ravi paliwal

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(18th MAY 2009 TO 26th JUNE 2009)

Project Report

SUBMITTED TO: SUBMITTED BY:

HOD RAVI KUMAR PALIWAL

(DEPARTMENT OF MANAGEMENT STUDY)

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CONTENTS

INSURANCEIntroduction

Needs of Insurance

History of Insurance

LIFE INSURANCEMeaning of Life Insurance

About IRDA

Companies of Life Insurance

SBI LIFE INSURANCEBackground of Company

Vision & Mission

Share of SBI group & BNP PARIBAS

Products

PREFACE

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There is a vast difference between theory and practice. The practical training

program is designed with the purpose of bridging gap between theory and

practice. As such I am fortunate to have an opportunity to undergo my project

and thus my practical training with SBI Life Insurance Company Limited.

Summer training was an exposure to corporate functional environment. It was

opportunity & great pleasure for me to be in Corporate Environment and having

interaction with concerned people.

This project is based on a brief study of six weeks of training period. Efforts

have been made to present all authentic information as far as possible.

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ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mr. Hitesh Sharma, Lecturer, Dept. Of Management

Studies, Government Engineering College Jhalawar for guiding me right from the inception till the

successful completion of the project. I sincerely acknowledge him for extending their valuable

guidance, support for literature, critical reviews of project and the report and above all the moral

support he had provided to me with all stages of this project.

(Signature of Student)

Name of student

Ravi kumar paliwal

Table of contents4


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NUMBER SUBJECT

PAGENO.

1 Introduction

Introduction to the Industry

Introduction to the organization

2 Research Methodology

Objectives of study Questionnaire Sample size and method of selecting sample Limitation of study

Analysis of Questionnaire

3 Observation & Findings

4 SWOT analysis

5 Suggestion

6 Conclusion

7 Bibliography

8 Appendix

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INSURANCE:

Insurance, in law and economics, is a form of risk management primarily used to hedge against

the risk of a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss,

from one entity to another, in exchange for a premium, and can be thought of as a guaranteed

small loss to prevent a large, possibly devastating loss. An insurer is a company selling the

insurance; an insured or policyholder is the person or entity buying the insurance. The

insurance rate is a factor used to determine the amount to be charged for a certain amount of

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insurance coverage, called the premium. Risk management, the practice of appraising and

controlling risk, has evolved as a discrete field of study and practice.

It is one of those things that one would not like to think and talk about but if you dont you may

leave your family unprotected. In simple terms life insurance provides money for my family in the

event that I die.

It is a financial resource for my family and loved ones in case of my death. A Contract between

me and the insurance company. Insurance is sharing the risk between company and

individual

In insurance two type of benefits risk cover and saving. Risks cover Consists of death

accidental recovery and health.

Insurance

Risk cover Saving

1. Death 2.Accidental recovery 3.Health

When age is increase, risk is also increase, so premium is increase.

Why we need insurance?

Insurance is a basic need of a individual. Like every man eat food forgiving so insurance is

necessary for every human life. If a person not has life insurance and he is died then his families

face many financial troubles. So insurance is necessary need.

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History of Insurance: -

In some sense we can say that insurance appears simultaneously with the appearance of human

society. We know of two types of economies in human societies: money economies (with markets,

money, financial instruments and so on) and non-money or natural economies (without money,

markets, financial instruments and so on). The second type is a more ancient form than the first.

In such an economy and community, we can see insurance in the form of people helping each

other. For example, if a house burns down, the members of the community help build a new one

Should the same thing happen to one's neighbors, the other neighbors must help. Otherwise,

neighbors will not receive help in the future. This type of insurance has survived to the present day

in some countries where modern money economy with its financial instruments is not widespread

(for example countries in the territory of the former Soviet Union).

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About IRDA

Composition of Authority under IRDA Act, 1999

As per the section 4 of IRDA Act' 1999, Insurance Regulatory and Development Authority (IRDA,

which was constituted by an act of parliament) specify the composition of Authority

The Authority is a ten member team consisting of

(a) a Chairman;

(b) five whole-time members;

(c) four part-time members,

(all appointed by the Government of India)

Duties, Powers and Functions of IRDA

Section 14 of IRDA Act, 1999 lays down the duties, powers and functions of IRDA..

1. Subject to the provisions of this Act and any other law for the time being in force, the

Authority shall have the duty to regulate, promote and ensure orderly growth of the insurance

business and re-insurance business

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.2.Without prejudice to the generality of the provisions contained in sub-section (1), the powers

and functions of the Authority shall include, -

i.Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend or cance

such registration:

a. protection of the interests of the policy holders in matters

concerning assigning of policy, nomination by policy holders, insurable interest, settlement of

insurance claim, surrender value of policy and other terms and conditions of contracts of

insurance;

b. specifying requisite qualifications, code of conduct and

practical training for intermediary

or insurance intermediaries and agents;

c. Specifying the code of conduct for surveyors and loss assessors;

d. Promoting efficiency in the conduct of insurance business;

Promoting and regulating professional organizations connected with the insurance and re-

insurance business

e. Levying fees and other charges for carrying out the purposes

of this Act;

f. Calling for information from, undertaking inspection of

conducting enquiries and investigations including audit of the insurers, intermediaries

insurance intermediaries and other organizations connected with the insurance business;

g. Control and regulation of the rates, advantages, terms and

conditions that may be offered by insurers in respect of general insurance business

not so controlled and regulated by the Tariff Advisory Committee under section 64U of theInsurance Act, 1938 (4 of 1938)

h. Specifying the form and manner in which books of account

shall be maintained and statement of accounts shall be rendered by insurers and other

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insurance intermediaries;

i. Regulating investment of funds by insurance companies;

j. Regulating maintenance of margin of solvency;

k. Adjudication of disputes between insurers and intermediaries

or insurance intermediaries;

l. Supervising the functioning of the Tariff Advisory Committee;

m. Specifying the percentage of premium income of the insurer to

finance schemes for promoting and regulating professional organizations referred to in

clause (f);

n. Specifying the percentage of life insurance business and

general insurance business to be undertaken by the insurer in the rural or social sector; and

o. Exercising such other powers as may be prescribe.

Mechanism of Insurance

The concept of insurance is that people exposed to the same risk come together and agreed to

share a loss collectively if any of their members suffers it from that risk.

Insurance companies play the role of implementing this concept-

a) They bring together people exposed to the similar risk

b) They collect members contribution in advance in the shape of premiums and create a

fund out of which the losses are paid

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The life insurance covers contingencies (death, retirement) and provides relief to the family in

the event of death or retirement of the breadwinner.

Variable needs of life insurance can be

a) Providing financial security to the family

b) Provision for education, marriage, etc of the children

c) Post-retirement income for self and dependents

d) Special needs like Medical expenses

INSURANCE ACT, 1938

The Insurance Act, 1938 aimed to consolidate and amend the law relating to the business of

insurance. It covers both life and non-life insurance business.

It came into effect on 1st. July 1939.

The act was amended in 1950 and again in 1999. Some of the Major changes brought about in

1950 were:

Section 2 (5A)

Chief Agent means person who, not being a salaried employee of an insurer, in consideration

of commission

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Performs any administrative and organizing function for the insurer.

Procures life insurance business for the insurer by employing or causing to be employed

insurance agents on behalf of the insurer.

Section 2(17)

Special Agent means a person who, not being a salaried employee of an insurer, in

consideration of commission:

Procures life insurance business for the insurer whether wholly or in part by employing or

causing to be employed insurance agents on behalf of the insurer, but does not include a chief

agent.

He only procures business through agents but does not perform any administrative function like

a chief agent.

Special agents can do only life insurance business and not general insurance business.

Individuals, companies or firms can become chief agents or special agents. Individuals

Directors or Partners, as the case may be, should be free from disqualifications specified for

agents.

Section 42A,

The certificate shall remain valid for a period of 12 months but shall be renewable.

Provisions stipulate the number of insurance agents that a chief agent may employ directly or

through special agents. These provisions also stipulate the minimum business requirements.

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For special agents also there are similar stipulations of minimum number of agents to be

appointed and the minimum business requirements.

Some important Provisions of the Insurance Act, 1938

1. Registration of Insurance companies.

2. Maintenance and scrutiny of accounts and valuation reports.

3. Investment and utilization of funds.

4. Placing limits on the expenses of insurers.

5. Licensing of agents and their remuneration.

6. Prohibition of rebates.

7. Approval of premium rates and plans.

8. Maintaining solvency levels.

9. Constitution of Insurance Associations, Insurance Councils and Tariff Advisory

Committees.

10. The Act also vests the IRDA with powers to:

Inspect documents.

Appoint additional directors.

Issue directions.

Takeover the management of the insurer through the appointment of an

Administrator by the Central Government.

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11. Protection of the policy holders interest by prohibition of policies from being called into

question after 2 years. [Sec. 45]

12. Provision of nomination. [Sec. 39]

13. Provision for assignment. [Sec. 38]

14. Provision for easy settlement of dispute.

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In India many life insurance companies are working. Some of companies are this -

SBI LIFE INSURANCE CO.LTD.

LIC OF INDIA

HDFC STANDARD LIFE INSURANCE CO.LTD.

ICICI PRUDENTIAL LIFE INSURANCE CO. LTD

BAJAJ ALLIANZ LIFE INSURANCE CO. LTD

SHRI RAM LIFE INSURANCE CO. LTD

RELIANCE LIFE INSURANCE CO. LTD

ING-VYASA LIFE INSURANCE CO. LTD

TATA AIG LIFE INSURANCE CO. LTD

MAX NEW YORK LIFE INSURANCE CO. LTD

FUTURE GENERALI LIFE INSURANCE CO. LTD

BHARTI AXA LIFE INSURANCE CO. LTD

AVIVA LIFE INSURANCE CO. LTD

OM KOTAK MAHINDRA OLD MUTUAL LIFE INSURANCE CO. LTD

METAIFE INSURANCE CO. LTD

SAHARA LIFE INSURANCE CO. LTD BIRLA SUN LIFE INSURANCE CO. LTD

RELIGARE LIFE INSURANCE CO.LTD

IDBI FORTISE LIFE INSURANCE CO. LTD

And so on.

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What is Life Insurance and a Life Insurance Company?

Life Insurance is insurance person's peace of mind. Life insurance is a policy that people buy

from a life insurance company, which can be the basis of protection and financial stability after

one's death. Its function is to help beneficiaries financially after the owner of he policy dies.

It can also be a form of savings in the long run if i purchase a plan, which offers the option of

contributing regularly. Additionally, a little known function of life insurance is that it can be tied in

with a person's pension plan. A person can make contributions to a pension that is funded by a life

insurance company.

In addition, you should also make a list of what you feel needs to be protected in your family's way

of life. With a life insurance policy in place, you can:

Provide security for your family.

Protect your home mortgage.

Take care of your estate planning needs.

Look at other retirement savings/income vehicles.

Introduction of LIC:17


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In 1956, Life insurance Company (LIC) of India was started. Up to 2000 LICS no competitors

establish in the market and after 2000 its many competitors enter in the market. Its competitors

in the India:-

SBI LIFE INSURANCE CO.LTD.

LIC OF INDIA

HDFC STANDARD LIFE INSURANCE CO.LTD.

ICICI PRUDENTIAL LIFE INSURANCE CO. LTD

BAJAJ ALLIANZ LIFE INSURANCE CO. LTD

SHRI RAM LIFE INSURANCE CO. LTD

RELIANCE LIFE INSURANCE CO. LTD

ING-VYASA LIFE INSURANCE CO. LTD

TATA AIG LIFE INSURANCE CO. LTD

MAX NEW YORK LIFE INSURANCE CO. LTD

FUTURE GENERALI LIFE INSURANCE CO. LTD

BHARTI AXA LIFE INSURANCE CO. LTD

AVIVA LIFE INSURANCE CO. LTD

OM KOTAK MAHINDRA OLD MUTUAL LIFE INSURANCE CO. LTDMET LIFE INSURANCE CO. LTD

SAHARA LIFE INSURANCE CO. LTD

BIRLA SUN LIFE INSURANCE CO. LTD

RELIGARE LIFE INSURANCE CO.LTD

IDBI FORTISE LIFE INSURANCE CO. LTD

And so on. in the market 31 LIC companies is establish.

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Background of SBI Life :

SBI Life Insurance Company Limited is a joint venture between the State Bank of India and BNPParibas Assurance. SBI Life Insurance is registered with an authorized capital of Rs 2000 crores

and a Paid-up capital of Rs 1000 Crores. SBI owns 74% of the total capital and BNP Paribas

Assurance the remaining 26%.

State Bank of India enjoys the largest banking franchise in India. Along with its 7 Associate

Banks, SBI Group has the unrivalled strength of over 14,500 branches across the country,

arguably the largest in the world.

BNP Paribas Assurance is the life and property & casualty insurance unit of BNP Paribas - Euro

Zones leading Bank. BNP Paribas, part of the worlds top 6 group of banks by market value and

a European leader in global banking and financial services, is one of the oldest foreign banks

with a presence in India dating back to 1860. BNP Paribas Assurance is the fourth largest life

insurance company in France, and a worldwide leader in Creditor insurance products offering

protection to over 50 million clients. BNP Paribas Assurance operates in 41 countries mainly

through the banc assurance and partnership model.

SBI Life has a unique multi-distribution model encompassing Banc assurance, Agency and

Group Corporate.

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SBI Life extensively leverages the SBI Group as a platform for cross-selling insurance products

along with its numerous banking product packages such as housing loans and personal loans.

SBIs access to over 100 million accounts across the country provides a vibrant base for

insurance penetration across every region and economic strata in the country ensuring true

financial inclusion.

Agency Channel, comprising of the most productive force of more than 63,000 Insurance

Advisors, offers door to door insurance solutions to customers.

SBI Life Insurance is the 1st private life insurance company in the country, with total premium

income exceeding Rs. 3500 crore in 2008-09, and the first to declare a profit after just 5 years in

operation. SBI Life is a joint venture of SBI, India's largest and most trusted bank for 200 years

and CARDIF, the insurance arm of BNP Paribas with global expertise.

CARDIF the life insurance unit of BNP Paribas ASSURANCE has operations in 36 countries and

over 35 million personal protection insurance clients worldwide. BNP Paribas ranks among the

world top 15 banks by market capitalization and is one of oldest foreign banks with a presence in

India dating back to 1860.SBI life insurance is one and only institute which has got AAA grade of

CRISIL.

SBI Lifes Mission Statement:-

Mission: "To emerge as the leading company offering a comprehensive range of life insurance

and pension products at competitive prices, ensuring high standards of customer satisfaction

and world class operating efficiency, and become a model life insurance company in India in the

post liberalization period".

Values:

Trustworthiness

Ambition

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Innovation

Dynamism

Excellence

Share of SBI GROUP & BNP PARIBAS:-

SBI Life Insurance Company Limited is a joint venture between the State Bank of India and BNP

Paribas Assurance. SBI Life Insurance is registered with an authorized capital of Rs 2000 crores

and a Paid-up capital of Rs 1000 Crores. SBI owns 74% of the total capital and BNP Paribas

Assurance the remaining 26%.

SBI GROUP + BNP PARIBAS = SBI LIFE INSURANCE CO. LTD.

74 % + 26 % = 100 %

PRODUCT OF SBI LIFE:-

I. Traditional plan:-

A. Term Insurance:

Shield Plan

Swadhan Plan

B. Endowment plan:

SUDARSHAN PLAN

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Money back plan

C. Children plan:

Scholar II plan

D. Pension plan:

Lifelong pension

These all Plans are Traditional Plans.

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SHIELD PLAN

Introduction:

Key man is the key member or staff of the organization who is a major contributor to its growth

and the profit and whose absence may affect the continuity of the business

A Keyman insurance policy is taken to protect the 24organization against the reduction in profit

resulting from the death of the Keyman. As per IRDA circular only Pure Term Assurance

Products may be used as a Keyman Insurance. We offer SBI Life Shield as a Keyman

Insurance Policy.

Product features available of SBI Life Shield used as Keyman:

Minimum / Maximum Age at Entry : 18 Years to 60 Years

Term : 5 Years to 25 Years or Retirement age, whichever is earlier

Choice of Increasing Sum Assured @ 5% p.a. or Level Cover

No Riders available

Mode of Payment : Single Premium or Regular Premium (no monthly mode available)

Sum Assured

Minimum (Per Life Assured):

SBI Life Shield Plan: Rs. 10, 00,000/- (in multiples of Rs. 10,000)

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Maximum Sum Assured (Per Corporate):

The quantum of cover would be based on the following parameters, underwriting

requirements and subject to the maximum Sum Assured permitted in the respective plan

chosen

Maximum Sum Assured should be LOWER of :

1. 5 times the average net profit of the Company for the past 3 years.

2. 3 times the average gross profit of the Company for the past 3 years.

A multiple of the individual remuneration/compensation package that the

Key man receive may also be considered.

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SUDARSHAN

Introduction:

SBI Life - Sudarshan is an Endowment Policy designed to provide savings and protection to you

and your family. You can save regularly for the future. Thus at the end of the plan, you wil

receive a substantial amount of savings along with the accumulated bonuses declared. At the

same time, your family will be protected for death risk for the full Sum Assured.

Key Features:

It offers you the option of tailoring your policy according to your requirement and needs, by

opting for various extra covers (Riders) that are offered.

This is a unique product that offers you an innovative cover (plan B) which helps you to protect

your savings against the financial consequences of inflation with constant premium for the

entire duration of the plan.

It gives you protection against unfortunate terminal or dreaded illness. It is an insurance plan

which could also act as a hedging instrument.

With this plan you can plan your childrens future education, marriage expenses or even your

own retirement - in a most flexible manner.

Product type:

It is a traditional endowment plan i.e. saving - cum protection product.

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How does it work?

SBI Life - Sudarshan has two basic plans.

Fixed Sum Assured Plan: Allows you to build a regular saving plan that gives you a secure

amount at the end of a fixed period plus a bonus. In the unfortunate event of death before

maturity, the nominee would stand to receive the Sum assured and the bonus accrued till that

date.

Increasing Sum Assured Plan - the COLA Option: The Cost Of Living Adjustment (COLA)

option is so called because it serves as an automatic hedge against inflation. It allows you to

increase the Sum Assured automatically by paying an additional premium compared to the

Fixed Sum Assured Plan. Moreover, the life cover also automatically increases during the period

as added protection to the family.

Benefits

Maturity Benefit: Depending upon the plan option chosen: Fixed Sum Assured (Plan A) Basic Sum Assured along with Vested Bonus* is

payable

Increasing Sum Assured (Plan B) Increased Sum Assured @ 5% p.a. along with

Vested Bonus* is payable

Death Benefit:

In the unfortunate event of death of the Life Assured, depending upon the plan option chosen:

Fixed Sum Assured (Plan A) The Sum Assured along with Vested

Bonus * is payable to your nominee.

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What is the policy term?

Who can buy this product?

What is the minimum & maximum sum assured?

Riders available

SBI Life - Critical Illness Rider

Minimum

Years

Maximum Years

Regular Mode 8 years 30 years

Single Premium Mode 5 years 30 years

Minimum

Years

Maximum Years

Regular Mode 12 years 62 yearsSingle Premium Mode 12 years 65 years

Minimum Maximum

Rs.25,000 Rs.1 Crore

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SBI Life - Term Assurance Rider

SBI Life - Accidental Death & Total Permanent Disability Rider

MONEY BACK PLAN

Introduction:

As an individual your life is fueled by dreams. You experience different special moments in life

like wedding, birth of a child, childs education or purchasing a new home. You have to be

financially prepared for these special moments. What you need is easy liquidity at regula

intervals with life insurance protection to take care of these special moments.

Key Features:

The plan has a number of moneyback options specially suited to your needs. The cover is

available at competitive premium rates. It has guaranteed cash inflows which can meet your

various financial obligations. In addition to normal death cover, the plan also provides you 4

additional covers. Product type: It is a Traditional Saving Plan with added advantage of life

cover and guaranteed cash inflow at regular intervals.

How does it work?

SBI Life Money Back is a saving plan with added advantage of life cover and cash inflow at

regular intervals. This plan is designed for individuals who want to plan for various financial

obligations at specified times in life.

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SBI Life - Accidental Death and Accidental Total Permanent Disability Rider

In case of death due to an accident, the nominee gets the additional rider Sum Assured. If the

policyholder is involved in an accident, resulting in total permanent disability, he/she will get Sum

Assured under this rider in 10 equal annual installments; He/she will exit from all the rider

covers thereafter, but continue to be covered for basic cover on receipt of further premium

due, if any.

SBI Life - Premium Waiver Benefit Rider:

Under this rider the policy holder need not pay future premiums for the base product, if he/she

suffers from total and permanent disability due to an accident after the rider is opted for.

SBI Life - Critical Illness Rider:

On diagnosis of any of the 6 critical illnesses (depending on the C.I. cover you have opted for)

and you survive for more than 30 days from diagnosis; the Critical Illness Cover Amount is

paid in a lumpsum. No more claims will be admitted under this cover. The Basic policy remains

in force for all the other benefits.

Tax Benefit:

SBI Life Money Back Plan enjoys Tax benefit u/s 80 C and 10 (10 D) of IT Act*.

Premiums paid for Critical Illness Benefit qualify for tax exemption under Sec 80D*.


Minimum Years Maximum Years

10 years 25 years

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Who can buy this product?

What is the min. & max. sum assured?

Eligibility Criteria Term

Option 1:Term 10 Years




Minimum age at entry 15 15 15 15

Maximum age at entry 60 55 50 45

Minimum Maximum

Rs. 50,000 (and multiples of Rs. 10,000

thereafter)

Rs.5 Crore.33


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Riders Available

SBI Life - Term Assurance Rider

SBI Life - Accidental Death & TPD Rider


SBI Life - Premium Waiver Benefit Rider

II. Unit Link Plan:

Unit Plus-II

Smart Ulip

Horizon II

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Unit Plus Children Plan

Horizon II Pension

Unit Plus II

Pension

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UNIT PLUS II PLANIN THIS POLICY, THE INVESTMENT RISK IN THE INVESTMENT PORTFOLIO IS BORN BY THE POLICYHOLDER

INTRODUCTION:

It may be difficult to understand all your needs but as your preferred life insurance company, SBI

Life definitely understands all your financial & insurance needs. SBIBI Life - Unit Plus II Plans

are an attempt to meet all your financial & insurance needs through a single non participatingproduct. You can use it the way you like. Whats more you get market linked returns which in the

long term has always proved to give better returns than traditional savings products.

Key Features:

Unmatched Flexibility to match your changing requirement.

Choice of 5 investment funds: you can change the allocation percentage when you want

4 switches free per annum.

Choice of term : Limited term or whole life.

Attractive riders available.

Product type:

This is a non-participating individual unit linked product.

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How does it work?

SBI Life - Unit Plus II Plans: II plans depending on your premium mode.

Single Premium Mode : SBI Life - Unit Plus II Single UIN No: 111L029V01)

Regular Premium Mode : SBI Life - Unit Plus II Regular UIN No

111L028V01)

Decide Your Investment Amount :

Frequency Minimum Premium Maximum Premium

Single Rs. 40, 000 No Limit

Regular Rs. 24, 000 p.a. No Limit

Choose Your Life Cover:

It depends upon the total amount you have decided to invest.

Single

PremiumMinimum Sum Assured Maximum Sum Assured

Term 5 to 9

years

125 % of single premium

amount625 % of single premium amount

Term 10 years

and above


amount625 % of single premium amount

Regular

PremiumMinimum Sum Assured Maximum Sum Assured

Regular

Premium

5 times annual premium

amountDepends on the age*

Whole Life5 times annual premium

amount

No Limit

(Subject to underwriting)

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Age Band Maximum Sum Assured Multiplicator Factor

0 to 40 50 Times Of Annualized Premium



61 to 65 20 Times Of Annualised Premium

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Benefits :

Maturity Benefit:

At maturity, the Fund Value as on that date is paid in full.

Death Benefit: In the unfortunate event of the death.

Before or the age 7 years: Fund Value is payable to the nominee.

After attaining age 7 and before 65th birthday, the beneficiary will receive higher of Fund Value

or Sum Assured less Partial Withdrawals within the last 12 calendar months.

If death occurs after age 65, the beneficiary will receive the higher of the Fund Value or Sum

Assured less all the Partial Withdrawals made in the last 12 calendar months before attaining

the age of 65+ all withdrawals made after attaining the age of 65 will be set off against the Sum

Assured excluding partial withdrawals from Top Up Amount.

Tax Benefits :

Tax benefit as per section 80C and 10(10D) of Income Tax Act.


Equity Optimizer Fund:

39

LimitedTerm

Whole Life Term

MinimumYears

5 years Life cover will be available til l you attain 99years of age.

MaximumYears

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If you are in good health and in the age group of 0 to 65 you can opt for this plan.

Riders Available:

SBI Life Accidental Death and Total Permanent Disability Rider

SBI Life Critical Illness RiderFive Funds for investments :

Equity Fund:

Assets Min Max Risk

Equity & Equity related instruments 80% 100%High

Money market instruments Nil 20%

Bond Fund:

Assets Min Max Risk

Debt instruments 60% 100%Low to medium

Debt and Money market instruments Nil 40%

Growth Fund:

Assets Min Max Risk

Equity & Equity related instruments 40% 100%

Medium to HighDebt and Money Market instruments Nil 60%

Balanced Fund:

Assets Min Max Risk

Equity & Equity related instruments 40% 60%Medium

Debt and Money market instruments 40% 60%


Assets Min Max Risk

Equity & Equity related instruments 60% 100% High

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How does SMART ULIP work?

This product is split into four phases subscription phase will be first 12 month period from the laun

date of this series of the products during which new policies will be issued. Depending upon yo

ppt, premium payment phase will be either 3yrs or 5yrs from launch date. NAV build up phase w

last for 7 yrs from the date of launch. The last 3yrs of plan term will be called as Accumulatio

phase.

This is a limited premium payment plan, where you choose to pay premium either for 3yrs or 5y

.you can opt for this plan during the subscription period. The maturity date shall be at the end of 1

yrs from the start of subscription period.

Premium paid by you, deduction of premium allocation charges is automatically invested into th

money market fund. On specific reset dates on 8 th & 23rd of each calendar month, your investmen

will automatically be moved to the flexi protect fund. The objective of this fund is to optimize yo

returns, while providing significant capital protection by adopting dynamic assets allocation strategy

Maturity benefit:

On completion of policy term, fund value will be paid to you.

Fund value will be calculate based on NAV which is higher of :

NAV as on date of maturity

The guaranteed maturity NAV

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Death benefit:

In case of the unfortunate event of the death of the life insured during the policy term, we will pay

the nominee, the higher of fund value or sum assured.

Surrender:

Policy will acquire a surrender value after payment of at least one full years premium in case of

year PPT and 6 month premium in case of 3 year PPT,and will be payable after the completion

third policy year. The surrender value will be 100% of fund value less surrender charges applicable

any.

Surrender charges:

The surrender charges will be recovered from the surrender amount.surrender charges a

expressed as a percentage of the fund value and will be based on the policy year in whic

surrender request has been received or based on policy year of the first unpaid premium, as th

case may be:

Y1 20%

Y2 12%

Y3 9%

Y4 2%

Y5 onwards nil

Partial withdrawal:

We give you flexibility to withdraw your money after completion of 5 policy years 20% of fun

value to meet any sudden or unforeseen expenses. you can make one partial withdrawal p

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The NAV of each Fund is calculated on a daily basis with the following

formula:

{Market Value of Investment + Current Assets - Current Liabilities & Provisions}NAV =

No of Units outstanding

Benefits:

Hassle Free Investment Management: You simply invest we will manage it for you.

Maturity Benefits: At the end of the term you will get the fund value.

Increasing Death Benefit: For all enforced policies , In case of death after completion o

age 7 your nominee will receive Fund Value + Sum Assured otherwise fund value

payable.


Who can buy this? Product?

If you are in good health and in the age group of 0 to 60 years you areWelcome to join our wagon.

Maximum age at Maturity is 70 years.

What is the sum assured?

Decide the amount you can put aside to be invested in SBI Life - Horizon II every year. You

Minimum Life Cover Sum Assured can be 5 x AP Maximum can be (T/2) x AP Where, T = Term

of Policy, AP = Annualized Premium.

Riders Available:

No Riders are available.

Three Funds for investments

Equity Fund: For Long Term Capital Appreciation.

Assets

Min

Equity & Equity related instruments

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Debt & money market instruments

Bond Fund: For Generating good returns by taking calculated risks.

Assets Min Max Risk



Money Market Fund: For cutting the risk while reaching maturity.

WHAT ARE THE CHARGES TO MY POLICY?

Premium Allocation Charges:

Policy Year Entry Charges as a percentage of the Premium/Rs.Amount*

Year 1 15% with a ceiling of Rs.60,000/- per year

10% with a ceiling of Rs.40,000/- per year

Year 4th onwards 5% with a ceiling of Rs. 20,000/-per year

Top Up 1% with a ceiling of Rs.50,000/- per year

Policy Administration Charge (by way of cancellation of units):

Monthly administrative charges are equal to Rs.70/- for Financial Year 2006-07 and will b

increased by 2% p.a.on the first Policy Month following 1st of April each, subject to a ceiling o

Rs.300/- per Policy Month.

Fund Management Charge:The Annual Fund Management Charge for each fund are as follows:

Equity Fund : 1.5 %

Bond Fund : 1.00%

Money Market Fund : 0.25%

Fund Management Charges are calculated and recovered from value of the funds on a dai

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Assets Min Max Risk

Debt instruments Nil 20%

LowMoney market instruments 80% 100


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basis. Maximum fund management charges applicable 2.0% subject to prior IRDA approval.

Partial Withdrawal Charge:

First two withdrawals in a Policy Year will be free of charge. A fee of 1% will be deducte

from the third and subsequent withdrawal amount.

Surrender Charges: 1% of the Fund Value.

Mortality Charges:

Mortality Charges are recovered on a Policy Month basis by way of cancellation of units. Rate

are renewed on yearly basis.

UNIT PLUS CHILD PLANI

IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

Introduction:

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Life begins afresh when you become a parent and when the child takes that first step

towards you, the moment is filled with cheer, enthusiasm never felt before. This moment

marks a new beginning in the childs life and theres no looking back after that. The child

keeps growing and so are his dreams, aspirations which always aim to reach horizon and

you want your child achieve his/her dreams. But at the same time as a proud parent youalso want to secure their future against rising cost of education and other necessities.

We at SBI LIFE understand you better and hence have developed SBI Life - Unit Plus

Child Plan to suit you and your needs best. This Plan is meant for parents in the age group

of 18-57 having a child between the age group of 0-15 years.

Key Feature :

Market related returns to match increase coast of education

Peace of mind giving you triple benefits

Loyalty units to celebrate your child reaching 18 years.

New Investment Fund (Equity Optimizer Fund)in addition to existing funds

Pay Premium for a limited period of and reap benefits over a long time.

Flexible plan which adapts to your changing needs as and when you want.

Why Should I take Unit Plus Child Plan?

To secure your childs future by gaining more from financial markets along with.

Triple Benefits for your family, in case you are not around.

Loyalty Units by way of free allocation of units.

Flexible option to meet your changing requirement.

What is Unit Plus Child Plan?

It is a Unit Linked Insurance available for parents who have a child between age 0-15

years. You pay premium for a limited period and your benefits continue till your child

becomes an adult. After deducted of charges, your money can be invested in five funds

as per your choice and risk appetite. At the end of the term your accumulated Fund

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Asset Minimum Maximum Risk Profile

Equity & Equity Related Instruments 60 % 100%,

HighDebt & Money Market Instruments NIL 40%

Equity Fund:

Asset Minimum Maximum Risk ProfileEquity & Equity Related Instruments 80 % 100%

,


Bond Fund:


Debt Instruments 60 % 100% Low to

MediumMoney Market Instruments NIL 40%

Growth Fund:


Equity & Equity Related Instruments 40 % 100% Medium to


Balanced Fund:


Equity & Equity Related Instruments 40% 60% Medium

Debt & Money Market Instruments 40% 40%

Eligibility Criteria:

Entry AgeParent Min: 18 years Max: 57 yearsChild Min: 0 years Max: 15 years

Age at MaturityParent Max: 65 years

Min: 18 years Max:25 years

Premium Payment Term

PPT 3yrs/5yrs/7yrs/Till the child attains 18 years

Min Premium (x100)

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Flexibility to choose between two options

Pure Pension

Pension cum Life Cover

No medical required for Pure Pension, automatic acceptance facility.

Flexibility to increase regular contribution.

Top up payments: any amount, anytime.

Customize your plan by adding riders.

15 days free look period.

Product type:

This is a non participating Unit Linked Pension product.

How does it work?

Choose your vesting age: Any age between 50 years - 70 years.

Choose premium frequency and premium amount.

Premium

Frequency

Minimum frequency Maximum Frequency

Single 25,000(in multiples of 1000) No Limit

Yearly 24,000(in multiples of 100) No Limit

Half Yearly 12,000(in multiples of 100) No Limit

Quarterly 6,000(in multiples of 100) No Limit

Monthly 2,000(in multiples of 100) No Limit

Choose plan option:

Option I Pure Pension Plan (For age group 18-65)

Option II Pension Plan with life cover (For age group 18-60)

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Benefits:

Death Benefit:

During accumulation phase

If you opt for option I : Pure Pension Plan

Fund value will be paid in lump sum to nominee.

If you opt for option I : Pure Pension Plan with life cover

The higher of fund value or sum assured will be paid in lump sum to nominee.

Guaranteed additions by way of free allocation of units to increase your retirement kitty.

On Vesting:

Its your income; you decide how it works for you. You have choice and flexibility. You can take

up to one third of the fund value in lump sum. Tax-free as per current tax law.

The tax free limit applicable for the commutated value may change as per change in Income Tax

rules

During Annuity Phase:

Balance amount has to be used to purchase annuity. The rate at which the amount at vesting

date will be converted to an annuity is not guaranteed and will be based on the prevailing

immediate annuity rates under the relevant annuity option at the vesting date. Currently SBI

Life Insurance offers the following annuity options.

Life annuity at constant rate.

Annuity payable at constant rate throughout the life of Annuitant with facility of receiving on

death of Annuitant refund of purchase price less the sum total of annuity already paid till date of

death.

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You can invest in the following investment funds viz. Equity Pension Fund, Bond Pension Fund,

Growth Pension Fund, Balanced Pension Fund and Equity Optimizer Fund.

Equity Pension Fund:

Assets Min Max Risk

Equity & Equity related instruments 80% 100%High

Debt & Money market instruments Nil 20%

Bond Pension Fund:

Assets Min Max Risk



Growth Pension Fund:

Assets Min Max Risk

Equity and Equity related instruments 40% 100%Medium to High

Debt & Money Market instruments Nil 60%

Balanced Pension Fund:

Assets Min Max Risk

Equity and Equity related instruments 40% 60%Medium

Debt & Money Market instruments 40% 60%


Assets Min Max Risk

Equity and Equity related instruments 60% 100%High

Debt & Money Market instruments Nil 40%

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Guaranteed additions by way of free allocation of units: The bonus units are rewarded for

the policy term of 20 years and above, when no premiums are due and the policy is in full force.

For Regular Premium Mode

End of Policy Year Free allocation of unit as a % of annualized average Regular Premium

10 10 % of annualized average Regular Premium for the first 10 policy years



For Single Premium Mode

End of Policy Year Free allocation of unit as a % of Single Premium

10


15


20


TAX BENEFIT:

Contribution paid in unit plus 2nd pension product are eligible to tax deduction u/s it act 80CCC

(1) up to Rs 1 lake within the overall ceiling of section 80(c) of the it act.

PERSONS COVERED:

Individuals, residents and non residents Indians.

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Two type of premium mode is available:

1. Single Premium Mode

2. Regular Premium Mode

HORIZON II PENSION

IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

NATURE OF THE PLAN:

Horizon 2ndpension plan is a non participating unit linked pension plan with a unique

feature of automatic assets allocations by means of which you truly, dont need to be an

expert to grow your money.

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Horizon 2nd pension plan is the most simple unit linked pension plan, all you need to do

is:

Choose your retirement date, the plan option and the regular premium amount.

Based on the plan option and the term opted, SBI life invest your money in three

different funds viz., equity pension fund, bond pension fund, and money market

pension fund.

The funds are invested keeping in mind the term opted for and your money is

invested in safer funds as your policy approaches maturity.

ABOVE FEATURES IN BRIEF:

Available in two options:

option 1: pure pension and option 2 : pension cum life cover.

Age at entry: 18- 60 years.

Vesting age: 50- 70 years. Term: min. 10 and maximum 52 years.

Premium: minimum 12,000 p.a. (6000 for h.y./3000 for quarterly/ rs. 1000 for monthly mode.)

maximum no limit.

INVESTMENT PLAN AVAILABLE:

PLAN A-DYNAMIC PLAN:

Here, a higher proportion of your money is invested in the equity. It is ideal for longer period of

term.

PLAN B-GROWTH PLAN:

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Here, the Investment in equity automatically Decrease more rapidly as the funds are put into less

risky options. This leads to a more balanced approach, hence lower volatility coupled with good

returns in the long run.

OPTIONS AVAILABLE:

Option 1: pure pension-automatic acceptance (no life cover)

Option 2: pension cum life cover:

Sum assured available:

Age group 18-35 Year: 5 times the first annualized premium subject to max. SA of

Rs 10 LAKHS.

Age group of 36-45 years: 5 times the first annualized premium subject to max. SA

of Rs 5 LAKH.

Age group 46-60 years: fixed Rs 1.2 LAKH.

Get started..

All you need to do is decide on the premium you want to contribute , choose the frequency mode

(yearly/half yearly/quarterly/monthly), select an investment plan (A-dynamic / B-growth) and an

option (1/2) ,decide upon the vesting age (age from when you want to receive your pension) and

just relax!

Your regular premiums net of entry charges are invested into the three funds: equity pension Fund,

bond pension fund and money market pension fund as per the allocation grid of the plan opted for.

EQUITY PENSION FUND: for long term capital appreciation.

Assets Minimum Maximum Risk profile

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Equity and equity

related instruments

80% 100% High

Debt and money

market instruments

Nil 20% High

BOND PENSION FUND:

For generating good returns by taking calculated risk.


Debt Instruments 60% 100% Low to medium

Money Market

instruments

Nil 40% Low to medium

MONEY MARET PENSION FUND:

For cutting the risk while reaching the maturity.


Debt instruments Nil 20% Low

Money market

instruments

80% 100% Low

BENEFITS:

PREMIUMS paid on horizon 2nd pension product are eligible for tax deduction u/s 80

CCC (1) up to Rs. 1 LAKH within the overall ceiling of section 80 C of the IT Act.

*The tax benefits are subject to change in Tax laws.

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Option 5: annuity certain for 5/10/15 years as the case may be and for the life thereafter. Death

benefit payable- if death occurs during

The annuity certain period, the nominee will receive the annuity amount on the original

dates scheduled for the unexpired portion of the annuity certain period and thereafter contract

ceases. If death occurs after the annuity certain period, no benefit would be payable.

Option 6: Last survivor annuity, whereby upon the death of the annuitant his/her spouse, will

receive a life annuity, which will be either 50%/ 100% of the last annuity amount paid to the

annuitant, as the case may be. This annuity option is not available if the difference in age of the

annuitant and the spouse is more than10years.

SURRENDER FACILITY:

You have the option to surrender policy from the 4 th policy year onwards. Surrender value wil

acquire after payment of at least one year full premium, and will be payable after completion ofthree policy years.

Policy year Surrender value as % of fund value

During the first three policy year Nil

From the 4th policy year onwards 100% of fund value less surrender

Charges

COMPUTATION OF NAV:

A unit of each fund has its own price called the net asset value (NAV). The NAV of each fund is

calculated on daily basis with the following formula:

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The policy holder may revive the lapsed policy by making a written application within a period of

5 years from the due date of the first unpaid premium.

FREE LOOK PERIOD:

The policy holder has a period of 15 days from the date of the receipt of the policy document to

review the term and conditions of the policy and where the insured disagrees to any of those

terms or conditions, he has the option to return the policy stating the reason for his obligation

when he shall be entitled to a refund of the amount as follows:

Fund value (units repurchased based on the price of the units on the date of cancellation) +

(premium allocation charges + mortality charges, if applicable + policy administration charges)

already deducted MINUS (stamp duty + medical expenses, if any).

RESEARCH METHODOLOGY

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It is most common instrument whether administered in person by phone or online

questionnaires are very flexible. The form of each question is also important. Closed end question

include all the possible answers and subjects matters choices among them.

I have used open-end questions so that customers can write answer in their own

words.

I have also used closed-end questions, which provide answers that are easier to

interpret and tabulate. I have taken care in the wording and ordering of questions. I have used

simple, direct, unbiased wording questions, which are arranged in a logical order. I have asked

personal questions at last so that respondent does not become defensive.

Questionnaire of the customer

I have made questionnaire consisting seventeen questions to get customers view about life

insurance. I have asked personal questions at last so that they do not become defensive. I have

tried to know their performance i.e. whether they want to invest, where thy want to invest, up to what

amount and since when.

1. SAMPLING METHOD AND SAMPLE SIZE

Introduction:-

Any organization whether big or small, private or public need different types of information are to know

its popularity. I have gathered secondary data and primary data and collected information from the

combination of these two data.

Secondary data: -

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Secondary data consist of information that already exists somewhere, having been collected for

another purpose. I have gathered secondary data from website of different operators, different

magazines, newspapers and libraries.

Primary data: -

I have taken great care while collecting primary data to answer that it is relevant, accurate, current and

unbiased. I have taken a sample of 50 people. I have visited them personally to get data.

Sample size: -

I have taken sample size of 50 respondents. Because the population is too large so it is difficult

to survey.

2. LIMITATIONS

I am a human hang, so there is some limitation of the human hangs which is reflected in this

research. The following are the limitation of this research study.

1. The sample size of 50 might not represent the perception of whole population, as the sample

size is too small for total population of Jhalawar city.

2. The opinion expressed by the respondents may be biased.

3. The attitude of the research might be biased.

4. One of the most influencing and most critical limitations is that I am not trained for the research

study and this is my first study. I tried hard to come at conclusion, but there is lack of expertise.

5. Another limitation is that there is lack of time. If I give more time then studies will be more

effective.

There are some limitations of this study. But in spite of their limitation I worked with the enthusiasm.

And I tried to give the best results to the research of this report.

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ANALYSIS OF QUESTIONNAIRE

Here I have formed a questionnaire to study why people go for life insurance. What is peoples major

motive behind investing in life insurance? Do they decide upon their own or they take guidance of an

agent? What is their perception about SBI Life Insurance Company Limited?

Questions:-

There are 7 questions in the questionnaire. Out of these 7 questions, 6 questions are close ended and

one question is an open ended one.

Target Population:-

I had conducted this survey among 50 people, and the target group was a mix of people from the

society. I asked the questions to Doctors, Professionals, Professors, Advocates, Engineers, and

general public.

Analysis:-

I have used pie charts, and some other statistical measures to analyze the questions.

Q.1 what is the main motive of persons behind investing in life insurance?

(a) Tax Benefit

(b) Savings

(c) Risk Cover

(d) Return/Yield

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There could be any motive of people behind investing in a life insurance policy. The main purpose of

life insurance is the Risk cover of ones life. But some people consider different advantages of a life

insurance policy. Some people consider Tax benefit as the main advantage of life insurance. Some

believe that life insurance is an investment so they tend to invest in life insurance. While some people

believe that it is a compulsory saving. Now lets see what all people say

TAX

SAVING

RISK

COVERAGE

RETURN/YIELD

Here we can see that majority of the people tend to invest in life insurance for the risk coverage. The

next preferred option is Tax Saving. We founded from the discussion with public and some experts that

those people with a low income tend to invest in life insurance to gain tax benefit.

Saving motive constitutes very small part of the total sample. Return comes last.

But this is the general conclusion of 50 people. If we take a larger sample, we can get a different result.

MOTIVE NO.

TAX 20

SAVING 5

RISK COVERAGE 23

RETURN/YIELD 2

TOTAL 50

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As the private players have launched ULIPs, more and more people are turning towards these products

so the Investment motive has been gaining command. Also the number of those people who wish to

invest for return is also increasing.

According to a life insurance expert (Vinod Thakkar ), life insurance is for protection first then forSavings and Tax benefits all those things.

Q.2 Rank the above motives according to people preference.

05

101520

25303540

Pre

fere

nce 1 2 3 4

TAX BENEFIT

SAVINGS

RISK COVER

RETURN/YIELD

We can see from the table and the graph that the number one motive of people about investing in life

insurance is risk coverage, which is the main theme of life insurance followed by Tax benefit. The third

position is of saving and fourth is Return. This shows that still people consider other financial tools

more viable for return and life insurance is for Tax benefit and risk cover.

MOTIVE OF

INVESTMENT

TAX BENEFIT SAVINGS RISK COVER RETURN/YIELDPreference

1 21 3 24 1

2 19 11 16 4

3 8 25 7 10

4 2 11 3 35

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Term

Assurance

Whole Life

Endowment

Combined

ULIPs

As it is evident from the chart and the table 38% people prefer combination of Whole Life and

Endowment product. It gives people double advantage. The person would get some amount at the end

of the stipulated period; for instance 20 years, and after that period the risk cover continues and the

rest of the amount would be paid when the person dies.

Q.5 Would People prefer SBI Life Insurance or LIC for buying the life insurance policy?

(a) SBI Life Insurance

(b) LIC

Type of policy N0.

Term Assurance 9Whole Life 9

Endowment 7

Combined 19ULIPs 6

TOTAL 50

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This is the most important question as it reflects the scope of the study. It is the main theme of this

questionnaire.

Prior to 2000 LIC was the only player in the life insurance market and it had the total market. So people

had to go to LIC for buying life insurance policy. But after the entry of private players in 2000, some

people have also turned to private life insurers.

SBI Life Insurance Company Limited is newly launched company as compared to LIC. So it has fewer

customers as compared to LIC. But the ULIP plans are sold more of SBI as compared to LIC in todays

environment.

Now lets see what people say:

As evident from the chart that 30% of people would preferSBI Life Insurance while 70% would prefer LIC.

Particulars No.

SBI Life Insurance 15

LIC 35

TOTAL 50

SBI Life

Insurance

LIC

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Personal Details: -

1) Age(a) 18 to 30

(b) 31 to 50

51 to 65

18 to 30

31 to 50

51 to 65

Age No.

18 to 30 531 to 50 30

51 to 65 15

TOTAL 50

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As evident from the chart that I have taken a sample of 50. Out of which 10% people are aged

between 18 to 30, 60% people are aged between 31 to 50, and remaining 30% people are aged between 51 to

65.

2) Occupation

(a) Service

(b) Business

(c) Profession

(d) Housewife

(e) Retired

Occupation No.

Service 5

Business 15

Profession 10

Housewife 5

Retired 15

TOTAL 50

Service

Business

Profession

Housewife

Retired

As the evident from the chart that out of 50 respondents 10% are of service men, 30% are of business

men, 20% are of professions, 10% are of housewives and remaining 30% are of retired.

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3) Income

(a) 50,000 to 1,00,000

(b) 1,00,000 to 5,00,000

(c) More than 5,00,000

50,000 to

1,00,000

1,00,000 to

5,00,000

More than

5,00,000

As the evident from the chart out of 50 respondents 20% are earning annually between 50,000 to

1,00,000, 50% are earning between 1,00,000 to 5,00,000 and 30% are earning more than 5,00,000.

4) Family members

(a) 2

(b) 3

(c) 4

(d) More than 4

Income (Per Annum) No.

50,000 to 1,00,000 10

1,00,000 to 5,00,000 25

More than 5,00,000 15

TOTAL 50

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Family Members No.

2 5

3 15

4 20

More than 4 10TOTAL 50

2

3

4

More than 4

As the evident from the chart out of 50 respondents 10% have 2 family members, 30% have 3 family

members, 40% have 4 family members and remaining 20% have more than 4 family members.

(here is swot analysis for sbi life insurance)

OBSERVATIONS & FINDINGS

This sales promotion process was very much satisfying for me not only practically andacademically but it also helped me in developing my communication skill and enriched my knowledgealso.

I have come to know about the importance of marketing especially with regard to Sales promotionon the most renowned organization like SBI Life. Especially because of emergence of many

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competitor with excellence in services & competitive product. The base of this chapter conclusion is onthe data analysis or what we say findings.

I have finding from the insurance care consultants of the SBI Life Insurance and theiinsurance policies on my topic.

When the insurance care consultant is asked why they are dealing in this particular insurancepolicies (product) they mostly stressed on companys image. They also said that all income and agegroup of customers are attracted towards their product but buyers are mainly from higher and middle-income group.

Insurance care consultants said that their sale is very much increased in the last years because of

an excellent performance of the product. Insurance care consultants said that the customer are very

much satisfied after getting insurance policies because of its features related with risks of life and also

because of quality of service provide by their company is very good.

SUGGESTION

1. The agent must have to update knowledge about their products and services day to day.

2. The agent should have the knowledge about the competitors products also.

3. SBI should focus forwards more number of females to take policies to their children.

4. The company should more focus on the rural market by personal selling and

advertisement.

5. The agent must have healthy relationship with the customer after the policy policy

logined.

6. The SBI should concentrate the age group of 18-30, who are considered as a prospect to

take insurance policies.

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BIBLIOGRAPHY AND REFERENCES

www.SBI life insurance.com

www.google.com

Life Time Magazine of SBI life insurance

Net Bios Computer Academys Life Insurance Book

Broachers of SBI life insurance

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THANK

YOU

ravi paliwal

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