Rawnet Lightning talk - 'Thinking, Fast and Slow' review
Transcript of Rawnet Lightning talk - 'Thinking, Fast and Slow' review
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Thinking, Fast and SlowHow We Make Decisions, And How To Make
The Right Ones
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Not my ideas...Daniel KahnemanSenior Scholar,
Princeton UniversityNobel Prize for
Economics, 2002
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A Tale Of Two SystemsSystem A
Fast, intuitive, subconsciousSystem B
Slow, analytical, directed
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System AAlways workingLooking for patternsBiases
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System BAnalyticalLess biasedCan be overwhelmedLazy
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ExampleA bat and a ball together costs £1.10The bat costs £1 more than the ballHow much does the ball cost?
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The Answer...System A: 10pSystem B: 5p
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PrimingAssemble sentences using four words out of
fivefinds he it yellow instantlygrey was round hair his
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Cognitive Ease
Adolf Hitler was born in 1892Adolf Hitler was born in 1887
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Familiaritykadirgasaricikbiwonjninansomaiktitaf
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Halo EffectAlan: intelligent, industrious, impulsive, critical, stubborn, envious
Ben: envious, stubborn, critical, impulsive, industrious, intelligent
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AnchoringWas Gandhi more or less than 141 years old when he died?
How old was Gandhi when he died?
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Anchoring With Irrelevant InformationRigged wheel of fortuneAlways 10 or 65Write down the number“Is the percentage of African
nations in the UN higher or lower than this?”
“What is the percentage?”
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So… What Can We Do?You can’t stop System 1You shouldn’t stop System 1Be aware of System 1 biases
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Watch Out For BiasesPrimingCognitive EaseFamiliarityHalo EffectAnchoring
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Buy The Book
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