ratecards Q2 - 2ememain.be ProfessionnelCar-Parts 406.791 Pets 328.034 Kids & babies 314.518 ... 08...

RatecardQ2 2019

Buying methods 3

Facts & figures 4

Targeting possibilities 6

Run of Site 8

Contextual/Audience 10

Automotive 12

Sales conditions 14

Contact 15

Index

Buying methodsHow to reach our 3.2M unique users?

GUARANTEED NON-GUARANTEED

DIRECT IO

PRICING

BUYING MODEL

PROGRAMMATIC GUARANTEED PREFERRED DEAL PMP OPEN AUCTION

FIXED RATE

CPM/CPC/CPD CPM/CPD CPM

FIXED RATE FLOOR PRICE

FORMATS DISPLAY DISPLAY & VIDEODISPLAY, RICH MEDIA & VIDEO DISPLAY & RICH MEDIA

TARGETING ROSPURCHASE-SELLER INTENT ROS, CONTEXTUAL,

AUDIENCE, AUTOMOTIVE

PURCHASE-SELLER INTENT ROS, CONTEXTUAL,

AUDIENCE, AUTOMOTIVE

03

Facts & figuresBiggest reach on web in Belgium 3.200.000 Net reach/Month

268.984.818PAGE VIEWS PER MONTH

SPLIT PER DEVICE

net reach/month

1,4MAUTOMOTIVE REACH

342.000LIKES

5.900.000LIVE LISTINGS

875.000APP VISITORS PER MONTH

DESKTOP MOBILE TABLET

36% 52% 12%

04

Rates

05

CONTEXTUAL / AUDIENCE AUTOMOTIVE

CATEGORY SOCIO DEMO INTENT AUTOMOTIVE

Targeting possibilities

Age

Gender

Location

Seller

Purchase intent

Type

Model

Brand

Price

Construction year

Level 1 targetingMain-category(choice between 40 di�erent categories)

Level 2 targetingSub-category (Each category can be targeted on an even deeper level)

Level 3 targetingSub-sub-category

Keywords Targeting Price Targeting

Seller

Buyer

06

Targeting on category Level 1

Cars 917.991

Construction 568.453

Furniture 565.242

Real Estate 488.711

Car-Parts 406.791

Pets 328.034

Kids & babies 314.518

Computer & Game console 304.441

Antique & Art 295.644

Clothes 294.580

Toys 279.174

Collections 255.031

Motorcycles 251.119

Books & Comics 172.494

Beauty & Health 163.707

Hobby 154.369

Other 146.308

Agriculture 143.685

Camping 137.622

Jobs 123.248

Vans 109.268

Horse Riding 109.241

Business 107.818

Scooters 93.906

Jewellery 91.823

Holiday & Tourism 87.566

Photography 68.811

CD & Vinyl 54.492

Study 41.731

DVD 41.448

Boats 37.106

Revalidation 30.275

Radio Amateur 7.877

Garden 205.009

Kitchen 199.195

Sport&Fitness 191.770

Audio, Video & TV 187.197

Telecom 180.254

Music 179.631

Cycling 238.249

Household appliances 209.177

Unique reach/Month

07 Source: CIM November 2018

Leaderboard/Skyscraper/Medium Rectangle/Native ad/Mobile Banner € 4

€ 4,5

€ 6,25

€ 3

-

€ 4,75

€ 2

-

€ 3,25

Native lead generator

Billboard/Half Page/Interscroller/M-page/3D Cube

€ 12* - € 8Inread Video

€ 15 - -Takeover

Targeting

Direct IO/programmatic guaranteed


Format

DESCRIPTION

Preferred deal PMP

Run of site

08 * Only possible through direct IO

Run of site € 1,15

€ 1,80

€ 1,25

€ 1,90Automotive

Targeting

CPC - direct io only Native ad/lead generator

CPC

DESCRIPTION

Leaderboard/Skyscraper/Medium Rectangle/Native ad/Mobile Banner

NON-GUARANTEEDGUARANTEED

09

TargetingContextual/audience

Leaderboard/Skyscraper/Medium Rectangle/Native ad/Mobile Banner € 5,25

€ 6

€ 8,25



€ 15Inread Video

€ 19,50

€ 3,75

-

€ 6,25

-

-

€ 2,75

-

€ 4,25

€ 10

-Takeover


GUARANTEED

Format

DESCRIPTION

10

NON-GUARANTEED

Preferred deal PMP

TargetingSeller/buyer intent


€ 10

€ 13,75

€ 6,75

-

€ 10,25

€ 4,5

-

€ 7



€ 20 - -Inread Video

€ 34,25 - -Takeover



Format

DESCRIPTION

Preferred deal PMP

11

TargetingAutomotive


€ 7

€ 9,75

€ 3

-

€ 4,75



€ 17,50 € 15Inread Video

€ 23,5 -Takeover

€ 10.000/week 500.000 impressions

€ 4,75

-

€ 7,25

-

-

- -Masthead (desktop)/M-page (mobile)


GUARANTEED

Format

DESCRIPTION

12

NON-GUARANTEED

Preferred deal PMP

TargetingAutomotive targeting on car brand/type


€ 8,75

€ 12



€ 19Inread Video

€ 29,75

€ 5,75

-

€ 9

-

-

€ 3,75

-

€ 5,75

-

-Takeover


GUARANTEED

Format

DESCRIPTION

13

NON-GUARANTEED

Preferred deal PMP

TargetingAutomotive targeting on car model/price/attributes


€ 10

€ 13,75

€ 6,75

-

€ 10,25



€ 21 -Inread Video

€ 34,25 -

€ 4,5

-

€ 7

-

-Takeover


GUARANTEED

Format

DESCRIPTION

20

NON-GUARANTEED

Preferred deal PMP

Welcome 5%

Co Branding 15%

Charity 50%

Government 30%

Non Profit 30%

Sales conditions

Discounts

Extra charges

• All standard IAB banners + Native should be delivered (see tech specs).• Banners must contain a clear call to action.• If CTR is lower than 0.1% new banners must be delivered.• New material should be delivered after 30days for each campaign running for more than 1 month.• No guarantee of delivery and end date will be given.• We strongly recommend to implement the conversion tracking pixel delivered by 2dehands.be in order to optimize your click campaign.• All cpc campaigns should run for a minimum of 1 month • If the campaign is running less than 1 month, 2dehands.be can expand the targeting selection to ROS.

CPC policy

• Minimum booking volume: € 3.000.• Material delivery: min. 5 business days before start of the campaign.• Recognised media agencies get a commission of 15% when ordering a campaign.• No agency commission on realisation costs.• All rates are VAT exclusive.• All rates are valid until further notice.• All proposals are valid for 30 days.• Estimated impressions of CPW products are a forecast and can never be a guarantee.

General conditions

14

Contact

Sarah De BleeckerAccount [email protected]+32 496 12 26 69

15

Elke CarelsHead of Advertising [email protected]+32 477 29 08 18

Valérie HensAccount [email protected]+32 477 31 36 95

Natalie HoeckAccount [email protected]+32 478 62 87 39

Jan WillemsDemand [email protected]+32 473 79 41 18

LET'S STAY IN [email protected]

16

ratecards Q2 - 2ememain.be ProfessionnelCar-Parts 406.791 Pets 328.034 Kids & babies 314.518 ... 08...

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