenance of MIS – Pitfalls in MIS Development.

10. System Modeling for MIS, System Engineering Methodology for MIS Problem

Solving, Computer applications in Inventory management, Receivables,

Sales/Marketing Management, Accounting, Project Management, Human Resource

Management, Production Planning and Control, Enterprise Resource Planning.

Learning Outcomes:

This course ensures that the students :

Understand the concept and development of MIS.

Understand the basic concept of System Design

Understand the step wise process in system development life cycle for building

information systems.

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Understand how MIS can be applied for Decision Support Systems

Understand the system modelling of MIS, Computer MIS application in

various fields like Inventory management, Receivables, Project management,

HRM, Production planning and control, etc,.

Recommended Books

4. Gordan Davis & Olson, ―Management Information Systems‖, 2nd Edition, Mc Graw Hill.

5. C S V Murthy, ―Management Information Systems Text & applications‖, 2nd Edition, Himalaya Publishing House. Mumbai.

6. Sadagopan, ―Management Information Systems‖, PHI, New Delhi.

Reference Books

4. R G Murdicks, ―Information Systems for Management‖.

5. Jerome Kanter, ―Management Information Systems‖. 6. A. Senn, ―Analysis and Design of Information Systems‖, McGraw-Hill

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108. Information Technology for Managers (Lab : 50 m)

Learning Objectives:

To understand the basic concepts of computers and information technology.

To learn the operating system and office automation packages.

To understand the concepts of internet and its uses.

Course Contents:

4. Introduction to Information Technology: Computers – Types of computers –

Hardware – Software – Application software – Systems software – Components of

Computer – Evolution of computers – Peripheral devices – Printers – Multimedia –

Networks – LAN – WAN – MAN – VAN –Introduction to DBMS.

5. Operating systems – MS-DOS – Windows – Application Packages – Office

Automation – MS. Word, MS. Power Point, MS. Excel.

6. Browser software, Internet, World Wide Web, E-Mail, Search engines, Social

networking web sites.

Learning Outcomes:

This course ensures that the students :

Understand the basic concepts of computers and information technology.

Learn the operating system and office automation packages.

Understand the concepts of internet and its uses.

Recommended Books

1. George Reynolds, ―Information Technology for Managers‖, Course Technology, 2009.

2. Henry C. Lucas, ―Information Technology for Management‖, Mc. Graw Hill, 1999.

3. Suresh Basandra, ―Computers Today‖, Galgotia Publishers, New Delhi.

Reference Books

4. P. Sudharsan & J. Jeyabalan, ―Computers Systems & Applications‖, Jaico Student Edition- Jaico Publishing House.

5. M.N. Doja, ―Fundamentals of Computers and Information Technology‖, D.K.

Publishers, 2005. 6. B. Muthukumaran, ―Information Technology for Managers‖, Oxford, 2010.

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201. Marketing Management

Learning Objectives

To make the students aware of the various fundamental concepts in the field of

marketing, its process and role in the society.

To examine the need for and use of study of Consumer Behaviour and the process of

STP (Segmentation, Targeting and Positioning).

To differentiate the existing and new product, PLC and pricing strategies, stages in

NPD and reasons for their success and failure.

To examine the strategies followed by market players and understand product

decisions and its management.

To understand the importance of Physical distribution system and marketing channels

and their functions.

To examine the various Promotion mix decisions and relative importance of each and

managing the sales force.

To understand the emerging issues and challenges in the field of Marketing.

Course Contents

6. Introduction to Marketing Management: Concepts of Marketing – Role of Marketing

- Marketing Process – Marketing oriented strategic planning –Rural Marketing.

7. Marketing Environment – Marketing Information System and Marketing Research -

Consumer Behaviour – Business Buying Behaviour – Analysing Competitors -

Researching and Selecting Target Markets: Forecasting Market Demand – Market

Segmentation and Target Market.

8. Developing Market Strategies: differentiation and Positioning – New Product

Introduction – Product Life Cycle – Marketing Strategies for Market Leaders,

Challengers, Followers and Nichers. - Planning Market Programmes: Product lines,

Brand and Packaging – Managing Services –

9. Pricing Strategies and Pricing Decisions – Managing the Marketing Channels –

Managing Middlemen and Physical Distribution System – Promotion mix Decisions –

Advertising Decisions – Sales Promotion Decisions – Managing the sales Force -

Organizing, Implementing and Controlling Marketing Effort: Marketing organization

– Evaluating and Controlling Market Performance.

10. Emerging Trends in Marketing : Digital Marketing , Social networking etc.

Learning Outcomes:

This course ensures that the students:

Understand the meaning, concepts and process of Marketing Management.

Realise the importance of study of Consumer Behaviour.

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Understand STP, Existing and New product differences and concept of PLC and

NPD.

Understand Positioning and differentiation, various pricing strategies and practices

followed by market players.

Realise the importance of Distribution and Sales force management.

Critically analyse the Emerging trends in Marketing.

Recommended Books

4. Philip Kotler, ―Marketing Management‖, Millennium Edition, Prentice Hall of India, New Delhi.

5. Rama Swamy and Nama Kumari, ―Marketing Management‖, Macmillan Publishers India, Delhi.

6. Karunakaran, ―Marketing Management‖, HPH, Mumbai.

Reference Books:

4. William. J. Stanton, ―Fundamentals of Marketing‖. 5. William G. Nickles Ralph M. Gaedek, ―Marketing Principles‖,

6. Britt and Boyd, ―Marketing Management & Administration‖.

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202. Financial management

Learning Objectives:

To understand the concept of Financial Management and Indian Financial System

To examine and know types and Techniques of Financial Analysis

To explain the importance of Capital Budgeting and its Techniques

To understand Working Capital Management

To learn the concept of Capital Structure ,its theories and – Dividend theories

Course Contents

6. Introduction to Financial Management- Functions and Scope of Financial

Management- Objectives of Financial Management- Profit Vs. Wealth Maximization-

Indian Financial System.

7. Financial Analysis – Types and Techniques of Financial Analysis – Ratio Analysis –

Cash flow statements – Funds flow statements - Financial forecasting.

8. Capital Budgeting – Nature of Investment Decisions, Investment Evaluation criteria –

Traditional Techniques – Non-Discounted cash flow methods - Pay back method,

Accounting rate of return method (ARR). Discounted Cash flow methods (DCF):

NPV, IRR, Profitability Index (PI) - NPV Vs. IRR.

9. Working Capital Management – Factors Influencing Working Capital - Liquidity Vs.

Profitability, Concept of Operating Cycle –Estimating Working Capital

Requirements – Financing Working Capital

10. Capital Structure – Features and Determinants of Capital Structure –Capital Structure

theories – Net Income approach, Net Operating Income approach, Traditional view,

M.M. Approach - Profit Management – Issues in Dividend Policy – Dividend

theories: Walter’s Model. Dividend and uncertainty – MM Hypothesis of Dividend-

irrelevance and relevance of dividend Policy.

Learning Outcomes

This course ensures that the students:

Understand the concept of Financial Management and Indian Financial System

Compute and examine types and Techniques of Financial Analysis

Explain the importance of Capital Budgeting and its Techniques

Understand the concept of Working Capital Management and its components

Learn Capital Structure ,its theories and – Dividend theories

Recommended Books

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4. I.M. Pandey, ―Financial Management‖, 9th Edition, Vikas Publishing House, New

Delhi.

5. Prasanna Chandra, “Financial management - Theory and Practice‖, Tata McGraw

Hill Co., New Delhi.

6. M.Y. Khan and P.K. Jain, ―Financial Management‖,3rd Edition, Tata McGraw Hill

Co., New Delhi.

Reference Books

4. Dr. P.C. Tulsian, ―Financial Management‖, S.Chand & Co. Ltd., New Delhi.

5. Hampton john. J. ―Financial Decision–Making – Concept, Problems and Cases ‖.

6. Weston & brigthem, ―Managerial Finance‖.

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203. Operations Management

Learning Objectives

To know introduction of Operations Management, historical development and

Product and Process designs

To learn about Location factors and Layout facilities

To know impact of Scheduling and Methods of Production Control

To learn Method Study and TQM

To understand Inventory Management

Course Contents

6. Introduction to Operations Management (OM) Function, Historical Development of

OM, scenario Today. Product and Process Design - Product and Operations Process

Development, Manufacturing, Process Technology, CAD/CAM analysis

7. Location of Facilities, Plant Layout, Plant Location, Layout of Facilities,

Optimization of Product/Process Layout, Flexible Manufacturing and Group

Technology : Aggregate planning - Preparation of aggregate demand Forecast,

Specification of Organisational Policies For Smoothing Capacity Utilization,

Determination of feasible Production Alternatives

8. Scheduling, Shop Type Production, Shop- Loading, Assignment and Sequencing,

Scheduling In Mass, Line of Balance, Methods of Production Control ,World

class production

9. Method Study, Work measurement, Work Design, Job Design, Work Sampling,

Industrial Engineering Techniques. Economics of Quality Assurance Inspection and

Quality Control, Acceptance Sampling, Theory of control charts, control charts for

variables and control charts for attributes -TQM - ISO 9000 series standards, Six

Sigma.

10. Inventory Management, Classification of inventory, Economic Order Quantity - Basic

Concepts, Productivity Cycle, Productivity Engineering and Management, Total

Productivity Model.

Learning Outcomes

This course ensures that the students:

Understand the concept of Operations Management, historical development and

Product and Process designs

Examine the elements Location factors and Layout facilities

Explain the importance of Scheduling and Methods of Production Control

Understand the concept of Method Study and TQM

Learn the concept of Inventory Management

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Reference Books

4. Biswajit Banerjee, ―Operations Management and control‖, -S.Chand

5. James R.Evans and David A.Collier, ―Operations Management‖ 6. R. Panneerselvam, ―Production and Operations Management‖, PHI Learning Private

Ltd.

Reference Books

4. G. W. Plossol & O .W .Weight, ‖Production and Inventory Control, Principles and Techniques‖.

5. J. L. Bulbridge, ―Production Planning Control‖, McDonald and Evens. 6. Ellen , ―Elements of Production Planning Control‖, Himalaya publishing house,

Mumbai.

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204. Human Resource Management

Learning Objectives

To understand the introduction to Human Resource Management

To examine the elements of Human Resource Procurement recruitments and

selection porcess

To explain the importance of Human Resource Development

To understand the concept of Compensation Management

To learn the concept of Collective Bargaining Workers Participation, Quality of Work

life – Human Resource Accounting and Audit.

Course Contents:

6. Introduction to Human Resource Management – Nature and Significance –

Globalisation and HRM – Indian and International HRM practices, Strategic

Human Resource Management, Job design – Job analysis – Human Resource

Planning – process and evaluation

7. Human Resource Procurement – Recruitment, selection – Recruitment techniques

– selection Techniques and process – tests, interviews and development –

Induction and Placement

8. Human Resource Development - Performance appraisal – Importance and

techniques – employees, employee training – Executive Development – Career

Planning and Development – Organizational change and Development

9. Compensation Management – Job Evaluation – Bonus fringe benefits - Industries

Relations – concept, definition and significance – IR in globalization era, Trade

Unions – Significance and growth of Unions in India – Employees organizations

– the interface among unions, employees organizations and the Government

10. Collective Bargaining – Participative Management – Industrial Democracy –

Quality circles and empowerment, Worker Participation – Worker Development –

Quality of Work life – Human Resource Accounting and Audit.

Learning Outcomes

This course ensures that the students:

Understand the concept of Human Resource Management and Human Resource

Planning

Examine the elements of Recruitment, selection and Human Resource Procurement

Explain the importance of Human Resource Development,

Understand the concept of Compensation Management Industries Relations

Learn the concept of Collective Bargaining workers participation Human Resource

Accounting and Audit.

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Recommended Books

4. Gary Dessler, ―HRM‖, Prentice Hall of India, New Delhi, 2000 5. P. Subba Rao, ―Essential of HRM and IR‖, 2nd Edition, HPH, Mumbai. 6. K. Ashwathappa, ―HRM and Personnel Management-Text & Cases‖, 3rd Edition, Tata

Mc. Graw Hill.

Reference Books

4. Armstrong Micheal (1976), ―Hand book of Personal Management‖, Kogan page Ltd.,

London 5. Ginzeberbg Eli (1980), ―Man and his work‖, by Dale S Beach (ED), ―Managing

people at work‖ Me Million Publishers Co Inc., New York 6. Saiyadain S Mirza (1988), ―Human Resource Management‖, Tata McGraw Hill

Publishing Co., New Delhi.

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205. Business Statistics

Learning Objectives

To understand the concept of Quantitative Techniques ,Measures of Central tendency, Measures of Dispersion and measures of Skewness and Kurtosis

To examine the elements Correlation: Types of correlation

To explain the importance of Introduction to Probability

To understand the concept of Sampling Theory

To learn the concept of Large Sample tests,

Course Contents:

1. Introduction to Quantitative Techniques – Statistics, Overview, Origin and

development and Managerial applications of statistics – Significance and Limitations – Collection of Primary data and Secondary data – Classification and Tabulation –

Frequency distributions and their graphical representation – Measures of Central tendency – Measures of Dispersion – measures of Skewness and Kurtosis 2. Correlation: Types of correlation - Methods of studying Correlation- Scatter diagram,

Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation. Concept of Multiple and Partial correlation. Regression analysis: Concept - Regression lines,

bivariate regression model, Regression coefficients and its properties. Time Series Analysis – Components - Models of Time Series – Additive, Multiplicative - Trend analysis - Free hand curve, Semi averages, Moving averages, Least Square methods.

3. Introduction to Probability - Basic Concepts and Definitions of Probability – Addition and multiplication theorems - Statistical independence - Baye’s theorem and its

applications – simple examples. Random Variable (RV) – Classification of RV – Probability mass and density functions - Probability distribution function and its properties - Expectation and Variance of a RV. Distributions: Discrete Probability

distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. Continuous Probability Distributions: Normal Distribution,

Standard Normal Distribution,- Properties, applications and importance of Normal Distribution 4. Sampling Theory: The basics of sampling - Sampling procedures - Random and Non-

Random methods - Sampling distribution, Standard Error. Hypothesis Testing: Estimation – Basic concepts of Estimation- Point and Interval Estimation - Basic

concepts in Hypothesis – Type I and Type II errors 5. Large Sample tests: Test for one and two proportions, Test for one and two means,

Small Sample Tests: testing for single and two sample means, paired t-test. Chi-Square Test: Test for Independence of Attributes, Test for Goodness of fit, Test

Learning Outcomes

This course ensures that the students:

Understand the concept of

Examine the elements

Explain the importance of

Understand the concept of

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Learn the concept of

Recommended Books : 1. Levin, R. I., & Rubin, D. S. Statistics for Management, New Delhi: Prentice Hall of

India.

2. Gupta, S. P., & Gupta, M. P. Business statistics. Delhi: Sultan Chand & Sons.

3. Spiegel, M. R., Schiller, J., & Srinivasan, R. A., Probability and Statistics, New Delhi:

Tata McGraw Hill.

Reference Books : 5. Black, K., Business Statistics for contemporary decision making. New Delhi: Wiley

India

6. Keller, G, ―Statistics for Management‖, 2009, 1st Ed, Cengage Learning.

7. Goon, Gupta and Dasgupta: Fundamentals of Statistics

8. C.R. Kothari, Research Methodology: Methods and Techniques, 2/e, Vishwa

Prakashan, 2006

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206. Operations Research

Learning Objectives:

To understand the concept of Importance of Operations Research for Management

To examine the Transportation problem

To explain the importance of Flow shop sequencing problem

To understand the concept of Theory of games

To learn the concept of Network analysis and Network Crashing

Course Contents:

6. Introduction – Importance of Operations Research for Management – characteristics

and phases of OR, problem models of OR – scope and limitations - Linear

programming – formulation characteristics – Graphical solution – Simplex method –

Big M method – Duality principle.

7. Transportation problem – formulation – optimal solution, unbalanced transportation

problem – Degeneracy and resolution. Assignment problem – traveling salesman

problem.

8. Flow shop sequencing problem – introduction – optimal solution for processing of n-

job through 2 machine processing of n-jobs through 3 machines and processing of n-

jobs through m jobs.

9. Theory of games – introduction – two – person – zero sum game – Minimax and

Maxmin criterion saddle points dominance property – mixed strategies – solution

methods for different problems:[(2X2),(3X3)] formulas, 2Xn, nX2 graphical, mXn

(LP).

10. Network analysis – introduction – CPM – determination of critical path – Application

of PERT – Network Crashing.

Learning Outcomes

This course ensures that the students:

Understand the concept of Importance of Operations Research for Management

Examine the elements Transportation problem and . Assignment problem

Explain the importance of Flow shop sequencing problem

Understand the concept of Theory of games

Learn the concept of Network analysis and Network Crashing.

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Recommended Books

4. Richard I Levin, Charles A Kirkpatrick & Rubin, ―Quantitative Approaches to

Management‖, 5th Edition, Mc Graw Hill.

5. Kantiswaroop, Man Mohan & Gupta, ―Operations Research‖, 1 st Edition, Sulthan

Chand & Sons, New Delhi.

6. Sharma S.D., ―Operations Research‖, 15th Edition, Kedar Nath Ram Nath, Meerut.

Reference Books

4. Paneerselvam, ―Operations Research‖, PHI, New Delhi.

5. Shenoy, G.V.Srivastava, V.K. and Sharma S.C., ―Operations Research for

Management‖

6. Goel & Mittal, ―Operations Research‖, Pragathi Prakashan, Meerut.

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207. Research Methodology

Learning Objectives

To understand the Research Process , Methods and objectives

To examine the Research methods and Historical method

To explain the importance of Data source and Management Problems

To understand the concept of Hypothesis

To learn the concept of Research Reportings and Preparation and Presentation

Course Contents:

6. Research Process: Importance of Research in Management, Types of Research,

Factors affecting Selection of problem – Statement of a Problem – Review of

Literature; Elements of Scientific Methods and objectives – Hypothesis, Model

Building – Identification of variables.

7. Research methods: Case Method, Survey Method, Participatory observation method,

experimental method, Statistical method, Historical method, Logical method

8. Data source and Management Problems: Sampling techniques, source of secondary

data and shortcoming, scaling problems, tools for collection of primary data

(Interview, Questionnaires, Rapid appraisal). Research Design – Types of Design,

Experimental design – Factorial design (One way, Two way Latin square designs).

9. Hypothesis - Tests of hypothesis, Z test, T test, F test, ANOVA, Chi Squire,

Parametric and Non Parametric – Single sample, Two sample, Single proportion, Two

proportion.

10. Research Reportings: Why reports, Types of report, i.e. General, Technical, etc.,

structure of reports, style of report, research paper – Preparation and Presentation.

Learning Outcomes

This course ensures that the students:

Understand the concept of Research Process , Elements of Scientific Methods and

objectives

Examine and evaluate Research methods

Explain the importance of Data source and Management Problems

Understand the concept of Hypothesis

Learn the concept of Research Reportings and research paper, Preparation and

Presentation

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Recommended Books

4. Donald R Cooper, ―Business Research Methods‖, 12th Edition, Mc Graw Hill.

5. Paneerselvam, ―Research Methodology‖, 1st Edition, PHI, New Delhi.

6. C.R. Kothari, ―Research Methodology‖, 2nd Edition, New Age International

Publishers

Reference Books

4. O.R. Krishna Swamy, D. Obul Reddy, ―Research Methodology and Statistical Tools‖,

HPH, Mumbai.

5. Michael, V.P., Research Methodology in Management, Himalaya Publishing House.

6. Wilkinson & Bhandarkar, ―Methodology and Techniques of Social Science

Research‖, Himalaya Publishing House.

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208. Business Research Methods (SPSS) (Lab : 50 m) (25 to 30 hours)

Learning Objectives

To understand the concept of SPSS , Defining variables and Data manipulation

To examine the elements Descriptive analysis of data

To learn Inferential analysis-II and Advanced Statistical tests

Course Contents:

Introduction to SPSS: SPSS: general description, functions, menus, commands -

SPSS file management.

Defining variables - Manual input of data - Automated input of data and file import

and export

Data manipulation : Data Transformation, Calculating total scale scores, Collapsing a

continuous variable into groups , error checking, Normality test.

Descriptive analysis of data : Frequencies - Descriptive - Crosstabs - Charts

Inferential analysis-1: Parametric tests- t-test - One-way ANOVA

Inferential analysis-II: Non-Parametric tests – Chi Squire test, Manwhitney U test,

Kruskalwalis test, Fried man test

Advanced Statistical tests: Factor analysis, Correlation and regress ion

Learning Outcomes

This course ensures that the students:

Understand the concept of SPSS , Defining variables and Data manipulation

Examine the elements Descriptive analysis of data

Explain the importance of Inferential analysis-II and Advanced Statistical tests

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301. International Business

Learning Objectives:

To Discuss and communicate about the Importance and Scope of International

Business and Theories of International Business.

To Observe and evaluate the International Business Environment.

To Explain about Multinational National Corporations and about NAFTA, APEC,

ASEAN, EU, SAARC.

To Discuss and communicate about Globalization and World Trade Organization.

To Gather and analyze Balance of Trade and BOP and about International Business

ethics.

Course Contents:

6. International Business - Importance and Scope of International Business - Evolution

of International Business - Theories of International Business - Size and Growth of

International Business - Global Economy - Integration of Global trade – Trends in

Exports - World Import trends, Global Balance of Trade.

7. International Business Environment – Introduction - Social and Cultural

Environment. Technological Environment, Political Environment.

8. Multinational National Corporations - Trading Blocks-NAFTA, APEC, ASEAN, EU,

SAARC, etc.

9. Globalization and World Trade Organization - GATT. Uruguay round and Dunkel

Proposals. Establishment of WTO. TRIPS, TIRMS. Organizational Structures of

WTO, Anti Dumping measures, Ministerial Conferences, India Vs WTO, IMF and

IBRD.

10. Balance of Trade and BOP - Causes for disequilibrium in BOP-Structural, Cyclical

and Monetary Disequilibrium-Methods of correcting disequilibrium - International

Business ethics.

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Learning Outcomes:

This course ensures that the students:

Understand the Importance and Scope of International Business and Theories of

International Business

Understand and evaluate the International Business Environment.

Understand about Multinational National Corporations and about NAFTA, APEC,

ASEAN, EU, SAARC.

Understand about Globalization and World Trade Organization

Understand about the establishment of WTO. TRIPS, TIRMS

Understand Balance of Trade and BOP and about International Business ethics.

Recommended Books

4. Frances Cherunilam, ―International Business‖, 4th Edition, PHI, New Delhi.

5. Subba Rao P. ―International Business‖, 2nd Edition, Himalalya Publishing House,

Mumbai.

6. Justin Paul, ―International Business‖, PHI, New Delhi.

Reference Books

4. Edgar P Hibbert. ―International Business‖-Strategy and Operations. McMillan Ltd.

5. Shiva Ramu S. ―International Business‖. Anmol Publications.

6. Don Ball & Vendell Mawlloch: ―International Business‖. — The Challenge of Global

Competition.

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302. Strategic Management

Learning Objectives:

Define Strategy , Strategic Management, its process and Strategic Change.

Essentials of a good Mission and Vision statement.

Define objectives, goals, Policy and Corporate/Business Strategy of a business enterprise.

Understanding the concept of competitive advantage and its frame work given by Michael

E.Porter.

Analyze dynamics in competitive rivalry including competitive action and response, first-

mover advantage, competition and winner-take-all and make appropriate recommendations

for acting both proactively and defensively.

Discuss the levels and types at which strategies are formulated.

Tools and techniques of SAC at Corporate level and Business level.

Understand the essence of Strategic Implementation, Structural, Functional and Behavioural

Implementation.

Importance of Strategic Evaluation and control.

Course Contents:

Strategic Management – Introduction - The Strategist : Top Management, CEO and

the Board – Strategic Change - Organizational Direction: Strategic Management,

Mission, Business Definition, Objectives, Goals, Policy, Corporate Strategy, Business

Strategy, Strategic Planning

Environmental Analysis – Competitive Environment – Industry structure analysis –

PESTLE - Michael Porters Model - Internal analysis – Methods and Techniques used

for organizational analysis

Generic Strategies – Focused Strategies- Differentiation Strategies – Cost Leadership

Strategies – Three levels of Strategies – 7 S Framework.

Strategic Choice – Corporate Portfolio analysis – BCG Martix, GE Matrix - Tools

and techniques of Strategic Management

Strategic Implementation – structural implementations, Functional Implementation,

Behavioral Implementation - Strategy evaluation and control

Learning Outcomes:

This course ensures that the students :

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Understands the meaning, process and significance of strategy and strategic Management.

Realises the importance of formulating strategic Intent and its components.

Understands the need for appraising Internal and external component of environments,

including competitive environment and techniques for the same.

Analyses the various types of strategies followed at various levels in the organization along

with competitive strategy analysis

Understand the importance of strategic analysis and choice.

Understand the types of strategic implementations, essence of strategic evaluation and

control types.

Recommended Books

6. Glueck & Jauch, ―Business Policy and Strategic Management‖, McGraw Hill, New

York

7. Subba Rao P, ―Business Policy & Strategic Management – Text and Cases‖, 2nd

Edition, Himalaya Publishing House, Mumbai.

8. Thomson & Stricland, ―Strategic Management‖, McGraw Hill, New York.

9. Forest R. David & Fred R. David, ―Strategic Management: A Competitive Advantage

Approach, Concepts and Cases (15th Edition), Pearson Education.

10. David Hunger & Thomas L. Wheelen, ― Essentials of Strategic Management (5 th

Edition), Pearson Education.

Reference Books

4. Azar Kazmi, ―Business Policy‖, 2nd Edition, Tata McGraw Hill Publishing Co., New

Delhi

5. Ghosh PK, ―Business Policy (Strategic Planning and Management)‖, Sultan Chand &

Sons, New Delhi.

6. N.S. Guptha, ―Business Policy and Strategic Management‖, HPH, Mumbai.

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303. Entrepreneurship Development

Learning Objectives:

To Discuss and communicate the definition, Scope and Importance Entrepreneurship.

To Observe and evaluate Entrepreneurship Development Programs and The Concept

of Entrepreneurial Development.

To Explain the role of government in motivating and developing Entrepreneurship.

To Practice the Factors affecting entrepreneurial growth.

To Gather and analyze Role of MSME in Economic Development

To explain about Development of Business Plan

Course Contents:

6. Entrepreneurship – Definition, Scope and Importance – Role Entrepreneurship in

Economic Development - The Cultural & Social Environment – Characteristics of

Entrepreneur – Functions of Entrepreneur.

7. Identification of Entrepreneurial talents – Innovation, Marketing and Financial

viability as the chief requisites – Entrepreneurship Development Programs – The

Concept of Entrepreneurial Development – Need for Training and Development –

Need and Objectives of EDPS – Course Contents and Curriculum of EDPS – Phases

of EDPS.

8. Role of government in motivating and developing Entrepreneurship - Institutional

Support to entrepreneurs — NSIC- SIDO – SSIB – SSICS – SISI – DICS – TCOS

industrial Estates, Specialized Institutes - Institutional finance to entrepreneurs – I

BDI, IFCI, ICICI, IRBI, LIC UTI, SFC SIDC, SIDBI, EXIM, Bank - Venture Capital,

etc.

9. Factors affecting entrepreneurial growth – Government actions – Problems of

Entrepreneurs- Women Entrepreneurship – Concept & Functions of Women

Entrepreneurs – Development of Women Entrepreneurs - BMB – Role of BMB in

Women Development– Problems of Women Entrepreneurs.

10. MSME – Role of MSME in Economic Development - Development of Business Plan

– Incubation Centers – Startup Centers – MUDRA Bank - Make in India.

Learning Outcomes:

This course ensures that the students:

Understand about the definition, Scope and Importance Entrepreneurship

Understand and evaluate Entrepreneurship Development Programs and The Concept

of Entrepreneurial Development.

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Understand the role of government in motivating and developing Entrepreneurship.

Understand Role of MSME in Economic Development

Understand about Development of Business Plan

Recommended Books

7. Vasant Desai, ―Dynamics of Entrepreneurial Development and Management‖, 4th Edition, HPH, Mumbai.

8. Poornima M. Charanthimath, ―Entrepreneurship Development and Small Business Enterprise‖, Pearson Education India, 2014

9. Nuzhat Khatoon, ―Entrepreneurship Development‖ HPH, 2012.

10. Charantimath, ―Entrepreneurship Development and Small Business Enterprises‖ Pearson India.

11. Monica Loss, ―Entrepreneurship Development‖, Global Vision Publishing House. 12. B. Janakiram, ―Role and Challenges of Entrepreneurship Development‖, (1 st Edition),

Excel Book.

Reference Books

4. S.S. Khanka, ―Entrepreneurial Development‖, S. Chand & Company Limited, New

Delhi. 5. Robert D. Hisrich, Michael P. Peters, Dean A Shepherd, ―Entrepreneurship‖, TMH.

6. T V Rao, ―Entrepreneurship‖.

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304. Corporate Governance and Business Ethics

Learning Objectives:

To Discuss and communicate the management evolution and how it will affect future

managers.

To Observe and evaluate the influence of historical forces on the current practice of

management.

To Explain how organizations adapt to an uncertain environment and identify

techniques managers use to influence and control the internal environment.

To Practice the process of management's four functions: planning, organizing,

controlling and coordination.

To Gather and analyze both qualitative and quantitative information to isolate issues

and formulate best control methods Course Contents:

Concept of Ethics: Meaning and definition and scope of Ethics –Ethical Theories –Values –Need for Ethics and Values –Indian Value System –Various approaches to Ethics.

Values – Importance, Sources of Value Systems, Types, Values, Loyalty and Ethical Behaviour, Values across Cultures;

Application of Ethical Standards to Business Disciplines Business Ethics: Concept, meaning and definition of Business Ethics –Ethical corporate behaviour –Ethical decision

making –Conflicts in decision making from the legal and moral points of view. Work Ethics: Nature and scope. Ethical dilemma. Ethics in functional areas such as finance, marketing, HR, IT, etc.

Corporate Social Responsibility: Corporate Social Responsibility (CSR) & significance

of CSR in business. CSR principles and strategies for business organizations. Best practices in CSR. Orienting management education towards ethical behavior.

Corporate Governance:Meaning and definition of corporate governance –Corporate management structure for corporate governance – Corporate governance theories, Salient

features of good corporate governance, Institutionalization of Corporate Governance: Emergence of corporate governance code, Development of Indian corporate governance,

Assumption of best practices, Failure of corporate governance, Character competence of corporations Boards of Directors –Responsibilities of Boards of Directors –Legal requirements for Boards of Directors with regard to Corporate Governance –Morale

responsibilities of Boards of Directors.

Corporate Governance in Global Scenario: Corporate governance requirements in the ever changing global scenario. Global practices: Cadbury report –OECD Committee

recommendations. Desirable corporate governance in India –a Code. Summary of the

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SEBI Committee–Summary of the report of the Consultative Group of Directors of Banks / Financial Institutions–Summary of Naresh Chandra Committee on Corporate Audit and

Governance. Towards developing a best corporate governance system in an organization.

Learning Outcomes:

This course ensures that the students :

Understand how managers manage business organizations in the dynamic global

environment

Understand how managers implement successful planning amongst the above; the

following primary managerial soft skills are developed.

Understand how organizations develop and maintain competitive advantage. The

process of Organising and in design of the Organisation structure. The concept of

Centralisation & De-centralisation.

Understand how business decisions are made using various tools and techniques to

remain competitive

Understand Problem - Solving and Decision Making

Understand Teamwork & Interpersonal Skills & Creative Thinking skills

Understand Controlling and Coordination.

Recommended Books :

4. Murthy C.S.V., Business Ethics, Himalaya Publishing House, New Delhi.

5. S. Singh, Corporate Governance: Global Concepts & Practices, Excel Books, New Delhi.

6. Sherlekar, Ethics in Management, Himalaya Publishing House, New Delhi.

Reference Books:

6. Satheesh Kumar, Corporate Governance, Oxford University Press.

7. Prabakaran S, Business Ethics and Corporate Governance, Excel Books, New Delhi.

8. A.B Rao, Business Ethics and Professional Values, Excel Books, New Delhi.

9. Fernando, Business Ethics an Indian Perspective, Pearson

10. Bob Tricker, Corporate Governance, Oxford University Press.

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FM: 331. Security Analysis and Portfolio Management

Learning Objectives:

To Discuss and communicate the Objectives, Nature, Channels of Investment.

To discuss about Return, measurements of return, Calculation of expected return.

To Observe and evaluate about the Fundamental Analysis and Technical Analysis.

To Explain about the Process of Portfolio Management and about Portfolio models

like Markowitz model, Sharpe single index model, Capital Asset Pricing model.

To Gather and analyze Portfolio selection and Evaluation of portfolio performance

Course Contents:

6. Investment – Objectives, Nature, Channels of Investment – Investment and

speculation- Process of Investment- An overview of Financial Markets.

7. Return – measurements of return – Traditional techniques – Holding period –

statistical methods – probability distribution – Calculation of expected return, Risk:

risk factors, risk classification: systematic risk, unsystematic risk – standard deviation

– variance – correlation coefficient – Beta – calculation of risk.

8. Fundamental Analysis: Economic Analysis, Industry Analysis, Company Analysis.

Technical Analysis: Assumptions – Dow Theory – Charts and signal - Technical

Indicators.

9. Portfolio – Process of Portfolio Management -Traditional view and Modern Portfolio

–Diversification – Portfolio models – Markowitz model, Sharpe single index model,

Capital Asset Pricing model.

10. Portfolio selection – efficient frontier – Utility, functions and optimal portfolio –

Evaluation of portfolio performance – Mutual funds – Concept, objectives and

functions of mutual funds.

Learning Outcomes:

This course ensures that the students :

Understand the Objectives, Nature, Channels of Investment

Understand about Return, measurements of return, Calculation of expected return.

Understand about the Fundamental Analysis and Technical Analysis.

Understand about the Process of Portfolio Management and about Portfolio models

like Markowitz model, Sharpe single index model, Capital Asset Pricing model

Understand Portfolio selection and Evaluation of portfolio performance

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Recommended Books

7. Donald E Fischer, Ronald J Jordan, ―Security Analysis and Portfolio Management‖,

Prentice Hall of India Pvt. Ltd., New Delhi 8. Preethi Singh, ―Investment Management‖, Himalaya Publishing House, Mumbai. 9. V K Balla, S K Tuteja, ―Investment Management‖, & Company Ltd., New Delhi.

10. Dhanesh Khatri, ―Security Analysis and Portfolio Management‖ (1st Edition) Trinity Press.

11. M. Ranganatham & R. Madhumati, ―Securities Analysis and Portfolio Management‖. Pearson India.

12. Alex K. Mathews & K. Sasidharan, ―Securities Analysis and Portfolio Management‖.

Mcgraw Hill Education.

Reference Books

4. Jack Clark Frances, ―Investment Analysis and Management‖, McGraw Hill Book Company, New York.

5. Fisher and Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall India.

6. Prasanna Chandra, ―Investment Analysis and Portfolio Management‖, Tata McGraw Hill.

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FM: 332. Strategic Financial Management

Learning Objectives:

To define the concept of corporate restructuring and understand its forms

To acquaint with the legal and procedural aspects of corporate restructuring

To make the student understand the 9S model and perform various analysis

To appraise the various methods of costing and life cycle costing.

To understand the concepts of financial engineering and financial innovations.

Course Contents:

1. Corporate Restructuring Nature & objective, Forms of Corporate restructuring, Types

and Theories of Mergers, Reasons for merger, Demerger, Take over and Acquisitions,

Business Alliances, Divestitures.

2. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and

International acquisitions.

3. Strategic Financial Management Objectives of Strategic Finance Management, The

9S model, Strategic investigation of growth, Value Chain analysis and Value

Engineering, SBU,

4. Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC),

Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose

Vehicle, Venture Finance, Economic Value Added and Owner’s Value Added.

5. Financial Engineering Financial Innovations and Financial Engineering: Leverage

Buy out‐operations, Norms for financing leverage buyouts, Corporate Control

Mechanisms, Financially Engineered Products.

Learning outcomes:

This course ensures that the students:

Define the concept of corporate restructuring and understand its forms

Acquaint with the legal and procedural aspects of corporate restructuring

Make the student understand the 9S model and perform various analysis

Appraise the various methods of costing and life cycle costing.

Understand the concepts of financial engineering and financial innovations.

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Recommended Books:

1. Ravi M Kishore, ―Strategic Financial Management‖, Taxmann

2. Marshall and Basnsal, ―Financial Engineering‖, PHI

3. Jakhotiya, ―Strategic Financial Management‖, Vikash

Reference Books:

1. Sudarsaan, ―Creating Value from Mergers and Acquisitions‖, Pearson

2. Gaughan, ―Mergers, Acquisitions and Corporate Restructuring‖, Wiley

3. R. Vadapalli, ―Mergers, Acquisitions and Business Valuation‖, Excel Books

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FM: 333. Management of Financial Services

Learning Objectives:

To Discuss and communicate relating to Financial services and Types of financial

services.

To Observe and evaluate about FOREX markets, International finance system and

foreign exchange market.

To Explain Custodian and custodial services in capital markets.

To know about Merchant Banking concept and evolution and Functions of M.B.

To Gather and analyze Lease, Hire purchase, types of lease, advantages of leasing,

problems of leasing companies

Course Contents:

6. Financial services -Types of financial services. Financial Services concept and meaning–Financial system–Growing importance of financial services in financial

system–Classification–Traditional and Modern view–Fund based and non fund based services– Financial engineering–Need for innovation–New financial products and

services–An overview of Indian financial services sector scenario.

7. New issue markets and problems-Definition – functions - methods of floatation-cost of floatation-primary market problems. Money markets and instruments-Bill market-Discount and Finance House of India- new money market instruments. Stock

markets-recognized stock exchanges-functions of stock exchanges-Issues of securities. Book building process. Green Shoe option. FOREX markets-International

finance system and foreign exchange market-exchange rate mechanism-exchange rate system in India-FOREX management.

8. Custodian and custodial services in capital markets -SEBI guide lines on custodial

services-SHCI-NSDL. Factoring and Forfeiting services-modus of operations-factoring vs. forfeiting-advantages. Mergers and takeovers- SEBI guidelines on takeover and mergers-BIFR and mergers-Voluntary inter group mergers.

9. Merchant Banking concept and evolution–Functions of M.B. Registrars-categories of

registrars-appointment of registrars to the issue-role of registrars during the currency of the issues. Underwriting services-SEBI regulation-rights and obligation of

underwriters- legal provisions-types of underwriting agreements-underwriting agencies in India.

10. Lease, Hire purchase-types of lease-advantages of leasing- problems of leasing companies. Housing finance-sources of funds- lending norms-NHB-HUDCO, HFC.

Credit rating- Credit rating services-limitation –CRISIL, ICRA, CARE. Venture

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capital- financing agencies-policy initiatives-difficulties in India. Mutual funds-types of mutual funds-Regulation of mutual funds.

Learning Outcomes:

This course ensures that the students :

Understand about Financial services and Types of financial services.

Understand and evaluate about FOREX markets, International finance system and

foreign exchange market.

Understand about Custodian and custodial services in capital markets.

Understand about Merchant Banking concept and evolution and Functions of M.B.

Understand and analyze Lease, Hire purchase, types of lease, advantages of leasing,

problems of leasing companies.

Recommended books:

4. Gordon and Natarajan, ―Financial Markets and Services’, 2009, HPH, 7th Ed. Mumbai.

5. Bharti Pathak, ―Indian Financial System‖, 2010, 3rd Ed. Pearson Education.

6. Avadhani. V.A., ―Financial Services in India‖, 2009, 1st Ed. HPH.

Reference Books:

1. Dr. Gurusamy. S., ―Financial Services‖, Tata McGraw-Hill, Education Pvt. Ltd. 2nd Ed., New Delhi.

2. Vasant Desai, ―Financial Markets and Financial Services‖, 2009, HPH, 1st Ed., Mumbai

3. Khan. M.Y., ―Financial Services‖, 2010, 5th Ed. Tata McGraw-Hill, Pvt. Ltd., New

Delhi.

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FM: 334. Financial Markets and Institutions

Learning Objectives:

To Discuss and communicate about the elements of financial system and economic

development and Regulatory and Promotional Institutions.

To Observe and evaluate the Banking and Non-banking Institutions

To Explain about Financial and securities Markets: Primary and Secondary Markets,

Structure and functions of Money.

To explain about Fund based services.

To explain about Fee based services

To analyze about the Challenges faced by investment bankers.

Course Contents:

1. Introduction to Financial system : Elements of financial system and economic

development, Regulatory and Promotional Institutions - Function and Role of RBI,

Monetary Policy and techniques of RBI,

2. The Banking and Non-banking Institutions: The public and the private sectors –

structure and comparative performance, Bank capital and Banking Innovations,

Commercial and Co-operative banks. The Non-banking financial Institutions - Mutual

Funds, Growth of Indian Mutual funds and its Regulation. The Role of AMFI,

Insurance Companies- Role of IRDA.

3. Financial and securities Markets: Primary and Secondary Markets, Structure and

functions of Money Market, -Call money market ,Government Securities Market – T-

bills market, Commercial Bills market, Commercial paper and certificate of deposits.

Securities markets:- Organization and structure, listing trading and settlement of

securities market, , The role and functions of SEBI

4. Fund based services - lease and hire purchase consumer credit and Factoring -

Definition, Functions, Advantages, Evaluation, venture capital financing, Housing

Finance.

5. Fee-based services - Stock broking, Credit rating agencies, Merchant Banking,

Portfolio services - Underwriting, Depository services - Challenges faced by

investment bankers.

Learning Outcomes:

This course ensures that the students :

Understand about the elements of financial system and economic development and

Regulatory and Promotional Institutions.

Understand about the Banking and Non-banking Institutions

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Understand about Financial and securities Markets: Primary and Secondary Markets,

Structure and functions of Money.

Understand about Fund based services.

Understand about Fee based services

Understand about the Challenges faced by investment bankers.

Recommended Books

1. Financial Institutions and Markets, L. M. Bhole, 4/e Tata McGraw Hill.

2. Financial services, Gorden & Natarajan, Himalaya publishers.

3. Financial Institutions and Markets, Gupta Agarwal, Kalyani publishers.

4. Financial Institutions and Markets, 9th Edition, Jeff Madura, Cengage Learning.

5. Financial Institutions and Markets, 3rd Edition, S. Gurusamy, McGraw Hill

Education.

6. Financial Institutions and Markets, 6th Edition, Mishkin, Pearson India.

Reference Books

1. Investment Institutions and Markets, Jeff Madura, Cengage, 1st Edition.

2. Financial services, Thirpati, PHI.

3. Financial Markets & Services, Vasanth desai, Himalaya.

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FM: 335. Infrastructure Finance

Learning Objectives:

To Discuss and communicate Planning environment financial objectives, policies on

financing.

To Observe and evaluate analysis of operating and financial leverages concept and

nature of leverages.

To Explain Working capital management operating cycle concept.

To know about Advanced financial analysis and planning financial statement.

To Gather and analyze about Dividend and retention policies formulating dividend policy.

Course Contents:

1. Planning environment financial objectives, policies on financing, investments and dividends. Financial forcasting, planning and uncertainties, interest rates, inflation, capital gains and losses exchange control regulation, government credit policies and

incentives. Internal source, retained earnings, provisions etc, Issues in rais ing finance, legal form of organization, provisions of the companies Act, control of

capital issues. Short term sources : Trade credit, factoring, Bill of exchange, Bank Loan, Cash credit, overdraft, public deposit, SEBI regulations, primary and Secondary markets.

2. Analysis of operating and financial leverages concept and nature of leverages operating risk and financial risk, operating leverages, financial leverage and

combined leverage concepts, measures and their interpretations. Operating leverage and Cost volume Profit analysis- Earning before Interest and Tax (EBIT) and Earning per Share (EPS), indifference point. Capital Structure theories and Planning. Cost of

Capital. 3. Working capital management operating cycle concept, forcasting, working capital

regulations; monitoring advance management of different components. working capital management under inflation, new projects working capital management

4. Advanced financial analysis and planning financial statement, financial ratio analysis

fund flow and cash flow analysis, leverages, Cost-Volume-Profit analysis, Financial forecasting, inter firm comparison, financial analysis and aspects inflation.

5. Dividend and retention policies formulating dividend policy: factors for consideration dividend theories - Walter's model, Gordon's model, residual theory of dividend, Miller and Modigliani hypothesis. Indian position in private and public sector in

general.

Learning Outcomes:

This course ensures that the students :

Understand Planning environment financial objectives, policies on financing.

Understand, Observe and evaluate analysis of operating and financial leverages

concept and nature of leverages.

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Understand Working capital management operating cycle concept.

Understand about Advanced financial analysis and planning financial statement.

Understand and analyze about Dividend and retention policies formulating dividend

policy.

Recommended Books

1. Finnerty, J. D. (1996).Project financing - Asset-based financial engineering. New York: John Wiley & Sons, Inc. 2. Merna, T., & Njiru, C. (2002). Financing infrastructure projects (First Ed.). London:

Thomas Telford. 3. Raghuram, G., Jain, R., Sinha, S., Pangotra,P.,& Morris,S.(2000). Infrastructure

Development and Financing: Towards a Public-Private Partnership: MacMillan. 4. Grigg, ―Infrastructure Finance: The Business of Infrastructure for a Sustainable Development‖. John Wiley and Sons.

Reference Books

1. Weber,B.,& Alfen, H. W.(2010). Infrastructure as an asset class - Investment strategies, project finance and PPP. West Sussex: John Wiley & Sons

2. Walker, C.,& Smith,A. J.(1995).Privatized infrastructure: the Build Operate Transfer approach. London: Thomas Telford.

3. Yescombe,E. R.(2002).Principles of Project Finance. California:Academic Press.

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401. E-Commerce

Learning Objectives:

To understand the concept of E-Commerce, its benefits and limitations.

To learn the impact of E-Commerce on retailing

To know the transformations that took place in service industry because of E-

Commerce

To understand the concept of B2B E-Commerce

To learn the concepts of E-Payment systems, taxation, privacy and legal issues.

Course Contents:

6. Importance of E-Commerce – Need for E-Commerce, Classification of E- Commerce,

Electronic Marketing – Impact of E-Commerce – Benefits and Limitations of E-

Commerce.

7. Retailing in E-Commerce: Business Models of Electronic Marketing –Internet

Consumers and Market Research: Building Customer Relation, The Consumer

Behavioral Model – Consumer Purchasing –Delivering Customer Services in cyber

space – Market Research for E-Commerce –Organizational buyer behavior -

Advertisement in E-Commerce: Web Advertisement – Advertisement method and

strategies – Push Technology and Intelligence agent – Economics and Effectiveness

of Advertisement – On line Publishing.

8. E-Commerce for Service Industry: Broker based services – Travel and Tourism

Services – Employment Placement and the job market, Real-estate – Trading Stocks

on line – Cyber Banking and Personal finances – Auctions – On line Publishing.

9. Business to Business E- Commerce, Characteristics of B2B E-Commerce – Models of

B2B E-Commerce – Procurement Management Using the buyers Internal Market

place – Suppliers Oriented market Place – Buyers Oriented Market Place – Auctions

and Services – Traditional to Internet based and DI – Electronic Marketing in B2B.

10. Electronic Payment System – Electronic Payments and Protocols – Security Schemes

in Electronic – Electronic Credit Card System on the Internet – Electronic funds

transfer and Debit Cards on the Internet – Stored Value Card and E-Cash - Public

Policy from legal Insures to Privacy – E-Commerce related legal incidents – Legal,

Ethical and other Public Policy insures – Protecting Privacy – Protecting intellectual

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Property – Taxation and Encryption Polices – Other Legal Issues – Consumer and

Seller Protection in E-Commerce.

Learning Outcomes:

This course ensures that the students :

Understand the concept of E-Commerce, its benefits and limitations.

Learn the impact of E-Commerce on retailing

Know the transformations that took place in service industry because of E-Commerce

Understand the concept of B2B E-Commerce

Learn the concepts of E-Payment systems, taxation, privacy and legal issues.

Recommended Books

5. Turban, Lee, King and Chung, ―Electronic Commerce‖, Pearson Education Asia, 2001.

6. Ravi Kalkota and AB Winston, ―Frontiers of Electronic Commerce‖, Addison Wesley

1999. 7. David Whiteley, ―E-Commerce‖ TMH, 2000,

8. Chaffey, ―E-Business and E-Commerce Management: Strategy, Implementation and Practice‖. Pearson India.

Reference Books

4 Greenstein and Feinman, ―E-Commerce‖ TMH, New Delhi, 2000. 5 Joseph, ―E-Commerce‖ PHI, New Delhi.

6 Ravi Kalkota, ―Road made for Success‖.

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FM: 431. International Financial Management

Learning Objectives:

To have understanding on International Financial Environment and Measuring and

Monitoring Foreign Currency Exposure

To have exposure on Financial Structure of the global firm and Global Cost of

Capital

To understand Foreign Investment Decisions and Export and Import Financing.

To appreciate advanced topics in International Finance, Currency Risk Management

Course Contents:

6. International Financial Environment: International Financial Management and the Multinational firm- The International Monitory Environment.- Foreign Exchange Rate- Determination- The Foreign Exchange Market and Foreign Currency Options.

7. Measuring and Monitoring Foreign Currency Exposure: Transaction Exposure -

Operating Exposure - Accounting Exposure - Interest Rate Exposure and Swaps. 8. Financing the Global Firm: Financial Structure of the global firm- Global Cost of

Capital - Sourcing Equity Globally - Sourcing Debt Globally.

9. Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment -International Capital Budgeting - International Acquisitions and Valuation - Adjusting for risk in foreign Investments – Export and Import Financing.

10. Advanced Topics in International Finance: International Portfolio theory and the

MNE. - Advanced topics in Currency Risk Mgt - Advanced topics in interest rate risk Management -Recent trends in International financial management – International taxation.

Learning outcomes:

This course ensures that the students:

Understand the International Financial Environment and Measuring and Monitoring

Foreign Currency Exposure

Have exposure on Financial Structure of the global firm and Global Cost of Capital

Understand Foreign Investment Decisions and Export and Import Financing.

Appreciate advanced topics in International Finance, Currency Risk Management

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Recommended Books

6. Alan C. Shapiro. ―Multinational Financial Management‖. Prentice Hall of India, New Delhi-

1995.

7. Eun/ Resnick, ―International Financial Management‖, Tata Mc. Graw Hill, New Delhi.

8. H.R. Machiraju, ―International Financial Management‖, Himalaya Publishing House,

Hyderabad.

9. Jeff Madura & Roland Fox, ―International Finance Management‖. Cengage Learning.

10. Ankit Rajput, ―International Finance Management‖. Global Publication.

Reference Books:

4. Eiteman & Stonehill. ―Multinational Business Finance‖, Addisen Wesely Longman, New

Delhi, 2001.

5. Adrian Buckley, ―The Essence of International Management‖, 1995.

6. Abdullah Faud A. ―Financial Management for the Multinational Firm‖, 1987.

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FM: 432. Financial Derivatives

Learning Objectives:

To Discuss and communicate about the Financial Derivatives, Meaning, Scope,

Origin, and Growth of Financial Derivatives in India.

To Observe and evaluate about the Financial Derivatives Markets.

To explain Forwards and Futures and Future Market on NSE.

To know about the Options Markets, its Need and Scope, Options market on NSE.

To Gather and analyze the Concept and Nature of Swaps, Evolution of Swap Market Features of Swaps.

Course Contents:

6. Introduction -Financial Derivatives – Meaning, Scope, Origin, and Growth of

Financial Derivatives in India – Types of Financial Derivatives – Forwards – Futures

– Options – Trading – Margins – Regulatory Framework.

7. Financial Derivatives Markets - Fundamental linkages between spot and Derivative

Markets, the Role of Derivatives Market, Uses and Misuses of derivatives. Future and

Forward Market - Structure of forward and future markets, Mechanism of future

markets, hedging strategies using futures.

8. Forwards and Futures – Forward Contracts and its Limitations – Financial Futures –

Trading – Hedging Strategies – Forward and Future Prices – Stock Index Futures –

Currency Futures – Interest Rate Futures - Future Pricing - Future Market on NSE.

9. Options Markets – Need Scope – Properties of Stock Option Prices – Trading

Strategies Involving Options - Types of Options – Stock Index Options – Interest rate

options – Currency options – Options market on NSE.

10. Swaps – Concept and Nature of Swaps – Evolution of Swap Market Features of

Swaps – Major Types of Financial Swaps – Interest Rate Swaps – Currency Swaps –

Commodity Swaps – Debt – Equity Swap – Swaps dealer role.

Learning Outcomes:

This course ensures that the students :

Understand about the Financial Derivatives, Meaning, Scope, Origin, and Growth of

Financial Derivatives in India.

Understand, Observe and evaluate about the Financial Derivatives Markets.

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Understand the Forwards and Futures and Future Market on NSE.

Understand about the Options Markets, its Need and Scope, Options market on NSE.

Understand, Gather and analyze the Concept and Nature of Swaps, Evolution of

Swap Market Features of Swaps..

Recommended Books

4. S.L. Gupta, Financial Derivatives: Theory Concepts and Problems, Prentice-Hall,

New Delhi.

5. G. Koteswar, Risk Management (Insurance and Derivatives), HPH.

6. John C Hull, Introduction to Futures and Options Markets, Prentice-Hall, New Delhi.

Reference Books

3. John C Hull, Options, Futures and Other Derivatives, Pearson Education Asia.

4. Thomas Mc Cafferty, All about options, Tata McGraw Hill Publishing Company

Ltd., New Delhi.

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FM: 433. Financial Engineering

Learning Objectives:

To introduce the concept of Financial Engineering and its evolution

To acquaint the students with the conceptual tools of Financial Engineering

To make the student understand the physical tools of Financial Engineering, its

processes and strategies.

To appraise the students with the recent developments and future trends in Financial

Engineering

To understand the application of the latest financial products as risk management

tools in key financial markets.

Course Contents:

6. Introduction to Financial Engineering: Introduction - Scope of Financial

Engineering – Factors contributing to the growth of Financial Engineering - The tools

of Financial Engineering - Financial Engineering Vs. Financial Analysis – Where

Financial Engineering fits in – Financial Engineering Team – Financial Innovations

in India.

7. Conceptual Tools of the Financial Engineer: Knowledge base of Financial

Engineer - Valuation Relationships and Applications – Cash Flows – Time value –

Sensitivity Analysis of the Time Value – Applications – Spread sheets –

Compounding- Absolute Vs relative valuation –Measuring risk.

8. Financial Engineering Process and Strategies: The Evolution of Asset / Liability

Management – Five foundation concepts – The changing face of Liquidity

Management – Margin Management- the Investment Banker in Asset / Liability

Management – Total Return Optimization – Risk controlled Arbitrage – Hedging and

related Risk management techniques.

9. Physical Tools of the Financial Engineer: New product development model:

Direction, Design, Testing, Introduction and Instrument preview – Futures and

Forwards – Swaps – Single period Options – ADRs and GDRs – Hybrid securities –

Legal protection for innovative financial products and services: Copy right, Patent,

Trademark or Service mark – Obtaining protection – Enforcement.

10. Future trends and careers in Financial Engineering: Future Trends – The

Meaning of Globalization – The recent development towards Financial Globalization

– Development of New markets and Market linkages – Recent Advances in

settlement and clearing – Globalization – Financial Engineering and Monetary Policy

- Career opportunities for Financial Engineers.

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138

Learning outcomes:

This course ensures that the students:

Understand the concept of Financial Engineering and its evolution

Are well acquaint with the conceptual tools of Financial Engineering

Understand the physical tools of Financial Engineering, its processes and strategies.

Appraise with the recent developments and future trends in Financial Engineering

Understand the application of the latest financial products as risk management tools

in key financial markets.

Recommended Books

3. Jon F. Marshall, Vipul K. Bansal, ―Financial Engineering – A complete Guide to

Financial Innovation‖, Prentice Hall India.

4. Salih N. Neftci, ―Principles of Financial Engineering‖. Academic Press,2004

Reference Books

5. Philip Best, ―Implementing Value at Risk (Wiley Series in Financial Engineering)‖.

John Wiley & Sons Ltd.

6. Finnerty J D ―Financial Management‖(1988).

7. Avadhani VA ―Investment and Securities Markets in India‖. Himalaya Publishing

House Mumbai.

8. Paul Wilmott, Derivatives: The Theory and Practice of Financial Engineering, Wiley.

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139

FM: 434. Corporate Tax Planning & Management

Learning Objectives:

To describe the structure of direct taxes in India

To discuss the recognized methods of tax planning

To study out the Appropriate form of organization for tax savings – partnership firm,

joint stock company, association of persons and others

To study implications of various tax planning methods and cash flow

To study the Tax considerations and specific managerial decisions like, a) make or

buy b) own or lease c) retain or replaced d) repair, scrap or retain e) expert Vs

domestic sales, f) shut down or continue g) expand or contract h) invest or disinvest.

Course Contents:

1. Introduction: concept, significance and problems of the tax planning – structure of

direct taxes in India – appraisal of annual finance act – tax amendments and

notifications and notifications – advance tax rulings – recognized methods of tax

planning.

2. Legal diversions of income – ensuring maximum claims for deductions – taxing

advantage of available relief – rebates and tax free sources of income – problems

arising from aggregation of income – implications of various tax planning methods

and cash flow.

3. Organization and tax planning: appropriate form of organization for tax savings –

partnership firm, joint stock company, association of persons and others – Indian

branch of foreign company V/s Indian company - foreign branch of an Indian

company Vs separate foreign company – subsidiary V/s branch.

4. Tax considerations and specific managerial decisions: a) make or buy b) own or lease

c) retain or replaced d) repair, scrap or retain e) expert Vs domestic sales, f) shut

down or continue g) expand or contract h) invest or disinvest.

5. Case Study: A Case Study of a business unit related to practical problem of tax

planning is to

be done by the students.

Learning outcomes:

This course ensures that the students:

Describe the structure of direct taxes in India

Discuss the recognized methods of tax planning

Study out the Appropriate form of organization for tax savings – partnership firm,

joint stock company, association of persons and others

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140

Study implications of various tax planning methods and cash flow

Study the Tax considerations and specific managerial decisions like, a) make or buy

b) own or lease c) retain or replaced d) repair, scrap or retain e) expert Vs domestic

sales, f) shut down or continue g) expand or contract h) invest or disinvest.

Recommended Books

1. E. A Srinivas ―Hand Book of Corporate Tax Planning‖ Tata McGraw Hill. New Delhi.

2. Dr. Vinod K. Singhania and Dr. Kapil Singhania, ―Direct Taxes - Law and Practise‖, 41st Edition, Taxmann Publications (P) Ltd., New Delhi, 2008.

Reference Books

1. Richard M Bird Oliver Old Man. ―Reading on Taxation in Developing Countries‖ John Hophins.

2. John F Due ―Indirect Taxation in Developing Economics‖. John Hophins.

3. Bhagavan Prasad. ―Income Tax Law and Practice‖. Alligarh Narman Prakasan. Alligarh.

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141

FM: 435. Financial Risk Management

Learning Objectives:

To know Risk- Uncertainty and Objective of Risk Management Personal risk

management- Corporate risk management.

To understand Risk Management Process.

To know types of Enterprise Risk Management: Meaning of ERM

To learn about Project Risk Management

To know Operational Risk Management

Course Contents:

1. Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus Unacceptable

risk-Classification of risk- Classification of Pure risk- The cost of risk-Degree of risk-

Meaning- Scope & Objective of Risk Management Personal risk management- Corporate

risk management.

2. Risk Management Process- The Administration of Risk Management Process-

influencing factors- constrains-monitoring & review-Risk Identification- Perception of

risk- Operative cause/perils- Safety Audit, Risk Evaluation - Presentation of Data-

Probability Concepts- Risk and Law of large number-Risk Control-Risk avoidance- Risk

reduction- Classifications- Evaluation of risk reduction measures-Risk Financing-

Retention-Determination of retention levels- Captive Insurer- Self Insurance- Risk

retention group. Transfer-Non- insurance transfer- Insurance.

3. Enterprise Risk Management: Meaning of ERM - Source of risk to an Enterprise, Pure

risk- Speculative risk -Strategic risk - Operational risk- Market risk- Credit risk.

4. Project Risk Management: Meaning -Source & Classification of project risk, Cost &

Effect of project risk operation- Reason -Scope- Objective of Project Risk Management-

Phases of Project Risk Management- Prerequisite of risk response, Characteristics of risk

response- Type of risk handling Strategies- Factors effecting strategy selection- Insurance

& Project Risk Management- Risk management in different types of project.

5. Operational Risk Management: Meaning - Sources & Classification of Operational

Risk - Operational Events- Regulatory issues of Operational Risk Management,

Measurement of Operational Risk-Objectives of Operational Risk Management- Stages

of Operational Risk Management- Roles of Supervisor- Disclosure Requirement,

Insurance & Operational Risk Management.

Learning outcomes:

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This course ensures that the students:

Know Risk- Uncertainty and Objective of Risk Management Personal risk

management- Corporate risk management.

Understand Risk Management Process.

Know types of Enterprise Risk Management: Meaning of ERM

Learn about Project Risk Management

Know Operational Risk Management

Recommended Books

1. Principles of Risk Management & Insurance – George E. Rejda.

2. Risk Management & Insurance- Scott Harington.

3. Strategic Risk Management Practice – Torben Juul Andersen, Cambridge University

Press – New Delhi.

Reference Books

1. Risk Management & Insurance- C. Arthur Williams.

2. Enterprise Risk Management: ICFAI Publishers