Ravit Bennier's Portfolio

The real magic lies not in seeing new landscapes,

but in having new eyes.

—Marcel Proust

Endless shades and tones, infinite palettes and

discoveries have illuminated my path in life. I have put

my foot on all the continents and the journey continues

to color my perceptions, change my beliefs and

transform my work. Mountaineering the Himalayas

and surfing the azure seas of the Atlantic Ocean have

left an indelible mark that finds its way into my design.

The more I learn, the more I want to see and this spirit

has made me a fearless risk taker and better problem

solver fascinated by the world and its diversity. This

search for hues stimulates and fuels my work.

Zing moves away from the clichés of package design

reflected in traditional Japanese teas. An energy drink

and food consumed by active youth, the Japanese theme

of this product is incorporated through an anime style

taken to a trendy extreme. Each flavor communicates its

own personality. These characters are female manga who

claim a special power that is absorbed after consumption.

This develops a relationship between the consumer and

the character distinguishing the brand from other flavored

energy drinks in the market. Vibrant colors of yellow, orange,

magenta, green and cyan contrasted with black and white

were chosen to convey momentum, speed and ever changing

lifestyle. Each product is differentiated by one color from a

selected palette and texture is applied to transmit the extreme

style. The slanted, deconstructed Japanese typeface used for

the mark invokes the rapid pace of youth culture with black

tin boxes to contrast the bright color and bring and urban

edge to the form. A nod to sustainability, the sturdy refillable

containers protect the product. Zing offers tea in both powder

and bag form to meet the fast-paced life of consumers.

Branding and Identity

Zing Energy Brand

Client : Zing, Inc.

Project : Zing packaging branding and identity

Instructor : Candice López

Zing Energy Brand

5

Intr

oduc

tion

energy- seishou, konki, sutamina, enerugisshu.lime-raimu, sekkaiforest-hayashi, shinrin, moritea- ti, ti-, chayouth- jakushou, wakamono, jakkan, wakasa, yu-su, seinenstrawberry- sutoroberi-, ichigo

energy tea

greentuck

stands for lifestyle, youth and funmade only from natural ingredians

energy tea stands for lifestyle, youth and funmade only from natural ingredians

energy teastands for lifestyle, youth and funmade only from natural ingredians

energy tea stands for lifestyle, youth and funmade only from natural ingredians

hunchpunch

energy tea

limonamunstands for lifestyle, youth and funmade only from natural ingredians

Zing energy tea bags and tea cup

Zing coasters and energy tea powder

Zing

ene

rgy

drin

ks

Bra

ndin

g

13

v

Zing boost beans

S A K K U R A HP OW E R O F I M M U N I T Y Sakkurah learned from a young age the value of health, nutrition and inner beauty. Legends spoke of her relatives living past the age of 200 years. Sak-kurah thrives on the discipline of martial arts and exercise is the foundation of her

life. She grew up in the hills of Mt. Fuji and her village is rarely visited by out-siders. She was inspired to create a po-tion that would cure the sickest villager by the rare plants in her area. Her gift to the next generations is invaluable.

S H I Z U M A HPOWER OF CONCENTRATIONShizumah seems quiet but her mind is always working and thoughts are fo-cused. She grew up in Tokyo, Japan, tak-ing advantage of living in a big city and all it had to offer. Touring museums and libraries led her to excel in her school-

ing. Her amazing concentration natu-rally led to her mastery of ancient mind control, a skill passed down from sen-sei to sensei. Predicting bad intentions and using her powers for only good purposes, she helps keep Tokyo safe.

S A T S U K K IP O W E R O F S T R E N G T HSatsukki’s life is never dull. Introduced to her power sword when she was young she became enthusiastic about Aikido. Then she mastered the Samurai sword martial art moves.Thrilled by the energy of these arts Satsukki gained more and

more strength. No Samurai can defeat her in Aikido, and her goal is to pass her knowledge on. Born in Ishikawa, Japan, a small village by the ocean, her grand-father was an Aikido master of ages and she inherited these profound gifts.

Sakkurah learned from a young age the value of health, nutrition and inner beauty. Legends spoke of her relatives living past the age of 200 years. Sakkurah thrives on the discipline of martial arts; exercise is the foundation of her life. She grew up in the hills of Mt. Fuji and her village is rarely visited by outsiders. She was inspired to create a potion that would cure the sickest villager by the rare plants in her area. Her gift to the next generations is invaluable.

Shizumah seems quiet but her mind is always working and thoughts are focused. She grew up in Tokyo, Japan, taking advantage of living in a big city and all it had to offer. Touring museums and libraries led her to excel in her schooling. Her amazing concentration naturally led to her mastery of ancient mind control, a skill passed down from sensei to sensei. Predicting bad intentions and using her powers for only good purposes, she helps keep Tokyo safe.

Satsukki’s life is never dull. Introduced to her power sword when she was young she became enthusiastic about Aikido. Then she mastered the Samurai sword martial art moves. Thrilled by the energy of these arts Satsukki gained more and more strength. No Samurai can defeat her in Aikido, and her goal is to pass her knowledge on. Born in Ishikawa, Japan, a small village by the ocean, her grandfather was an Aikido master of ages and she inherited these profound gifts.

Iden

tity

Ma

nua

l

17

Sponsored surfer, Anne Halsey, Zing 09’

Many people look up to pro surfers. They treat the most difficult water sports in

the world with passion and enthusiasm and are extremely diligent. They are

masters of high energy. Sponsored competitors will boost brand awareness

through the presence of the Zing identity on boards and bathing suits.

bag

Zing bag, shoes and bikini

Remember, color is not just color, but mood,

temperature and structure.

—Van Day Truex

The Shen is a unique getaway to exciting seventeenth

century Shanghai. This boutique hotel, named after the

great river that crosses the city is located in the coves of La

Jolla. Nature, combined with ancient art and culture set the

tone for Shen hotel’s opulent visage, where affluent visitors

aged 30-45, escape to the historical splendor of the old city.

This retreat contrasts the typical corporate hotel feel of the

nearby Hyatt and abandons the standard California feel that

neighboring hotels embrace. In order to convey the slower

pace of life in the ancient orient, the color palette is grayscale

complementary. The mark encloses the Chinese words

meaning spiritual life and this signature communicates

atmosphere taking visitors back 400 years. The type was

inspired by Asian calligraphy, yet all characters were hand

drawn to achieve the genuine feel of Chinese woodcuts.


Shen Boutique Hotel

Client : Shen, Inc.

Project : Shen Packaging and Identity


The Shen Hotel

Intr

oduc

tion

27

Shikumen

Shikumen媽麻馬罵嗎 Process29

Shen Hotel room welcome kit

Shen

Eco

-Cab

and

hot

el a

men

ities

gui

de

Shen robe, stationery and business forms

Color is the most direct route to the emotions

of your audience.

—Lori Seibert

This cultured modern art gallery located in the Shen Hotel

offers antiques, art pieces and historical memorabilia of

the 17th century Ming Dynasty in Shanghai. Since the art of

this period is so unique and distinguishable, this exclusive

group of work would appeal to the affluent customer base

of the Shen Hotel. A tertiary palette of rich green and red

signifies sophistication for the identity of the gallery. The

modern typeface reflects the clean, minimal installations in

the gallery while contrasting the ancient style of the artwork.

The form of the packaging is geometrically pleasing while

abstract to address the sophisticated mood of the gallery.

A product directory in the form of a little swatch book was

invented to allow guests at The Shen Hotel quick and easy

access to the gallery and other hotel services. Simplicity

and clean style are the main concepts in the directory

leaving a lasting impression on visitors that seek escape

to ancient Shanghai.


Ming Art Gallery

Client : Shen, Inc.

Project :Ming Packaging and Identity


Ming Art Gallery

大明國

Pro

cess

45

Ming poster tube and sculpture gift box

Ming pocket art directory, front and back

The whole world, as we experience it visually,

comes to us through the mystic realm of color.

—Hans Hofmann

This collaborative project was designed to create a national

economic upturn by empowering citizens to embrace and

promote local businesses and culture. Our goal was to

educate communities that local business activity develops

sustainable capital, materials, labor and consumption. As

someone who has started several independent businesses

I was passionate to create a poster encouraging others to

foster the free market. My poster shows a woman nurturing

her own business and storefronts as stair steps. This visual

metaphor is used to emphasize that small businesses build a

stronger economy. The simple silhouettes of local buildings

in a twilight blue tone was contrasted by a splash of modern

yellow. The logo features an upturned arrow to highlight the

principle that the future of this economy is in our hands.

Identity and Posters

Client : Upturn

Project : Upturn Poster Campaign


Upturn

53

Intr

oduc

tion

OPEN

Support local restaurants.

Support local restaurants.

Cultivate food awareness.

edible lawngrowan

Let’s thrive together.

Melissa Reese

Tokiko Kinoshita

Bekka Palmer Darya Doktorsky

Angelina Stamos-Guerra

Grow your own business

Enhance your community

I owe my color sense to crayons.

—Angelo Rafael Donghia

The process followed in creating my personal identity

was challenging but beneficial. It took time to understand

how to incorporate all the elements of my style and

values into one mark but once accomplished the process

became natural and instinctive. Addressing the fine line

between my personality and visual voice led me to utilize

a bird symbol created from Hebrew letterforms meaning

“freedom.” Old Hebrew letterforms represent my cultural

heritage and passion for ancient type. A sans-serif font was

used to develop the round shape of the bird. Specimens

of ancient Hebrew letterforms on the stationery design

convert text information to a shape reflecting my style. The

monochromatic colors filling the rusty texture are part of

my deconstructive approach. Applying this to the shape of

the mark creates sophistication and harmony leading to a

juxtaposition of clean shape and rugged style evoking the

emotion of freedom.

Stationery Package & Personal Identity

Client : Ravit Bennier

Project : Identity, Stationery package & Promotional piece


Self Identity

59

Intr

oduc

tion

��

freedom of movement

free

dom

of e

xpre

ssio

n

freedom of movement

Personal stationery

Chinese theme boutique hotel and pictographs

Chinese art gallery

Musical theatre play

Urban theater play

Israeli consulting company

Energy food products

Personal mark

Ma

rks

65

Rob Stephen, project photography

John Lender, Ztracen, cherry vega, Smashing

Magazine, Digital Vision, Sinnimore, View-Askew,

Denis Collete, MoonJaze, Ozez Ezer, Engin Korkmaz,

Design Commission’s photostream, Alistair Nicholas,

Frank Schacht, Yewenyi, vagabondjourney.com,

chinesecalligraphysets.com, neoskill.com.

Anne Halsey, Cassie Mitchel, Natalie Walton, Christine

Ballard, Jonathan Fletcher and Sharon Darey

Michael and Clyde–Inscriptu, Ridout, Blend

Sharon Darey, Michelle Ben-Zaken, Anne Halsey,

Sylivia Martinez, Bekka Palmer, Melissa Reese, Tokiko

Kinoshita, Angelina Stamos-Guerra, Darya Doktorsky.

My partner and best friend–Stephen Andrews

My inspiration, mentor and ally–Candice Lopez

Photography

Modeling

Vendors

Help and support

Ravit Bennier's Portfolio

Documents

Transcript of Ravit Bennier's Portfolio