Ravi's portfolio #5 brand strategy, a 'look book', [email protected]
-
Upload
ravi-david-prasad -
Category
Design
-
view
1.187 -
download
1
description
Transcript of Ravi's portfolio #5 brand strategy, a 'look book', [email protected]
![Page 1: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/1.jpg)
BRAND STRATEGY A look book for the work of Ravi Prasad. Strategist, digital and brand strategy.
![Page 2: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/2.jpg)
THIS DOCUMENT: While Ravi has undertaken projects on many major global and Australian brands, his work is best showcased in the brands he has created for start-ups. While we have included one project for an established brand, it is this start-up work that is featured here. The presentation features the finished work only and not the brand strategy upon which it is based. Four sample pieces of work from Ravi’s portfolio follow. More is available upon request.
![Page 3: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/3.jpg)
1.BIG FOOT OZ For this example we have shown the different elements developed. For other cases only final work or the options developed leading to the final work are shown.
Credits:
Brand strategy: Ravi Prasad
Creative Direction: Ravi Prasad
Design: Michael Signal
Client: Topia
![Page 4: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/4.jpg)
The font type.
.
![Page 5: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/5.jpg)
Mascot element. .
![Page 6: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/6.jpg)
Combined elements, two lock –up options, small.
![Page 7: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/7.jpg)
Combined elements, on colour.
![Page 8: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/8.jpg)
Several colour variations developed.
![Page 9: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/9.jpg)
Combined elements, colour on white.
![Page 10: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/10.jpg)
2.EARTH PARTNER Credits: Brand strategy: Ravi Prasad Creative direction: Ravi Prasad Design: Michael Signal Client: Edward Bryants
![Page 11: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/11.jpg)
Font type, white on colour, six variations.
![Page 12: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/12.jpg)
Font type, white on colour, six variations.
![Page 13: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/13.jpg)
Lock up option 1, 6 colour variations.
![Page 14: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/14.jpg)
3.ADLUX Adlux was the re-branding of Excite in Australia. The development of the Adlux name was also part of the brand process.
Credits:
Brand strategy: Ravi Prasad
Creative direction: Joel Wasseman
Design: Joel Wasserman
Client: Geoffrey Emerson
![Page 15: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/15.jpg)
Adlux logo option 1.
![Page 16: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/16.jpg)
Adlux logo option 2.
![Page 17: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/17.jpg)
Option 2, environment test 1.
![Page 18: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/18.jpg)
Final Logo.
![Page 19: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/19.jpg)
4.T
Adlux logo final variations.
![Page 20: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/20.jpg)
4.WHITE RIBBON Credits: Brand strategy: Ravi Prasad Creative direction: Chris Holt Design: Chris Holt Client: Seizmic Thinking
![Page 21: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/21.jpg)
White Ribbon, Final lock-up.
![Page 22: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/22.jpg)
Web design.
![Page 23: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/23.jpg)
Event Collateral.
![Page 24: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/24.jpg)
Collateral design.
![Page 25: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/25.jpg)
Event collateral.
![Page 26: Ravi's portfolio #5 brand strategy, a 'look book', myintuition@yahoo.com](https://reader034.fdocuments.net/reader034/viewer/2022051411/5462dd51b1af9fba388b50f0/html5/thumbnails/26.jpg)
END. THANK YOU.
For more information contact Ravi Prasad Email: [email protected] Twitter: @myintuition Australian mobile: 0414 235 325