MECHANICAL SPECIFICATIONS,PAGE 2

Martinez news-Gazette

2012 Established 1858www.martinezgazette.com

that could ...

By HOLLY McCLELLAN

The Martinez News -

Gazette has been

continually serving

the county seat for over 150

years, making it one of the

oldest newspapers in Cali-

fornia. Throughout that

time, it has honored its com-

mitment to Martinez’s citi-

zens by bringing local

residents everything they

needed to know about their

town and beyond.

The paper’s first issue

appeared on Sept. 18, 1858.

At the time, Martinez was

not only the county seat, but

also the only town in the

county, kept alive and thriv-

ing by its proximity to the

water and railroad lines. Its

activity also attracted many

county officials and promi-

nent citizens to make their

homes there. The Gazette

served this constituency by

delivering accurate news of

community happenings, so-

cial events, and government

occurrences.

First published as the

Contra Costa Gazette, the

newspaper was owned by

W.B. Soule and Company, a

group of local citizens con-

cerned with providing the

county with its first news out-

let. When Soule misappropri-

ated all the funds for the

The little paper

On File

A Gazette pressman takes a break from the linotype machine, circa 1900.

See GROWTH, Page 3

Display RatesOpen Rate...................$6.95Agency Rate................$7.93

Annual Contract Display 300 Inches...................$6.651,000 Inches................$6.402,500 Inches................$6.255,000 Inches................$6.158,000 Inches................$6.00

Classified Display RatesOpen Rate...................$5.95Agency Rate................$6.93

Annual Contract Classi-

fied Display 300 Inches...................$5.651,000 Inches................$5.403,000 Inches................$5.255,000 Inches................$5.15

Color Charge

Quarter-page minimum

1 Spot Color.............add $852 Spot Colors.........add $130Four Color..............add $180

AD RATES

CONTACT

Martinez News-Gazette615 Estudillo St.Martinez, CA 94553Phone: (925) 228-6400Fax: (925) 228-1536www.martinezgazette.com

rates & inforMation2012 PAGE 2

Full coverage required

1000# to 5000#Single Sheet..............$34.008 Tab/4 std.................$36.0012 Tab/6 std...............$37.0016 Tab/8 std...............$38.0020 Tab/10 std.............$39.0024 Tab/12 std.............$40.00

Over 5000#8 Tab/4 std.................$35.0012 Tab/6 std...............$36.0016 Tab/8 std...............$37.0020 Tab/10 std.............$38.0024 Tab/12 std.............$49.00

Ship inserts to:Martinez Gazette544 Curtola ParkwayVallejo, CA 94590Delivery accepted through

Friday, 8:30 a.m. - 4:30 p.m.

LEGAL ADSAlcohol Bvg. License.....$25Fict. Bus. Name........$50.00Name Changes........$120.00Pet. to Admin. Estate $150.00Others.....................$5.75 PCI

DEADLINESDay Published DeadlineTuesday...........Friday, 4 p.m.Thursday......Tuesday, 4 p.m.Weekend..Thursday, 11 a.m.

Additional Lead TimesNoon three business daysfor double truck; color adsadvance deadline one fullday. No cancellation aftercopy deadline.

PRE-PRINTINSERT RATES

Advertising policy

MECHANICAL SPECIFICATIONS

Specs listed are in actual inches.

SAU – 6 Columns Wide1 column ..................................2.1252 columns ...................................4.253 columns ...................................6.434 columns .................................8.6255 columns ............................10.81256 columns ......................................13

Classified Display – 8 Columns Wide1 column ...................................1.56252 columns .................................3.18753 columns .....................................4.754 columns .................................6.43755 columns .................................8.06256 columns .................................9.68757 columns .................................11.3758 columns ........................................13

• All advertising receiving contract rates must have a signed contract. Contract

advertising subject to extra assessment or rate rebate at termination of contract,

according to rate earned.

• Rates may be changed subject to 30 days’ notice.

• Alcohol and tobacco advertising accepted.

• Specifications of space orders that do not conform with published rates for space

used will be regarded as a clerical error, and will be billed at published card rates.

• Payment policy – cash with order, unless credit established.

• This rate card effective Sept. 1, 2012.

• The publisher reserves the right to edit or reject any advertising copy.

• Advertising should be checked for accuracy on the first day of publication. The

newspaper will be responsible for ONLY the first incorrect insertion and only to

the extent of the space that the ad requires.

• All advertising is accepted for run of the paper (ROP) only. However, position

preferences of regular advertisers will be honored on a priority basis in a fair and

impartial manner by the publisher.

• Bills for advertising must be paid by the tenth of the month following publication.

• Annual contracts must be signed by an advertiser and an officer of the Martinez

News-Gazette to be valid.

• All rates subject to change without notice.

• All advertising subject to an agency commission will be charged at the general

open rate ($6.95 per column inch).

company, the sponsors persevered, selling

to another publisher and keeping the news-

paper in business without missing an issue.

Prior to the installation of the transcon-

tinental telegraph in 1861, the Gazette re-

ceived national and international news via

a steamer from Panama, or travelers com-

ing through the Northern California town.

But with the advent of the new technology,

the Gazette was able to provide citizens

with up-to-date news of happenings clear

across the country, including updates on the

then-broiling Civil War. In its early days,

the Gazette documented Martinez’s pro-

gressive spirit through its introduction of

street lights, a gas plant, water works and a

sewage system. It also recorded Martinez’s

role as one of the first areas of California

to support a telephone exchange.

In 1861, the paper moved for several

years to Pacheco, then hailed as the “town

of the future” because of the wide-open

business prospects there. There, the paper

persevered through various struggles, in-

cluding an 1868 earthquake that badly

damaged its office. Even in 1871, when a

disastrous fire in the newspaper’s building

destroyed all its contents and the press, the

Gazette carried on, securing a new press in

under 48 hours and producing a paper in

time for its regular day of issue. In its entire

history, the newspaper has never missed a

single edition.

When Pacheco business dwindled, the

Gazette moved back to Martinez in 1878,

occupying a building on Main Street. From

there, it produced the newspaper on what

was then the height of technology – a

water-powered press.

Over the years, the newspaper oper-

ated under several different names, includ-

ing the Daily Gazette, the Morning

News-Gazette, and now the Martinez

News-Gazette. But whatever name it oper-

ated under, the newspaper has remained

faithful to its readership for over a century

and a half, for many years serving as one

of the largest employers in the area, sup-

porting a payroll of dozens.

With its thriving marina, bustling

downtown and active court system, Mar-

tinez has survived as a town with a storied

past and a bright future, and the Gazette has

been there to cover it every step of the way.

From local issues like the Martinez beavers

and downtown restructuring to all informa-

tion concerning the county’s busy govern-

ment center, competitive local sports and

thriving arts scene, the Martinez News-

Gazette is the people’s first choice for news.

Contact the Gazette by calling (925)

228-6400, or email editor@mar-

tinezgazette.com.

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rates & inforMation2012 PAGE 3

On File

Owners and employees in the Gazette’s former offices at 630 Court St., Martinez,Calif., in 1868.

On File

A group of former Gazette paper boys, or “newsies,” in front of the Gazette’s of-fices in downtown Martinez.