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    A

    RESEARCH REPORT

    ONCOMPARATIVE ANALYSIS BETWEEN DELL & COMPAQ

    Report submitted in partial fulfillment of the requirements of the degree of

    MASTER OF BUSINESS ADMINISTRATION

    SESSION: (2009-11)

    SUBMITTED TO SUBMITTED BY

    DEAN RAVINDRA KUMAR PANDEY

    (MBA Deptt.) MBA (III Sem)

    MIMT, Gr. Noida Roll No. 0915270082

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    DECLARATION

    I, RAVINDRA KUMAR PANDEY, student of MBA (III Sem) of MIMT,

    Greater Noida, to declare that the research report entitled

    COMPARATIVE STUDY BETWEEN DELL & COMPAQ

    LAPTOPS under the guidance ofProf. Sandeep Sharma ,being submitted

    to for the fulfillment of the requirement for the Degree in Master of

    Business Administration is my own endeavors and it has not been submitted

    earlier to any institution/university for any degree.

    Ravindra Kumar Pandey

    MBA (III Sem)

    Roll No. 0915270082

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    ACKNOWLEDGEMENT

    I am thankful to PROF. SANDEEP SHARMA, Faculty Guide, MIMT,

    Greater Noida and all the faculty members of the MBA department for their

    valuable guidance and encouragement throughout the work. His richexperience and everlasting patience saw me through many

    unforeseen hurdles. The pleasure would not have been mine without

    the firm support extended to me by him. His lively appreciation

    blended with constructive criticism, constant queries and suggestions

    for the foundation on which it is based. My gratitude also goes for

    equipping me with the knowledge required for completion of the

    project.

    Last but not the least, I also take this opportunity who have directly or

    indirectly contributed through their valuable suggestion, and presence during

    completion of this research.

    RAVINDRA KUMAR PANDEYMBA (III SEM)

    ROLL NO. 0915270082

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    PREFACE

    These research reports had been conducted on comparative study

    between dell and Compaq laptops. The purpose of this research and

    preparation of this report are to find out that how many people in

    are aware about ultra portable laptops. This project is carried out to

    the theoretical knowledge of the subject into the practical field

    work.

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    INDEX

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    DECLARATION

    I, ____________________________to declare that the term paper report

    entitled COMPARATIVE ANALYSIS OF PRICE WAR BETWEENDELL& COMPAQ being submitted to for the fulfillment of the

    requirement for the Degree in Master of Business Administration is my own

    endeavors and it has not been submitted earlier to any institution/university

    for any degree.

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    ACKNOWLEDGEMENT

    Successful completion of the Project and culmination of my efforts reminds

    me for indebtedness towards my project guide for her

    invaluable guidance and encouragement throughout the work. Her rich

    experience and everlasting patience saw me through many unforeseen

    hurdles. The pleasure would not have been mine without the firm support

    extended to me by her. Her lively appreciation blended with constructive

    criticism, constant queries and suggestions for the foundation on which it is

    based. My gratitude also goes for equipping me with the knowledge

    required for completion of the project.

    Last but not the least, I also take this opportunity who have directly or

    indirectly contributed through their valuable suggestion, and presence during

    completion of this research.

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    TABLE OF CONTENT S

    INTRODUCTION

    THEORATICAL FRAMEWORK

    OBJECTIVE OF STUDY

    RESEARCH METHODOLOGY

    COMPANY PROFILE

    OBSERVATION AND ANALYSIS

    FINDINGS

    LIMITATION

    CONCLUSION

    SUGGESTION& RECOMENDATION APPENDIX

    QUESTIONNAIRE

    BIBLIOGRAPHY

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    REFERENCE

    INTRODUCTION

    First thing to understand is that these two companies have very different

    business practices. I have learned that Compaq is more of a, Wait and see if

    it goes bad type of company and Dell is more of a, We have a problem,

    lets solve it company. Let me give you an example. Compaq maintains a

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    large list of Service Advisories that are regularly distributed to the support

    vendors. These service advisories are, for the most part, problems that

    should be fixed if and when a PC affected by the advisory is brought in for

    service. In other words, these are issues that Compaq knows cause problems,

    yet will not fix until the problem surfaces. One particular example that

    comes to mind involved a certain model of the Presario line. They were

    shipped with a hard drive that was later determined to fail often. Compaq

    issued a Service Advisory for that hard drive that they should all be replaced

    if ever repaired (regardless of whether their current problem is the hard

    drive). Of course, they didnt alert Presario owners of this situation, for that

    would cost Compaq too much to replaced all the drives. So if you had any

    problem with your Presario, the hard drive was replaced. But if your Presario

    worked fine for the life of the warranty, you had a machine that was destined

    to fail.

    I can safely say one in four Compaq models has a service advisory issued for

    it. That means that you could have a Compaq that has a ticking bomb

    inside. And guess what happens if you are out of warranty when a part with

    known issues failsyou are out of luck, for Compaq will not replace it for

    free.

    Dell, on the other hand, handles those types of situations a bit differently.

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    Instead of waiting for something to fail before fixing other problems, Dell

    will alert you to the problem and make necessary replacements. On a recent

    issue, Dell demonstrated this process. Some laptops on their Latitude line

    where shipped with a defective memory module. Dell sent a letter explaining

    the situation to every Latitude owner that could have been affected by this

    faulty memory. In addition, they sent a diagnostic diskette that tested the

    machine to see if it had the faulty memory. If you did have the memory, they

    would replace it for free. In my opinion, that is the proper way to handle a

    problem. Dell did get some criticism over this issue because they did not

    announce the problem as soon as they found out that some of the memory

    was defective. There were several reasons for this, and each is very valid.

    First off, they needed to research the problem to find out just who was

    affected. Secondly, they need time to develop the diagnostic software to

    identify the problem. And third, they needed to ensure they had a large

    supply of replacement memory modules.

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    -Hardware:

    Compaq and Dell hardware is quite different. In fact, Compaq hardware is

    quite different from most pc manufactures. A lot of the Compaq hardware is

    proprietary, meaning you can only obtain it from Compaq. This is very

    common with their floppy drives. Usually, their floppy drives have an open

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    face, and the slot is actually molded into the front of the case. If you need a

    floppy drive, you must obtain one from Compaq. Even on standard interface

    devices, Compaq makes things difficult. Some video cards use the APG

    interface, yet have a proprietary slot cover. Once again, if you want to

    upgrade your graphics card, you have to obtain a Compaq card. Out of

    warranty hardware from Compaq is very expensive. Dell is a different story.

    If your floppy drive goes bad and your PC is out of warranty, you can get

    one from CompUSA, or anywhere for that matter, for Dell sticks to

    standards.

    -Software:

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    From time to time, you find yourself in a situation where you need to reload

    Windows. Not a problem if you have a Dell. Just run the Disk Maker utility

    and make diskettes for all your drivers. Then, pop in the Windows CD and

    go to work.

    If you have a Compaq however, you may have your work cut out for you.

    Several different models of Compaq ship with no Windows CD, only a

    Quick Restore CD. That means that you cant just reinstall Windows.

    Instead, it will wipe the driveall applications, data, etcand then install

    Windows and all applications that originally shipped with your PC. When

    its finished, your PC is just like it was when it was shipped. And guess

    what; if you get your PC serviced and the technician needs to reload

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    Windows, he will use the Quick Restore. Bye-bye data, bye-bye

    applications, bye-bye games. You should have had a backup.

    If you are one of the lucky ones that actually got a Windows CD, you still

    have to get your drivers from Compaqs website. Only you wont be looking

    for drivers, youll be looking for Softpaqs. Thats what Compaq calls any

    download and they are all named SP#####, where # represents a 5 digit

    number. When you find the softpaqs you need, you will want to download

    them to your hard drive. When you execute your softpaq, it will do one of

    three things. A: it will ask for a diskette and copy an image to that diskette.

    B: it will extract to the hard drive in the same directory as the exe. This

    means 25 files dumped to the desktop if that was where you downloaded the

    file. Or C: it will copy files to the hard drive, then require that you run a

    batch file to create diskettes. There is no real way to see what your softpaq is

    going to do until it is executed.

    -Summary:

    If you havent figured it out by now, I definitely prefer Dell to Compaq.

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    From my experiences, Dell is genuinely dedicated to customer satisfaction,

    and Compaq is only worried about its bottom line.

    Outline of Laptop and Notebook Computer History

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    Definition of Laptop: A laptop computer, or simply laptop (alsoknown as notebook computer, notebook, notepad, and incorrectlylabtop ;), is a small portable computer having its main components(Processor, screen, keyboard) built into a single unit capable ofbattery powered operation, which usually weighs 2-18 pounds(approximately 1 to 8 kgs), depending on dimensions, materials, andother variables. (Source Wikipedia)

    It is debatable what the first notebook or laptop computer was. Thefirst laptops did not look like the clamshell desings that are known tous today. However the first designs could still be carried with you andbe used on a lap which has lead to the advancement of notebookstyle laptops. Outlined below are some computers that are classifiedas the first portable computer (laptop).

    The First Laptop Computer 1981: Osborne 1Available to View at MLN West Melbourne

    http://www.mln.com.au/info/?type=locationhttp://www.mln.com.au/info/?type=location
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    The Osborne 1 was accepted as the first true mobile computer(laptop, notebook) by most historians. Adam Osborne, an ex-bookpublisher founded Osborne Computer and formed the Osborne 1 in1981. This was a mobile computer (laptop, notebook) that weighedclose to 11kgs and a cost of $1795. The Osborne 1 had a five-inchscreen, incorporating a modem port, two 5 1/4 floppy drives, a bigcollection of bundled software applications, and a battery pack. Thecomputer company was a failure and did not last for very long.

    The Osborne 1 Mobile Computer (Laptop, Notebook) Features

    Release Date:April 1981

    Cost:US $1,795

    Weight: 24.5 pounds

    Processor: Zilog Z80 @ 4.0 MHz

    Memory: 64K Memory

    Display: Built-in 5" monitor

    Ports: 53 X 24 text, Parallel / IEEE-488, modem / serial port

    Storage: Dual 5-1/4 inch, 91K drives

    O/S: CP/M

    1981 - Epson HX-20 Mobile Computer (Laptop, Notebook)

    Available to View at MLN West Melbourne

    http://www.mln.com.au/info/?type=locationhttp://www.mln.com.au/info/?type=location
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    The Epson HX-20 battery powered mobile computer (laptop,notebook) was released in 1981. This mobile computer had a 20-character by 4 line LCD display and an integrated printer. It was anA4-sized computer weighing less than 4lb, with a full-size keyboard,integrated display and printer. Epson, during that time, planned itslaunch in the UK, priced below 1500. The Epson could runindependently of AC power for 50 hours using its built-in NiCadbattery cells which needed appoximately eight hours to fully recharge.The integrated inked-ribbon matrix printer was capable of printinggraphics and upper- or lower-case characters on to plain paper rolls.The space to the right of the screen could have been used by either amicro cassette drive for application or information storage, or a plug-in ROM cartridge. The Epson came with 32K of ROM which had

    Microsoft Basic and the O/S loaded, and 16K of RAM. An optionalexpansion unit which clips onto the side of the case can hold an extra16K of RAM and 32K of ROM.

    1983 - Radio Shack TRS-80 Model 100 Mobile Computer(Laptop, Notebook)

    Available to View at MLN West Melbourne

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    In 1983, Radio Shack released the TRS-80 Model 100 MobileComputer (laptop, notebook), a 4lb battery operated computer with aflat design, having a more modern laptop look than its predecessors.

    The Tandy 100 was a computer made in Japan by Kyocera. All theROM programs were written by Microsoft, and even a few of themwere written by Bill Gates himself. These programs included a texteditor, a telecommunication progam, which uses the built-in modem(300 baud), and BASIC. The operating system uses 3130 bytes of the8 KB Memory. The CMOS Processor (80c85) allows the Tandy 100to be used for 20 hours with only 4 AA batteries (5 days at 4hours/day or 20 days at 1 hour/day). Its processor was also used onthe Mars Pathfinder probe's Sojourner rover!

    The Radio shack TRS-80 Model 100 mobile computer (Laptop,notebook) Features

    Processor: Intel 80c85 (code and pin compatible with 8085)

    Speed: 3 MHz

    Memory:8 kb, up to 32 KB (29638 bytes free) by incremental 8kb Memory pack on PCB

    ROM: 32 kb (up to 64 kb)

    Text Modes: 40 x 8 (LCD screen)

    Graphic

    Modes:240 x 64 (Full-Dot matrix)

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    Colours: Monochrome

    Sound: Beeper

    Size: 30 (w) x 21.5 (D) x 4.5 (H) cm.

    1984 - IBM 5155

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    Available to View at MLN West Melbourne

    In February 1984, IBM announced the IBM 5155 Portable PersonalComputer (laptop, notebook). This Portable PC was IBM's first carryaround computer. It required AC power to be plugged in to work andweighed 13.6Kgs. IBM would seize manufacturing the 5155 laptop in

    April 1986.

    IBM Portable PC 5155 Mobile Computer (laptop, notebook)Features

    Release Date:Februrary 1984

    Cost: US $4,225

    Weight: 30 pounds

    Processor: Intel 8088 @ 4.77MHz

    Memory: 256K, 640K max

    Display: 9-inch amber display CGA graphics, 80 X 25 text

    Ports: 1 parallel, 1 serial, CGA video

    Storage: Two 360KB 5.25-inch disk drives

    O/S: IBM PC-DOS Version 2.10 (disk)

    Model: Model 68

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    1989 Zenith Data Systems Laptop

    Available to View at MLN West Melbourne

    In 1989, Zenith Data Systems released the Zenith Minisport, a laptop

    computer weighing 2.7kgs. It is regarded by many historians as one

    of the early "real" laptops. It had a 20MB ESDI hard drive, 1.44MB

    floppy, 2400 baud built-in modem, 640K of RAM, and had a CGA

    "colour" LCD display. All connectivity ports were accessible via a door

    in the back.

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    Objective of the study

    The subject matter for this research Project is to study the consumers

    preference towards the various laptops company product providers in

    market. This project consists of different objectives. They are as follows:

    To know about the consumer preference level associated with

    different branded Laptops.

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    To find out the consumers satisfaction towards the various brands of

    Laptops.

    To know which advertisement media puts more impact on the buying

    decision of consumers.

    To know that what type of other changes customer do required.

    To study promotional policies related the sale of laptops.

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    COMPANY PROFILE

    About the DELL

    While a student at the University of Texas at Austin in 1984. Michael Dell

    founded the company asPCs Limitedwith capital of $1000 Operating from

    Michael Dell's off-campus dormitory room at Dobie Center, the startup

    aimed to sell IBM PC-compatible computers built from stock components.

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    Michael Dell started trading in the belief that by selling personal computer

    systems directly to customers, PCs Limited could better understand

    customers' needs and provide the most effective computing solutions to meet

    those needs. Michael Dell dropped out of school in order to focus full-time

    on his fledglingbusiness, after getting about $300,000 in expansion-capital

    from his family.

    In 1985, the company produced the first computer of its own design the

    "Turbo PC", sold for US$795 containing an Intel 8088-compatible

    processor running at a speed of 8 MHz PCs Limited advertised the systems

    in national computer magazines for sale directly to consumers, and custom

    assembled each ordered unit according to a selection of options. This offered

    buyers prices lower than those of retail brands, but with greater convenience

    than assembling the components themselves. Although not the first company

    to use this model, Limited became one of the first to succeed with it. The

    company grossed more than $73 million in its first year of trading.

    The company changed its name to "Dell Computer Corporation" in 1988. In

    1989, Dell Computer set up its first on-site service programs in order to

    compensate for the lack of local retailers prepared to act as service centers.

    Also in 1987, the company set up its first operations in Ireland; eleven more

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    international operations followed within the next four years. In June 1988,

    Dell's market capitalization grew by $30 million to $80 million from its June

    22 initial public offering of 3.5 million shares at $8.50 a share. In 1990, Dell

    Computer Corporation tried selling its products indirectly through

    warehouse clubs and computer superstores, but met with little success, and

    the company re-focused on its more successful direct-to-consumer sales

    model. In 1992, Fortune magazine included Dell Computer Corporation in

    its list of the world's 500 largest companies.

    In 1996, Dell began selling computers via its web site.

    In 2002, Dell attempted to expand by tapping into the multimedia and home-

    entertainment markets with the introduction of televisions, Dell Axim

    handhelds, and Dell DJ digital audio players. Dell has also produced Dell-

    brand printers for home and small-office use.

    In 2002, Dell attempted to expand by tapping into the multimedia and home-

    entertainment markets with the introduction of televisions, Dell Axiom

    handhelds, and Dell DJ digital audio players. Dell has also produced Dell-

    brand printers for home and small-office use.

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    In 2003, at the annual company meeting, the stockholders approved

    changing the company name to "Dell Inc." to recognize the company's

    expansion beyond computers.

    In 2004, the company announced that it would build a new assembly-plant

    nearWinston-Salem,North Carolina; the city and county provided Dell with

    $37.2 million in incentive packages; the state provided approximately $250

    million in incentives and tax breaks. In July, Michael Dell stepped aside as

    Chief Executive Officer while retaining his position as Chairman of the

    Board. Kevin Rollins, who had held a number of executive posts at Dell,

    became the new CEO

    As of 2009 Dell Inc. has acquired ten companies (eight of them based in the

    United States), purchased stakes in four companies, and divested two

    companies. Dell has not released the financial details for most of these

    mergers and acquisitions.

    Dell's first acquisition involved Convergent Technologies: on September 8,

    1999. The company acquired Alien ware, a specialty computer-desktop

    manufacturer, on May 8, 2006 for an undisclosed sum and integrated its

    technology into the company's high-end product lines. The acquisition of

    Alien ware introduced several new items to Dell products, including

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    Advanced Micro Devices (AMD) microprocessors; all of Dell's previous

    CPUs had come from Intel. To prevent cross-market products, Dell

    continues to run Alien ware as a separate entity but still a wholly-owned

    subsidiary. The company acquired Equal Logic on January 28, 2008 to gain

    a foothold in the discs storage market. Because Dell already had an efficient

    manufacturing process, integrating Equal Logics products into the company

    drove manufacturing prices down.

    From 1999 to 2000, Dell purchased stakes in four companies. It also

    divested two companies, in 2000 and 2008, selling parts of the company to

    other companies. Dell's largest acquisition wasNew Hampshire-based Equal

    Logic in January 2008 for $1.4 billion. The company made the most

    acquisitions in any one year in 2008 with three: Equal Logic, The

    Networked Storage Company, and Message One. On September 21, 2009

    Dell announced its intent to acquire Perot Systems (based in Plano, Texas) in

    a reported $3.9 billion deal Perot Systems offers applications development,

    systems integration, and strategic consulting services through its operations

    in the U.S. and 10 other countries. In addition, it provides a variety of

    business process outsourcing services, including claims processing and call

    center operations

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    Technical support

    Dell routes technical support queries according to component-type and to the

    level of support purchased. Dell Inc. brands its service agreements at five

    levels for their business customers: (1) Basic support provides business-

    hours telephone support and next business-day on-site support/ Return-to-

    Base or Collect and Return Services (based on contracts purchased at point

    of sale); (2) Silver support provides 247 telephone support and 4-hour on-

    site support after telephone-based troubleshooting; (3) Gold support provides

    additional benefits over and above Silver support; (4) Platinum Plus support

    provides additional benefits to Gold Support; and (5) two-hour on-site

    support, offered in select cities.

    Dell's Consumer division offers 24x7 phone based and online

    troubleshooting rather than only during business hours in certain markets

    such as the United States and Canada. On February 4, 2008 Dell launched a

    revamped services-and-support scheme forbusinesses named "ProSupport",

    offering customers more options to tailor services to fit their needs. Rather

    than take a one-size-fits-all approach, Dell has put together packages of

    options for each category of its customers: small and medium-sized

    businesses, large businesses, government, education, and health-care- and

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    life-sciences. Dell now also offers separate support options for IT staff and

    for non-IT professionals. For the latter, the company offers "how-to" support

    for software applications, such as Microsoft Office. Dell also offers

    collaborative support with many third-party software vendors. For Dell-

    Certified IT departments, Dell offers "fast-track dispatch" of parts and labor

    and access to a crisis-center to handle major outages, virus-attacks, or

    problems caused by natural disasters.

    Dell has several unique aspects of its support program. For example,

    computers use "Service Tags" unique alpha-numeric identifiers and '11 digit

    Express Service codes' prompts to get customers to the appropriate support

    queue. Agents also utilize Dell Connect, based remote-access tool that gives

    technicians within Dell Support the ability to access customer computers

    from a remote location for troubleshooting purposes.

    http://en.wikipedia.org/wiki/Microsoft_Officehttp://en.wikipedia.org/wiki/Microsoft_Office
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    DELL LAPTOP

    Vostro 3500 Laptop

    (75 Reviews)

    Users seeking a reliable laptop at an affordable price, powered by theproductivity of up to the Intel Core i5 processors.

    40 cm | 2.31 kg

    From Rs.38,4901

    Price inclusive of all taxes and delivery

    http://www.dell.com/in/business/p/vostro-3500/pdhttp://www.dell.com/in/business/p/vostro-3500/pd#RatingsAndReviewshttp://www.dell.com/mc.ashx?id=technotes:pricing-inbsd-1&c=in&l=en&s=bsd&modalwidth=400&modalHeight=150&ovropac=0&modalscroll=yes&modaltarget=div&modaltype=tooltip&position=bottom&title=Important%20Details&flip=false&eventType=rolloverhttp://www.dell.com/in/business/p/vostro-3500/pdhttp://www.dell.com/in/business/p/vostro-3500/pd#RatingsAndReviewshttp://www.dell.com/mc.ashx?id=technotes:pricing-inbsd-1&c=in&l=en&s=bsd&modalwidth=400&modalHeight=150&ovropac=0&modalscroll=yes&modaltarget=div&modaltype=tooltip&position=bottom&title=Important%20Details&flip=false&eventType=rollover
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    New Vostro 3750 Laptop(with 2nd generationIntel Core Processors)

    (13 Ratings)

    write a review

    From Rs.40,4901

    Price inclusive of all taxes and delivery.

    Select

    http://www.dell.com/in/business/p/vostro-3750/pd#reviewshttp://reviews.dell.com/2341-en_in_ng/vostro-3750/writereview.htm?format=embedded&campaignid=BV_RATING_SUMMARY&return=http%3A%2F%2Fwww.dell.com%2Fin%2Fbusiness%2Fp%2Fvostro-3750%2Fpd&innerreturn=http%3A%2F%2Freviews.dell.com%2F2341-en_in_ng%2Fvostro-3750%2Freviews.htm%3Fformat%3Dembedded&user=__USERID__&submissionparams=__BVSUBMISSIONPARAMETERS__&submissionurl=http%3A%2F%2Fwww.dell.com%2Fin%2Fbusiness%2Fp%2Fproduct-review%2Fvostro-3750.aspx%3Fproductcategory%3Dvostro-laptopshttp://www.dell.com/mc.ashx?id=technotes:pricing-inbsd-1&c=in&l=en&s=bsd&modalwidth=400&modalHeight=150&ovropac=0&modalscroll=yes&modaltarget=div&modaltype=tooltip&position=bottom&title=Important%20Details&flip=false&eventType=rolloverhttp://www.dell.com/in/business/p/vostro-3750/fshttp://www.dell.com/in/business/p/vostro-3750/pd#reviewshttp://reviews.dell.com/2341-en_in_ng/vostro-3750/writereview.htm?format=embedded&campaignid=BV_RATING_SUMMARY&return=http%3A%2F%2Fwww.dell.com%2Fin%2Fbusiness%2Fp%2Fvostro-3750%2Fpd&innerreturn=http%3A%2F%2Freviews.dell.com%2F2341-en_in_ng%2Fvostro-3750%2Freviews.htm%3Fformat%3Dembedded&user=__USERID__&submissionparams=__BVSUBMISSIONPARAMETERS__&submissionurl=http%3A%2F%2Fwww.dell.com%2Fin%2Fbusiness%2Fp%2Fproduct-review%2Fvostro-3750.aspx%3Fproductcategory%3Dvostro-laptopshttp://www.dell.com/mc.ashx?id=technotes:pricing-inbsd-1&c=in&l=en&s=bsd&modalwidth=400&modalHeight=150&ovropac=0&modalscroll=yes&modaltarget=div&modaltype=tooltip&position=bottom&title=Important%20Details&flip=false&eventType=rolloverhttp://www.dell.com/in/business/p/vostro-3750/fs
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    Specially designed for small business, the Vostro 3750 laptop isyour desktop-replacement solution. Sophisticated, powerful andsporting a 43.2cm (17.3") HD screen, Vostro helps you stayconnected and in control, with style and confidence.

    Connect, conference, collaborate: Connect to your

    colleagues and clients with a full high-definition (HD) Webcam,

    array mics, and preinstalled web conferencing and voice-

    enhancing software.

    Safeguard critical data: Increase your data protection with a

    built-in optical drive, Roxio Creator Starter for password-

    protected data encryption and a finger print reader for added

    security.

    Meet your new IT department: Launch the Dell Support

    Center with the touch of a button or select optional Dell

    ProSupport for 24x7 assistance, including onsite.

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    About the COMPAQ

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    Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill

    Murto, three senior managers from semiconductor manufacturer Texas

    Instruments. Each invested $1,000 to form the company. Their first venture

    capital came from Ben Rosen and Stevin Rosen Funds. The original Compaq

    PC was first sketched out on a placemat by the founders while dining in a

    local Houston restaurant, House of Pies.[8]

    Two key marketing executives in Compaq's early years, Jim D'Arezzo and

    Sparky Sparks, had come from IBM's PC Group. Other key executives

    responsible for the company's meteoric growth in the late 80s and early 90s

    were Ross A. Cooley, another former Amber, who served for many years as

    SVP of GM North America; Michael Suavely, who was the company's chief

    marketing officer in the early years, and eventually ran the North America

    organization, later passing along that responsibility to Mr. Cooley, when

    Suavely retired. In the United States, Brendan A. "Mac" McLaughlin

    (another long time IBM executive) led the company's field sales

    organization after starting up the Western U.S. Area of Operations. These

    gifted executives, along with other key contributors, including Kevin

    Ellington, Douglas Johns, Steven Flannigan, and Gary Stimac, helped the

    http://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Sevin_Rosen_Fundshttp://en.wikipedia.org/wiki/Compaq#cite_note-7http://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Sevin_Rosen_Fundshttp://en.wikipedia.org/wiki/Compaq#cite_note-7http://en.wikipedia.org/wiki/IBM_PC
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    company with the IBM Corporation in all personal computer sales

    categories, after many predicted that none could compete with the behemoth

    In November 1982 Compaq announced their first product, the Compaq

    Portable, a portable IBM PC compatiblepersonal computer. It was released

    in March 1983 at $2995, considerably more affordable than the Canadian

    Hyperion. The Compaq Portable was one of the progenitors of today's

    laptop; some called it a "suitcase computer" for its size and the look of its

    case. It was the second IBM PC compatible, being capable of running all

    software that would run on an IBM PC. It was a commercial success, selling

    53,000 units in its first year and generating $111 million in sales revenue.

    The Compaq Portable was the first in the range of the Compaq Portable

    series. Compaq was able to market a legal IBM clone because IBM mostly

    used "off the shelf" parts for theirPC. Furthermore, Microsoft had kept the

    right to license the operating system to other computer manufacturers. The

    only part which had to be duplicated was the BIOS, which Compaq did

    legally by using clean room reverse engineering for $1 million.[9][10][11]

    Phoenix Technologies were the first to follow their lead, but soon "clone

    Biases" were available from many other companies who reversed engineered

    IBM's design, then sold their version to the PC clone manufacturers

    http://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Hyperion_(computer)http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/BIOShttp://en.wikipedia.org/wiki/Clean_room_designhttp://en.wikipedia.org/wiki/Compaq#cite_note-8http://en.wikipedia.org/wiki/Compaq#cite_note-9http://en.wikipedia.org/wiki/Compaq#cite_note-10http://en.wikipedia.org/wiki/Phoenix_Technologieshttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Hyperion_(computer)http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/BIOShttp://en.wikipedia.org/wiki/Clean_room_designhttp://en.wikipedia.org/wiki/Compaq#cite_note-8http://en.wikipedia.org/wiki/Compaq#cite_note-9http://en.wikipedia.org/wiki/Compaq#cite_note-10http://en.wikipedia.org/wiki/Phoenix_Technologies
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    At the same time as they began to dominate the server market, in the early

    1990s Compaq entered the retail computer market with the Presario, and was

    one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In

    order to maintain the prices it wanted, Compaq became the first top-tier

    computer manufacturer to utilize CPUs from AMD and Cyrix. The price war

    resulting from Compaq's actions ultimately drove numerous competitors,

    most notably IBM and Packard Bell, from this market[citation needed].

    In 1997, Compaq bought Tandem Computers, known for theirNonstop

    server line. This acquisition instantly gave Compaq a presence in the higher

    end business computing market. In 1998, Compaq acquired Digital

    Equipment Corporation, the leading company in the previous generation of

    minicomputers during the 1970s and early 1980s. This acquisition made

    Compaq, at the time, the second largest computer maker in the world in

    terms of revenue. Unfortunately for the company, CEO Eckhard Pfeiffer,

    who engineered both mergers, had little vision for what the combined

    companies should do, or indeed how the three dramatically different cultures

    could work as a single entity, and Compaq struggled as a result. Pfeiffer was

    forced out as CEO in 1999 in a coup led by board chairman Ben Rosen and

    was succeeded by Michael Capellas, who had been serving as Compaq's

    CIO. Capellas was able to restore some of the luster lost in the latter part of

    http://en.wikipedia.org/wiki/Presariohttp://en.wikipedia.org/wiki/AMDhttp://en.wikipedia.org/wiki/Cyrixhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Packard_Bellhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Tandem_Computershttp://en.wikipedia.org/wiki/NonStophttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Minicomputerhttp://en.wikipedia.org/wiki/Eckhard_Pfeifferhttp://en.wikipedia.org/wiki/Michael_Capellashttp://en.wikipedia.org/wiki/Presariohttp://en.wikipedia.org/wiki/AMDhttp://en.wikipedia.org/wiki/Cyrixhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Packard_Bellhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Tandem_Computershttp://en.wikipedia.org/wiki/NonStophttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Minicomputerhttp://en.wikipedia.org/wiki/Eckhard_Pfeifferhttp://en.wikipedia.org/wiki/Michael_Capellas
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    the Pfeiffer era, but the company still struggled against lower-cost

    competitors such as Dell.

    During November 1999, Compaq began to work with Microsoft to create the

    first in a line of small-scale, web-based computer systems called MSN

    Companions.[13]

    In 1998, Compaq also signed new sales and equipment alliance with

    NaviSite. Under the pact, Compaq agreed to promote and sell Navasota Web

    hosting services. In return, Navasota took Compaq as a preferred provider

    for its storage and Intel-based servers.

    Compaq's headquarters complex consisted of 3,500,000 square feet of land

    in unincorporated northwest Harris County, Texas. The land had fifteen

    office buildings, seven manufacturing buildings, a product conference

    center, an employee cafeteria, mechanical laboratories, warehouses, and

    chemical handling facilities

    http://en.wikipedia.org/wiki/Dell,_Inc.http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/Compaq#cite_note-12http://en.wikipedia.org/wiki/NaviSitehttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Unincorporated_areahttp://en.wikipedia.org/wiki/Harris_County,_Texashttp://en.wikipedia.org/wiki/Dell,_Inc.http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/Compaq#cite_note-12http://en.wikipedia.org/wiki/NaviSitehttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Unincorporated_areahttp://en.wikipedia.org/wiki/Harris_County,_Texas
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    COMPAQ LAPTOP

    Compaq Presario 610VB VF453PA

    Processor:Intel Core 2 Duo Mobile

    Processor T5870 (2.0 GHz)(Intel GME965 Express Chipset /

    2MB L2 Cache / 800 Mhz FSB)

    OperatingSystem:

    Windows Vista Home Basic (32

    bit)

    Memory:3 GB PC2-6400 DDR2 (800 MHz)

    Hard Disk

    Drive:

    320 GB SATA

    Optical Drive:8X Double Layer DVD +R/+RW

    Writer

    Display:15.6 HD LED Backlit

    BrightView WideScreen

    http://www.compaqlaptopsindia.com/compaq-presario-610vb-vh453pa.htmlhttp://www.compaqlaptopsindia.com/compaq-presario-610vb-vh453pa.html
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    Carry Case:Yes

    Others:WL / BT / 2 MP Webcam &

    Microphone

    Compaq Presario CQ40-425TU

    Processor:Intel Pentium Dual-Core

    Processor T4200 (2.0 GHz)

    (Intel GL40 Express Chipset /

    1MB L2 Cache / 800 Mhz FSB)

    OperatingSystem:

    Free DOS

    Memory:2 GB PC2-5300 DDR2 (667

    MHz)

    Hard DiskDrive:

    320 GB SATA

    Optical Drive:8X Double Layer DVD +R/+RW

    Writer

    Display:14.1" WideScreen (WXGA) with

    BrightView

    Carry Case:Yes

    Others:WL / BT / One HDMI v1.3 /

    http://www.compaqlaptopsindia.com/compaq-presario-cq40-425tu.htmlhttp://www.compaqlaptopsindia.com/compaq-presario-cq40-425tu.html
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    Webcam & Microphone

    RESEARCH METHODOLOGY

    METHODOLOGY

    Research Design:

    1. Exploratory research.

    2. Descriptive studies

    3. Casual studies

    Sample Size:

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    50 Respondents

    Sampling Area

    Noida

    Data collection:

    There are basically widely used methods for collection of primary

    data:

    Observation

    Questionnaire

    Interviewing

    Case study method

    Sources of data

    (i) Primary data

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    (ii) Secondary data

    Sampling Technique-

    Random Sampling method

    RESEARCH DESIGN

    A research design is defined, as the specification of methods and

    procedures for acquiring the Information needed. It is a plant or

    organizing framework for doing the study and collecting the data.

    Designing a research plan requires decisions all the data sources,

    research approaches, Research instruments, sampling plan and

    contact methods.

    Research design is mainly of following types: -

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    4. Exploratory research.

    5. Descriptive studies

    6. Casual studies

    EXPLORATORY RESEARCH

    The major purposes of exploratory studies are the identification of

    problems, the more precise Formulation of problems and the formulations of

    new alternative courses of action. The design of exploratory studies is

    characterized by a great amount of flexibility and ad-hoc veracity.

    Descriptive research in contrast to exploratory research is marked

    by the prior formulation of specific research Questions. The investigator

    already knows a substantial amount about the research problem. Perhaps as a

    Result of an exploratory study, before the project is initiated. Descriptive

    research is also characterized by a Preplanned and structured design.

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    CASUAL OR EXPERIMENTAL DESIGN

    A casual design investigates the cause and effect relationships between

    two or more variables. The hypothesis is tested and the

    experiment is done. There are following types of casual designs:

    I. After only design

    II. Before after design

    III. Before after with control group design

    DATA COLLECTION METHOD

    PRIMARY SECONDARY

    Direct personal Interview

    ---Indirect personal Interview

    --- Govt..publication

    - Information from correspondents --- ReportCommittees&

    Published Unpublished Sources

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    Mailed questionnaire commision

    --- Private Publication

    --- Research Institute

    - Question filled by enumerators.

    PRIMARY DATA

    These data are collected first time as original data. The data is recorded as

    observed or encountered. Essentially they are raw materials. They may be

    combined, totaled but they have not extensively been statistically processed.

    For example, data obtained by the peoples.

    SECONDARY DATA

    Sources of Secondary Data which I have used are given below:

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    1. Publications Relating to Trade: Publications of the trade

    associations, stock exchange, trade union etc.

    2. Journal/ Newspapers etc.: Some newspapers/ Journals collect

    and publish their own data, e.g. Indian Journal of economics,

    economist, Economic Times.

    Data Collection Method

    The following methods of data collection which I have used:

    (i) Observation Method

    (ii) Personal Interview

    Observation Method:

    This is the most commonly used method of data collection especially in

    studies relating to behavioral sciences. Accurate watching and noting of

    phenomenon as they occur in nature with regard to cause and effect or

    mutual relation is called observation method of data collection.

    Direct Method: In observation method data is collected through

    direct contact with phenomenon under study. In this method sensory

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    organs particularly eye, ear, voice are used.

    Requires in-depth study: In this method, the observer goes to the

    field and makes the study of the phenomenon in an in-depth company to

    acquire data.

    Collection follows observation: In this method, the investigator first of

    all observes the things and then collects the data.

    Relationship between the cause and effect: Observation method leads

    to development of relationship between the cause and effect of the

    events.

    Scientific method for collecting dependable data: This is the most

    scientific method for collection of dependable data. Observations are

    planned and recorded systematically. There should be checks and

    balances on this methodology.

    Selective and purposeful collection: The observations are made with

    definite purpose.

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    Observation and analysis

    1) Do you have own a computer/Laptop?

    Yes [ ] No [ ]

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    From the Pie chart it is interpret that 9% of respondent dont have

    computer.

    Computer/Laptop

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    2) Which brand of Laptop do you have?

    HP [ ] DELL [ ]

    Lenovo [ ] Acer [ ]

    HCL [ ] Sony [ ]

    Others [ ]

    Brands of Laptops during

    20/03/2010-12/04/2010

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    From the Pie Chart it is clear that majority of the respondent own

    (23%) of total respondent use HCL laptop, followed by Dell (21%).

    Thus HCL found to be leader in consolidated market share of Laptops

    in Gr.Noida city.

    3)Have you heard of Ultra portable Laptop device?

    Yes [ ] No [ ]

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    From the Pie chart it is clear that it is clear that 75% of the

    respondents are not aware of ultra potable Laptop device.

    No. of people aware of

    Portable laptops

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    4)What kind of computer you are using now?

    Desktop computer [ ]

    Laptop [ ]

    Ultra portable laptop [ ]

    Kinds Of Computer

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    From the pie chart we can say that Laptop users are more than

    desktop user but no one uses ultra portable laptop.

    5) How did you know about the type of computer you are using

    right now?

    Newspaper [ ] Magazine [ ]

    Television [ ] Friends and Family [ ]

    Others [ ]

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    As is evident from the pie chart majority of users get information

    about latest sales offers from friends,family & newspaper. This gives an

    insight that the media that can be effective in conveying sales promotion

    offers is print media (newspapers). If we look at another feature that

    has been brought out by the survey is the fact that majority of people buy by

    looking at a feature in newspaper. This can be concluded from the fact that

    41 percent of the buyers are those who seek information from Newspaper

    while purchasing a PC/Laptop.

    Options from the people know

    about computer

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    6) Are you satisfied with the computer you are using right now?

    Yes [ ] No [ ]

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    It is clear from the most of people are satisfied with their computer.

    Satisfied with your computer

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    7) What according to you is important attribute for a Notebook?

    Price

    Agree [ ]

    Strongly agree [ ]

    Disagree [ ]

    Strongly disagree[ ]

    Neither agree Nor disagree [ ]

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    Most of the respondent feel that price is the important factor while

    purchasing a computer.

    Service

    Agree [ ]

    Strongly agree [ ]

    Disagree [ ]

    Strongly disagree [ ]

    important attribute for a

    Notebook

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    Neither agree Nor disagree[ ]

    Majority of the user agree to the fact that after sales service is a

    reason to buy a Laptop.

    Satisfied with services

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    8) What kind of IT equipment you are planning to buy?

    Desktop [ ]

    Ultra mobile portable device [ ]

    Notebook [ ]

    Others [ ]

    Kind of equipment to buy

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    Most of the people like the features of ultra mobile portable device

    and they are wants to purchase it.

    9) Would you consider a product which has writing feature?

    Yes [ ] No [ ]

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    Majority of the people said they will purchase a laptop which has

    writing feature.

    Computer has writing feature

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    10) Have you heard of Dell laptops ?

    Yes [ ] No [ ]

    Most of the people not aware ofDell laptops .

    11) Do you heard about Compaq Touch Services?

    Heard about Dell laptops

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    Yes [ ]

    No [ ]

    Majority of the people are not heard of Compaq Touch Services.

    COMPAQ Touch Services

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    Cheapest Laptop Comparison Chart, June 2007 -

    compare popular laptop brands: Dell, Toshiba,

    HP, Compaq, Sony

    My cheapest laptop comparison chartshould help you decide which laptop

    brand offers the best value for the

    money. You do it by considering theOverall Score and the price. Thiscomparison doesn't considerreliability or looks; an Overall Score

    was calculated for each laptop based only on technical features andperformance. A combination of Overall Score and a price is your pure valuefor the money. The chart is designed to compare cheapest laptops from the 5most popular laptop brands, Dell, Toshiba, HP, Compaq, Sony. It comparesthese 5 low-end cheapest laptop buys at the prices that are current as of June

    2007, and with the base configurations: Dell Inspiron 1501, ToshibaSatellite A133, HP Pavilion dv6000z, Compaq Presario C500T, SonyVAIO N Series.

    http://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#scorehttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#scorehttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.html
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    What I discovered - See the comparison

    I believe this laptop comparison gives away some interesting insight on ...laptop brand competition. Wow, it appears that HP now competes withToshiba (at least in the low-end laptops) and lets its cheaper brand Compaqcompete with Dell, while Sony stands apart. A proof to it is the prices!!! Dell

    price is close to Compaq, HP is very close to Toshiba, and Sony is pricedway higher. Compaq is willing to slash $200 of the price to compete, just tomatch the low-end laptop offers from Dell. What also became apparent iswhat was expected: the lower the price the less value you get - Dell andCompaq present the least value for the least money.What else is interesting is that they score the same but based on differentfeatures, so it looks like one brand is trying to offer an overall value similarto another brand but at the different marketing angle. For example where

    Dell is trying to offer a more versatile laptop (ability to read many mediaformats, more USB ports, cheaper extended warranty), Compaq offers amore powerful laptop (a slightly faster processor, bigger hard drive, morecache memory and a longer battery life). Sony holds its prices while the restare engaged in the out-right war slashing prices and coming up with newincentives every week. Brand recognition is everything. Sony's cheapestlaptop starts with the Intel Pentium Dual-Core processor - Sony doesn't go aslow as Dell or Toshiba or HP. This is reflected in Sony laptop prices. Seechart for complete comparison.

    http://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#charthttp://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#chart
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    Specs Dell Toshiba HP Compaq Sony

    CheapestLaptops atbase

    prices asof June15, 2007

    ModelInspiron

    1501Satellite

    A133Paviliondv6000z

    PresarioC500T

    VAIO N

    Price

    $499 (w/$100

    instantrebate)

    $599 (w/$50

    instantrebate)

    $589 (w/$100

    instantrebate)

    $449 (w/$200

    instantrebate)

    $899

    Display 15.4" 15.4" 15.4" 15.4" 15.4"

    CPUProcessor

    MobileAMD

    Sempron3500+

    IntelCeleronM 440

    MobileAMD

    Sempron3500+

    IntelCeleronM 440

    IntelPentium

    Dual-CoreT2060

    Speed 1.80 GHz1.86 GHz1.80 GHz1.86 GHz 1.60 GHz *

    HardDrive

    60 GBSATA

    5400RPM

    60 GBSATA

    5400RPM

    80 GBSATA

    5400RPM

    80 GBSATA

    5400RPM

    120 GBSATA

    5400RPMMainMemory

    512 MB 512 MB 512 MB 512 MB 1 GB

    CacheMemory

    512 KB 1 MB 512 KB 1 MB 1 MB

    VideoCardMemory

    256 MB(Shared)

    256 MB(Shared)

    256 MB(Shared)

    224 MB(Shared)

    224 MB(Shared)

    CD, CD-RW, DVD

    CD-RW/DVDCombo

    CD-RW/DVDCombo

    CD-RW/DVD+/-R/RW

    w/DoubleLayer

    CD-RW/DVDcombo

    CD-RW/DVD+/-R/RW

    w/DoubleLayer

    BatteryLife (max)

    2.0hours

    3 hours 3.5 hours3.5

    hours4.0 hours

    http://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198952921665090057http://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198952921665090057
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    Weight 6.19 lbs 5.83 lbs 6.09 lbs 6.6 lbs 6.5 lbs

    10/100NetworkCard

    (RJ45port)

    Yes Yes Yes Yes Yes

    56KModem

    Yes Yes Yes Yes Yes

    WirelessCard

    Yes Yes Yes Yes Yes

    MobileCard *

    No No No No No

    IntegratedAudio Yes Yes Yes Yes Yes

    FloppyDrive

    No No No No No

    MediaCardReader

    3-in-11-Type IIPC Card

    Slot5-in-1 none

    3 incl.ExpressCard

    34

    USB Ports4 USB

    2.04 USB

    2.03 USB

    2.03 USB

    2.02 USB 2.0

    FireWirePort(iLink)

    No Yes Yes No Yes

    OperatingSystem

    VistaHomeBasic

    VistaHomeBasic

    VistaHomeBasic

    VistaHomeBasic

    Vista HomePremium

    Anti-VirusSoftware

    Notincluded

    Notincluded

    Notincluded

    Included Included

    CD/DVDBurningSoftware

    Notincluded

    Notincluded

    Notincluded

    Included Included

    StandardWarranty

    1 year 1 year 1 year 1 year 1 year

    Return 21 days up to 25 21 days 21 days 30 days

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    Policy days

    ExtendedWarranty(max)

    4 year -$340

    3 year -$179

    4 year -$329

    3 year -$349

    5 year -$349

    FreeInternetShipping

    Yes No Yes No No

    OverallScore

    5 8 8 5 13

    Recommendations

    What else is interesting is that Dell or Compaq are only 1.8 times cheaperthan Sony, but they present 2.6 less value than Sony. (Also, Sony is only 1.5

    times more expensive than Toshiba or HP but presents 1.6 times morevalue.) This makes Sony a very good buy, in my view. In fact, I recommendthis Sony laptop as a best college laptop for students.(give link to collegelaps?). The extended warranty options are unmatched. Vaio N has extensiveconnectivity options including ExpressCard, up-to-date fast dual processor,large hard drive and plenty of memory. Gives you some prestige, too ;).Providing Sony's well-known quality, Sony Vaio N is my laptop of choicethis June 2007.

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    Dell Computer surpassed Compaq Computer in the first quarter

    to become the world's largest PC maker, the first time the

    rankings have shifted in about seven years.

    Dell achieved 12.8 percent market share worldwide in the first quarter,surpassing Compaq for the first time on a worldwide basis, according tofigures released from research firm Gartner. Compaq ended the quarter insecond place with a 12.1 percent share of the world market.

    Along with becoming the largest PC maker, Round Rock, Texas-based Dell

    re-established itself as the fastest growing--with a vengeance. Dell sawshipments of desktops, notebooks and Intel-based servers grow by 34.3

    percent worldwide and 30.7 percent in the United States. Nearly everyoneelse shrank.

    Overall, the industry was sick. PC shipments in the United States declinedby 3.5 percent, a historical first, according to Gartner. Worldwide, shipmentsclimbed by 3.5 percent, worse than expected. At the beginning of thequarter, Gartner expected to see 10 percent growth worldwide.

    "All in all, the global economy faces considerable downside risks in themonths ahead, and just the fear of those risks could dampen PC buyinggoing forward," the firm wrote in a report. Chipmakers Intel and AdvancedMicro Devices warned in recent days that second-quarter revenue will drop.

    Other researchers had similar projections. "It looks to me like it is still grim,particularly on the consumer side," said Roger Kay, an analyst at IDC, whichcame to similar conclusions. The market may grow in the second half, "but itwill be a very gentle curve, as opposed to a spike. We're not going back to

    double-digit growth."

    http://www.gartner.com/http://news.cnet.com/news/0-1003-200-5642398.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://www.idc.com/http://www.gartner.com/http://news.cnet.com/news/0-1003-200-5642398.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://www.idc.com/
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    In contrast to Dell, Compaq saw shipments grow byan anemic 0.3 percent worldwide and decline by 17.9

    percent in the United States.

    Compaq, though, said the figures don't paint acomplete picture of the company's fortunes. Itremains No. 1 in Intel-based servers, one of the more

    profitable subsets of the overall PC market, acompany spokesman said.

    In addition, Compaq is placing less emphasis on PCsand more on storage, servers and services. Close to 90

    percent of the company's profits in the fourth quarter came from thosesegments.

    Hewlett-Packard, which grew faster than Dell during parts of 2000, sawshipments decline globally by 3.5 percent and by 24.7 percent in the UnitedStates. Gateway saw domestic shipments drop by 9 percent.

    IBM, which had been losing market share, saw business pick up. PCshipments rose by 7 percent for Big Blue, boosting its worldwide marketshare growth from 6 percent to 6.2 percent. In the United States, IBM'sshipments grew by 19.1 percent to move the company from 4.2 percentmarket share to 5.2 percent. IBM, though, had a weak first quarter in 2000,

    which made for an easy comparison, said Gartner analyst Todd Kort.

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    The gap between Dell and the Dell-nots will also increase, he added.

    "Dell, being more efficient relative to their competitors, will continue toexpand on its lead," Kort said. "The only thing HP, Compaq and IBM can dois invest in their supply chains to become more efficient."

    The growth was fueled in part byprice cuts Dell imposed starting lastDecember to capture market share. Because of its "build-to-order"

    production system, Dell also can pass on changes in component costsquicker than competitors. In addition, the company has also cut its profitmargin for the sake of increased sales.

    At various times in the past three months, for instance, Dell has offeredcustomers free handheld computers with select laptops, free shipping, and

    free memory upgrades.

    Preliminary estimates from Morgan Stanley indicated that Dell wouldovertake Houston-based Compaq.

    Compaq held the lead in worldwide PC sales from 1994 through 2000. IBMwas the largest PC company from 1991 to 1994 and for various years in the1980s. Apple shipped the most in 1990, according to IDC.

    http://news.cnet.com/news/0-1003-200-4852535.htmlhttp://news.cnet.com/news/0-1006-200-5402731.htmlhttp://news.cnet.com/news/0-1003-200-4696595.htmlhttp://news.cnet.com/news/0-1003-200-4852535.htmlhttp://news.cnet.com/news/0-1006-200-5402731.htmlhttp://news.cnet.com/news/0-1003-200-4696595.html
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    FINDINGS & CONCLUSION

    During the survey, it was found that 80% people are aware of

    Compaq Laptops .

    According to survey, 34% of people said price is important

    factor while purchasing a laptop.

    80% people like the writing feature of Dell Laptops.

    Most of the people are not aware that Dell Customer Care is

    available in 11 languages & 24x7.

    People are also not aware of the Dell Touch Services.

    From the customers view 37% will buy this product because of

    its feature.

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    LIMITATIONS

    Every project has some limitations even the researcher came across some

    limitations while working on the project which made the analysis a little

    inappropriate at times. Some of the basic limitations faced during the

    research are listed below:

    Only limited number of Customer where it has been found 50 sample was

    covered in the study.

    There was a bias on the part of the respondents.

    The research is based on Gr.Noida city.

    At the time of research most of the customer did not sincerely respond

    to the researcher.

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    SUGGESTION AND RECOMMENDATION

    Dell should take proper attention towards marketing of ultra

    portable laptops. Many people are unaware of Dell laptops.

    Company executive should pay proper attention towards

    checking of various components of PC before end user

    delivery. Otherwise it tends towards defame of brand name in

    comparison to rivals.

    Dell Need to expand customer care center as the consumer

    base of Dell Info systems is increasing with tremendously fast

    pace.

    Proper attention should be paid for advertisement planning

    otherwise it may lead to problem for dealer and customer as

    well as for company.

    Company should tie up with some event management company

    to organize various promotional activities like canopy, Carnival.

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    QUESTIONNAIRE

    Contact no.-

    Sex- male ( ) female ( )

    1.Age

    Below 20 years

    20 to 35 years

    35 to 55 years

    55 and above

    2.Occupation

    Serviceman

    Businessman

    Professional

    Student

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    3.Monthly Family Income

    Below Rs. 15,000

    Rs. 15,000 to Rs. 25000

    Rs. 25,000 to Rs. 35000

    Rs. 35,000 & above

    4.What kind of system you are using presently?

    Dell

    Compaq

    5. What does your brand gives you?

    Recognition

    Satisfaction

    Value for money

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    Praise from Friends

    6. Are you satisfied with the brand you are using presently?

    Yes

    No

    If not then you go for

    First choice________

    Second choice________

    Third choice__________

    7. What influences you to buy your preferred brand?

    Friends

    Neighbors

    Self Experience

    Occasions

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    8. Where do you come to know of latest brands?

    Television

    Films

    Friends

    Advertisements

    9. What price range do you go usually?

    Less than 25000

    25000-35000

    35000-55000

    Range doesnt matter

    10. Have you ever seen any kind of advertisement of branded Laptops?

    Yes

    No

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    If yes is it has any impact on you?

    Yes

    No

    11. Most preferred brand among people you know?

    dell

    Compaq

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    BIBLIOGRAPHY

    MAGAZINES / NEWSPAPERS

    Business Today

    The Financial Express

    The Times of India

    Company Annual Magazine

    WEBSITES

    www.google.com

    www.dell.com

    www.compaq.com

    www.marketingterms.com

    www.internetworldstats.com

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    REFERENCE

    NEWS PAPERS & MAGAZINES

    -Financial Express

    -Times of India

    -Hindustan Times

    -Economic Times

    -Business World

    -India Today

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