Ray poynter main stage - 2012 - 1
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Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 Where is social media research today, where will it be tomorrow? All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Ray Poynter Vision Cri9cal University
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Transcript of Ray poynter main stage - 2012 - 1
- 1. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 APresenta*onfrom TheFes*valofNewMRMainStage 5December2012 Whereissocialmediaresearchtoday,wherewillitbe tomorrow? AllcopyrightownedbyTheFuturePlaceandthepresentersofthematerial Formoreinforma:onaboutNewMReventsvisitNewMR.org RayPoynter VisionCri9calUniversity
- 2. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Where is social media research today, where will it be tomorrow? Ray Poynter Director @ Vision Critical University
- 3. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 What is social media research? 1. Listening, searching, & monitoring 2. Netnography 3. Social media inspired research 4. Researching social media 5. Social media as a sample source 6. Integrating social media into mainstream research
- 4. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Volume Trends Sen*mentInuence Content
- 5. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Time PlateauofProduc:vity SlopeofEnlightenment TroughofDisillusionment PeakofInatedExpecta:ons GartnerHypeCycle
- 6. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Strengths Fast Real conversations Answers the unanswered Reflects market salience Some successes Weaknesses Demographics Facebooks opacity Automated sentiment analysis Costs
- 7. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Netnography GoogleTrends-Netnography Niveas Stain Manual
- 8. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Communities Qual Days Years 50,000+30 Qual &Quant MROC MROC CommunityPanel Qual &Quant
- 9. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Communities 3%andgrowing
- 10. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Smartphone Enabled Research
- 11. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Researching social media
- 12. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Social media as a sample source
- 13. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Integrating social media into mainstream market research 1. Tracking panel members in social media 2. Linking to respondents social media 3. Quantifying and validating Social Media findings 4. Complementing traditional research with social media
- 14. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Whats Next? Legislation and regulation More tracking and logging Improved demographics of comments Improved text analytics More integration with MR Imitations and upgrades to Google Consumer Surveys
- 15. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Three Top Tips! 1. Use Communities 2. Integrate SM with mainstream MR 3. Keep experimenting with: Monitoring tools Text analytics Logging tools
- 16. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Thank you Ray Poynter Director @ Vision Critical University
- 17. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Q & A RayPoynter VCU SueYork NewMR
- 18. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Ray Poynter [email protected]@visioncri:cal.com FollowRaystweetsat@hSp://twiSer.com/raypoynter ConnectwithRayonLinkedIn@hSp://uk.linkedin.com/in/raypoynter FindoutaboutRaysbookat@hSp://bit.ly/cmFnbo CheckoutVisionCri:calUniversity@hSp://vcu.visioncri:cal.com/
