Institute Of Management Studies

Submitted By:-•PIYUSH JOSHI•RAJENDRA KUMAR•VINOD CHINONIYA•PRIYANKA JADAM•POONAM KASDE•SHAINESH DAWAR•MBA(FA) SEC-B

Guided BY:-PROF. ASHISH BHARTWAL

SUB: ORGANIZATIONAL BEHAVIOR

RATAN TATA

An Inspirational Leader

INTRODUCTIONRatan Naval Tata (Born on Dec. 28, 1937 in Mumbai)

is the present chairman of the group, indias largest conglomerate founded by Jamshed ji Tata and consolidated and expanded by later generations of his family.

EARLY LIFE AND EDUCATIONRatan Tata born to Naval Tata and Soonoo

Commisariat in the Tata family, a prominent family belonging to the Parsi community. Ratan is the great-grandson of Tata group founder Jamsedji Tata. After his parents separated in 1944, he was brought up by his grandmother Lady Navajbai and did his schooling in Mumbai from Campion School. Later, he enrolled in Cornell University, where he earned a B.S in architecture with structural engineering in 1962, and has also completed the Advanced Management Program at Harvard Business School.

CAREER In 1971, Ratan Tata was appointed the director in-

charge of the nation radio and electronics company Ltd. (Nelco), a company that was in dire financial difficulty. Ratan Tata suggested that company should invest in developing high technology products, rather than in consumer electronics. J.R.D. was reluctant due to the historical financial performance of Nelco which had never even paid regular dividends. Further Nelco had 2% market share in consumer electronics market and a loss margin of 40% of sales when Ratan Tata took over. Nonetheless J.R.D. followed Ratan’s suggestions.

In 1981 Ratan Tata was named director of Tata industries, the group’s other holding company, where he became responsible for transforming it into the group’s strategy think-tank and a promoter of new ventures in high technology businesses.

In 1991 he took over as group chairman from J.R.D. Tata, pushing out the old guard and ushering in younger managers. Since then, he has been instrumental in reshaping the fortunes of the Tata groups, which today has the largest market capitalization of any business house on the indian stock market.

Under Ratan Tata’s guidance, Tata Consultancy services (TCS) went public and Tata motors was listed on the new York stock exchange. Tata motors introduced his brain child, the Tata Indica.

On January 31, 2007, under chairmanship of Ratan Tata, Tata sons successfully acquired Corus groups, an anglo-dutch steel and aluminum producer. With the acquisition, Ratan Tata became a celebrated personality in indian business culture. The merger created the fifth largest steel producing intity in the world.

On march 26, 2008, Tata motors under Ratan Tata, bought Jaguar and land Rover from Ford motor company for $2.3 billion.

TATA NANO CAR 2008 Ratan Tata’s dream was to

manufacture a car costing Rs. 1 lacs (US $2000). He realized his dream by launching Nano in new Delhi auto expo on January 10, 2008. three models of the Tata Nano were announced and Ratan Tata delivered on his commitment to developing a car costing only Rs. 1 Lac, adding that a “promise is a promise “ referring to his earlier promise to deliver this car at the said cost.

TATA BUSINESS EXCELLENCE MODEL

“The true objective of setting these criteria was never meant to be merely to use them as an assessment for an award, but more importantly, to utilize them for an institutionalized approach to derive performance and attain higher levels of efficiency in everything that a corporate entity does”.

Mr. Ratan

Tata

LEADERSHIPLeadership is the ability to influence a group toward

the achievement of goals.

Leadership is fundamentally the ability to form and mould the attitudes and behavior of other individuals, whether in formal or informal situation.

Leadership is a process of influencing other individuals to mobilize and direct their efforts towards certain goals, and to accomplish these goals through them.

MOTIVATIONMotivation is an inner driving force that activate our

moves.

Motivation is a movement towards balance.

Motivation is initiated by need and ends with need satisfaction.

Motivation is a hypothetical process inferred from observations of changes.