Rate Card No. 9 Effective January 1, 2014 advertising...

Rate Card No. 9Effective January 1, 2014

Vermont News Guide I TriState Pennysaver News I Yankee Shopper I Berkshire Penny Saver

advertisingrates

2014 HERSAM ACORN

www.vermontnews-guide.com

toll free: 800-234-1432 I fax: 802-447-3270 I [email protected]

your source for community newsNEWS VERMONTNEWSGUIDEJ

2n Ad DEADLINES

Display AdvertisingWednesday 5:00pm

Prior Publication Date

ClassifiedsWednesday 5:00pm


EditorialTuesday at Noon


n Color COSTSProcess Color

1/32 - 1/4 ............... $25S1/4 - 1/2 ............... $50S1/2 - Full .............. $75

Spot Color1/32 - 1/4 ............... $10S1/4 - 1/2 ............... $25S1/2 - Full .............. $35

Your Sales Representative is determined by the

location of your business.

n Ad SIZES

1/32 ....... 1.75 x 1.06251/16V ........1.75 x 2.3121/16H ... 3.625 x 1.0625S 1/16V .........1.75 x 3.5S 1/16H ....5.5 x 1.06251/8R ........ 3.625 x 2.3121/8V............1.75 x 4.751/8H .........7.5 x 1.0625S 1/8R .........3.625 x 3.5S 1/8 V ......1.75 x 7.125S 1/8H ......5.5 x 2.31251/4R ..........3.625 x 4.751/4V............1.75 x 9.751/4H .........7.5 x 2.3125S1/4R ............3.625 x 6 3/8R ..............5.5 x 4.753/8V........ 3.625 x 7.1253/8H ...............7.5 x 3.51/2H .............7.5 x 4.751/2V..........3.625 x 9.75S1/2R ..........5.5 x 7.1253/4H ...........7.5 x 7.1253/4V..............5.5 x 9.75Full Page ......7.5 x 9.75DT .................16 x 9.75

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20 Cleveland RoadDalton, Massachusetts 01226

413.684.1373Classified 888.307.0839

Fax 413.684.0607

editorial [email protected]

advertising [email protected]

Editorial Deadline:Wednesday at noon

the week before publication.

Classified Deadline:Thursday at 10 a.m.

Display Deadline:Wednesday at 5 p.m

Inside this week’s IssueDining / Entertainment ....

Dining Giveaway ............... Page 2

Crossword ........................... Page 4

Sudoku ................................ Page 6

Home Improvement .......... Page 8

Business & Services ........... Page 9

Horoscope .......................... Page 4

Classifieds ......................... Page 10

Real Estate ........................ Page 12

Auto ................................... Page 13

Help Wanted ..................... Page 15

We Don’t Sell Advertising… We Sell Results!

YankeeShopperJuly 7, 2008 Vol. 31 No. 46

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CLASSIFIEDS413.243.2341

orTOLL FREE888.307.0839

There’s Something In It For You!

Volume 44 Number 52 June 17, 2008

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154 West Park StreetLee, Massachusetts 01238

413.243.2341Fax 413.243.4662

editorial [email protected]

advertising [email protected]

Editorial Deadline:Wednesday at noon

the week before publication.

Classified Deadline:Thursday at 10 a.m.

Display Deadline:Wednesday at 5 p.m

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Auto ....................................... 35Business Directory ................ 30Classifieds .............................. 31Crossword Puzzle .................. 23Graduates Pages ...................... 6Help Wanted .......................... 37Horoscope .............................. 32Home Improvement .............. 28Real Estate ............................. 34Sodoku ................................... 18

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Ad Size Rate1/32 .......................................... $231/16........................................... $37S 1/16 .......................................$541/8 ............................................$68S 1/8 ......................................... $961/4 .......................................... $126S 1/4 ....................................... $1463/8 .......................................... $1681/2 .......................................... $210S 1/2 .......................................$2253/4 .......................................... $282Full Page ................................ $351Business & Service ................. $10

Berkshire Penny Saver

Yankee Shopper

ADVERTISE IN THE YANKEE SHOPPER & BERKSHIRE PENNY SAVER!

Two Publications in one! Two front covers, two sections of great editorial, two options to advertise all in one great publication!

10,000 Copies Distributedfrom Williamstown to Lenox

Add Color!Spot Color ...............................$35Process Color .......................... $75

Premium PositionsFront Page ............................ $479Back Page .............................. $425

Price Includes Color

Deadline: 20th of month prior

Classified Rates PS VNG YS/BPS

PRIVATE PARTY20 Words $ 7.35 $ 7.35 $5.65Add’l Words $ 0.30 $ 0.30 $0.25

COMMMERCIAL20 Words $14.65 $14.65 $12.55Add’l Words $ 0.60 $ 0.60 $0.60

MISC. CHARGESPhotos/Logos/Borders $ 5.00 $ 5.00 $5.00Bolding/Image $ 3.00 $ 3.00 $3.00

SERVICE DIRECTORY (4 week buy)20 Words $48.50 $48.50 $10.00Add’l Words $ 0.60 $ 0.60 $0.60* Buy both PS & VNG total $88.50 • Add’l Words $0.60

Classified Specials Base Rate Add’l Words

WHEEL DEAL (25 words)PS & VNG $20.00 $0.80

All Papers $26.00 $1.20

TAG SALE (20 words)PS & VNG $17.00 $0.50

CARD OF THANKS/IN MEMORIAM (30 words)PS & VNG $12.00 $0.48*Photo charge is $5.00.

BUY NEW ENGLAND$170.00 for 25 words. Add’l word is $10.00.CPAN$475.00 for 15 words. Add’l word is $15.00.OBITUARY NOTICE50% off 52X Display Rate

*Photo charge is $5.00.

n Ad Sizes, Standard Rates, DISCOUNTS & DEADLINES

Post Your Printed Ad On Our Website for only $5.00 /wk



n Online ADVERTISING

n Tile Adsn Banner Adsn Website Linksn Widgetsn Couponsn Menu Options

n Marketing SERVICES

Marketing , AdvertisingDesign & Distribution

Marketing Campaigns, Advertisements, Logos,

Online Marketing Solutions, Brochures,

Flyers, Business Cards, Letterhead, Posters,

Newsletters, Calendars, Glossy Magazines,

Sell Sheets, Trade Show Materials, Newspaper Inserts, Invitations, Envelopes, Stamps,

Web Site Design, Social and Digital Media and Much More!

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Size Open 4x 13x 26x 52x1/32 $46 $45 $44 $41 $341/16 $59 $58 $54 $53 $51S1/16 $82 $76 $73 $71 $671/8 $103 $98 $93 $89 $85S1/8 $130 $127 $121 $116 $1131/4 $166 $163 $161 $149 $145S1/4 $200 $191 $182 $178 $1763/8 $229 $220 $218 $205 $2011/2 $299 $291 $282 $274 $260S1/2 $332 $323 $306 $295 $2843/4 $444 $423 $395 $392 $368Full $578 $559 $529 $506 $462DT $1,188 $1,020 $981 $962 $873

Size Open 4x 13x 26x 52x1/32 $83 $81 $79 $74 $611/16 $106 $104 $97 $95 $92S1/16 $148 $137 $131 $128 $1211/8 $185 $176 $167 $160 $153S1/8 $234 $229 $218 $209 $2031/4 $299 $293 $290 $268 $261S1/4 $360 $344 $328 $320 $3173/8 $412 $396 $392 $369 $3621/2 $538 $524 $508 $493 $468S1/2 $598 $581 $551 $531 $5113/4 $799 $761 $711 $706 $662Full $1,040 $1,006 $952 $911 $832DT $2,138 $1,836 $1,766 $1,732 $1,571

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3n Market Coverage MAP

All of our products are audited by the Circulation Verification Council (CVC), an independent, third-party reporting audit company specializing in community newspapers, shoppers and niche publications. A CVC audit covers print-ing, distribution, circulation and readership studies, using the industry’s most thorough and accurate methodology.

Press Run & ReadershipReadership based on 2.5 readers per household

AverAge Press run

15,000

AverAge reAdershiP

37,500

VERMONTNEWSGUIDEJ

TriStatepennysaveryour source for community newsNEWS

AverAge Press run

14,919

AverAge reAdershiP

37,297

1/321.75 x 1.0625

1/16V1.75 x 2.312

1/16H3.625 x 1.0625

Double Truck16 x 9.75

1/8V1.75 x 4.75

1/8H7.5 x 1.0625

S 1/8R3.625 x 3.5

S 1/8V1.75 x 7.125

S 1/8H5.5 x 2.3125

1/4R3.625 x 4.75

3/8R5.5 x 4.75

3/8H7.5 x 3.5

3/8V3.625 x 7.125

1/2H7.5 x 4.75

1/2V3.625 x 9.75

S 1/2R5.5 x 7.125

3/4V5.5 x 9.75

3/4H7.5 x 7.125

Full Page7.5 x 9.75

Design services are included with the

purchase of your ad.

1/4V1.75 x 9.75

S 1/4R3.625 x 6

1/4H7.5 x 2.3125

S 1/16V1.75 x 3.5

S 1/16H5.5 x 1.0625

1/8R3.625 x 2.312

Vermont News Guide

TriState Pennysaver News

Vermont News Guide &TriState Pennysaver News

TriState Pennysaver News,Yankee Shopper & Berkshire Penny Saver

Yankee Shopper &Berkshire Penny Saver

01226 Dalton 01225 Cheshire 01266 West Stockbridge 01262 Stockbridge 01260 South Lee 01242 Lenoxdale 01240 Lenox

01238 Lee 01236 Housatonic 01230 Great Barrington 01247 North Adams 01201 Pittsfield 01267 Williamstown

Yankee Shopper & Berkshire Penny Saver

01201 Pittsfield01220 Adams01225 Cheshire01237 Lanesboro01247 North Adams01267 Williamstown/ Ashford05201 Bennington / Woodford05255 Manchester Ctr.05257 N. Bennington05261 Pownal05260 N. Pownal05262 Shaftsbury

05342 Jacksonville05350 Readsboro Searsburg05352 Stamford05361 Whitingham05363 Wilmington12057 Eagle Bridge12089 Hoosick12090 Hoosick Falls12186 Cambridge12865 Salem

TriState Pennysaver News

05148 Londonderry05149 Ludlow05152 Peru/Chester05155 S. Londonderry05161 Weston05201 Bennington05250 Arlington05251 Dorset05252 E. Arlington05253 E. Dorset05254 Manchester05255 Manchester Ctr.05257 N. Bennington05260 N. Pownal05261 Pownal05262 Shaftsbury05340 Bondville05343 Jamaica05353 Townshend05359 Townshend/ W. Townshend05701 Rutland05735 Castleton05739 Danby05742 E. Wallingford

05743 Fair Haven05757 Middletown Springs05758 Mt. Holly05759 N. Clarendon05761 Pawlet05764 Poultney05768 Rupert05773 Wallingford05774 Wells05775 W. Pawlet05776 W. Rupert05777 W. Rutland12809 Argyle12816 Cambridge12832 Granville12834 Greenwich12849 Middle Granville12865 Salem12873 Shushan

Vermont News Guide

Vermont

New York

Massachusetts

Sudbury Brandon

Pittsford

Castleton

Mendon

SherburneBridgewater

Poultney Ira

Hubbardtown

FairHaven West

Rutland

Proc

tor

Clarendon ShrewsburyPlymouth

Granville Wells

Pawlet

Tinmouth

MiddletownSprings

WallingfordMountHolly

Ludlow

Weston

Peru

Mt. TaborDanby

Rupert Dorset

Londonderry

Sandgate

Land

grov

e

Salem

Argyle

Greenwich

Jackson

Cambridge WhiteCreek

Hoosick

Pittstown

GraftonPetersburgh

PoestenkillBerlin

Stephentown

NewLebanon

Shaftsbury

Townshend

JamaicaStrattonSunderlandArlington

Winhall

Wilmington

StamfordPownal

NewfaneDoverSomersetGlastenbury

Wardsboro

Whitingham

SearsburgWoodford

Readsboro

NorthAdams

Adams

Savoy

Williamstown

Cheshire

WindsorLanesboro

Cummington Goshen

Washington

WorthingtonWilliamsburg

Hinsdale

Richmond

Hanc

ock

NewAshford

Lenox

W. S

tock

brid

ge

Stoc

kbrid

ge

Becket

Otis

Monterey

Tyringham

GreatBarrington

Lee

Pittsfield

Dalto

n

Bennington

Manchester

Rutland

4

n General RATE POLICIESAdvertising accepted by Hersam Acorn Newspapers is subject to all terms and conditions contained herein. Eligibility for retail rate is at the discretion of the publisher.

• Contract advertising and applicable contract rate is governed by the publisher. The publisher reserves the right to cancel an adver-tising contract due to failure of an advertiser to meet the terms of contract.

• The publisher reserves the right to change the rates stipulated here-in on thirty (30) days written notice.

• All display advertisements are measured and billed on the standard basis of modular count.

• The word “advertisement” to indicate paid advertising will be printed across the top of each advertisement that simulates news-paper reading matter.

• The publisher reserves the right to revise or reject any advertisement.

• The publisher shall not be responsible for the omission, in whole or part, of an advertisement or for any typographical or other error.

• The publisher’s liability shall be limited to the amount paid by the advertiser for the first insertion only, and in no event shall the pub-lisher be liable for consequences.

• Vermont referendum or election advertising must, by law, include the name and address of the person placing the advertisement. Advertisements being placed by a group must include the name of the treasurer of the group and such organizations must be registered with the appropriate town clerk. Referendum and election advertise-ments must be prepaid.

• The newspaper cannot guarantee that an advertisement will appear on a specific page or a specific position on the page. Position re-quests may be granted subject to availability and at sole discretion of the publisher.

• Service Charges - Orders must be placed before deadline. Adver-tisements composed for publication, but not run on the original insertion date, must be run within 30 days, or the advertiser will be billed for 50% of the cost of the space ordered.

n Credit TERMSAll new accounts are to be prepaid until credit has been established. Credit shall be allowed at the sole discretion of the publisher. Ac-counts in arrears will be refused further advertising until such time as balance has been paid. Duplicate bills and tear-sheets will be pro-vided on request. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum. A service fee will be charged for all returned checks. All transient, “Going Out of Business” and political advertising must be paid in advance. “Going Out of Business” advertisements must show the closing out license number in the ad.

n Non-Profit RATESAll advertisements on behalf of and paid by a non-profit, chari-table or religious organization and appearing without commercial signature will be given the 52x rate. Tax-exempt number must be presented on the organization’s letterhead.

n Ad PROOFSThe Hersam Acorn Newspapers art department is well-equipped to produce creative ad layouts at no additional charge to the customer. A “spec ad” can be requested one week in advance of appearing in paper (deadline Wednesday at 5 pm prior to publication date). The customer may make design/typographical changes at this point. An “Email Proof” or “Fax Proof” may be requested the week the ad is running as well, but only typographical errors can be changed. No design or copy changes will be accepted.

n Technical GUIDELINESWe prefer Acrobat PDF, but will accept packaged InDesign CS, Illustrator and Photoshop files. We do not accept Microsoft PowerPoint or Publisher. Electronic files can be submitted via email, or if the file is too large, our FTP site (login info available upon request), DropBox, or any other file transfer sits, such as Hightail.

Chief Operating OfficerMartin V. Hersam

General ManagerJessica Murren

Marketing ManagerJessica Murren

Art/Production ManagerJen Hathaway

Group PublisherThomas B. Nash

Circulation ManagerLinda Devlin

Accounting ManagerAngela Leonard

Classified Advertising ManagerDonna Burgess

Hersam Acorn Newspaper Offices:

109 South Street, Bennington VT 05201 . . . . . . (802) 447-3381

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 447-3270

4483 Main Street, Manchester Ctr. VT 05255 . . (802) 362-3535

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 362-5368


e-mail: [email protected](Advertising e-mail only)

toll free: (800) 234-1432

TriStatepennysaveryour source for community newsNEWS VERMONT

NEWSGUIDEJ

Attract Local Business! Advertise on the ALL NEW vermontnews-guide.com

encompass Bennington, Manchester, Berkshires and NY calendar events, news, things to do etc.

The Vermont Guide is now an online destination for:News ~ Calendar of Events ~ Things to Do ~ Lodging, Restaurant & Real Estate Listings

in Bennington, Manchester, New York and The Berkshires


Vermont News Guide • TriState Pennysaver News • Yankee Shopper • Berkshire Penny SaverNow all on one site:

• New content added daily - your ad gets more views!

• Tweets and FB Posts link back to the site

• Reach thousands of potential local customers daily

• Your ad links to your website

YOUR AD HERE!

encompass Bennington, Manchester, Berkshires and NY calendar events, news, things to do etc.


Call Your Sales Representative Today!(802) 447-3381 | (802) 362-3535 | [email protected]

ONLINE ADVERTISING RATES

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Homepage Banner468x60pxLocated in between category feeds$95/month$50/week

Large Square300x250px2 positions available per category;3 ad rotation per position$150/month$80/week

Skyscraper160x600px1 position available per category; 3 ad rotation$150/month$80/week

1

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Navigation Bar728x90px1 position available per category; 3 ad rotation$250/month$100/week

Small Square125x125px6 positions available per category; 3 ad rotation per position$50/month$30/week

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Upgrade your listing to include a photo or your logo for just $25 a month! (12 mo. commitment).

For just $10 a month, your website address will link to your website.

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Rate Card No. 9 Effective January 1, 2014 advertising...

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